Article Per Year (5 Year)
p-Index From 2021 - 2026
4.097
P-Index
This Author published in this journals
All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Minds: Manajemen Ide dan Inspirasi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Bioscientist : Jurnal Ilmiah Biologi Indonesian Journal of Business Analytics (IJBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Neraca Manajemen, Akuntansi, dan Ekonomi Digital Innovation : International Journal Of Management Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship JIMEK
Ni Made Sri Rastini .
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
The Mediating Role of E-WOM in the Effect of Viral Marketing on Purchase Intention (A Study on Bakmi Akiu in Denpasar City) I.G. Ratu Gita Susila; Ni Made Rastini
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15198

Abstract

One of the technical innovations that has revolutionized how companies function and engage with their customers is digital marketing. One company that uses digital marketing on social media sites like Instagram and TikTok is Bakmi Akiu. According to an interview with the company's CEO, Bakmi Akiu's viral marketing efforts on social media did not significantly boost their customer base. A survey method was used to gather data, and 120 respondents were given online questionnaires. Path analysis in conjunction with the Sobel test was the analysis method employed. The analysis's findings demonstrated that viral marketing significantly and favorably influences purchase intention, that viral marketing significantly and favorably influences E-WOM, that E-WOM significantly and favorably influences purchase intention, and that E-WOM can mediate the impact of viral marketing on purchase intention. The research's theoretical implications include adding to the body of knowledge regarding the efficacy of viral marketing tactics and making a substantial theoretical contribution to the field of digital marketing, especially in relation to consumer behavior theory and the Theory of Planned Behavior. The research's practical implications indicate that in order to maximize the results of viral marketing initiatives and promote the propagation of positive E-WOM, business actors—Bakmi Akiu in particular—should continue to produce interactive and participatory viral content.
The Mediating Role of Brand Trust in the Effect of Service Quality on Brand Loyalty : A Study at PT Bukit Vista Nusantara I Made Ganes Arta Nugraha; Ni Made Rastini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.461

Abstract

In the competitive property management industry, a company’s success depends not only on attracting new partners but also on retaining existing ones through strong brand loyalty. PT Bukit Vista Nusantara faces challenges in sustaining partner loyalty, as indicated by the high number of partners terminating their collaboration within a short period. This study aims to analyze the effect of service quality on brand loyalty, with brand trust serving as a mediating variable. A quantitative associative approach was employed involving 62 active partners who had collaborated with the company for more than one year, selected using purposive sampling. Data were collected through questionnaires and analyzed using path analysis and the Sobel test to assess mediation. The results show that service quality has a positive and significant effect on both brand trust and brand loyalty. Brand trust also significantly strengthens brand loyalty and mediates the relationship between service quality and brand loyalty. These findings underscore the importance of building brand trust to enhance long-term partner loyalty.
Co-Authors Adelia Christina Purnasari Anak Agung Bagus Krisnanda Anak Agung Istri Karlita Aprilianti Anantawikrama Tungga Atmadja,SE,Ak.,M. . Decky Tanaya Desy Dhevantari Ariatmaja Dewa Gede Agung Wikrama Aditya Devanagiri Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Eka Sulistyawati Gede Bayu Rahanatha Gusti Nyoman Bagus Dananjaya I Gede Riana I Gede Yogi Pramana I Gede Yuda Hariyawan I Gusti Ayu Ketut Giantari I Ketut Adnyana Putra I Ketut Pande Mahesa Putra I Made Ganes Arta Nugraha I Ngurah Made Aditya Wiara Pradipta I Nyoman Nurcaya I Nyoman Nurcaya I Wayan Adi Wikantara I Wayan Ardy Andika I.G. Ratu Gita Susila I.N. Nurcaya Ida Ayu Cynthia Saisaria Mandasari Ida Ayu Laksmi Wulandari Ida Ayu Putu Eka Erawati Dewi Ida Bagus Ary Upadhana IGM Danendra Dharma Parawitha Inggit Nurmarita Dewi Iwan Doddy Dharmawibawa Jessica Sheva Angeline Kadek Agus Adi Gunawan Kadek Ayu Anggi Arya Dwi Putri Kadek Krisna Devi Lua Ketut Donny Surya Putra Ketut Warmika, I Gede Komang Aditya Nanda Kusuma Komang Bagus Cahya Triaksara Komang Elmar Datraja Asmara Putra L.G.S. Artini Luh Gede Sri Artini Made Ayu Somantari Marcellus Ivan Novandy Mohamad Zhidan Izzul Arobi N.K. Purnawati Ni Kadek Aprilia Yurika Sari Ni Kadek Eristya Handayani Ni Kadek Sinarwati Ni Ketut Seminari Ni Komang Rista Widyanti Ni Luh Dona Astriyanti Ni Luh Putu Ayu Yoceilla Waisnawa Ni Nyoman Rsi Respati Ni Putu Juni Pratiwi Ni Putu Risma Giri Dewani Ni Wayan Awinasi Ni Wayan Dian Ratna Anggelina Ni Wayan Ekawati Ni Wayan Ekawati Okky Ratna Utami Pebriana Aryadhe Putu Ayu Yulia Pusparani Putu Sumber Dana Sang Ayu Putu Putri Santika Dewi Sieny Andhika Dewi SUCIKA ARMIANI, SUCIKA Yande Agus Ardana