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All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Samudra Ekonomi dan Bisnis Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) Sricommerce: Journal of Sriwijaya Community Services Journal of Economics Research and Social Sciences AJAD : Jurnal Pengabdian kepada Masyarakat ALMUJTAMAE: Jurnal Pengabdian Masyarakat PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Annals of Human Resource Management Research Jurnal Perspektif Pembiayaan dan Pembangunan Daerah IIJSE Efficient: Indonesian Journal of Development Economics
Dwi Darma Puspita Sari
Faculty Of Economics, Universitas Sriwijaya
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Journal : annals of human resource management research

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Entrepreneurial orientation and market orientation on the performance of food and beverage MSMEs in Palembang City Maulana, Ahmad; Novalia, Nurkardina; Sari, Dwi Darma Puspita; Rosa, Aslamia; Yuliansyah, Yuliansyah
Annals of Human Resource Management Research Vol. 4 No. 2 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v4i2.2817

Abstract

Purpose: This study analyzes how entrepreneurial and market orientation affect MSME performance in Palembang, emphasizing the role of competitive advantage as a moderating variable. Research Methodology: This study uses a survey method with data collection techniques through interviews with micro, small, and medium enterprise (MSME) owners and direct observation of the research object. The research population consists of 151 MSME entrepreneurs who live in Palembang. Results: The results showed that entrepreneurial orientation had a negative effect on performance. Testing the effect of entrepreneurial orientation on the performance of the value obtained a coefficient value of -0.090 with a p-valSSue of 0.008 <0.005, indicating that there is a significant influence, but no relationship between entrepreneurial orientation and the performance of food and beverage providers, and vice versa. Testing the effect of market orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 5.55 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable. Testing the effect of entrepreneurial orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 2.37 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable.
Entrepreneurial orientation and market orientation on the performance of food and beverage MSMEs in Palembang City Maulana, Ahmad; Novalia, Nurkardina; Sari, Dwi Darma Puspita; Rosa, Aslamia; Yuliansyah, Yuliansyah
Annals of Human Resource Management Research Vol. 4 No. 2 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v4i2.2817

Abstract

Purpose: This study analyzes how entrepreneurial and market orientation affect MSME performance in Palembang, emphasizing the role of competitive advantage as a moderating variable. Research Methodology: This study uses a survey method with data collection techniques through interviews with micro, small, and medium enterprise (MSME) owners and direct observation of the research object. The research population consists of 151 MSME entrepreneurs who live in Palembang. Results: The results showed that entrepreneurial orientation had a negative effect on performance. Testing the effect of entrepreneurial orientation on the performance of the value obtained a coefficient value of -0.090 with a p-valSSue of 0.008 <0.005, indicating that there is a significant influence, but no relationship between entrepreneurial orientation and the performance of food and beverage providers, and vice versa. Testing the effect of market orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 5.55 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable. Testing the effect of entrepreneurial orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 2.37 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable.
Co-Authors Abdul Bashir Abdul Bashir ABDUL BASHIR, ABDUL Ahmad Maulana Ahmad MAULANA Aini, Halia Butra Alghifari Mahdi Igamo Anna Yulianita Ariodillah Hidayat Aslamia Rosa Athaullah, Nasywa Anindita Azwardi Azwardi Chodijah, Rosmiyati Chodijah, Rosmiyati Dirta Pratama Atiyatna Dirta Pratama Atiyatna Feny Marissa FS Kerlyn, Defebri gustriani gustri Hamira Hamira Hamira Hamira, Hamira Ichsan Hamidi Ichsan Hamidi Khairunnas, Khairunnas Liliana Liliana Liliana Liliana Liliana Liliana M. Subardin Mardalena Mardalena Mardalena Mardalena Marissa, Feny Marwa, Taufiq Marwa, Taufiq Mukhlis Mukhlis Mukhlis Mukhlis Nabawi, Denny Nida, Rahma Nurkardina Novalia Nurwijayanti Rahma Nida Ramadhani, Inaya Nabilla Sukanto Sukanto Taufiq Taufiq Taufiq Taufiq Thahirah, At Usmayanti, Vivi Yuliansyah Yuliansyah