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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Ilmiah Wahana Pendidikan Asian Journal of Management Analytics International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Public Service And Governance Journal Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Economics, Commerce, and Management Digital Innovation : International Journal Of Management Ulil Albab Global Management: International Journal of Management Science and Entrepreneurship
Ni Ketut Seminari
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN KEPERCAYAAN MEMEDIASI ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION Viona Fenella; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja; Ni Ketut Seminari
E-Jurnal Manajemen Vol 14 No 2 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2025.v14.i2.p01

Abstract

Shopee merupakan e-commerce dengan pengunjung terbanyak di Indonesia pada tahun 2022 berdasarkan riset katadata.co.id, dengan adanya e-commerce ini dapat memudahkan orang-orang dalam berbelanja karena tidak perlu berjalan dari toko ke toko dan berhadapan dengan lalu lintas. Penelitian ini dilakukan pada pengguna Shopee di Kabupaten Tabanan. Tujuan penelitian ini adalah untuk menjelaskan peran kepercayaan dalam memediasi online customer review terhadap keputusan pembelian. Penelitian ini khusus menggunakan Teori SOR dengan jumlah sampel 120 orang dan menggunakan teknik purposive sampling. Pengumpulan data dalam penelitian ini dilakukan dengan metode penyebaran kuesioner secara offline dan online melalui google form. Penelitian ini menggunakan teknik Uji Asumsi Klasik, Path Analysis dan Uji Sobel. Berdasarkan hasil penelitian, diperoleh bahwa online customer review berpengaruh positif dan signifikan terhadap kepercayaan. Penelitian ini juga menemukan bahwa masing-masing variabel online customer review dan kepercayaan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, selain itu kepercayaan mampu memediasi secara signifikan pengaruh online customer review terhadap keputusan pembelian. Implikasi pada penelitian ini terhadap strategi pengembangan yang dapat digunakan oleh pelaku bisnis fashion khususnya pakaian wanita maupun pria di Shopee dalam menentukan strategi yang tepat sesuai dengan pola perilaku konsumen. Shopee is the e-commerce with the most visitors in Indonesia in 2022 based on research by katadata.co.id, with this e-commerce it can make it easier for people to shop because they don't have to walk from shop to shop and deal with traffic. This research was conducted on Shopee users in Tabanan Regency. The purpose of this research is to explain the role of trust in mediating online customer reviews on purchasing decisions. This research specifically uses SOR Theory with a sample size of 120 people and uses a purposive sampling technique. Data collection in this research was carried out by distributing questionnaires offline and online via Google Form. This research uses the Classical Assumption Test, Path Analysis and Sobel Test techniques. Based on the research results, it was found that online customer reviews have a positive and significant effect on trust. This research also found that each of the online customer review and trust variables had a positive and significant influence on purchasing decisions, apart from that trust was able to significantly mediate the influence of online customer reviews on purchasing decisions. The implications of this research are for development strategies that can be used by fashion business people, especially women's and men's clothing at Shopee, in determining the right strategy according to consumer behavior patterns.
The Role of Brand Image in Mediating the Effect of Brand Ambassador on Purchase Decision of Somethinc Products in Denpasar City Sri Gandari, Ni Nyoman Mirah; Seminari, Ni Ketut
Asian Journal of Management Analytics Vol. 3 No. 3 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i3.10031

Abstract

The purpose of this study is to examine how the brand image of Somethinc products influences consumers' decisions to buy. Purposive sampling was used in this study, which had 120 respondents and was conducted in Denpasar. Questionnaires were distributed in order to collect data. Path analysis and the Sobel test were then used for analysis. According to the findings, brand ambassadors have a positive and significant impact on decisions about what to buy, and brand image also has a positive and significant impact on decisions about what to buy. Brand image also partially mediates the influence of brand ambassadors on decisions about what to buy. The research's consequences can serve as a reference and reinforce earlier findings.
The Role of Brand Awareness in Mediating the Effect of Social Media Marketing on Purchase Intention: A Study on Prospective Consumers of Fore Coffee in Denpasar City Dewa Kade Anggie Dharma Putra; Ni Ketut Seminari
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.488

Abstract

The growing coffee production rate in Indonesia reflects an increasing public interest in coffee consumption. Fore Coffee, a local coffee shop, has taken advantage of this trend since 2018. However, strong competition from other coffee shops has placed Fore Coffee in third place in the Top Brand Award rankings for the past two years, indicating the need for more effective marketing strategies to boost purchase intention among potential consumers. This study aims to analyze the role of brand awareness in mediating the effect of social media marketing on purchase intention among prospective consumers of Fore Coffee in Denpasar City. The research was conducted with a sample of 120 respondents, using surveys with offline and online questionnaires. The sample was selected through a non-probability purposive sampling method. The data analysis was performed using path analysis and the Sobel test with SPSS version 25. The study’s results indicate that all hypotheses are supported. Social media marketing positively and significantly affects purchase intention, suggesting that effective social media strategies can directly influence consumers' willingness to purchase. Additionally, social media marketing positively impacts brand awareness, meaning that well-executed social media campaigns help consumers become more familiar with the brand. Furthermore, brand awareness has a significant positive effect on purchase intention, implying that increased awareness of Fore Coffee enhances the likelihood of purchase. The study also found that brand awareness partially mediates the relationship between social media marketing and purchase intention, indicating that social media marketing's impact on purchase intention is stronger when combined with high brand awareness. These findings emphasize the importance of integrating social media marketing with brand awareness strategies to improve consumer purchase intention.
Peran Brand Image Memediasi Pengaruh Celebrity Endorsement Terhadap Niat Beli Konsumen di Toko Balikita Devi, Anak Agung Ayu Dita Pradnyasuari; Seminari, Ni Ketut
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10520674

Abstract

Penggunaan produk Korea Selatan di Indonesia sedang berkembang begitu cepat. Pada akhir-akhir ini, toko yang menjual produk Korea di Bali jumlahnya meningkat salah satunya Toko Balikita. Tujuan dilaksanakannya penelitian berguna dalam memaparkan mediasi peran brand image terhadap pengaruh celebrity endorsement pada niat beli konsumen di Toko Balikita. Penelitian ini telah dilaksanakan kepada orang yang akan melakukan pembelian dan belum pernah melakukan pembelian produk Toko Balikita dengan sampel 110 responden dengan alat bantu kuesioner dalam bentuk google form, menganalisis data mempergunakan path analysis dan uji sobel. Brand image Toko Balikita memengaruhi positif bersignifikan dalam memediasi celebrity endorsement kepada niat beli konsumen. Celebrity endorsement memiliki kapasitas untuk meningkatkan niat beli calon konsumen terhadap produk Toko Balikita dengan membentuk brand image kuat dan tetap tertanam dalam ingatan konsumen terhadap produk Toko Balikita. Implikasi dari penelitian ini yaitu pentingnya peran selebriti sebagai endorser dalam pemasaran produk atau layanan di Toko Balikita. Perusahaan atau toko lain pun bisa mempertimbangkan mempergunakan selebriti sebagai cara untuk meningkatkan daya tarik produk mereka di pasar. Hasil penelitian ini dapat memberikan dasar empiris bagi perusahaan untuk melanjutkan atau mengembangkan strategi pemasaran berlandaskan celebrity endorsement dan brand image yang telah terbukti efektif.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN STUDI PADA PENGGUNA APLIKASI BALIPAY DI KOTA DENPASAR Wedanta, Putu Krishna Wahyuana; Seminari, Ni Ketut
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.31216

Abstract

Seiring perkembangan teknologi di era digital, hadirnya fintech semakin memperkaya ranah keuangan. Salah satu contohnya adalah Bank BPD Bali yang menghadirkan layanan dompet digital bernama BaliPay. BaliPay hadir sebagai solusi inovatif untuk berbagai kebutuhan transaksi digital, mulai dari pembayaran di merchant, pajak, hingga donasi. dan lainnya. Penelitian ini bertujuan untuk menganalisis peran kepuasan pelanggan memediasi pengaruh experiential marketing  terhadap loyalitas pelanggan pada pengguna aplikasi BaliPay di Kota Denpasar. Jumlah sampel yang digunakan sebanyak 120 orang pelanggan, dengan menggunakan purposive sampling. Penelitian ini menggunakan metode kuesioner untuk mengumpulkan data dan teknik Analisis Jalur (Path Analysis) dan Uji Sobel untuk menganalisis data. Berdasarkan hasil penelitian, ditemukan experiential marketing memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, experiential marketing memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan memiliki positif dan signifikan terhadap loyalitas pelanggan, dan  kepuasan pelanggan memediasi pengaruh experiential marketing  terhadap loyalitas pelanggan pada pengguna aplikasi BaliPay di Kota Denpasar. Hasil penelitian ini memberikan implikasi terhadap pengembangan strategi bisnis untuk lebih memperhatikan experiential marketing dan kepuasan pelanggan sehingga dapat meningkatkan loyalitas pelanggan pada pengguna aplikasi BaliPay di Kota Denpasar.
Pengaruh Kualitas Pelayanan, Citra Perusahaan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada PT. Major Sukses Berkah Renaldi Ridho Nugroho; Ni Ketut Seminari
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.1014

Abstract

Customer satisfaction is one of the factors or measures of success for any development in a business. The purpose of the study was to analyze the effect of service quality, corporate image and price perception on customer satisfaction at PT. Major Success Blessing. The population in this study are registered clients from 2021, which are 56 clients. The sampling method used in this research is saturated sample. Methods of data collection using a questionnaire. The data analysis technique used multiple linear regression analysis. The results of research on service quality, corporate image and price perception simultaneously have a significant effect on customer satisfaction at PT. Major Success Blessing. Service quality has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Company image has a positive and significant effect on customer satisfaction of PT. Major Success Blessing. Price perception has a positive and significant effect on customer satisfaction of PT. Major Success Blessing.
The Role of Customer Satisfaction in Mediating the Effect of Service Quality on the Intention to Reuse : A Study on JNE Express Customers in Denpasar City I Made Pradnya Raditya Putra; Ni Ketut Seminari
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.462

Abstract

The development of increasingly competitive expedition services requires companies to understand the factors that affect customer behavior, particularly the intention to reuse services. This study aims to analyze the effect of service quality on the intention to reuse among JNE Express customers in Denpasar City, with customer satisfaction as a mediating variable. The study involved 120 respondents selected using the purposive sampling method. Data were collected through questionnaires and analyzed using Path Analysis, Classical Assumption Tests, the Sobel Test, and the Variance Accounted For (VAF) test. The results indicate that service quality has a positive and significant effect on the intention to reuse, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on the intention to reuse, and customer satisfaction partially mediates the effect of service quality on the intention to reuse. These findings reinforce the Expectation Confirmation Theory (ECT), which explains that improvements in perceived service quality enhance customer satisfaction, ultimately encouraging customers’ intention to continue using JNE Express services in Denpasar City.
Co-Authors A. A. Gede Tresna SP Anak Agung Ayu Dita Pradnyasuari Devi Ayub Sheehan Banurea Devi, Anak Agung Ayu Dita Pradnyasuari Dewa Agung Parama A.P Dewa Kade Anggie Dharma Putra Dwi Hartharini Kamajaya Eka Sulistyawati G B Suryakusuma Ksatriadiningrat Gunananda Gede Bayu Rahanatha Ghosa Pramadivara I Gusti Agung Ketut Sri Ardani I Gusti Agung Sri Andini I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Komang Dani Surya Miarta I Made Bagas Adi Suputra I Made Pradnya Raditya Putra I Nengah Asta Gina Jaya Artha I Putu Bayu Adi Jaya I Putu Gde Sukaatmadja I Putu Gede Agi Agata Wirawan I Putu Gede Hendra Wiryawan I Putu Wimahayana Adnyana I Wayan Agus Karisna Widyananda I.M. Jember I.M. Mega I.M. Radiawan I.N. Nurcaya I.N. Puja Ida Ayu Agung Upadianti Jayantari Ida Ayu Harmaita Wijayanti Kadek Agus Riski Sabrina Ketut Warmika, I Gede Kevin Bryan Anantha Komang Arya Gustava Kawi Putra L.G.S. Artini Luh Gede Sri Artini Luh Putu Nindia Sastiari Luh Putu Wrasiati Mohammad Pambudi Ary Wicaksono N.K. Purnawati N.M.I. Muliyati N.W. Siti Ni Gusti Putu Wirawati Ni Ketut Supadmi Ni Luh Gde Sumardani Ni Made Arie Sulistyawati Ni Made Sri Rastini . Ni Made Witariadi Ni Nengah Soniari Ni Nyoman Putri Desianti Ni Putu Dema Punkyanti Ni Putu Dharma Diyanthini Ni Putu Diah Erna Dewi Ni Putu Lenny Pratiwi Ni Putu Novia Karlina Ni Putu Rahayu Wulansari Ni Wayan Ekawati Ni Wayan Prika Adiantari Ni Wayan Ratna Pradnyana Dewi Ni Wayan Sitiari Nyoman Tri Putri Utami Pipit Ingka Pratiwi Putu Agus Wira Putra Putu Anita Fransiska Putu Denny Prathama Ayub Putu Wulan Dewi Saraswati Remawa, Anak Agung Gede Rai Renaldi Ridho Nugroho Renaldi Ridho Nugroho Riyandhika Wardhana Sri Gandari, Ni Nyoman Mirah Sukaatmaja, I Putu Gde Suranjaya I .Gd Tjok Gde Raka Sukawati Viona Fenella Wedanta, Putu Krishna Wahyuana