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All Journal Jurnal Public Relations (J-PR) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Student Research Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Budi Pekerti Agama Islam Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Journal of Social Humanities and Education: Scripta Humanika
Tria Patrianti
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Public Relations dalam Program Berbagi Helm Gratis untuk Membangun Citra Polres Metro Jakarta Barat Yudistira Raden Syahputra; Istisari Bulan Lageni; Tria Patrianti
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 3 (2026): February: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/s6cyh116

Abstract

This study examines the implementation of public relations strategies in the “Berbagi Helm Gratis” program conducted by the West Jakarta Metro Police as an institutional effort to strengthen public trust and develop a positive organizational image. Using a qualitative case study approach, the research explores how communication strategies are designed and implemented within a public safety initiative integrated into the 2024 Operation Zebra Jaya campaign. Empirical data were collected through field observations, in-depth interviews with institutional actors, and documentation of program activities. The findings indicate that the distribution of helmets functions not only as a traffic safety intervention but also as a strategic communication instrument that facilitates interaction between police officers and citizens. The program demonstrates how community-based engagement can humanize institutional authority and reinforce perceptions of service orientation within law enforcement institutions. Furthermore, the integration of direct communication practices with digital public relations channels strengthens the visibility and credibility of institutional initiatives. The study highlights the importance of socially embedded public relations strategies in fostering institutional legitimacy and improving public perception toward police organizations.  
Co-Authors Adelia Dwi Ratri Agnia Mumtaza Ahmad Soleh Aini Okta Alfiana Ainun Nusharatillah Al Falah Anggita Candra Adnaneswari Azifah Faza Aghnia Carolina Fernanda Diaz Aprianto Dafina Dewi Puspasari Duvalio Adnan Zordi Dyah Ayu Prazna Paramitha Evi Satispi Fardien, Anindia Farhatuz Zahra Faris Aulia Riski Fina Malika Azmi Indira Dwi Kusumawardani Intan Dyah Ayu Apriani Istisari Bulan Lageni Keisya Amanda Putri Khaeran, Dian Khaeran Khansa Alifatun Nabila Mohammad Syahrul Ihsan Muhamad Aprian Nazarudin Muhammad Cahya Panca Wijaya Muhammad Mahesa Rizieq Akbar Nailah Azizah Firdausi Nasywa Damayanti Nazila Putri Kyla Neima Aulia Nicky Maulana Nur Azel Rizki Syahbani Putri Vania Iftatunnisa Rachmandita Oktavian Raihani Khairunissa Barni Rara Salsabila Sa'diyah El Adawiyah Sa’diyah El Adawiyah Shafira Rixas Febriana Shifa Nurfitri Aulia Isti Uswatun Nur Auliya Yudistira Raden Syahputra