Articles
<![CDATA[Pengaruh Service Quality dan Price Terhadap Customer Satisfaction Pada Satiga Coffee & Resto Kota Padang ]]>
<![CDATA[Winda Konita Lutfia]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata ]]>
Publisher : <![CDATA[Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang ]]>
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DOI: 10.56910/nawasena.v3i1.1411
<![CDATA[This motivation from research are consumer complaints regarding Quality of Service and Price. The research aim is to describe the Quality of Service and Price impact on Satisfaction of Customer at Satiga Coffee & Resto, Padang City. The population for this research is peoples who have made purchases at Satiga Coffee & Resto, Padang City with a all sample of 330 consumers using techniques of purposive sampling. The technique for collection of data uses a questionnaire through a scale of Likert which has been passed validity and reliability test through SPSS version 26.00. The research results are Service Quality with a respondent achievement rate of 75.2%, Price with an achievement rate from respondent is 74% and Customer Satisfaction with an achievement rate from respondent is 74.8%. The Service Quality (X1) and Price (X2) contribution to Customer Satisfaction (Y) is 61.2% when the remaining 38.8% is influenced by other factors]]>
<![CDATA[The Influence of Marketing Communication Mix on Decisions to Purchase Room Services ]]>
<![CDATA[Tigor Halomoan Tambunan]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata ]]>
Publisher : <![CDATA[Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang ]]>
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DOI: 10.56910/nawasena.v3i2.1670
<![CDATA[Purchasing decisions refer to the process by which consumers make decisions to buy certain products or services after evaluating the various options available. This activity is one of the utilization of promotional activities carried out by a company. Where in the promotion there are forms of promotion that are incorporated in a marketing communication mix. Marketing communication mix is a form of marketing that is done to attract relationships with consumers while still paying attention to communication values that are useful for building good relationships with consumers. The main objective of this research is to find the correlation between marketing communication mix and the decision to purchase room services. This research uses quantitative methodology with a causal associative approach. Data collection was carried out by distributing questionnaires to respondents in the form of google forms. A total of 165 respondents were surveyed using a Likert scale, and the majority of visitors were in the age range of 26 to 35 years. The data was analyzed using Partial Least Square Structural Equation Modeling. The results showed that F was calculated with sig. 0.000 <0.05, then the marketing communication mix variable has a significant influence on purchasing decisions. Furthermore, R Square is 0.608. This means that the marketing communication mix influences purchasing decisions by 60.8%. This study found that marketing communication mix is an important factor in improving purchasing decisions.]]>
<![CDATA[Pengaruh Brand Image Terhadap Keputusan Tamu Menginap Di Four Points By Sheraton Batam ]]>
<![CDATA[Fitri Chairani]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Student Scientific Creativity Journal Vol. 1 No. 6 (2023): November: Student Scientific Creativity Journal ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/sscj-amik.v1i6.2347
<![CDATA[The research was motivated by post-stay guest complaints regarding the decision to stay and one of the factors, namely brand image hotel. This research was conducted with the aim of exploring how far brand image can influence the decisions of guests who choose to stay at Four Points by Sheraton Batam. This research is quantitative and uses a causal associative method. The population that is the focus of the research is guests who have had the experience of staying at the Four Points by Sheraton brand. In this research, samples were taken from 98 respondents using the purposive sampling method. Our research instrument is a questionnaire designed with a Likert scale. The data obtained will be analyzed using SPSS version 26.00 software, and the results of the analysis will be presented in tabular form. Research results included brand image (X) at Four Points by Sheraton Batam in the good category with a percentage of 35.7%. Guest Decision to Stay (Y) at Four Points by Sheraton Batam in the good category 43.9%. Simple regression test with T test on variables brand image influences the guest's decision variables to stay at Four Points by Sheraton Batam. Variable F value brand image (X) has a simultaneous impact on the guest's decision to stay (Y) at Four Points by Sheraton Batam. Adj Value R square 0.796 means variabel brand Image 79.6% influence on guests' decision to stay at Four Points by Sheraton Batam and 20.4% impact from different variables.]]>
<![CDATA[Pengaruh Aesthetic Labor Terhadap Positive Emotion di Saung Labuan Sundai Resort ]]>
<![CDATA[Asya Dwi Yulia Putri]]>;
<![CDATA[Nidia wulansari]]>
<![CDATA[ Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management ]]>
Publisher : <![CDATA[STIKes Ibnu Sina Ajibarang ]]>
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DOI: 10.59841/glory.v2i4.1686
<![CDATA[This research is motivated by the problem of the influence of aesthetic labor on positive emotions at Saung Labuan Sundai Resort. This type of research is quantitative with a causal associative form. The study was conducted at Labuan Sundai Resort. The purpose of this study was to evaluate the influence of aesthetic labor on positive emotions at Saung Labuan Sundai Resort. The population in the study was 2,070 people taking a sample of 94 respondents. Data collection through a questionnaire with a Likert scale. Using descriptive analysis and interval class score classification through the SPSS program version 26.00 based on the results of the study, it is known that the overall indicator data with a result of 102.94 is categorized as very good. The aesthetic nature indicator with a result of 12.84 is categorized as very good. The aesthetic requirements indicator 21.69 is categorized as very good. The service encounter indicator 16.94 is categorized as very good. The happiness indicator 10.88 is categorized as sufficient. The satisfaction indicator 14.52 is categorized as sufficient. The love and affection indicator 10.75 is categorized as sufficient. The interest indicator 15.37 is categorized as good. The results of the study also showed a significant influence of aesthetic labor (X) on positive emotion (Y). The Adjusted R Square value of 0.778 indicates that these variables explain 77.8% of positive emotion, while the remaining 21.2% is influenced by other factors not examined in the study. Furthermore, the F value of 326.449 with a significance level of 0.000 <0.05 indicates a strong relationship between variables.s.]]>
<![CDATA[Kegiatan Digital Poster & Video Competition ]]>
<![CDATA[Dwi Pratiwi Wulandari]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Administrasi Yappi Makassar ]]>
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DOI: 10.55606/jppmi.v3i2.1389
<![CDATA[The video and poster competition is a follow-up to the Memorandum of Agreement (MoA) in Community Service between the Tourism Education Study Program at Indonesia University of Education (UPI) and the Tourism Study Program at Padang State University (UNP). The aim of this activity is to educate and promote sustainable tourism in the era of Society 5.0, involving active students from Vocational High Schools (SMK) in Tourism from West Java and the Greater Jakarta area. This activity is designed to turn students into agents of change in raising awareness about the importance of environmentally friendly tourism practices and supporting the sustainability of local culture. Through this competition, participants' creativity in producing promotional videos and digital posters demonstrates a significant improvement in their understanding of sustainable tourism concepts. Additionally, this activity fosters cross-sector collaboration with academics, tourism practitioners, and local governments. Thus, this initiative not only advances sustainable tourism education but also enhances innovation in the use of digital technology to convey environmental and cultural messages. This serves as an essential foundation for sustainable tourism efforts in Indonesia.]]>
<![CDATA[Analysis of Guest Brand Switching Behavior at Kyriad Bumiminang Padang Hotel ]]>
<![CDATA[Puji Intani]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Journal of Multidimensional Management Vol. 1 No. 2 (2024): Journal of Multidimensional Management (JoMM) ]]>
Publisher : <![CDATA[Pt. Threeple Herphi Educate ]]>
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DOI: 10.63076/jomm.v1i2.17
<![CDATA[This study aims to determine what factors influence brand switching at Kyriad Bumiminang Hotel Padang. This research uses a type of quantitative descriptive research using survey methods. The sampling method in this study used purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sampling criteria were those who had stayed at the Kyriad Bumiminang Padang Hotel and were over 17 years old. The sample used was the guests of the Kyriad Bumiminang Padang Hotel, totaling 93 people. In addition, the data obtained is described, then a description of the research results is carried out using the TCR technique]]>
<![CDATA[The Influence of Online Customer Reviews on the Purchase Decision of Room Services at Turi Beach Resort Batam ]]>
<![CDATA[Rahmat Riski]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM) ]]>
Publisher : <![CDATA[Pt. Threeple Herphi Educate ]]>
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DOI: 10.63076/jomm.v2i3.60
<![CDATA[In the digital era, online customer reviews have become a critical factor influencing consumer behavior, particularly in the hospitality industry where service quality and trust are decisive. This study aims to analyze the influence of online customer reviews on purchase decisions for room services at Turi Beach Resort Batam, one of the leading resorts in Indonesia’s border tourism area. Employing a quantitative approach, data were collected from 100 guests who made reservations through online travel agents (OTAs) and digital platforms. The data were analyzed using regression analysis to test the significance of the relationship between online customer reviews and purchase decisions. The results indicate that online customer reviews have a strong and significant positive effect on the purchase decision of room services, with an R² value of 0.646 and a p-value < 0.001. These findings highlight that potential customers perceive online reviews as a reliable source of information that reduces uncertainty and enhances confidence in their booking decisions. The study underscores the importance for hospitality managers to actively monitor, manage, and respond to online reviews as part of their digital marketing and reputation management strategies. This research contributes to the growing literature on electronic word-of-mouth (e-WOM) and consumer decision-making in the hospitality sector, while also offering practical implications for resort operators seeking to strengthen competitiveness through digital engagement.]]>
<![CDATA[Persepsi Mahasiswa pada Kepuasan Program Magang di Industri Pariwisata ]]>
<![CDATA[Muhamad Panji Fadlan]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA) ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jikma.v2i4.2346
<![CDATA[This study explores students' perceptions of internship program satisfaction within the tourism industry, prompted by complaints from several students who felt dissatisfied with the internship programs they had participated in. This quantitative research employs a survey method with a total sampling (census) technique, involving 148 respondents. Data collection was carried out using a questionnaire with a Likert scale that had been tested for validity and reliability. The data analysis techniques include data description, interval value limitation, and Mean Score tests, utilizing SPSS version 23.00 and Microsoft Excel 2016. The findings of this study indicate that students' perceptions of the campus are considered very good with a score of 3.42, perceptions of the industry are regarded as good with a score of 3.25, and perceptions of personal development are viewed as very good with a score of 3.59.]]>
<![CDATA[Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Suko Kopi Padang ]]>
<![CDATA[Zahra Afra Arista]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jempper.v2i3.1977
<![CDATA[This research is motivated by the phenomenon of customer satisfaction which is thought to be due to facility factors and service quality. The purpose of this study was to determine and describe the effect of facilities and service quality at Suko Kopi Padang. This research is descriptive quantitative with sampling techniques using purposive sampling and a sample size of 371 respondents based on the Slovin formula. This research data collection technique uses a questionnaire with a Likert scale that has been tested for validation and reliability. Based on the results of the research analysis, it is concluded that the results of the t-test, for the facility variable (X1) produce a significant level of 0.000 <0.05, which means that there is an influence of the facility variable on customer satisfaction. And for the results of the t-test for the service quality variable (X2) results in a significance level of 0.000 <0.05, meaning that there is an influence of the service quality variable on customer satisfaction. Based on the results of the f-test, the significance level is 0.000 <0.05, indicating that simultaneously the facility variable (X1) and the service quality variable (X2) have an effect on customer satisfaction. Facility variables (X1) and service quality (X2) have an influence of 56.9%, while the rest is influenced by other variables.]]>
<![CDATA[Pengaruh Perceived Value Terhadap Revisit Intention Di Daya Tarik Wisata Linggai Park Maninjau Kabupeten Agam ]]>
<![CDATA[Riri Anggraini]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/jempper.v3i1.2713
<![CDATA[This research motivation is the decrease in revisit intention at Linggai Park Maninjau tourism attraction, which is evidenced by visitor complaints expressed with social media. The research purposess is to reveal the perceived value influence on revisit intention at Linggai Park Maninjau tourism attraction in Agam Regency. The method for research used included approach quantitative with a causal associative. The population consists of visitors who visit Linggai Park Maninjau, and the average visitors number from July to December 2022 is 3,095 visitors. Therefore, a sample of 226 respondents was determined. Data was collected from a questionnaire where validity and reliability has been tested. Simple linear regression and coefficient of determination were used to test the research hypothesis with the assistance of SPSS version 25.00. The results obtained a value of F at 586.521 with a level of significance is 0.000 < 0.05, indicated that accept for Ha and reject for H0, and there is a significant influence from perceived score and revisit intention. Furthermore, the coefficient of regression perceived value is 0.828 with a significance value of 0.000 < 0.05, meaning that every one unit increase in perceived value will increase revisit intention by 0.828 units. The value of R square is 0.724 indicates that perceived value has an influence on revisit intention with a percentage of 72.4%, while the remaining 27.6% is influenced by other factors.]]>
