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All Journal Jurnal Manajemen Terapan dan Keuangan Ensiklopedia of Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Nawasena: Jurnal Ilmiah Pariwisata Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Student Scientific Creativity Journal Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Bogor Hospitality Journal Global Leadership Organizational Research in Management Journal of Multidimensional Management Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Manajemen Pariwisata dan Perhotelan
Nidia Wulansari
Universitas Negeri Padang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Content Marketing Instagram Terhadap Customer Engagement Di Khas Ombilin Hotel Kevin Day Levrant; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1719

Abstract

To build content marketing over a long period of term is a important factor to create the engagement with customers. This study has the purpose to unveil the effects of content marketing Instagram upon customer engagement at Khas Ombilin Hotel. This research employed a quantitative, descriptive, causal, and associative style, with a sample size of 204 respondents. To analyze the data in this study, we utilized the SPSS 23 software application. The study employed the variables of content marketing (X) and customer engagement (Y). According to the study, content marketing on Instagram had a significant impact on customer engagement at Khas Ombilin Hotel, accounting for 78% of the influence, as opposed to the remaining 22% attributed to other factors.
Pengaruh Pengembangan Karir Dan Budaya Organisasi Terhadap Komitmen Organisasi Di Grand Rocky Hotel Bukittinggi Rahmad Dani; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1735

Abstract

The human resource base is key to determining the strength or resilience of an organization. In the business world, commitment to the organization is very important. Career and organizational culture negatively affect organizational commitment. The purpose of this study was to determine how the influence of organizational culture and career development on organizational commitment at Grand Rocky Hotel Bukittinggi. Quantitative and causal associative research examines cause-and-effect relationships. Validation and reliability assessments were conducted on ninety people using the saturated sampling method. A type of data analysis known as multiple linear regression analysis was used to investigate the effect of organizational culture and career development on employee commitment. The results showed that organizational commitment at Grand Rocky Hotel Bukittinggi is strongly influenced by career development and organizational culture.
Pengaruh Ambient Condition Terhadap Repurchase Intention Di Dua Pintu Coffe Padang Hafifa Nurul Fuada; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1744

Abstract

This research is motivated by several problems, namely the number of repeat orders from visitors is still low, there are visitors who complain about the place being noisy because the music is loud and close to the road, the parking space provided is very small and narrow, there are customer complaints that the indoor space is not cold. The aim of this research is to analyze the influence of ambient conditions on repurchase intention. The type of research used in this research is descriptive with quantitative data. The types of data used in this research are primary and secondary data. The population of this research is visitors who come to Northeast Coffee. The research sample consisted of 203 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that ambient conditions are in the quite good category, namely 63.05%. And the repurchase intention variable is in the good category, namely 36.95%. The influence of ambient conditions (X) on repurchase intention (Y) with a score of 8.3% and 91.7% is influenced by other factors. Furthermore, the results of simple linear regression analysis obtained a calculated F value of 18.191 with sig. 0.000 < 0.05.
Pengaruh Kualitas Pelayanan Local Guide Terhadap Kepuasan Pengunjung Pada Daya Tarik Wisata Lubang Japang Kota Bukittinggi Afifah Dekryani; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.1745

Abstract

This research is motivated by several problems, namely the low level of visitor satisfaction at the Lubang Japang tourist attraction due to inadequate service quality. The aim of this research is to analyze the influence of Service Quality on Visitor Satisfaction. This research uses a descriptive approach with quantitative data. The types of data used include primary and secondary data. The research population consisted of visitors who visited the Lubang Japang tourist attraction. The research sample consisted of 391 respondents selected using a non-probability sampling method. Data collection was carried out through questionnaires with a Likert scale which had been tested for validity and reliability. Research data was analyzed using SPSS version 26.00 software. The results of this research indicate that there is a significant influence between Service Quality and Visitor Satisfaction, with Service Quality contributing 43.5% to Visitor Satisfaction, while the remaining 56.5% is influenced by other factors not examined in this research.
Pengaruh Job Insecurity Dan Job Stress Terhadap Turnover Intention Di Hotel Yuan Garden Pasar Baru Vanny Sisca Amelia; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2771

Abstract

This research motivation is the researchers' observations regarding turnover intention at the Yuan Garden Hotel, Pasar Baru. Job insecurity and job stress are factors that influence turnover intention at the Yuan Garden Pasar Baru Hotel. The research purpose is to reveal and describe the job insecurity impact and job stress on turnover intention at the Yuan Garden Pasar Baru hotel. This type of research is quantitative descriptive with a sampling technique using purposive sampling and a sample size of 60 respondents based on a saturated sampling formula. The technique for data collection in this research uses a questionnaire with a Likert scale which has been tested for validity and reliability. The collection for is analyzed using multiple linear regression analysis with the support by SPSS (Statistics Product and Service Solution) calculation tool version 27.00. Based on the analysis results, conclusions shown on the t-test results, for the variable job insecurity (X1) with a level of significant is 0.001 < 0 .05, meaning there is a significant influence of job insecurity on turnover intention. Meanwhile, the t-test results for the job stress variable (X2) have a level of significance is 0.393 < 0.05, meaning that job stress has no significant effect on turnover intention. Based on the f-test with a level of significance is 0.000 < 0.05, this means that simultaneously job insecurity (X1) and job stress (X2) have a significant effect on turnover intention. The job insecurity (X1) and job stress (X2) variables influence the turnover intention (Y) variable by 37.6% while the remaining 62.4% is influenced by other variables.
Analisis Faktor Motivasi Wisatawan Generasi Z Berkunjung Ke Daya Tarik Wisata Danau Tarusan Kamang Kabupaten Agam Sharah Efenda; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2778

Abstract

Tourist motivation is an important element because it is the driving force for someone to do tourism activities. The younger generation has more potential in traveling because they are more active in knowing tourist attractions. The results of the pre-survey show that the Tarusan Kamang lake in Agam Regency is one of the favorite tourist attractions of generation Z. The purpose of this research is to find out what factors motivate and what factors dominate generation Z tourists visiting a tourist attraction. The method used in this research is descriptive quantitative. Analysis testing uses data tabulation, data description and factor analysis. Based on the results of this study, there are 4 new factors that motivate  generation Z tourists to visit  a tourist attractions, namely relaxation, amenities, location, educational opportunity.
Pengaruh Organizational Citizenship Behavior Dan Workload Terhadap Job Satisfaction Di Gran Melia Jakarta Muhammad Rizky Fitrian; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2789

Abstract

In the scope of the workplace, job satisfaction plays a significant role, believed to influence both Organizational Citizenship Behavior (OCB) and workload levels. The study adopts a quantitative approach with a causal associative method, involving the entire population of 97 employees through total sampling technique. Data collection is conducted using a structured questionnaire that utilizes the Likert scale to ensure the validity and reliability of the instrument. Data analysis is performed using SPSS software version 25.00, which yields an R-square value of 0.345 for the job satisfaction variable. Hypothesis testing supports the positive influence of organizational citizenship behavior on job satisfaction (with a t-statistic value of 2.773 > 1.96) and the positive impact of workload levels on job satisfaction (with a t-statistic value of 6.187 > 1.96).
Pengaruh E-WOM Dan Store Atmosphere Terhadap Keputusan Pembelian Di Fabriek Bloc Bagas Prasetya; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2024): Februari : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i1.2790

Abstract

E-WOM has become a source of information for consumers in shopping decisions. Meanwhile, store atmosphere is a critical aspect of the consumer shopping experience. The types of data used in this research are primary and secondary data. The population of this study were guests staying at Fabriek Bloc. The research sample consisted of 204 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that E-WOM is in the quite agree category, namely 2,63%. Furthermore, the store atmosphere variable is in the agree category, namely 2,71%, and purchasing decisions are in the quite agree category with a percentage of 2,72%. The influence of E-WOM (X1) and store atmosphere (X2) influences purchasing decisions (Y), with scores of 65.3% and 34.7% influenced by other factors. Furthermore, the results of multiple linear regression analysis obtained a calculated F value of 191.651 with sig. 0.000 < 0.05, meaning that the E-WOM and Store Atmosphere variables have a significant influence on purchasing decisions, and a t value of 17,423 was obtained for the E-WON variable and a t value of 2,026 for the store atmosphere variable with sig. 0.000 < 0.05.
Pengaruh Service Quality Terhadap Customer Satisfaction Di Orion Coffee Padang Aisyah Vella Rahma; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2837

Abstract

This research was motivated by the discovery of problems related to service quality and customer satisfaction. This research aims to analyze the influence of service quality on customer satisfaction at Orion Coffee Padang. The population in this study were customers who had visited Orion Coffee Padang with a total sample of 204 respondents obtained using a purposive sampling technique. The data collection technique was carried out using a questionnaire which had been tested for validity and reliability using a Likert scale. The independent variable examined in this research is service quality on customer satisfaction using the PLS-SEM analysis technique. The hypothesis result is that service quality influences customer satisfaction and is acceptable. The t statistical value of service quality on customer satisfaction is 24.831 > 1.96 or the p value given is 0.00 < 0.05. The original sample value was 0.856, indicating a positive direction of the relationship between service quality and customer satisfaction. It was concluded that the service quality variable had a positive effect on customer satisfaction.
Pengaruh Perceived Value dan Customer Satisfaction Terhadap Revisit Intention di Alinia Farm And Park Resort Dharmasraya Nanda Amelia; Nidia Wulansari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.2841

Abstract

This research was carried out against the background of the revisit intention phenomenon which is considered to be caused by perceived value and customer satisfaction factors. This research was conducted with the aim of obtaining information and providing a description of the influence of Perceived Value and Customer Satisfaction on Alinia Farm and Park Resort Dharmasraya. The research is classified as a quantitative descriptive type with the technique for determining the sample, namely through purposive sampling and the number of samples, namely 319 respondents, refers to the Slovin equation. The technique for obtaining research data is with the help of a questionnaire using a Likert scale which has been tested for validation and reliability. The data that has been obtained is analyzed with the help of multiple linear regression analysis using equipment for calculations using SPSS (Statistics Product and Service Solution) version 26.00. Based on the analysis of research results, it was concluded that the results of the t-test showed that the perceived value variable achieved a significant level of 0.021<0.05, which means that there is an influence of the perceived value variable on revisit intention. And the t-test results for the customer satisfaction variable provide a significant level of 0.001<0.05, meaning that there is an influence of the customer satisfaction variable on revisit intention. Based on the results of the f-test, it gives a significant level of 0.001<0.05, showing that the variables perceived value (X1) and customer satisfaction (X2) simultaneously have an influence on revisit intention. The variables perceived value and customer satisfaction have an influence of 4.4%, but the rest is influenced by other variables.
Co-Authors Addrian Putra Pratama Afifah Dekryani Aisyah Vella Rahma Arif Adrian Arif Budiman Armi Anisa Astuti Gita Riani Asya Dwi Yulia Putri Azwar, Hendri Bagas Prasetya Benny Fikri Yaldi Dadra Are Putra Dina Amalia Syarif Dinda Srinovita Dewi Dwi Pratiwi Wulandari Dwi Pratiwi Wulandari Excel prima Softian Fahrifan Valid Feri Ferdian Fitri Chairani Gilang Febriyangga Hafifa Nurul Fuada Hijriyantomi Suyuthie Izhagi Rizkidona jihan nur fahira Kevin Day Levrant Mita Aprilia Kartini Muhamad Panji Fadlan Muhammad Rizky Fitrian Nanda Amelia Nindi Sri Hasanah Pasaribu Pasaribu Puji Intani Rahmad Dani Rahmad Ryanda Rahmat Mulia Qodri Rahmat Riski Restiyani Restiyani Restiyani Restiyani Resy Putri Utami Riri Anggraini Riri Anggraini Rizky Wulandari Sharah Efenda Sofia Ayunda Sri Mulyani Sri Mulyani Surenda, Rian Tiara Maharani Tigor Halomoan Tambunan Trisna Putra Trisna Putra Vanny Sisca Amelia Vischa Mansyera Pratama Winda Konita Lutfia Youmil Abrian Zahra Afra Arista Zahra Afra Arista