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Persepsi Pengunjung Tentang Daya Tarik Wisata Kincia Cucu Antan Kari Di Kabupaten Agam Sri Mulyani; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v1i4.1658

Abstract

This research was motivated by complaints from visitors on social media about the attractions of the Kincia Cucu Antan Kari tourist attraction in Agam Regency. This research aims to determine visitors' perceptions of the Kincia Cucu Antan Kari tourist attraction in Agam Regency as seen from 3 indicators, namely: Cognitive, affective and conative. The population of this study was 461 visitors who were visiting and who had visited the Kincia Cucu Antan Kari tourist attraction, from this total population there were 215 respondents. The data collection technique uses a questionnaire (questionnaire) with a Likert scale which has been tested for validity and reliability. The method used in this research is quantitative descriptive. Testing the analysis using data tabulation and measuring the level of respondent achievement (TCR) with the help of SPSS version 23.00. Based on the research results, it was found that visitors' perceptions of the Kincia Cucu Antan Kari tourist attraction in Agam Regency were categorized as quite good. Meanwhile, looking at each of the indicators, cognitive is in the quite good category, affective is in the quite good category and conative is in the quite good category. So it can be concluded that the overall perception of attractiveness at the Kincia Cucu Antan Kari tourist attraction in Agam Regency is quite good so it needs to be optimized further.
Pengaruh Lokasi Dan Gaya Hidup Terhadap Keputusan Pembelian Konsumen Di Restoran Jiwa Raga Kitchenette Padang Resy Putri Utami; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1683

Abstract

The culinary business is currently one of the most promising business opportunities. However, behind the success of the business there are certainly factors that influence consumers, such as strategic location and lifestyle that is appropriate at this time. This study aims to describe and analyze the influence or impact obtained from location and lifestyle on purchasing decisions at Jiwa Raga Kitchenette Padang Restaurant. This type of research is quantitative with an associative method in the form of a causal relationship. The study population consisted of consumers who visited Jiwa Raga Kitchenette Restaurant with a research sample of 160 samples and the sample was collected by applying purposive sampling technique. The data collection technique used was the distribution of questionnaires to consumers of Jiwa Raga Kitchenette Restaurant. The questionnaire was prepared using a Likert scale and had been tested for validity with the help of SPSS 23.00. The research data were analyzed using multiple linear regression analysis methods, using prerequisite analysis tests, namely normality test, multicollinearity test and heteroscedasticity test. In testing this hypothesis, partial statistical test (t test) and simultaneous statistical test (F test) were used with significance level α = 0.05 (5%). The results of the research data analysis indicate that the independent variables, namely location (X1) and lifestyle (X2), have a positive and significant influence on the dependent variable, namely the purchase decision (Y). The results of the hypothesis test indicate that the location variable has a significantly positive impact on purchasing decisions, as well as the lifestyle variable on purchasing decisions. Overall, the simultaneous test results indicate that both variables, location (X1) and lifestyle (X2), have a positive and significant effect on the purchasing decision variable (Y).
Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel Kevin Day Levrant; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1719

Abstract

To build content marketing over a long period of term is a important factor to create the engagement with customers. This study has the purpose to unveil the effects of content marketing Instagram upon customer engagement at Khas Ombilin Hotel. This research employed a quantitative, descriptive, causal, and associative style, with a sample size of 204 respondents. To analyze the data in this study, we utilized the SPSS 23 software application. The study employed the variables of content marketing (X) and customer engagement (Y). According to the study, content marketing on Instagram had a significant impact on customer engagement at Khas Ombilin Hotel, accounting for 78% of the influence, as opposed to the remaining 22% attributed to other factors.
Pengaruh Pengembangan Karir Dan Budaya Organisasi Terhadap Komitmen Organisasi Di Grand Rocky Hotel Bukittinggi Rahmad Dani; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1735

Abstract

The human resource base is key to determining the strength or resilience of an organization. In the business world, commitment to the organization is very important. Career and organizational culture negatively affect organizational commitment. The purpose of this study was to determine how the influence of organizational culture and career development on organizational commitment at Grand Rocky Hotel Bukittinggi. Quantitative and causal associative research examines cause-and-effect relationships. Validation and reliability assessments were conducted on ninety people using the saturated sampling method. A type of data analysis known as multiple linear regression analysis was used to investigate the effect of organizational culture and career development on employee commitment. The results showed that organizational commitment at Grand Rocky Hotel Bukittinggi is strongly influenced by career development and organizational culture.
Pengaruh Ambient Condition Terhadap Repurchase Intention Di Dua Pintu Coffe Padang Hafifa Nurul Fuada; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1744

Abstract

This research is motivated by several problems, namely the number of repeat orders from visitors is still low, there are visitors who complain about the place being noisy because the music is loud and close to the road, the parking space provided is very small and narrow, there are customer complaints that the indoor space is not cold. The aim of this research is to analyze the influence of ambient conditions on repurchase intention. The type of research used in this research is descriptive with quantitative data. The types of data used in this research are primary and secondary data. The population of this research is visitors who come to Northeast Coffee. The research sample consisted of 203 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that ambient conditions are in the quite good category, namely 63.05%. And the repurchase intention variable is in the good category, namely 36.95%. The influence of ambient conditions (X) on repurchase intention (Y) with a score of 8.3% and 91.7% is influenced by other factors. Furthermore, the results of simple linear regression analysis obtained a calculated F value of 18.191 with sig. 0.000 < 0.05.
Pengaruh Kualitas Pelayanan Local Guide Terhadap Kepuasan Pengunjung Pada Daya Tarik Wisata Lubang Japang Kota Bukittinggi Afifah Dekryani; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1745

Abstract

This research is motivated by several problems, namely the low level of visitor satisfaction at the Lubang Japang tourist attraction due to inadequate service quality. The aim of this research is to analyze the influence of Service Quality on Visitor Satisfaction. This research uses a descriptive approach with quantitative data. The types of data used include primary and secondary data. The research population consisted of visitors who visited the Lubang Japang tourist attraction. The research sample consisted of 391 respondents selected using a non-probability sampling method. Data collection was carried out through questionnaires with a Likert scale which had been tested for validity and reliability. Research data was analyzed using SPSS version 26.00 software. The results of this research indicate that there is a significant influence between Service Quality and Visitor Satisfaction, with Service Quality contributing 43.5% to Visitor Satisfaction, while the remaining 56.5% is influenced by other factors not examined in this research.
Pengaruh Job Insecurity Dan Job Stress Terhadap Turnover Intention Di Hotel Yuan Garden Pasar Baru Vanny Sisca Amelia; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2771

Abstract

This research motivation is the researchers' observations regarding turnover intention at the Yuan Garden Hotel, Pasar Baru. Job insecurity and job stress are factors that influence turnover intention at the Yuan Garden Pasar Baru Hotel. The research purpose is to reveal and describe the job insecurity impact and job stress on turnover intention at the Yuan Garden Pasar Baru hotel. This type of research is quantitative descriptive with a sampling technique using purposive sampling and a sample size of 60 respondents based on a saturated sampling formula. The technique for data collection in this research uses a questionnaire with a Likert scale which has been tested for validity and reliability. The collection for is analyzed using multiple linear regression analysis with the support by SPSS (Statistics Product and Service Solution) calculation tool version 27.00. Based on the analysis results, conclusions shown on the t-test results, for the variable job insecurity (X1) with a level of significant is 0.001 < 0 .05, meaning there is a significant influence of job insecurity on turnover intention. Meanwhile, the t-test results for the job stress variable (X2) have a level of significance is 0.393 < 0.05, meaning that job stress has no significant effect on turnover intention. Based on the f-test with a level of significance is 0.000 < 0.05, this means that simultaneously job insecurity (X1) and job stress (X2) have a significant effect on turnover intention. The job insecurity (X1) and job stress (X2) variables influence the turnover intention (Y) variable by 37.6% while the remaining 62.4% is influenced by other variables.
Analisis Faktor Motivasi Wisatawan Generasi Z Berkunjung Ke Daya Tarik Wisata Danau Tarusan Kamang Kabupaten Agam Sharah Efenda; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2778

Abstract

Tourist motivation is an important element because it is the driving force for someone to do tourism activities. The younger generation has more potential in traveling because they are more active in knowing tourist attractions. The results of the pre-survey show that the Tarusan Kamang lake in Agam Regency is one of the favorite tourist attractions of generation Z. The purpose of this research is to find out what factors motivate and what factors dominate generation Z tourists visiting a tourist attraction. The method used in this research is descriptive quantitative. Analysis testing uses data tabulation, data description and factor analysis. Based on the results of this study, there are 4 new factors that motivate  generation Z tourists to visit  a tourist attractions, namely relaxation, amenities, location, educational opportunity.
Pengaruh Organizational Citizenship Behavior Dan Workload Terhadap Job Satisfaction Di Gran Melia Jakarta Muhammad Rizky Fitrian; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2789

Abstract

In the scope of the workplace, job satisfaction plays a significant role, believed to influence both Organizational Citizenship Behavior (OCB) and workload levels. The study adopts a quantitative approach with a causal associative method, involving the entire population of 97 employees through total sampling technique. Data collection is conducted using a structured questionnaire that utilizes the Likert scale to ensure the validity and reliability of the instrument. Data analysis is performed using SPSS software version 25.00, which yields an R-square value of 0.345 for the job satisfaction variable. Hypothesis testing supports the positive influence of organizational citizenship behavior on job satisfaction (with a t-statistic value of 2.773 > 1.96) and the positive impact of workload levels on job satisfaction (with a t-statistic value of 6.187 > 1.96).
Pengaruh E-WOM Dan Store Atmosphere Terhadap Keputusan Pembelian Di Fabriek Bloc Bagas Prasetya; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2790

Abstract

E-WOM has become a source of information for consumers in shopping decisions. Meanwhile, store atmosphere is a critical aspect of the consumer shopping experience. The types of data used in this research are primary and secondary data. The population of this study were guests staying at Fabriek Bloc. The research sample consisted of 204 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that E-WOM is in the quite agree category, namely 2,63%. Furthermore, the store atmosphere variable is in the agree category, namely 2,71%, and purchasing decisions are in the quite agree category with a percentage of 2,72%. The influence of E-WOM (X1) and store atmosphere (X2) influences purchasing decisions (Y), with scores of 65.3% and 34.7% influenced by other factors. Furthermore, the results of multiple linear regression analysis obtained a calculated F value of 191.651 with sig. 0.000 < 0.05, meaning that the E-WOM and Store Atmosphere variables have a significant influence on purchasing decisions, and a t value of 17,423 was obtained for the E-WON variable and a t value of 2,026 for the store atmosphere variable with sig. 0.000 < 0.05.