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THE ROLE OF RELIGIOUS INFLUENCERS IN THE DA'WAH DIGITAL SYSTEM A STUDY OF OPPORTUNITIES AND CHALLENGES IN THE COMMUNITY Ahmad Soleh; Tria Patrianti
EKOSSISTEM : Islamic Economics, Banking, Law, System Vol. 3 No. 6 (2025): Ekossistem Vol 3 Number 6 (2025)
Publisher : Yasi Learning Education Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17605/nfksah90

Abstract

This study aims to examine the role of religious inOluencers in digital da'wah in Indonesia, a country with a majority Muslim population. Despite the signiOicant potential to disseminate Islamic teachings through modern technology, communication barriers hinder the understanding of these teachings. Da'wah communication is considered crucial in Islam to attain the best rewards. The research methodology is qualitative with a descriptive approach. The results indicate that religious inOluencers bear a signiOicant responsibility in accurately and effectively conveying religious teachings through various communication channels. While easy access to online information presents opportunities, challenges such as misinformation dissemination and societal resistance need to be addressed. To overcome these obstacles, inOluencers must become intelligent, adaptive communicators who build trust with their audiences. By bridging tradition with technology, digital da'wah can serve as an effective means to responsibly disseminate religious values in the continuously evolving digital era. 
Challenging Virtual Rigidity: Gatekeeping and Organizational Communication of a Remote Housewives Editorial Team in Small Publishing Dian Istiaty; Tria Patrianti
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Traditional organizational communication theories often characterize virtual workspaces as rigid and limited in building team chemistry. However, this study challenges that assumption by exploring the organizational communication dynamics of Forsenbooks, a small, independent publisher in Indonesia operated entirely by a remote editorial team consisting of six housewives. This research aims to investigate how these women negotiate their dual roles as domestic caretakers and professional gatekeepers in a virtual environment. Utilizing a qualitative case study method, data were gathered through participant observation and in-depth interviews. This paper uses Gatekeeping theory and the Computer-Mediated Communication (CMC) perspective as its primary analytical framework. The findings reveal that this team successfully dismantles the limitations of virtual communication. They achieve this by developing an adaptive internal communication strategy, fostering strong chemistry through text-based interactions while maintaining rigorous editorial standards via online platforms. Ultimately, this study concludes that such virtual gatekeeping practices not only ensure business sustainability but also serve as a driving agent for digital literacy and the socio-economic empowerment of housewives in the modern creative industry.