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All Journal Trikonomika: Jurnal Ekonomi Journal of Business & Banking Binus Business Review Al Ishlah Jurnal Pendidikan JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Almana : Jurnal Manajemen dan Bisnis Jurnal Riset Bisnis dan Manajemen PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Social Science Jurnal Ekonomi International Journal of Management Research and Economics IIJSE Jabdimas: Jurnal Pengabdian Masyarakat International Journal of Economics, Commerce, and Management Journal of Management
Undang Juju
Pasundan University
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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The Factors That Affect Customer Value and Its Impact on the Customer Loyalty Jefry Rom Donny; Undang Juju; eddy Jusuf; Maskarto Lucky Nara Rosmadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 4 (2018): Budapest International Research and Critics Institute December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i4.122

Abstract

This study aims to find out and analyze the factors that influence customer value and their impact on customer loyalty. This study uses quantitative methods with descriptive and verification approaches using explanatory surveys. The analysis technique uses SEM analysis. From the results of the study obtained data that the factor of consumer psychology moves from the point of not good to good while the customer value factors and customer loyalty moves from good enough to well. Verification results show both partially and simultaneously these factors have a positive and significant effect. Customer value has a positive and significant effect on customer loyalty with the magnitude of its influence stronger when compared to consumer psychology and the marketing mix towards customer value. This proves empirically that customer value factors are intervening between consumer psychology and marketing mix with customer loyalty.
Co-Authors Anang Martoyo Andry Mochamad Ramdan Ardi Gunardi Aribowo, Pandith Arizal N Arizal N Azhar Affandi Azhar Affandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi Chucum Sumiarty Dadan Soekardan Dewi Halimah Eddy Jusuf EDDY JUSUF efrita soviyanti Erik Syawal Erlangga, Heri Gending Raspuzi hadiyati hadiyati Heru Setiawan Horas Djulius Idel Waldelmi Jaja Suteja Jefry Rom Donny Maskarto Lucky Nara Rosmadi Mersiana Setiarini Moh. Sidik Priadana Muhammad Firza Firdaus Nandan Limakrisna Nila Nurochani Nila Nurochani Nofrizal Nofrizal Nurochani, Nila Popo Suryana Rachmat Gunawan Rafa Putri Ratu Hedy Syahidah Budiarti Rifa Fauziah Saputra, Galih Ginanjar Sucherly Sucherly Sucherly Sucherly Sucherly Tatang Supriadi Tatang Supriyadi Trustorini Handayani Tubagus Fariz Maulana Umi Narimawati Wala Erpurini Wasito Wasito Yusuf Arifin Zebua, Mardalena Zulia Khairani