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All Journal Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator WARTA Jurnal The Messenger Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Studi Komunikasi Jurnal ASPIKOM BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Persepsi : Communication Journal urnal Interaksi: Jurnal Ilmu Komunikasi Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Expose: Jurnal Ilmu Komunikasi DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Riset Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Source: Jurnal Ilmu Komunikasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Mediakom : Jurnal Ilmu Komunikasi Community Empowerment COMMICAST Jurnal Pewarta Indonesia Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Sepakbola Jurnal Komunikasi Global Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Media Penyiaran Analogi Jurnal Audiens Komsospol Jurnal Bincang Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Fajar Junaedi
Program Studi Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : jurnal audiens

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Pelanggaran Etika Pariwara dalam Iklan Judi Online di Situs Web Pusat Film21 Naufal Azzuhdi, Abdurrohman; Listya Kumara, Anindya; Fatihi; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.565

Abstract

This study aims to identify ethical violations in Online gambling advertisements displayed on the Pusat Film website, focusing on the marketing strategies used in these advertisements. Based on an analysis of Online gambling ads found on the site, the research reveals that many of these ads violate the Indonesian Advertising Ethics (EPI) and relevant legal regulations, particularly Article 27, Clause 2 of the Information and Electronics Transaction Law, which prohibits Online gambling promotions. These advertisements employ unethical marketing strategies, such as unrealistic claims of significant profits and seductive visuals that exploit sexual appeal. The impact of these ads can increase individual involvement in illegal gambling, worsen the normalization of gambling in society, and exacerbate Online gambling addiction. The study employs a qualitative method using documentation and literature review techniques to analyze the content of the ads and assess the ethical violations present. The findings highlight the need for stricter oversight of Online gambling advertisements on digital platforms to protect consumers from negative consequences, such as addiction and financial loss.
Pelanggaran Etika Pariwara Indonesia pada Iklan Komersial K Natural White dan Buavita di Global TV Afiannur, Restu Rizqy; Musa, Ivan Wisnu; Firmansyah, Riffat; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.563

Abstract

This study aims to analyze violations of the Indonesian Advertising Ethics (EPI) in the advertisements of K Natural White and Buavita products broadcast on television. This research employs a descriptive qualitative method using observation and documentation approaches to identify and analyze advertising content that breaches ethical principles. The findings reveal that the K Natural White advertisement violates the EPI clause on honesty due to claims such as "anti-aging" and "rich in natural antioxidants" that lack valid scientific evidence, while the statement "dermatologically tested" requires further transparency. Meanwhile, the Buavita advertisement breaches the same principle with claims like "100% vitamin C" and "pure fruit," which are inconsistent with the product's actual composition. These findings indicate that EPI violations in advertisements can influence consumer perceptions and create unrealistic expectations. Therefore, compliance with the Indonesian Advertising Ethics is essential to maintain consumer trust and protection.
Relasi Gender dan Stereotype Perempuan sebagai Ibu Rumah Tangga dalam Iklan Soklin Liquid 2024 Fadli, Hanif; Al-Azhar, Muhammad Fachrul Ikhsan; Rurian, Muhammad Arfan; Junaedi, Fajar
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.577

Abstract

This research aims to analyze gender relations and the stereotype of women as housewives in the Soklin Liquid 2024 advertisement. This research uses Roland Barthes' semiotic method to explore the representation of women through denotation, connotation, and myth. The theoretical framework of this research is based on the concepts of gender relations, stereotypes, and advertising to understand how social norms shape perceptions of women's roles. The research results show that this advertisement reinforces the traditional stereotype of women as housewives responsible for domestic tasks, such as doing laundry. Women are depicted wearing neat clothing, staying indoors, while men and children are shown enjoying leisure time outside the house. This representation maintains the view that women's primary role is limited to household tasks, reflecting existing cultural norms.
Diskursus Media Sosial tentang Antrean Masuk Sekolah Dasar Muhammadiyah Sapen dan Pembentukan Persepsi Publik Hidayanto, Rizky; Junaedi, Fajar
Jurnal Audiens Vol. 7 No. 1 (2026): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine how digital discourse shapes public perceptions of the admission queue phenomenon at SD Muhammadiyah Sapen Yogyakarta. The research employs a qualitative design using a digital text analysis approach. Data were collected from user comments on an Instagram post by @gnfi discussing the school’s high demand. The comment corpus was analyzed using Voyant Tools to identify word frequency, keyword distribution, semantic relationships, and meaning structures through Cirrus, Trends, Bubblelines, Mandala, ScatterPlot (t-SNE), and TermsBerry visualizations. Findings reveal that public conversations extend beyond administrative admission procedures to reflect institutional reputation and prestige, competition for access to primary education, social pressure indicated by the FOMO phenomenon, and parents’ aspirations for their children’s future. Digital discourse emerges as a form of collective meaning construction shaped by user participation and horizontal communication. The results highlight the role of social media in shaping public perceptions of school quality. This study contributes to digital communication scholarship by demonstrating that educational reputation is socially constructed through online discourse and offers practical implications for educational institutions and policymakers in managing digital reputation and promoting equitable access to education.
Co-Authors Abdhilla, Aji Yudha Abdul Kholik, Fikri Adhinata, Radi Kusuma Adhitya Prasetyo Afiannur, Restu Rizqy Al-Azhar, Muhammad Fachrul Ikhsan Alisya Chantika Salsabila Allanm Nugroho, Mochammad Amalia Asfriyani Aminuyati Angelitta, Putri Anggun Pratiwi, Raudha Yulindra Ansar Suherman, Ansar ansyah, Fachri Anugrahni, Sisilia Arifianto, Budi Dwi Aydin Y, Rayhan Aziza, Reyhan Yozaf Azwar, Khairil Bhakti Gusti Walinegoro Brian Taufiqurrahman Budi Dwi Arifianto Cahyani, Alifa Laili Cantika, Elvera Tiarra Cindy Silviana Putri Deni Hardianto Ditha Aditya Pernikasari Dwi Marzein, Mentari Fadli, Hanif Farransahad, Bazlin Fania Fatihi FAUZAN, Muhammad RIZKY Fauzia, Gefira Afra Fawwaz, Muhammad Hafizh Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Filosa Gita Sukmono Firmansyah, Riffat Fitri Julaika , Amelia Framanahadi, Framanahadi Furqon Dwi Nur Rohmad, Muhammad Ghifari, Faishal Ghozi Daffa Satria Hagi Julio Salas Hanifah, Azhar Haq, Hatta Luqmanul Hasbudi, Sofia Aziza Hazza, Faishal Heru Nugroho Heru Nugroho Heru Nugroho Hidayanto, Rizky Ihsan, Fikri Nur Indriyani, Icha Kevi Restu Pradhita Khairil Azwar Khairiyah, Rizqi Lailatul Khalda Ahmad Muafa Listya Kumara, Anindya Maulana, Alya Raihani Muarif, Nur Affan Muhammad Fajrin, Muhammad Muhammad fauzan Muhammad Nurdin Muhammad, Helmy Musa, Ivan Wisnu Nabila Hilma Mujahidah Nadia, Khoirunnisa Anna Nafza, Gisellya Noorrahma Shalihatan Naufal Azzuhdi, Abdurrohman Norfauzi, Rikza Nugroho, Heru Nugroho, Irawan Aditya Nurcholis Rokan, Muhammad Nurmaulida, Firda Permana, Ryan Wahyu Adi Prameswari, Cucu Awaliyah Prihandini, Fadila Putra Tri Anggara, Aditya Qamari, Ika Nurul Rachmadi, Naufal Irsyad Rahmawati, Nely Raihan, Asvi Rama, Taufik Adi Ramadani, Aliya Putri Ramadhani, Maulida Ayu Ramadhani, Reihana Bornov RASYID, ERWIN Ratnasari, Evita Reni Herawati Rivalda, Reza Zulfiqar Rizqi, Aldi Aprilla Nur Rochimah, Tri Hastuti Nur Rurian, Muhammad Arfan Ryedo Misbahul Adha Sakir Sakir Sartika, Amalia Sashi, Adena Sayidina, Grafika Shelsa Aurelia Gunawan Putri Sokowati, Muria Endah Sri Handayani Suci Ria Ardinata Sudiwijaya, Erwan Sugeng Bayu Wahyono Sugesti, Raflykasari Suci Sukmono, Filosa Gita Sukmono, Filosa Gita Syakira, Aliyah taufiq, Aditya Tri Hastuti Nur R W, Satria Wira Wulandari, Pingkan