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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Minds: Manajemen Ide dan Inspirasi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Bioscientist : Jurnal Ilmiah Biologi Indonesian Journal of Business Analytics (IJBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Neraca Manajemen, Akuntansi, dan Ekonomi Digital Innovation : International Journal Of Management Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship JIMEK
Ni Made Sri Rastini .
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (STUDI PADA KONSUMEN TEH GELAS DI KOTA DENPASAR) Kadek Ayu Anggi Arya Dwi Putri; Ni Made Rastini
E-Jurnal Manajemen Vol 11 No 10 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i10.p02

Abstract

Persaingan produk minuman Teh dalam kemasan mengalami perkembangan yang pesat karena perubahan gaya hidup masyarakat dalam mengkonsumsi teh. Penelitian ini bertujuan untuk menganalisis peran kepuasan konsumen dalam memediasi pengaruh kualitas produk terhadap loyalitas pelanggan. Lokasi penelitian adalah Kota Denpasar dengan jumlah populasi yang tidak terbatas. Sampel ditentukan dengan purposive sampling dan berjumlah 100 orang. Pengumpulan data dilakukan dengan pendekatan survey dan instrumen penelitian ini adalah kuesioner yang diukur dengan skala Likert. Analisis data dilakukan dengan menggunakan path analysis. Hasil penelitian menunjukkan bahwa kualitas produk dan kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kepuasan konsumen memediasi pengaruh kualitas produk terhadap loyalitas pelanggan Teh Gelas. Implikasi penelitian ini secara teoretis mendukung temuan hasil penelitian terdahulu dan juga kajian terkait dengan loyalitas pelanggan. Implikasi praktis bagi Orang Tua Grup adalah menjaga kualitas produk untuk dapat menciptakan kepuasan bagi konsumen dan pada akhirnya mengarah kepada rasa loyal konsumen terhadap produknya. Kata kunci: Kualitas Produk, Kepuasan Konsumen, Loyalitas Pelanggan
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION (STUDI PADA KONSUMEN KOPI JANJI JIWA DI KOTA DENPASAR) Dewa Gede Agung Wikrama Aditya Devanagiri; Ni Made Rastini
E-Jurnal Manajemen Vol 11 No 11 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i11.p02

Abstract

Janji Jiwa merupakan salah satu kedai kopi di Indonesia yang menggunakan celebrity endorser dalam memasarkan produknya. Penelitian ini bertujuan menganalisis pengaruh brand image dalam memediasi pengaruh celebrity endorser terhadap purchase intention pada Kopi Janji Jiwa di Kota Denpasar. Lokasi penelitian ini adalah Janji Jiwa di Kota Denpasar. Populasi penelitian ini meliputi konsumen yang berdomisili di Kota Denpasar dengan jumlah sampel sebanyak 130 sampel. Sampel ditentukan dengan purposive sampling. Pengumpulan data menggunakan metode survey dan instrumen penelitian berupa kuesioner yang diukur dengan skala Likert 5 poin. Analisis data dilakukan dengan menggunakan Path Analysis melalui SPSS. Hasil penelitian ini menunjukkan celebrity endorser berpengaruh positif dan signifikan terhadap purchase intention dan brand image, brand image berpengaruh positif dan signifikan terhadap purchase intention, serta brand image mampu memediasi pengaruh celebrity endorser terhadap purchase intention. Implikasi teoritis penelitian ini mendukung hasil penelitian terdahulu terkait purchase intention. Implikasi praktis penelitian ini sebagai bahan pertimbangan dan masukan bagi manajemen Janji Jiwa di Kota Denpasar dalam memasarkan produknya. Bagi peneliti selanjutnya dapat menambah variabel-variabel yang dapat mempengaruhi purchase intention, memperluas ruang lingkup penelitian, ataupun mengganti lokasi penelitian. Kata kunci: celebrity endorser; brand image; purchase intention; Kopi Janji Jiwa.
PENGARUH KEMASAN DAN HARGA TERHADAP NIAT BELI KONSUMEN PADA PERUSAHAAN POD CHOCOLATE Komang Elmar Datraja Asmara Putra; Ni Made Rastini
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.01.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i01.p01

Abstract

Purchase intention can be formed because of the influence of some factores, namely expected income, expected price, and expected product's benefits. Attractive packaging is one of the ways that is used by the enterpreneurs to catch consumer's purchase intention. price also take control to affect consumer's purchase intention. This research has purpose to explain the influence of the packaging and product's price toward purchase intention in POD Chocolate. The design of this research was using quantitave method, in the form of associative. This research was done in Denpasar City. Sample deciding method that was used is purposive sampling technique with 90 respondents from Denpasar City's resident that have not bought the product of POD Chocolate. The technique of analysing data that was used is multiple linear regression. The findings showed that (1) packaging had positive significant influence towards purchase intention, (2) price had positive significant influence towards purchase intention.These findings are expected to be able to support POD Chocolate or other chocolate company to maintain the consumers and improve potential consumers by knowing the causes of consumers purchase intention
PERAN BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION Anak Agung Istri Karlita Aprilianti; Ni Made Rastini; Gede Bayu Rahanatha
E-Jurnal Manajemen Vol 12 No 3 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i03.p04

Abstract

Tujuan penelitian ini untuk menguji peran brand awareness memediasi pengaruh social media marketing terhadap purchase intention pada produk Sensatia Botanicals. Penelitian ini dilakukan Botanicals di Kota Denpasar. Data penelitian dikumpulkan menggunakan kuesioner online dengan jumlah sampel sebanyak 100 responden. Metode penentuan sampel menggunakan metode non-probability sampling yaitu purposive sampling. Penelitian ini menggunakan teknik path analysis (analisis jalur), uji sobel, dan uji VAF. Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap purchase intention; social media marketing berpengaruh positif dan signifikan terhadap brand awareness; brand awareness berpengaruh positif dan signifikan terhadap purchase intention; dan brand awareness memediasi pengaruh social media marketing terhadap purchase intention. Perusahaan Sensatia Botanicals sebaiknya memperbanyak konten interaktif di media sosial, membuat kampanye yang menarik, serta semakin fokus untuk memperkenalkan kelebihan produknya dibandingkan pesaing. The purpose of this study is to examine the role of brand awareness in mediating the influence of social media marketing on purchase intention on Sensatia Botanicals products. This research was conducted in Denpasar City. Research data was collected using an online questionnaire with a total sample of 100 respondents. A non-probability sampling method, purposive sampling, is used to determine the samples. This study used path analysis, sobel test, and VAF test. The results of the study show that social media marketing has a positive and significant effect on purchase intention; social media marketing has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; and brand awareness mediates the influence of social media marketing on purchase intention. Sensatia Botanicals should increase interactive content on social media, create attractive campaigns, and focus more on introducing the advantages of its products compared to competitors.
NILAI HEDONIS DAN NILAI UTILITARIAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP NIAT MEMBELI KEMBALI Ni Ketut Seminari; Ni Made Rastini
E-Jurnal Manajemen Vol 12 No 12 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i12.p06

Abstract

Usaha angkringan menjamur baik di Denpasar maupun di daerah pariwisata Kuta, Badung. Usaha yang sederhana, namun disukai sebagai tempat nongkrong kalangan anak muda. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh nilai hedonis dan nilai utilitarian terhadap kepuasan konsumen, serta pengaruhnya terhadap niat membeli kembali. Jumlah responden dalam penelitian sebanyak 100 responden. Data penelitian dianalisis menggunakan analisis SEM (Structural Equation Modelling). Hasil penelitian menunjukkan bahwa nilai hedonis, nilai utilitarian, dan kepuasan konsumen berpengaruh positif dan signifikan terhadap niat membeli kembali. Kepuasan konsumen mampu memediasi nilai hedonis dan nilai utilitarian terhadap niat beli ulang. Angkringan businesses are widely spread both in Denpasar and in the tourist area of Kuta, Badung. A simple business, but popular as a hangout place for young people. The aim of this research is to determine the influence of hedonic value and utilitarian value on consumer satisfaction, as well as their influence on repurchase intentions. The number of respondents in the research was 100 respondents. Research data was analyzed using SEM (Structural Equation Modeling) analysis. The research results show that hedonic value, utilitarian value, and consumer satisfaction have a positive and significant effect on repurchase intentions. Consumer satisfaction is able to mediate hedonic value and utilitarian value on repurchase intentions.
PELATIHAN DESAIN KEMASAN MAKANAN DAN MINUMAN UNTUK KEAMANAN DAN KUALITAS PRODUK PADA KELOMPOK PKK DUSUN BATU BINTANG N.K. Seminari; I.N. Nurcaya; L.G.S. Artini; N.M. Rastini
Buletin Udayana Mengabdi Vol 22 No 3 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i03.p02

Abstract

People's behavior since the pandemic has changed a lot. Health is the main priority factor for the community, both in daily activities, traveling, to choosing the products to buy. One of the important aspects that consumers pay attention to is product packaging. The packaging of food and beverage products is currently still receiving little attention from the food producer groups in Batu Bintang Hamlet. The service is carried out to the PKK group in Batu Bintang Hamlet, most of which sell their processed food around the stalls in the Batu Bintang Hamlet area. The activity was carried out on Sunday, July 24, 2022. The location of the activity was in Dusun Batu Bintang, Dauh Puri Klod Village, Denpasar City. The activity presented speakers from the Denpasar City Department of Industry and Trade. The presentation on Marketing and Financial Management was conducted by a lecturer at the Faculty of Economics and Business. This service activity has benefited the Banjar Batu Bintang PKK group in improving product cleanliness, safety, quality, and productivity. Participants hope that community service activities like this will be carried out more intensively. Keywords: Design, packaging, safety, and quality.
PERAN KEPERCAYAAN MEMEDIASI PENGARUH CUSTOMER EXPERIENCE TERHADAP NIAT MENGGUNAKAN KEMBALI JASA GRABFOOD: (Studi Pada Pengguna Jasa GrabFood di Kabupaten Badung) Kadek Krisna Devi Lua; Ni Made Rastini
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i11.6036

Abstract

Perkembangan teknologi internet pada era globalisasi saat ini memiliki dampak besar pada kehidupan sehari hari masyarakat. Perusahaan transportasi online menggunakan kesempatan tersebut sebagai peluang bisnis. Tujuan penelitian ini yaitu menjelaskan pengaruh customer experience terhadap niat menggunakan kembali;pengaruh customer experience terhadap kepercayaan; pengaruh kepercayaan terhadap niat menggunakan kembali; dan peran kepercayaan dalam memediasi pengaruh customer experience terhadap niat menggunakan kembali layanan Grab Food. Metode penentuan sampel dalam penelitian ini adalah non probability sampling dengan menggunakan teknik purposive sampling, dengan jumlah sampel yang terlibat dalam penelitiansebanyak 100 orang. Teknik analisis yang digunakan adalah analisis jalur, dan pengujian peran mediasi. Hasilpenelitian menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap niat menggunakan kembali; customer experience berpengaruh positif dan signifikan terhadap kepercayaan; kepercayaan berpengaruh positif dan signifikan terhadap niat menggunakan kembali; kepercayaan mampumemediasi secara parsial pengaruh customer experience terhadap niat menggunakan kembali. Implikasi praktis dari penelitian ini yaitu memberikan masukan bagi GrabFood dalam meningkatkan layanannya. GrabFood perlu tetap mempertahankan atau meningkatkan kualitas layanan dan juga informasi yang diberikan kepada pengguna layanan GrabFoodd, sehingga mampu memenuhi kebutuhan pengguna dan mampu meningkatkan niat untuk menggunakan kembali pengguna GrabFood
The Role of Brand Awareness in Mediating Social Media Marketing on Purchase Intention of Converse Shoes I Gede Yuda Hariyawan; Ni Wayan Ekawati; Ni Made Rastini; I Gede Riana
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2635

Abstract

Converse is a canvas shoe that is very popular nowadays and is always a trend among young people. This study aims to measure the effectiveness of social media marketing variables on purchase intention by using brand awareness variables as a mediator, so this study uses consumer behavior theory. This study uses a sample of 100 respondents taken using the non-probability sampling method with purposive sampling technique. The data in this study were collected using a questionnaire method that was distributed offline to respondents. The data that has been collected is then analyzed by the classical assumption test, path analysis test, and testing the role of mediating variables using the Sobel test. The results of this study indicate that social media marketing has a positive and significant effect on purchase intention, social media marketing has a positive and significant effect on brand awareness, brand awareness has a positive and significant effect on purchase intention, and brand awareness is able to partially mediate the influence of social media marketing on purchase intention. Converse shoe management is expected to continue to provide complete information about Converse products through social media and maintain brand awareness of Converse shoes to increase purchase intention.
THE INFLUENCE OF VISUAL MERCHANDISING, STORE ATMOSPHERE, AND CREDIT CARD USAGE ON IMPULSIVE BUYING BEHAVIOR AT KKV BALI Sang Ayu Putu Putri Santika Dewi; Ni Made Rastini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer shopping activities can be conducted with planning or without planning (impulsive buying). Impulsive buying is a phenomenon that occurs quite frequently, and companies aim to leverage this phenomenon to boost their sales. To face business competition, KKV Bali requires strategies to encourage impulsive buying among its customers. This study aims to determine the influence of visual merchandising, store atmosphere, and credit card usage on impulsive buying behavior. The research was conducted at KKV Bali. The data collection method used was a questionnaire. The research population consisted of KKV customers in Bali Province, with an unknown (infinite) population size, and the sample included 120 respondents. The data analysis techniques employed included Descriptive Statistical Analysis, Classical Assumption Tests, Multiple Linear Regression Analysis, F-tests, t-tests, and the Coefficient of Determination test. The research findings indicate that visual merchandising has a positive and significant effect on impulsive buying, store atmosphere has a positive and significant effect on impulsive buying, and credit card usage also has a positive and significant effect on impulsive buying. Recommendations for KKV Bali include organizing the placement of store equipment, selecting music that aligns with the store’s ambiance, consistently providing modern payment machines, expanding the scope of research, and conducting further studies in the future.
THE EFFECT OF RESTAURANT ATMOSPHERE AND SALES PROMOTION ON REPURCHASE INTENTION MEDIATED BY CUSTOMER SATISFACTION (A STUDY ON HORSE COFFEE & EATERY) Inggit Nurmarita Dewi; Ni Made Rastini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage sector have recently experienced rapid development. One of these business phenomena is coffee shops. Thousands of coffee shops in Indonesia are now mushrooming to various regions, requiring business owners to be creative and able to follow developments by creating good marketing strategies that can generate repeat purchase intentions. Strategies that can be developed to generate repeat purchase intentions can be done by improving the restaurant atmosphere and creating attractive sales promotions. In reality, not all cafes have high repeat purchase intentions, including Horse Coffee & Eatery. This study aims to explain the influence of restaurant atmosphere and sales promotions on repeat purchase intentions mediated by customer satisfaction. Data collection was carried out by distributing questionnaires. The sampling technique in this study was purposive sampling. The sample used was 140 consumers who met the criteria. The data analysis technique used Path Analysis. The results of the study indicate that, 1) restaurant atmosphere and sales promotion have a positive and significant effect on repurchase intention, 2) restaurant atmosphere and sales promotion have a positive and significant effect on customer satisfaction, 3) customer satisfaction has a positive and significant effect on repurchase intention, 4) customer satisfaction acts as a partial mediator in the influence of restaurant atmosphere and sales promotion on repurchase intention. Based on these results, it is recommended that Horse Coffee & Eatery be able to maintain cleanliness, provide economical packages, and better service to attract consumer repurchase intention.
Co-Authors Adelia Christina Purnasari Anak Agung Bagus Krisnanda Anak Agung Istri Karlita Aprilianti Anantawikrama Tungga Atmadja,SE,Ak.,M. . Decky Tanaya Desy Dhevantari Ariatmaja Dewa Gede Agung Wikrama Aditya Devanagiri Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Eka Sulistyawati Gede Bayu Rahanatha Gusti Nyoman Bagus Dananjaya I Gede Riana I Gede Yogi Pramana I Gede Yuda Hariyawan I Gusti Ayu Ketut Giantari I Ketut Adnyana Putra I Ketut Pande Mahesa Putra I Made Ganes Arta Nugraha I Ngurah Made Aditya Wiara Pradipta I Nyoman Nurcaya I Nyoman Nurcaya I Wayan Adi Wikantara I Wayan Ardy Andika I.G. Ratu Gita Susila I.N. Nurcaya Ida Ayu Cynthia Saisaria Mandasari Ida Ayu Laksmi Wulandari Ida Ayu Putu Eka Erawati Dewi Ida Bagus Ary Upadhana IGM Danendra Dharma Parawitha Inggit Nurmarita Dewi Iwan Doddy Dharmawibawa Jessica Sheva Angeline Kadek Agus Adi Gunawan Kadek Ayu Anggi Arya Dwi Putri Kadek Krisna Devi Lua Ketut Donny Surya Putra Ketut Warmika, I Gede Komang Aditya Nanda Kusuma Komang Bagus Cahya Triaksara Komang Elmar Datraja Asmara Putra L.G.S. Artini Luh Gede Sri Artini Made Ayu Somantari Marcellus Ivan Novandy Mohamad Zhidan Izzul Arobi N.K. Purnawati Ni Kadek Aprilia Yurika Sari Ni Kadek Eristya Handayani Ni Kadek Sinarwati Ni Ketut Seminari Ni Komang Rista Widyanti Ni Luh Dona Astriyanti Ni Luh Putu Ayu Yoceilla Waisnawa Ni Nyoman Rsi Respati Ni Putu Juni Pratiwi Ni Putu Risma Giri Dewani Ni Wayan Awinasi Ni Wayan Dian Ratna Anggelina Ni Wayan Ekawati Ni Wayan Ekawati Okky Ratna Utami Pebriana Aryadhe Putu Ayu Yulia Pusparani Putu Sumber Dana Sang Ayu Putu Putri Santika Dewi Sieny Andhika Dewi SUCIKA ARMIANI, SUCIKA Yande Agus Ardana