Articles
<![CDATA[Pengaruh Service Quality Terhadap Customer Satisfaction Di Orion Coffee Padang ]]>
<![CDATA[Aisyah Vella Rahma]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i2.2837
<![CDATA[This research was motivated by the discovery of problems related to service quality and customer satisfaction. This research aims to analyze the influence of service quality on customer satisfaction at Orion Coffee Padang. The population in this study were customers who had visited Orion Coffee Padang with a total sample of 204 respondents obtained using a purposive sampling technique. The data collection technique was carried out using a questionnaire which had been tested for validity and reliability using a Likert scale. The independent variable examined in this research is service quality on customer satisfaction using the PLS-SEM analysis technique. The hypothesis result is that service quality influences customer satisfaction and is acceptable. The t statistical value of service quality on customer satisfaction is 24.831 > 1.96 or the p value given is 0.00 < 0.05. The original sample value was 0.856, indicating a positive direction of the relationship between service quality and customer satisfaction. It was concluded that the service quality variable had a positive effect on customer satisfaction.]]>
<![CDATA[Pengaruh Perceived Value dan Customer Satisfaction Terhadap Revisit Intention di Alinia Farm And Park Resort Dharmasraya ]]>
<![CDATA[Nanda Amelia]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i2.2841
<![CDATA[This research was carried out against the background of the revisit intention phenomenon which is considered to be caused by perceived value and customer satisfaction factors. This research was conducted with the aim of obtaining information and providing a description of the influence of Perceived Value and Customer Satisfaction on Alinia Farm and Park Resort Dharmasraya. The research is classified as a quantitative descriptive type with the technique for determining the sample, namely through purposive sampling and the number of samples, namely 319 respondents, refers to the Slovin equation. The technique for obtaining research data is with the help of a questionnaire using a Likert scale which has been tested for validation and reliability. The data that has been obtained is analyzed with the help of multiple linear regression analysis using equipment for calculations using SPSS (Statistics Product and Service Solution) version 26.00. Based on the analysis of research results, it was concluded that the results of the t-test showed that the perceived value variable achieved a significant level of 0.021<0.05, which means that there is an influence of the perceived value variable on revisit intention. And the t-test results for the customer satisfaction variable provide a significant level of 0.001<0.05, meaning that there is an influence of the customer satisfaction variable on revisit intention. Based on the results of the f-test, it gives a significant level of 0.001<0.05, showing that the variables perceived value (X1) and customer satisfaction (X2) simultaneously have an influence on revisit intention. The variables perceived value and customer satisfaction have an influence of 4.4%, but the rest is influenced by other variables.]]>
<![CDATA[Pengaruh Perceived Value Terhadap Customer Satisfaction Di Pemandian Lubuk Lukum Kota Padang ]]>
<![CDATA[Astuti Gita Riani]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i2.2846
<![CDATA[The research background is a complaints number from visitors and also the uniqueness and attractiveness of the Bathroom. The research purposes is to analyze the influence of perceived value on satisfaction of customer in the bathroom. This research type used is a quantitative method with an associative approach. The population of this study was 1,044 respondents. The research sample are 290 respondents. The way for collection of data is conducted through a questionnaire with a likert scale that has been done for validity and reliability. The research results shown that perceived value (X) had a positive impact on satisfaction of customer (Y) of 58.8%. The result of analysis linear regression obtained a counting F value of 18.724 with sig 0,000 < 0,05, this shown that the variable perceved value on client satisfaction was significantly influenced, and obtaining a count of t value of 20.283 with seg 0,000< 0,05..]]>
<![CDATA[Pengaruh Harga, Store Atmosphere, Dan Kualitas Pelayanan Terhadap Revisit Intention Di Halona X Van Geluk Coffee & Resto ]]>
<![CDATA[Izhagi Rizkidona]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i2.2848
<![CDATA[The subject of this study is the revisit intention at Halona X Van Geluk Coffee & Resto. Pre-research data indicates that the low desire of visitors to return to the place is caused by factors such as price, store atmosphere, and service quality. The aim of this research is to identify the reasons behind these findings. This quantitative descriptive research employs purposive sampling, involving 170 respondents who answered a questionnaire. The questionnaire's validity was tested using a Likert scale. The t-test results indicate that the variable of price (X1) has a significance level of 0.000, which is below 0.05, suggesting a significant influence of price on the revisit intention. Similarly, the store atmosphere variable (X2) also has a significance level of 0.000, below 0.05, indicating a significant influence of store atmosphere on the revisit intention]]>
<![CDATA[Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Di Hotel BW Luxury Jambi ]]>
<![CDATA[Nindi Sri Hasanah]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i2.2855
<![CDATA[This research was conducted based on the results of the author's observations when carrying out industrial field practice at the BW Luxury Jambi hotel and the background because there is still substandard employee performance which is thought to be due to organizational culture. This study aims to determine the effect of organizational culture (X) on employee performance (Y) at BW Luxury Jambi hotel. This type of research is descriptive quantitative classified as causal associative research with a survey method that shows cause and effect. The number of samples in this study were 80 respondents. Data collection techniques by distributing questionnaires using a Likert scale that has been compiled. Analysis techniques in this study use simple linear regression and also the coefficient of determination. The results concluded that organizational culture (X) is in the good category (53.75%), employee performance (Y) is in the good category (52.5%). Based on the simple linear regression test results obtained that organizational culture has a significant effect on employee performance with a regression coefficient of 1.514 sig value. 0.000 <0.05, it means that every increase of 1 unit of organizational culture, the participation value increases by 1.514. The regression coefficient is positive, which can be stated that the direction of the influence of variable (X) on variable (Y) is positive. Based on the results of the R square test, the R Square value is 0.206, which can be interpreted that the effect of variable X on variable Y is 20.6%. While 79.4% is influenced by other factors not discussed in this study.]]>
<![CDATA[Pengaruh Promosi melalui Media Sosial Instagram dan EWOM terhadap Keputusan Berkunjung di PDIKM Kota Padang Panjang ]]>
<![CDATA[Dina Amalia Syarif]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i3.3298
<![CDATA[This research was motivated by the discovery of problems related to promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The aim of this research is to find out and describe the influence of promotion via social media Instagram and electric word of mouth (ewom) on the decision to visit the documentation center. The type of research used is quantitative with a causal associative approach. The type of data used in this research is primary and secondary data. The population of this research is visitors to the Minangkabau culture of PDIKM Padang City. The research sample consisted of 103 consumers with a sampling technique using non-probability sampling using purposive sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that promotion via social media Instagram is in the sufficient category with a value of 3.40, then the electric word of mouth (ewom) variable is in the sufficient category with a value of 3.40, and the decision variable to visit the documentation center is in the sufficient category with a value of 3.40. value of 3.40. The influence of promotion via social media, Instagram and electric word of mouth (ewom) on the decision to visit the documentation center with an adjusted R Square of 49.3% and 50.7% influenced by other factors.]]>
<![CDATA[Pengaruh Brand Personality Terhadap Customer Satisfaction Menginap di the Axana Hotel Padang ]]>
<![CDATA[Addrian Putra Pratama]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i3.3302
<![CDATA[This research is motivated by several problems, namely the occupancy rate at The Axana Hotel Padang is not up to target, there is hesitation for guests to stay overnight because of discomfort at The Axana Hotel Padang, the image of The Axana Hotel Padang has not been able to provide trust in guests, customer views towards the Axana Hotel Personality brand which has inadequate service, there are guest complaints regarding guest expectations not being met while staying at The Axana Hotel Padang. The research purpose is to analyze the brand personality impact on customer satisfaction. The research type used is descriptive through quantitative data. The data type used in this research is primary data. The research population were guests staying at The Axana Hotel Padang. The sample for this research are 95 guest with a sampling technique by using non-probability sampling. The technique for data collection was conducted using a questionnaire with a scale of Likert which has done process for validity and reliability test. The research data were processed by SPSS 25.00. The research results shown that brand personality is in the sufficient category, that are 3.35%. Furthermore, the customer satisfaction variable is in the sufficient category, that are 3.40%. The brand personality impact on customer satisfaction with a score in 14.6% and 85.4% is impacted by other factors. So, the multiple linear regression analysis results obtained a calculated F score is 15,947 with sig. 0.005 < 0.05, meaning that the brand personality variable has a significant effect on customer satisfaction, and the t value obtained is 3,993 with sig. 0.000 < 0.05.]]>
<![CDATA[Pengaruh Store Atmosphere dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KFC Purus Veteran Kota Padang ]]>
<![CDATA[Tiara Maharani]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmpp-widyakarya.v2i3.3935
<![CDATA[The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consumers, who were selected through the non-probability sampling method. Data collection was carried out using a Likert scale questionnaire that had been tested for validity and reliability. The data were analyzed using SPSS 23.00 software. The findings show that the store atmosphere received a high rating of 4.08% which indicates a positive perception among consumers. In addition, consumer satisfaction was rated at 3.68% and service quality at 3.49%, both of which fell into the satisfactory category. The results also show a significant effect of store atmosphere (X1) and service quality (X2) on customer satisfaction (Y). The Adjusted R Square value of 0.187 indicates that these variables explain 18.7% of the variance in customer satisfaction, while the remaining 81.3% is influenced by other factors not examined in the study. Translated with DeepL.com (free version). Next, the F value is calculated with sig. 0.000 < 0.05 is 12,070.]]>
<![CDATA[Meningkatkan Potensi Wisata Di Pantai Ujung Batu Padang ]]>
<![CDATA[Nidia Wulansari]]>;
<![CDATA[Arif Adrian]]>;
<![CDATA[Dadra Are Putra]]>;
<![CDATA[Rizky Wulandari]]>
<![CDATA[ Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Mei : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/nusantara.v3i2.1288
<![CDATA[Ujung Batu Beach has the potential to become a tourist destination. This potential, however, has not been completely realized. This community service project is intended to assist managers and the community in identifying existing potential. Location determination, work program determination, work program realization, and work program evaluation are the approaches used. This dedication has resulted in the production of supporting facilities such as signage, swings, flower pots, and garden seats. Furthermore, socialization was provided to the community so that it might play an active role in boosting tourist attraction.]]>
<![CDATA[Pengaruh Usefulness Dan Ease Of Use Terhadap Online Booking Hotel Intention Di Platform Agoda ]]>
<![CDATA[Armi Anisa]]>;
<![CDATA[Nidia Wulansari]]>
<![CDATA[ Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 1 (2024): April : Nawasena: Jurnal Ilmiah Pariwisata ]]>
Publisher : <![CDATA[Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang ]]>
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DOI: 10.56910/nawasena.v3i1.1014
<![CDATA[This research is driven by the researcher's observations concerning online hotel booking intention on the Agoda platform. The development of guest visit rates has experienced a significant decline, with fewer guests opting to check in using the Agoda platform compared to other online travel agents. This is influenced by the perceived lack of usefulness and ease of use on the Agoda website. The objective of this study is to describe and analyze the impact of usefulness and ease of use on online hotel booking intention on the Agoda platform. The research methodology employed is quantitative research using purposive sampling, with a sample size of 130 respondents determined using the Hair formula. Data collection in this study utilized a questionnaire with a Likert scale that had been tested for validity and reliability. The collected data was analyzed using multiple linear regression analysis with the assistance of SPSS (Statistical Product and Service Solution) version 27.00. Based on the research analysis, it can be concluded that the independent variables, usefulness (X1) and ease of use (X2), have a positive and significant influence on the dependent variable, which is online hotel booking intention. Usefulness (X1) and ease of use (X2) collectively account for 24.7% of the variance in online hotel booking intention (Y), while the remaining 75.3% is influenced by other variables. ]]>
