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All Journal Jurnal Ilmiah WUNY Ganendra: Majalah IPTEK Nuklir Suhuf Tadrib: Jurnal Pendidikan Agama Islam Ishraqi ATTARBIYAH: Journal of Islamic Culture and Education PROSIDING SEMINAR NASIONAL AGRIBISNIS Iseedu: Journal of Islamic Educational Thoughts and Practices Islamic Management: Jurnal Manajemen Pendidikan Islam CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Pascapanen dan Bioteknologi Kelautan dan Perikanan Inovasi: Jurnal Ilmiah Ilmu Manajemen JRTI (Jurnal Riset Tindakan Indonesia) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Jurnal Dinamika Manajemen Pendidikan (JDMP) Jurnal Ilmiah Cendekia Eksakta Ideguru: Jurnal Karya Ilmiah Guru Al-Ulum: Jurnal Pendidikan Islam Jurnal Ekonomi Al-Ulum: Jurnal Pendidikan Islam Tarbiyah Wa Ta'lim: Jurnal Penelitian Pendidikan dan Pembelajaran Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Mediagro el-Buhuth: Borneo Journal of Islamic Studies Journal of Educational Sciences Prosiding University Research Colloquium Electronic Journal of Education, Social Economics and Technology Jurnal Ekonomi Pertanian dan Agribisnis Iseedu: Journal of Islamic Educational Thoughts and Practices Jurnal Insani
Istanto Istanto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Mediagro

 1 
ANALYSIS OF MARKETING STRATEGIES FOR CABBAGE VEGETABLES (Brassica oleracea L. var. cagitata L) AT JETIS AGRIBUSINESS SUB TERMINAL (STA) SEMARANG REGENCY Istanto, Istanto; Hilmi Arija Fachriyan, Hilmi Arija
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.9800

Abstract

ABSTRACTThe purpose of this research is to determine the marketing strategy of cabbage in Jetis Agribusiness Sub Terminal (STA), Semarang Regency. This research method is a qualitative descriptive method using primary and secondary data. Data collection by way of observation, interviews and questionnaires. The research location was determined deliberately, namely in the Jetis Agribusiness Sub Terminal (STA), Semarang Regency. Respondents consisted of farmers, cabbage traders, consumers and employees of the Jetis Agribusiness Sub Terminal (STA). Methods of determining respondents by means of Purposive and Accidental Sampling. The number of respondents was 58 people. Taking respondents with purposive method. consisting of 5 respondents from wholesalers, and 3 respondents from Jetis Agribusiness Sub Terminal (STA) employees. Whereas with the Accidental Sampling method, 5 respondents were farmers, 10 respondents were middlemen traders, 15 respondents were collectors, 15 respondents were retailers, and 5 respondents were consumers. Based on the results of the analysis of internal and external factors, the coordinate points (1.998 : 1.536) are obtained, which are in quadrant I, so the choice of strategy is Aggressive strategy or SO (strengths-opportunities) strategy. The alternative marketing strategies for cabbage in the Jetis Agribusiness Sub Terminal (STA) are 1) Improving transportation facilities and infrastructure, 2) Maintaining the comfort of the Jetis Agribusiness Sub Terminal (STA), 3) Increasing promotion and information, 4) Increasing the function of the Sub Terminal facilities Jetis Agribusiness (STA), and 5) Maintain product availability.  Keywords: Cabbage and Marketing Strategy. 
ANALISIS NPV NET B/C PADA USAHA TANI BAWANG MERAH (Allium ascalonicum L.) DI DESA PENGKOL KECAMATAN PENAWANGAN KABUPATEN GROBOGAN nimah, lulua ulyn; Anggraeni, Agustina Putri; Hastuti, Dewi; Istanto, Istanto
MEDIAGRO Vol 20, No 2 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i2.10900

Abstract

AbstrakHortikultura sebagai salah satu subsektor pertanian yang menempati urutan kedua setelah tanaman pangan dalam struktur pembentukan produk domestic bruto (PDB) sektor pertanian. Salah satu subsektor hortikultura unggulan yang menjadi komoditas unggulan di Indonesia adalah bawang merah. Tujuan dari penelitian ini adalah untuk menganalisis nilai NPV, Net B/C usahatani bawang merah di Desa Pengkol Kecamatan Penawangan Kabupaten Grobogan. Metode penelitian yang digunakan dalam penelitian ini yaitu metode deskriptif analisa melalui pendekatan kuantitatif. Dengan pengambilan sampel responden dengan teknik  sampel jenuh (sensus). Analisis yang digunakan diantaranya yaitu perhitungan NPV, Net B/C. Hasil analisis penelitian ini penerimaan petani bawang merah varietas brebes dimana petani memiliki penghasilan rata-rata Rp. 36.283.333,- varietas bauji sebesar Rp. 40.029.167,- dan varietas thailand Rp. 32.937.500,-. Hasil analisis NPV, Net B/C menggunakan suku bunga 12% yang berlaku pada tahun 2023 di Simpedes Bank Rakyat Indonesia. Hasil nilai NPV varietas brebes sebesar Rp 10.173.366,-, varietas bauji sebesar Rp 38.942.728,-, varietas thailand Rp 36.492.001,- dapat disimpulkan bahwa nilai NPV > 0 maka usaha tani bawang merah layak di usahakan. Nilai Net B/C varietas brebes sebesar 2,33, varietas bauji 2,35, dan varietas thailand sebesar 2,51 dapat disimpulkan bahwa nilai Net B/C > 1 maka usaha tani bawang merah layak di usahakan. Kata kunci : NPV,Net B/C, Penerimaan,Tanaman Bawang Merah
Analisis Pendapatan Usaha Budidaya Selada Caipira (Lettuce Caipira) Hidroponik Di Setya Agrofarm Kecamatan Boja, Kabupaten Kendal Al Chudri, Muhammad Chabib; Prabowo, Rossi; Subekti, Endah; Istanto, Istanto
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 1 (2025): Mediagro
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i1.12611

Abstract

Hydroponic vegetables are a type of vegetable that is cultivated using water planting media that has been added with organic and chemical nutrients. Hydroponic vegetables are widely cultivated commercially in urban areas due to the lack of agricultural land, but over time hydroponic vegetables are also in great demand by many people in the region. Boja District, Kendal Regency, Central Java is one of the areas where the level of hydroponic vegetable consumption continues to increase from year to year. Setya Agrofarm is one of the business ventures located in Boja District and is engaged in the agricultural sub-sector, especially hydroponic vegetables. The purpose of this study is to determine the income, revenue, and R/C generated from hydroponic vegetable cultivation business within 1 planting period. The method carried out in the study is a research method by determining the research location deliberately (purposive). The results of the study show that the average revenue is Rp. 2,166,667, the average income is Rp. 1,345,500, and the average R/C value is 2.6 from the average land area of 120M2. Based on the criteria of the decision that has been set, where R/C > 1 shows that the business is feasible to be implemented, all plantations in this analysis meet the requirements for business feasibility
Faktor yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran di Pedagang Sayur Keliling Awami, Shofia Nur; Handayaningrum, Raphelia; Istanto, Istanto; Fachriyan, Hilmi Arija
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 2 (2025): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i2.13478

Abstract

Seller vegetable are actors in the downstream agribusiness subsystem who have a role in distributing vegetable products in residential areas based on considerations to establish direct contact with consumers. This study aims to determine the characteristics of consumers who buy vegetables at mobile vegetable traders and find out what factors influence consumer decisions in Ambarawa Asri Housing in purchasing vegetables at mobile vegetable vendors. This research uses basic quantitative methods with a case study approach. The sample data taken were consumers who purchased vegetables at mobile vegetable vendors totaling 80 respondents. The method of data analysis is done by using multiple linear regression through the SPSS 25 application. The results showed that the characteristics of consumers are women who work as housewives between the ages of 46 to 55 years who are married with the last level of high school education and have 4 family members, have a monthly personal income of less than Rp 1,000,000 and the average monthly family income is between Rp 3,000,000 to Rp 4,999,999. Consumers shop daily at mobile vegetable vendors and rarely shop elsewhere and have 2 subscription merchants. The variables that significantly influence vegetable purchasing decisions are psychological factors, product factors, and distribution factors. Keywords: Vegetables, Purchasing Decisions, Seller
Co-Authors Al Chudri, Muhammad Chabib Anggraeni, Agustina Putri Ariyanti Ariyanti Ayiyah, Siti Nur Ayiyah, Siti Nur Datik Nurmuslimah Deddy Irawan Permana Putra, Deddy Irawan Permana Deswita, Elvira Dewi Hastuti Dewi Hastuti Dianawati, Eva Dwi Utari Handayani Endah Subekti Ernani Nur Jannah Fachriyan, Hilmi Arija Fadhilah, Arum Fatihah, Siti Handayani, Dwi Utari Handayaningrum, Raphelia Hendri Wibowo Hilmi Arija Fachriyan, Hilmi Arija Hombing, Angelina Br Iim Wasliman Khasanah, Uswahtun lutfiani, Dwi Maulana, Ilyas Mayaut, Flores George Ma’arif Jamu’in Mohamad Ali Moordiningsih Moordiningsih Mujib, M Fatkhul Murdahayu Makmur Mursyida Munashiroh Nasywa, Rifany nimah, lulua ulyn Nur Jannah, Ernani Nurmuslimah, Datik Nursinta, Wulan Tri Prasetya, Shema Andi Priasetyono, Yogi Priharseno, Aldi Cahyo Qomariah, Nirmala Fitri Rahayu, Aprillia Cebbing Ageng Ramadhan, Azrifvan Fakhri Refinel - Renan Subantoro Rina Mulyaningsih Rosa Melinda Rossi Prabowo Saeful Yusuf Sari, Rika Sembiring, Rinawati Shofia Nur Awami Siti Nur Ayiyah Siti Suprapti Solly Aryza Sukirman Sukirman Sulistianingrum, Sekar Syekha, Qosim Nur Taslimah, In Tika Retnowati Titi Nur Karimah Wahyu Retno Prihatiningsih Wulandayu, Nurya Putri Zuhaery, Muhammad