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The Role of Satisfaction in Mediating The Effect of Cashback Promotions and Ease of Use On Customer Loyalty of Ovo E-Wallet In Denpasar City Ni Kadek Eristya Handayani; Ni Made Rastini
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3874

Abstract

The development of online transactions in the digitalization era has driven the growth of financial technology, including e-wallets or digital wallets. OVO is a widely used e-wallet that has experienced rapid growth after collaborating with Grab and Tokopedia. This study aims to explain the role of satisfaction in mediating the effect of cashback promotions and ease of use on customer loyalty of the OVO e-wallet in Denpasar City. The research was conducted in Denpasar City, with a population consisting of Denpasar residents who have actively used the OVO e-wallet for the past six months. A total of 100 respondents were selected using a purposive sampling technique. Data collection was carried out through questionnaires distributed both offline and online via Google Forms. The data were analyzed using descriptive analysis and path analysis with a significance level of 5% using SPSS version 26.0. The hypothesis testing results indicate that cashback promotions have a positive and significant effect on customer loyalty. Ease of use has a positive and significant effect on customer loyalty. Satisfaction has a positive and significant effect on customer loyalty. Cashback promotions have a positive and significant effect on satisfaction. Ease of use has a positive and significant effect on satisfaction. Satisfaction plays a positive and significant role in mediating the effect of cashback promotions on customer loyalty. Satisfaction also plays a positive and significant role in mediating the effect of ease of use on customer loyalty. The theoretical implications of this study provide evidence for the development of consumer behavior studies and marketing management. The practical implications of this study are expected to serve as a consideration and input for OVO e-wallet companies in improving customer loyalty. Future researchers are encouraged to expand the scope of the study.
PENERAPAN PENDEKATAN PEMBELAJARAN CONTEXTUAL TEACHING AND LEARNING (CTL) BERNUANSA PAKEM UNTUK MENINGKATKAN PERKEMBANGAN KOGNITIF ANAK KELOMPOK B TK TUNAS MULYA ., Ni Made Sri Rastini; ., Drs. I Ketut Adnyana Putra,M.Pd; ., Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke
Jurnal Pendidikan Anak Usia Dini Undiksha Vol. 2 No. 1 (2014): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v2i1.3176

Abstract

Penelitian ini bertujuan untuk mengetahui peningkatan perkembangan kognitif pada anak kelompok B TK Tunas Mulya Sembung Mengwi Badung Semester II Tahun Ajaran 2013/2014 pada saat diterapkannya Pendekatan Pembelajaran Contextual Teaching and Learning (CTL)Bernuansa PAKEM. Rancangan penelitian ini adalah penelitian tindakan kelas yang dilaksanakan dalam dua siklus. Subjek penelitian ini adalah 24 orang anak kelompokB TK Tunas Mulya Sembung Semester II tahun Ajaran 2013/2014. Data penelitian tentang perkembangan kognitif dikumpulkan dengan metode observasi dengan instrumen berupa lembar format observasi dan metode wawancara dengan instrumen berupa lembar format percakapan. Data hasil penelitian dianalisis dengan menggunakan metode analisis statistik deskriptif dan metode analisis statistik kuantitatif. Hasil analisis data menunjukkan bahwa terjadi peningkatan perkembangan kognitif dengan penerapan pendekatan CTL pada siklus I sebesar 48,16% yang berada pada kategori sangat kurang mampu ternyata mengalami peningkatan pada siklus II menjadi 84,7 % tergolong pada kategori tinggi. Jadi terjadi peningkatan perkembangan kognitif anak sebesar 36,54%Kata Kunci : pendekatan CTL bernuansa PAKEM, perkembangan kognitif This study to determine the improvement in the cognitive development of children in group B in kindergarten Tunas Mulya Sembung Mengwi badung Second Semester Academic Year 2013/2014 at the time of adoption of Learning Approach Contextual Teaching And Learning ( CTL) PAKEM Nuance. The design of this study is action reseach conducted in two cycles. The subjects were 24 children in goup B kindergarten Tunas Mulya Sembung Mengwi Badung Second SemesterAcademic Year 2013/ 2014. Data collected reasearch on cognitive development with the method of observation with the instrument in the from of sheet of observations and interviews with the instrument in the from of a conservation format sheet. The data were analyzed using descriptive statistical analyzed and quantitative statistical analysis and quantitative statistical analysis methods. The result of the data analysis showed that an increase in cognitive development with the implementation of CTL approach in the first cycle of 48,16% which is in the catagory of very less capable turns on the second cycle increased to 84,7% classified in the high category. So an increase in cognitive development of children by 36,54%.keyword : CTL nuance approach PAKEM, cognitive development
PERAN BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION (Studi Pada Calon Konsumen Bron Cafe di Kota Denpasar) Komang Bagus Cahya Triaksara; Ni Wayan Ekawati; Ni Made Rastini
Buletin Studi Ekonomi VOLUME.29.NO.02.TAHUN.2024
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2024.v29.i02.p04

Abstract

Penelitian ini bertujuan untuk menjelaskan peran brand awareness memediasi pengaruh social media marketing terhadap purchase intention. Penelitian ini dilakukan di Bron Café Denpasar. Sampel yang diambil sebanyak 110 responden melalui metode purposive sampling dan disebar menggunakan kuesioner google form dengan kriteria yang telah disesuaikan. Diukur dengan 11 indikator dan menggunakan skala likert. Metode penentuan sampel yang digunakan pada penelitian adalah non probability sampling yaitu teknik purposive sampling. Teknik analisis mengunakan analisis jalur (path analysis) uji sobel dan uji variance accounted for. Hasil dari penelitian ini menunjukkan bahwa seluruh hipotesis diterima. Social media marketing berpengaruh positif dan signifikan terhadap purchase intention. Social media marketing memiliki pengaruh positif dan signifikan terhadap brand awareness. Brand awareness memiliki pengaruh positif dan signifikan terhadap purchase intention. Social media marketing berpengaruh positif dan signifikan terhadap purchase intention.
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION Ni Komang Rista Widyanti; Ni Made Rastini
E-Jurnal Manajemen Vol 13 No 8 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i08.p02

Abstract

Tujuan penelitian ini yakni menganalisis pengaruh E-WOM terhadap brand image dan purchase intention, serta menjelaskan pengaruh brand image terhadap purchase intention dan peran brand image dalam memediasi pengaruh E-WOM terhadap purchase intention krim pemutih kulit wajah merek Olay. Populasi dalam penelitian ini adalah konsumen dari brand Olay yang berencana melakukan pembelian produk krim pemutih merek Olay di Kota Denpasar. Teknik penentuan sampel yang digunakan adalah metode non probability sampling dengan jumlah sampel sebanyak 130 responden. Teknik analisis data yang digunakan penelitian ini yakni analisis deskriptif, analisis jalur, dan uji sobel. Hasil penelitian didapatkan hasil e-WOM berpengaruh positif dan signifikan terhadap brand image dan purchase intention, brand image berpengaruh positif dan signifikan terhadap purchase intention, brand image dapat memediasi pengaruh e-WOM terhadap purchase intention pada krim pemutih Olay secara positif dan signifikan. Implikasi teoritis dari hasil penelitian ini memberikan bukti pada pengembangan ilmu manajeman pemasaran khususnya mengenai electronic word of mouth (e-WOM), brand image, dan purchase intention yang mampu untuk membuktikan secara empiris teori perilaku konsumen. Secara praktis penelitian ini memberikan implikasi kepada pihak manajemen produk krim pemutih kulit wajah merek Olay dalam merumuskan kebijakan serta mengambil keputusan pemasaran. The purpose of this study is to analyze the effect of E-WOM on brand image and purchase intention, and to explain the effect of brand image on purchase intention and the role of brand image in mediating the effect of E-WOM on purchase intention of Olay brand skin whitening cream. The population in this study are consumers of the Olay brand who plan to purchase Olay brand whitening cream products in Denpasar City. The sampling technique used is non-probability sampling method with a total sample of 130 respondents. The data analysis technique used in this research is descriptive analysis, path analysis, and sobel test. The results of the study show that e-WOM has a positive and significant effect on brand image and purchase intention, brand image has a positive and significant effect on purchase intention, brand image can mediate the effect of e-WOM on purchase intention at Olay whitening cream in a positive and significant way. The theoretical implications of the results of this study provide evidence for the development of marketing management science, especially regarding electronic word of mouth (e-WOM), brand image, and purchase intention which is able to prove empirically the theory of consumer behavior. Practically, this research has implications for the management of Olay brand skin whitening cream products in formulating policies and making marketing decisions.
PERAN KESADARAN MEREK MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP EKUITAS MEREK PADA PELANGGAN JASA KURIR JNE Ida Ayu Laksmi Wulandari; Ni Made Rastini
E-Jurnal Manajemen Vol 11 No 5 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i05.p09

Abstract

Ekuitas merek adalah serangkaian aset dan kewajiban merek yang terkait dengan sebuah merek, nama, dan simbolnya, yang menambah atau mengurangi nilai yang diberikan sebuah produk atau jasa kepada perusahaan dan atau pelanggan perusahaan tersebut. Penelitian ini dilakukan dengan tujuan untuk menjelaskan pengaruh kualitas layanan terhadap ekuitas merek dengan dimediasi variabel kesadaran merek pada pelanggan jasa kurir PT. TIKI Jalur Nugraha Ekakurir (JNE) di Kota Denpasar. Penelitian kuantitatif dengan pengumpulan data menggunakan kuesioner melalui google form dilakukan pada pelanggan jasa kurir PT. TIKI Jalur Nugraha Ekakurir (JNE) di Kota Denpasar, dengan sampel penelitian sebanyak 100 orang. Teknis analisis yang digunakan adalah teknik analisis deskriptif dan teknik analisis inferensial. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kesadaran merek, kemudian kesadaran merek berpengaruh positif dan signifikan terhadap ekuitas merek, lalu kualitas layanan berpengaruh positif dan signifikan terhadap ekuitas merek, dan serta kesadaran merek memediasi pengaruh kualitas layanan terhadap ekuitas merek seacara positif dan signifikan pada jasa kurir PT. TIKI Jalur Nugraha Ekakurir (JNE) di Kota Denpasar. Kata kunci: Ekuitas Merek, Kesadaran Merek, Kualitas Layanan.
PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN Ni Putu Juni Pratiwi; Ni Made Rastini
E-Jurnal Manajemen Vol 12 No 10 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i10.p02

Abstract

Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel 150 orang. Analisis data dilakukan dengan menggunakan path analysis. Hasil penelitian menunjukkan bahwa celebrity endorser dan electronic word of mouth berpengaruh positif dan signifikan terhadap brand image. Celebrity endorser, electronic word of mouth dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand image secara parsial memediasi pengaruh antara celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Hasil penelitian ini menunjukkan bahwa dalam meningkatkan keputusan pembelian konsumen, Scarlett Whitening harus memperhatikan faktor-faktor yang dapat mempengaruhi konsumen untuk membeli produk tersebut, seperti celebrity endorser, electronic word of mouth dan brand image. This study aims to analyze the role of brand image in mediating the influence of celebrity endorsers and electronic word of mouth on purchasing decisions. This research was conducted in Denpasar City with a sample of 150 people. Data analysis was performed using path analysis. The results showed that celebrity endorsers and electronic word of mouth had a positive and significant effect on brand image. Celebrity endorsers, electronic word of mouth and brand image have a positive and significant effect on purchasing decisions. Brand image partially mediates the influence of celebrity endorsers and electronic word of mouth on purchasing decisions. The results of this study indicate that in improving consumer purchasing decisions, Scarlett Whitening must pay attention to factors that can influence consumers to buy these products, such as celebrity endorsers, electronic word of mouth and brand image.
PERAN KEPERCAYAAN MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH LPD DESA ADAT KAPAL Ni Luh Dona Astriyanti; I Gusti Ayu Ketut Giantari; Ni Made Rastini
E-Jurnal Manajemen Vol 12 No 9 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i09.p04

Abstract

Penelitian ini bertujuan untuk menguji dan menjelaskan peran kepercayaan memediasi pengaruh kualitas layanan terhadap kepuasan nasabah LPD Desa Adat Kapal. Penelitian ini dilakukan di LPD Desa Adat Kapal, dengan menggunakan 150 responden. Penelitian ini menggunakan teknik analisis data berupa Path Analysis yang dilengkapi dengan Uji Sobel. Hasil penelitian ini menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah LPD Desa Adat Kapal. Kualitas layanan berpengaruh positif dan signifikan terhadap kepercayaan. Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah LPD Desa Adat Kapal. Kepercayaan memediasi secara positif dan signifikan pengaruh kualitas layanan terhadap kepuasan nasabah LPD Desa Adat Kapal. Implikasi dari penelitian ini adalah semakin baik kualitas layanan yang diberikan LPD Desa Adat Kapal, maka akan semakin tinggi kepercayaan yang dimiliki nasabah terhadap LPD Desa Adat Kapal. Dengan semakin tingginya kepercayaan, maka akan menjadi salah satu peran yang penting untuk meningkatkan kepuasan nasabah terhadap layanan LPD Desa Adat Kapal. This research aims was to explain the role of trust in mediating the influence of service quality on customer satisfaction at the LPD Desa Adat Kapal. This research was conducted at the LPD Desa Adat Kapal, using 150 respondents. This study uses Path Analysis that equipped with Sobel Test. The results indicates that service quality had a positive and significant effect on customer satisfaction at the LPD Desa Adat Kapal. Service quality had a positive and significant effect on trust. Trust had a positive and significant effect on customer satisfaction at the LPD Desa Adat Kapal. Trust mediates positively and significantly the effect of service quality on customer satisfaction LPD Desa Adat Kapal. The implication of this research is that the better the quality of service provided by LPD Desa Adat Kapal, the higher the trust that customers have in LPD Desa Adat Kapal. With increasing trust, it will become an important role in increasing customer satisfaction with LPD Desa Adat Kapal services.
The Role of Brand Image in Mediating the Effect of Promotional Appeal on Customer Loyalty Jessica Sheva Angeline; Ni Made Rastini
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.476

Abstract

This study aims to analyze the mediating role of brand image in the effect of promotional appeal on customer loyalty, specifically in the context of Jiniso fashion products. The research was conducted in Denpasar City using a non-probability sampling method with a purposive sampling technique. A total of 100 respondents were selected based on specific criteria relevant to the study objectives. The data were analyzed using inferential statistical techniques, including path analysis, the Sobel test, and the Variance Accounted For (VAF) test to determine the direct and indirect effects between variables. The results of the study show that promotional appeal has a positive and significant effect on customer loyalty, indicating that attractive and persuasive promotional strategies are capable of increasing consumer commitment to the brand. Furthermore, promotional appeal has a positive and significant effect on brand image, meaning that well-designed promotional messages help build a favorable perception of the brand among customers. The findings also reveal that brand image has a positive and significant effect on customer loyalty, demonstrating that a strong brand image enhances customer retention and repeated purchases. Importantly, the analysis indicates that brand image partially mediates the relationship between promotional appeal and customer loyalty. This suggests that while promotional appeal directly influences loyalty, it also indirectly enhances loyalty through the improvement of brand image. These findings provide practical implications for marketers and brand managers, emphasizing the importance of developing integrated marketing strategies that combine promotional efforts with brand-building activities to strengthen customer loyalty in the competitive fashion industry. Future research could examine other mediating factors or expand the study to other sectors to increase external validity.
Pengaruh Word Of Mouth, Citra Merek dan Daya Tarik Iklan terhadap Keputusan Pembelian Smartphone Iphone di Kabupaten Badung Kadek Agus Adi Gunawan; Ni Made Rastini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.8180

Abstract

Competition in the smartphone industry in Indonesia is getting tighter due to the high demand of the public for smartphones to support their daily activities. The purpose of this study is to explain the influence of word of mouth, brand image and advertising on the decision to purchase iPhone smartphones in Badung Regency. The method of determining the sample of this study uses non-probability sampling with purposive sampling technique with a sample of 140 people. The analysis techniques used are multiple linear analysis, F test, t test, and determination test. The results of the study indicate that word of mouth has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, advertising has a positive and significant effect on purchasing decisions, word of mouth, brand image, and advertising have a simultaneous or simultaneous effect on purchasing decisions, and brand image has a dominant effect on purchasing decisions. The practical implications of this study are that it can be a consideration for iPhone brand management to improve marketing strategies and product development of the iPhone brand, thereby further strengthening the brand's position in the market and increasing consumer purchasing decisions. The method of determining the sample for this study uses non-probability sampling with a purposive sampling technique, selecting a sample of 140 people who are familiar with the iPhone brand. The analysis techniques used include multiple linear regression analysis, F test, t test, and the determination test. These techniques help to determine the individual and combined effects of word of mouth, brand image, and advertising on purchasing decisions. The results of the study indicate that all three factors—word of mouth, brand image, and advertising—have a positive and significant effect on purchasing decisions.
The Effect of Instagram Social Media Attraction, Service Quality, And Brand Image On Repurchase Intention of Po. Gunung Harta Customers Mohamad Zhidan Izzul Arobi; Ni Made Rastini
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.372

Abstract

Repurchase intention is the consumer’s tendency to purchase a brand or take an action related to the intention of repurchasing a product that has been purchased in the past and to engage in repeated purchases in the future. This study aims to analyze the effect of Instagram social media attraction, service quality, and brand image on repurchase intention. The study used a sample of 100 PO. Gunung Harta customers who had used the company’s services at least twice within one year. The research was conducted at the head office of PO. Gunung Harta located in Denpasar City. The method applied in this study was a survey method using questionnaires and interviews, with inferential statistical analysis through multiple linear regression. The results indicate that Instagram social media attraction has a positive and significant effect on repurchase intention. Service quality has a positive and significant effect on repurchase intention. Brand image also has a positive and significant effect on repurchase intention. This study is expected to serve as a reference for future researchers. These factors are interconnected, and their collective influence on repurchase intention highlights the importance of a well-rounded marketing strategy that incorporates social media engagement, superior service quality, and a strong brand image. Future research could explore the impact of additional factors, such as customer loyalty programs or word-of-mouth, to gain deeper insights into consumer repurchase behavior.
Co-Authors Adelia Christina Purnasari Anak Agung Bagus Krisnanda Anak Agung Istri Karlita Aprilianti Anantawikrama Tungga Atmadja,SE,Ak.,M. . Decky Tanaya Desy Dhevantari Ariatmaja Dewa Gede Agung Wikrama Aditya Devanagiri Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Eka Sulistyawati Gede Bayu Rahanatha Gusti Nyoman Bagus Dananjaya I Gede Riana I Gede Yogi Pramana I Gede Yuda Hariyawan I Gusti Ayu Ketut Giantari I Ketut Adnyana Putra I Ketut Pande Mahesa Putra I Made Ganes Arta Nugraha I Ngurah Made Aditya Wiara Pradipta I Nyoman Nurcaya I Nyoman Nurcaya I Wayan Adi Wikantara I Wayan Ardy Andika I.G. Ratu Gita Susila I.N. Nurcaya Ida Ayu Cynthia Saisaria Mandasari Ida Ayu Laksmi Wulandari Ida Ayu Putu Eka Erawati Dewi Ida Bagus Ary Upadhana IGM Danendra Dharma Parawitha Inggit Nurmarita Dewi Iwan Doddy Dharmawibawa Jessica Sheva Angeline Kadek Agus Adi Gunawan Kadek Ayu Anggi Arya Dwi Putri Kadek Krisna Devi Lua Ketut Donny Surya Putra Ketut Warmika, I Gede Komang Aditya Nanda Kusuma Komang Bagus Cahya Triaksara Komang Elmar Datraja Asmara Putra L.G.S. Artini Luh Gede Sri Artini Made Ayu Somantari Marcellus Ivan Novandy Mohamad Zhidan Izzul Arobi N.K. Purnawati Ni Kadek Aprilia Yurika Sari Ni Kadek Eristya Handayani Ni Kadek Sinarwati Ni Ketut Seminari Ni Komang Rista Widyanti Ni Luh Dona Astriyanti Ni Luh Putu Ayu Yoceilla Waisnawa Ni Nyoman Rsi Respati Ni Putu Juni Pratiwi Ni Putu Risma Giri Dewani Ni Wayan Awinasi Ni Wayan Dian Ratna Anggelina Ni Wayan Ekawati Ni Wayan Ekawati Okky Ratna Utami Pebriana Aryadhe Putu Ayu Yulia Pusparani Putu Sumber Dana Sang Ayu Putu Putri Santika Dewi Sieny Andhika Dewi SUCIKA ARMIANI, SUCIKA Yande Agus Ardana