Article Per Year (5 Year)
p-Index From 2021 - 2026
4.406
P-Index
This Author published in this journals
All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Wahana Pendidikan Asian Journal of Management Analytics International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Public Service And Governance Journal Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Economics, Commerce, and Management Digital Innovation : International Journal Of Management Ulil Albab Global Management: International Journal of Management Science and Entrepreneurship
Ni Ketut Seminari
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 67 Documents
Search

 3   4   5   6   7 
NILAI HEDONIS DAN NILAI UTILITARIAN TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP NIAT MEMBELI KEMBALI Ni Ketut Seminari; Ni Made Rastini
E-Jurnal Manajemen Vol 12 No 12 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i12.p06

Abstract

Usaha angkringan menjamur baik di Denpasar maupun di daerah pariwisata Kuta, Badung. Usaha yang sederhana, namun disukai sebagai tempat nongkrong kalangan anak muda. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh nilai hedonis dan nilai utilitarian terhadap kepuasan konsumen, serta pengaruhnya terhadap niat membeli kembali. Jumlah responden dalam penelitian sebanyak 100 responden. Data penelitian dianalisis menggunakan analisis SEM (Structural Equation Modelling). Hasil penelitian menunjukkan bahwa nilai hedonis, nilai utilitarian, dan kepuasan konsumen berpengaruh positif dan signifikan terhadap niat membeli kembali. Kepuasan konsumen mampu memediasi nilai hedonis dan nilai utilitarian terhadap niat beli ulang. Angkringan businesses are widely spread both in Denpasar and in the tourist area of Kuta, Badung. A simple business, but popular as a hangout place for young people. The aim of this research is to determine the influence of hedonic value and utilitarian value on consumer satisfaction, as well as their influence on repurchase intentions. The number of respondents in the research was 100 respondents. Research data was analyzed using SEM (Structural Equation Modeling) analysis. The research results show that hedonic value, utilitarian value, and consumer satisfaction have a positive and significant effect on repurchase intentions. Consumer satisfaction is able to mediate hedonic value and utilitarian value on repurchase intentions.
PELATIHAN DESAIN KEMASAN MAKANAN DAN MINUMAN UNTUK KEAMANAN DAN KUALITAS PRODUK PADA KELOMPOK PKK DUSUN BATU BINTANG N.K. Seminari; I.N. Nurcaya; L.G.S. Artini; N.M. Rastini
Buletin Udayana Mengabdi Vol 22 No 3 (2023): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BUM.2023.v22.i03.p02

Abstract

People's behavior since the pandemic has changed a lot. Health is the main priority factor for the community, both in daily activities, traveling, to choosing the products to buy. One of the important aspects that consumers pay attention to is product packaging. The packaging of food and beverage products is currently still receiving little attention from the food producer groups in Batu Bintang Hamlet. The service is carried out to the PKK group in Batu Bintang Hamlet, most of which sell their processed food around the stalls in the Batu Bintang Hamlet area. The activity was carried out on Sunday, July 24, 2022. The location of the activity was in Dusun Batu Bintang, Dauh Puri Klod Village, Denpasar City. The activity presented speakers from the Denpasar City Department of Industry and Trade. The presentation on Marketing and Financial Management was conducted by a lecturer at the Faculty of Economics and Business. This service activity has benefited the Banjar Batu Bintang PKK group in improving product cleanliness, safety, quality, and productivity. Participants hope that community service activities like this will be carried out more intensively. Keywords: Design, packaging, safety, and quality.
THE ROLE OF ATTITUDE IN MEDIATING THE EFFECT OF IMPLEMENTATION OF LOCAL FRUIT PROTECTION LAW ON CONSUMER PURCHASE DECISION IN BALI Ni Ketut Seminari; I Gusti Agung Ketut Sri Ardani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 6 No. 1 (2018)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v6i1.14239

Abstract

Buah telah menjadi kebutuhan setiap rumah tangga, bahkan di Bali terutama kebutuhan buah yang sangat tinggi.Kebutuhan ini memberikan peluang bagi buah impor yang merajalela di pasar.Hal ini mengakibatkan buah lokal semakin tersingkir.Padahal buah lokal yang diproduksi di Indonesia sangat beragam.Ini mendorong pemerintah daerah untuk mengeluarkan peraturan No. 3 tahun 2013 tentang perlindungan buah lokal.Adanya peraturan ini ingin mempengaruhi sikap masyarakat sebagai konsumen buah lokal.Penelitian ini bertujuan untuk menguji pengaruh penerapan Perda terhadap sikap pada keputusan pembelian, pengaruh peraturan lokal terhadap keputusan pembelian, pengaruh sikap terhadap keputusan pembelian, dan peran sikap dalam memediasi implementasi peraturan lokal tentang keputusan pembelian lokal di Bali.Pengumpulan data dilakukan dengan purposive sampling, menggunakan kuesioner.Jumlah responden adalah 105 orang.Data dianalisis menggunakan jalur dan alat analisis uji.Hasil penelitian menunjukkan bahwa penerapan legislasi perlindungan buah lokal memiliki dampak yang signifikan dan positif terhadap sikap konsumen.Implementasi peraturan buah lokal memiliki dampak yang signifikan dan positif terhadap keputusan pembelian.Sikap memiliki dampak yang signifikan dan positif pada keputusan pembelian konsumen.Serta peran sikap secara signifikan menengahi pelaksanaan undang-undang perlindungan buah lokal pada keputusan pembelian konsumen.Sebagai saran penelitian, pemerintah dan seluruh masyarakat diharapkan bekerja sama untuk memahami isi peraturan lokal dan membudidayakan buah lokal.
THE ROLE OF CONSUMER TRUST IN MEDIATING THE INFLUENCE OF BRAND IMAGE ON DECISIONS TO PURCHASE LOCAL FASHION BRAND PRODUCTS AEROSTREET: (Study of Tokopedia Marketplace Consumers in Denpasar City) Ni Wayan Ratna Pradnyana Dewi; Ni Ketut Seminari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of fashion is accompanied by the rapid circulation of information and the flow of globalization entering a country. Various fashion trends emerge, making changes in trends have an impact on a person's lifestyle. This can be a consideration for fashion companies to pay more attention to factors that can provide many benefits to the sale of their fashion products through purchasing decisions. One of the factors that influences purchasing decisions is a positive brand image, because having a strong brand image can cause the brand to stick in the minds of consumers. This research aims to explain the role of consumer trust as a mediator in the influence of brand image on purchasing decisions for local fashion brand Aerostreet products. The research was conducted on Tokopedia Marketplace consumers in Denpasar City who had previously purchased Aerostreet fashion products with a sample size of 100 respondents. Data collection was carried out through an online survey with a questionnaire tool in the form of a Google form. The analysis technique uses path analysis, Sobel test, and VAF test with the help of the SPSS for Windows program. The results of this research show that brand image has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust plays a significant role in mediating the influence of brand image on purchasing decisions. The implications of this research can strengthen previous research and become a reference for Aerostreet in maintaining product quality and the benefits consumers feel about the Aerostreet brand.
The Influence of Brand Ambassador, Brand Awareness on Purchasing Decisions Moderate Brand Image I Komang Dani Surya Miarta; Ni Ketut Seminari
International Journal of Economics, Commerce, and Management Vol. 1 No. 4 (2024): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i4.218

Abstract

Brand ambassador, as a direct representation of the brand, and brand awareness, the level of consumer awareness of the brand, were identified as potential factors influencing consumer purchasing decisions. The concept of brand image, which reflects the overall image of a brand in consumers' minds, is thought to moderate the relationship between brand ambassadorship, brand awareness, and purchasing decisions. The research method uses a quantitative approach by collecting data through surveys with a sample of consumers who have been exposed to brand ambassador activities and information about the brand. The research results show that brand ambassadors and brand awareness have a positive and significant effect on purchasing decisions; and the interaction of brand ambassadors with brand image on purchasing decisions shows that brand image moderates the influence of brand ambassadors on purchasing decisions; and the interaction of brand awareness with brand image on purchasing decisions shows that brand image moderates the influence of brand awareness on purchasing decisions. This research provides practical implications for brand management in designing more effective marketing strategies.
The Influence of Convenience & Trust on the Decision to Use the QRIS Payment System in Bangli District Luh Putu Nindia Sastiari; Ni Ketut Seminari
Digital Innovation : International Journal of Management Vol. 1 No. 3 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i3.16

Abstract

Technological developments in payment systems that are being encouraged by the government lately involve the emergence of payment instruments known as electronic money (e-money) and virtual money (virtual money). QRIS is a QR code standard for digital payments through server-based electronic money applications, electronic wallets, or mobile banking. This study aims to determine the effect of convenience, trust on usage decisions. The sample in this study used respondents who live in Bangli and are Generation Y and Generation Z who are 17 years and over as many as 84 consumers. The data analysis technique uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and T Test. From the research results obtained, the results of convenience have a positive and significant effect on the decision to use, trust has a positive and significant effect on the decision to use and convenience and trust have a positive and significant effect on the decision to use. Suggestions that can be given by researchers are that it is hoped that the QRIS manager will periodically make updates to QRIS, the QRIS manager provides complete information on social media or the official QRIS website so that later all the information needed by QRIS users is available and continues to add places that provide QRIS payment methods.
Motivation and Attitude of Domestic Tourists to Travel in the New Normal Era Ni Ketut Seminari; I Gusti Agung Ketut Sri Ardani
International Journal of Management Research and Economics Vol. 3 No. 1 (2025): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i1.2907

Abstract

Bali is still a favorite destination for both foreign and domestic tourists. For the people of Indonesia, Bali is the choice as a very attractive tourist destination. The uniqueness of Bali is a motivation for domestic tourists to always come to visit. Since the covid 19 pandemic, tourist arrivals have decreased drastically. Although it is slow because it is still struggling with the Covid-19 pandemic, signs of Bali tourism rising are starting to appear. Tourists began to determine their attitude to come to Bali during the holiday season. Tourist visits have started to increase since October 2020. This study aims to look at the influence of motivation and attitudes of domestic tourists deciding to travel to Bali in the new normal era. The number of respondents in the study were 109 respondents. Analyzed using moderated regression analysis (MRA). The results of this study indicate that motivation has a positive and significant effect on travel decisions, attitude has a positive and significant effect on travel decisions, new normal has a positive and significant effect on travel decisions. New normal significantly weakens the effect of motivation on travel decisions. New normal is not proven to moderate the effect of attitude on travel decisions.
PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH PEMASARAN HIJAU TERHADAP LOYALITAS PELANGGAN I Made Bagas Adi Suputra; Ni Ketut Seminari; I Gusti Ayu Ketut Giantari
Buletin Studi Ekonomi VOLUME.29.NO.01.TAHUN.2024
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2024.v29.i01.p03

Abstract

Perusahaan yang memproduksi produknya dengan isu environmentally friendly memiliki citra merek yang lebih baik karena perusahaan dianggap peduli pada kelestarian lingkungan hidup. Perusahaan perlahan mulai mengaplikasikan kegiatan pemasaran hijau dalam berbagai kegiatan mereka s ebagai bagian dari kesadaran sosial dan mereka dituntut untuk mencapai konsumen dengan pesan-pesan pemasaran hijau dalam upaya meningkatkan loyalitas pelanggan. Salah satu perusahaan global yang menerapkan pemasaran hijau adalah The Body Shop. Tujuan penelitian ini untuk menguji peran mediasi citra merek pada pengaruh pemasaran hijau terhadap loyalitas pelanggan The Body Shop. Populasi dalam penelitian ini adalah seluruh masyarakat kota Denpasar yang pernah berbelanja di The Body Shop. Dalam penelitian ini teknik pemilihan sampel menggunakan teknik purposive sampling dengan ukuran sampel sebanyak 120 responden. Teknik analisis penelitian ini menggunakan analisis deskriptif, analisis jalur dan uji sobel. Hasil analisis pada penilitian ini menunjukan bahwa pemasaran hijau berpengaruh terhadap citra merek, pemasaran hijau berpengaruh terhadap loyalitas pelanggan, citra merek berpengaruh terhadap loyalitas pelanggan, dan citra merek memediasi pengaruh pemasaran hijau terhadap loyalitas pelanggan. Penelitian ini diharapkan memberikan dukungan empiris dan dapat dinyatakan memperkuat hasil-hasil studi terdahulu.
Peran Citra Merek Dalam Memediasi Pengaruh Kualitas Produk Terhadap Niat Beli Ulang Pada E-Commerce Sayurbox di Kota Denpasar Kevin Bryan Anantha; Ni Ketut Seminari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 9: Agustus 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i9.2135

Abstract

This study aims to investigate the role of brand image in mediating the relationship between product quality and consumer purchase intention in Sayurbox e-commerce. Data was collected through a survey from Sayurbox consumers in Denpasar, Bali. The analysis results indicate that product quality has a significant positive influence on repeat purchase intention. Additionally, product quality also has a positive effect on brand image. These findings suggest that products with good quality tend to form a positive brand image. Furthermore, brand image also has a positive impact on repeat purchase intention. This study provides a better understanding of the factors influencing consumer purchase intention in Sayurbox e-commerce and offers insights to enhance the shopping experience for consumers on the platform.
PERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSEMENT TERHADAP NIAT BELI KONSUMEN DI TOKO BALIKITA Anak Agung Ayu Dita Pradnyasuari Devi; Ni Ketut Seminari
E-Jurnal Manajemen Vol 13 No 3 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i03.p06

Abstract

Penggunaan produk Korea Selatan di Indonesia sedang berkembang begitu cepat. Pada akhir-akhir ini, toko yang menjual produk Korea di Bali jumlahnya meningkat. Toko Balikita merupakan perusahaan yang bergerak di bidang perdagangan atau toko kelontong pertama yang menjual beragam produk khas Korea yang sangat lengkap. Peningkatan niat beli perlu diperhatikan oleh Toko Balikita. Salah satu cara dalam meningkatkan penjualan dengan Celebrity endorsement. Tujuan dilakukannya penelitian berguna dalam memaparkan brand image pada memediasi pengaruh celebrity endorsement pada niat beli konsumen di Toko Balikita. Penelitian ini telah dilaksanakan kepada orang yang akan beli yang mengetahui dan belum pernah melakukan pembelian produk Toko Balikita dengan sampel 110 responden. Pengumpulan data melalui survei online dengan alat bantu kuesioner dalam bentuk google form di bulan Februari 2023 serta dilakukan analisis dengan path analysis serta uji sobel menggumakan program SPSS. Brand image Toko Balikita memiliki pengaruh positif serta signifikan memediasi celebrity endorsement terhadap niat beli konsumen. Implikasi dari penelitian ini adalah Toko Balikita perlu memperhatikan lebih baik lagi aspek celebrity endorsement terhadap niat beli. Selain itu peningkatan celebrity endorsement dapat di dilakukan dengan menggunakan celebrity yang sangat terkenal dibenak target calon konsumen sehingga menghasilkan nilai pelanggan yang kuat. The use of South Korean products in Indonesia is growing so fast. Recently, the number of stores selling Korean products in Bali has increased. Balikita Store is a company engaged in trading or the first grocery store that sells a very complete variety of Korean products. The increase in purchase intent needs to be considered by Toko Balikita. One way to increase sales is with Celebrity endorsements. The purpose of conducting research is useful in exposing brand image to mediate the influence of celebrity endorsement on consumer purchase intentions at Balikita Store. This research has been carried out to people who will buy who know and have never purchased Balikita Store products with a sample of 110 respondents. Data collection through an online survey with a questionnaire tool in the form of a google form in February 2023 and analysis with path analysis and sobel tests amazed the SPSS program. Toko Balikita's brand image has a positive and significant effect mediating celebrity endorsements of consumers' purchase intentions. The implication of this study is that Toko Balikita needs to pay better attention to the celebrity endorsement aspect of purchase intent. In addition, increasing celebrity endorsement can be done by using celebrities who are very famous in the minds of potential customers so as to produce strong customer value.
Co-Authors A. A. Gede Tresna SP Anak Agung Ayu Dita Pradnyasuari Devi Ayub Sheehan Banurea Devi, Anak Agung Ayu Dita Pradnyasuari Dewa Agung Parama A.P Dewa Kade Anggie Dharma Putra Dwi Hartharini Kamajaya Eka Sulistyawati G B Suryakusuma Ksatriadiningrat Gunananda Gede Bayu Rahanatha Ghosa Pramadivara I Gusti Agung Ketut Sri Ardani I Gusti Agung Sri Andini I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Komang Dani Surya Miarta I Made Bagas Adi Suputra I Made Pradnya Raditya Putra I Nengah Asta Gina Jaya Artha I Putu Bayu Adi Jaya I Putu Gde Sukaatmadja I Putu Gede Agi Agata Wirawan I Putu Gede Hendra Wiryawan I Putu Wimahayana Adnyana I Wayan Agus Karisna Widyananda I.M. Jember I.M. Mega I.M. Radiawan I.N. Nurcaya I.N. Puja Ida Ayu Agung Upadianti Jayantari Ida Ayu Harmaita Wijayanti Kadek Agus Riski Sabrina Ketut Warmika, I Gede Kevin Bryan Anantha Komang Arya Gustava Kawi Putra L.G.S. Artini Luh Gede Sri Artini Luh Putu Nindia Sastiari Luh Putu Wrasiati Mohammad Pambudi Ary Wicaksono N.K. Purnawati N.M.I. Muliyati N.W. Siti Ni Gusti Putu Wirawati Ni Ketut Supadmi Ni Luh Gde Sumardani Ni Made Arie Sulistyawati Ni Made Sri Rastini . Ni Made Witariadi Ni Nengah Soniari Ni Nyoman Putri Desianti Ni Putu Dema Punkyanti Ni Putu Dharma Diyanthini Ni Putu Diah Erna Dewi Ni Putu Lenny Pratiwi Ni Putu Novia Karlina Ni Putu Rahayu Wulansari Ni Wayan Ekawati Ni Wayan Prika Adiantari Ni Wayan Ratna Pradnyana Dewi Ni Wayan Sitiari Nyoman Tri Putri Utami Pipit Ingka Pratiwi Putu Agus Wira Putra Putu Anita Fransiska Putu Denny Prathama Ayub Putu Wulan Dewi Saraswati Remawa, Anak Agung Gede Rai Renaldi Ridho Nugroho Renaldi Ridho Nugroho Riyandhika Wardhana Sri Gandari, Ni Nyoman Mirah Sukaatmaja, I Putu Gde Suranjaya I .Gd Tjok Gde Raka Sukawati Viona Fenella Wedanta, Putu Krishna Wahyuana