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All Journal Anterior Jurnal Jurnal Public Relations (J-PR) Indonesian Journal of Business Analytics (IJBA) Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Student Research Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Budi Pekerti Agama Islam Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Journal of Social Humanities and Education: Scripta Humanika Garuda: Jurnal Pendidikan Kewarganegaraan Dan Filsafat
Tria Patrianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Peran Public Relations dalam Memperkuat Citra Brand Saluran Televisi Berbayar Vision+ : Studi Deskriptif Kualitatif di Marketing Communications MNC Channels Silvana Septi Libriyanti; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.993

Abstract

Vision+ pay television. This study uses a descriptive qualitative approach to gain an in-depth understanding of Public Relations practices at MNC Channels. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Data analysis used the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the role of Public Relations is not yet fully optimized, especially in the strategic decision-making process. Public Relations functions more as a technical implementer of communication rather than as a management advisor. This condition has an impact on the less than optimal efforts to strengthen the Vision+ brand image. Therefore, it is necessary to strengthen the role of Public Relations as an expert prescriber, communication facilitator, problem-solving facilitator, and communication technician to support the company's communication strategy and improve brand image. In addition, this study also found that internal coordination, utilization of digital media, and consistency of communication messages are important factors in building positive public perception. The lack of integration between the Public Relations function and strategic management causes the messages delivered to be not fully aligned with brand positioning
Komodifikasi “Citra” Calon Gubernur Kalimantan Tengah Di Instagram Menjelang Pemilihan Kepala Daerah 2024: Commodification of the "Image" of Central Kalimantan Governor Candidates on Instagram Ahead of the 2024 Regional Head Election Firdaus, Aldi; Harmonis; Muksin, Nani Nurani; Tria Patrianti
Anterior Jurnal Vol. 25 No. 2 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

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Abstract

Tujuan penelitian untuk mengetahui citra calon gubernur Kalimantan Tengah 2024 di instagram, menganalisis komodifikasi citra dan faktor dinamika komodifikasi citra calon kandidat di instagram. Penelitian menggunakan teori Ekonomi Politik Komunikasi Vincent Mosco dengan gagasan Komodifikasi Isi menganalisis postingan kandidat di instagram. Metode penelitian yang digunakan yaitu deskriptif kualitatif memanfaatkan teknik analisis isi (Content Analysis) melalui pengumpulan data dokumentasi, observasi dan wawancara. Hasil penelitian menunjukan : Pertama, unggahan keempat calon gubernur memiliki komponen citra dalam postingannya meliputi persepsi, konseptual, dan sikap dengan aspek kesadaran, tindakan, penerimaan, dan sikap. Dalam unggahan Instagram pada kandidat menampilkan citra melalui perkenalan diri, program kerja serta keakraban dengan tokoh masyarakat, keakraban masyarakat, serta kolaborasi dengan influencer; Kedua, terdapat komodifikasi citra dari setiap konten calon gubernur yaitu adanya postingan yang memberikan pemahaman kepada pengguna instagram, adanya reaksi atau komentar dari pengguna instagram lainnya seperti Willy mendapat reaksi 342 like, Nadalsyah mendapat 417 like, Agustiar mendapat 4.828 like, Razak mendapat 544 like; Ketiga, terdapat berbagai dinamika pada setiap kandidat, untuk mengoptimalkan Instagram sebagai wadah komodifikasi disesuaikan berdasarkan kekuatan dan tantangan yang dimiliki, bertujuan untuk penyebaran konten, pencitraan, interaksi audiens, dan efisiensi biaya kampanye
Implementasi Government Public Relations : (Studi Deskriptif Kualitatif di Pusat Pelatihan dan Pendidikan Kementerian Pendidikan Kebudayaan Riset dan Teknologi) Gilang Handoko; Tria Patrianti
Garuda: Jurnal Pendidikan Kewarganegaraan Dan Filsafat Vol. 2 No. 2 (2024): Juni: GARUDA: Jurnal Pendidikan Kewarganegaraan dan Filsafat
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/garuda.v2i2.3200

Abstract

Lack of understanding of Government Public Relations function by the Education and Training Center The Ministry of Education, Research and Technology is an obstacle to the implementation in conveying information, policies, regulations and educating the public which is still not optimal. The lack of experts and limited human resources results in ineffective communication in conveying information which can cause misunderstandings and inappropriate information received by the public. This study aims to determine the activities, actions, and mechanisms of Government Public Relations of the Education and Training Center of the Ministry of Education, Culture, Research and Technology. The research theory in this study is the theory of implementation and Government Public Relations which consists of disseminating public information, policies, regulations and educating the public about laws and regulations. This research methodology.This research methodology uses a qualitative approach with descriptive methods with data collection techniques are in-depth interviews. The implementation of Government Public Relations carried out by the public relations of the Education and Training Center of the Ministry of Education, Research Culture and Technology consists of activities such as providing accurate information, socializing to the public about government policies, interacting with the public, holding press conferences, and building relationships with the media.press conferences, and building relationships with the media. Government Public Relations actions carried out such as preparing information materials, accommodating, processing messages and aspirations of the community, by involving several stakeholders so that the information received by the public in the form of news, narratives, photos and videos is accurate and reliable. The Government Public Relations mechanism uses good governance, namely, equality, supervision, law enforcement, , effectiveness, and responsiveness, efficiency, participation, accountability, foresight and transparency.
Co-Authors Adelia Dwi Ratri Agnia Mumtaza Ahmad Soleh Aini Okta Alfiana Ainun Nusharatillah Al Falah Anggita Candra Adnaneswari Azifah Faza Aghnia Carolina Fernanda Diaz Aprianto Dafina Dewi Puspasari Duvalio Adnan Zordi Dyah Ayu Prazna Paramitha Evi Satispi Fardien, Anindia Farhatuz Zahra Faris Aulia Riski Fina Malika Azmi Firdaus, Aldi Gilang Handoko Harmonis Indira Dwi Kusumawardani Intan Dyah Ayu Apriani Istisari Bulan Lageni Keisya Amanda Putri Khaeran, Dian Khaeran Khansa Alifatun Nabila Mohammad Syahrul Ihsan Muhamad Aprian Nazarudin Muhammad Cahya Panca Wijaya Muhammad Mahesa Rizieq Akbar Nailah Azizah Firdausi Nani Nurani Muksin Nasywa Damayanti Nazila Putri Kyla Neima Aulia Nur Azel Rizki Syahbani Putri Vania Iftatunnisa Rachmandita Oktavian Raihani Khairunissa Barni Rara Salsabila Sa'diyah El Adawiyah Sa’diyah El Adawiyah Shafira Rixas Febriana Shifa Nurfitri Aulia Isti Silvana Septi Libriyanti Uswatun Nur Auliya Yudistira Raden Syahputra