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Journal : Journal of Tourism and Economic

Behaviour of Freelance Tour Guides in Promoting Ijen Crater Packages to French Tourists I Gusti Putu Bagus Sasrawan Mananda; I Wayan Kartimin
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/pf3ysm77

Abstract

This study aims to identify the behavior of French-speaking freelance tour guides in promoting tour packages to Ijen Crater, Banyuwangi, and measure the effectiveness of the digital marketing strategies used. The research methodology employs a descriptive qualitative approach with primary data sources consisting of in-depth interviews with 5 freelance tour guides and 5 French tourists. The results indicate that freelance tour guides specialize in adventure activities and possess deep cultural knowledge. French tourists are attracted to the "Blue Fire" phenomenon at Ijen Crater, as well as cultural experiences and outdoor activities. Effective digital marketing significantly impacts increasing tourist interest and visits. However, technical constraints and limited knowledge of digital marketing pose major challenges. This study provides significant contributions to the development of more effective and targeted tourism marketing strategies.
Co-Authors AA. Sagung Amega Indra Theresa Ade Sri Anisha Br Sitepu Adela Vania Angwyn Agung Suryawan Wiranatha Akbar Isawatul Jariah Akrom, Akrom Alda Chairini Angga Suputra Jayadi Ardilla Nathaurisia Axel Christine Pratama Ayu Kusuma Camelia Agatha Mahayu Putri Christian Hamonangan Sinaga Citra Juwitasari Danang Purnomo Deannisa Hakika Putri Dewi, LGLK. Dewi, Luh Gede Leli Kusuma Diah Permana Tirtawati Diana Martalia Drs. I Wayan Darsana,M.Ed . Emmanuella Felice’anna Dije Karisoh Evitauli Pangaribuan Gede Eka Sucita Darma Gusti Alia, Meliana Hadi, Aneisya Audeslina I Gede Adhi Suputra Arimbawa PG. I Gede Cahaya Adi Putra I Gede Noviana Putra I Gede Putra Binawa I Gusti Putu Pandu Fariska I Ketut Antara I Ketut Suwena I Made Adikampana, I Made I Made Sendra I Made Sendra I N. ARIANA I Nyoman Sudarta I Nyoman Sudiarta I Nyoman Sunarta I P. Sudana I Putu Andre Adi Putra Pratama I PUTU SUDANA I Wayan Darsana I Wayan Darsana I Wayan Kartimin I Wayan Suardana I Wayan Suardana I Wayan Suardana Ida Ayu Dyana Prawerti Ida Bagus Made Mahendra Ignatius Cahyanto Intan Permatasari Liyanti Jontinus Naibaho Juwitasari , Citra Kadek Sandra Putri Dewanti Kresnanda Yuliono Kristina Valentina Br Siregar L.G.L.K Dewi L.P.R. Prema Darayanti Luh Gede Leli Kusuma Dewi M. SUKANA MADE KUSUMA NEGARA Mardi Ulises Simanjuntak Maria Melani Rosalina Hutabarat N M. Ariani Nani Eunike Manoach Ni Gusti Ayu Susrami Dewi Ni Kadek Ayu Marini Sarasdiyanthi Ni Ketut Arismayanti Ni Komang Rahayu Wulan Dewi Ni Made Adi Yanti Putri Ni Made Inna Dariwardani Ni Made Oka Karini Ni Made Rena Prilian Ni Putu Eka Mahadewi Ni Putu Masni Nistari Ni Putu Ratna Sari Ni Putu Ratna Sari Ni Putu Yumita Arie Puteri Nur Annisa Fitri Nurman Hadipratama Putu Agus Wikanatha Sagita Putu Ayu Nugraheni Putu Yolanda Yuniari Putu Yurika Selly Novia Renita Sri Lestari Rivaldi A. Gani Safitri Mustadin Sekar, Maria Tabitha SUDANA SUDANA W. Citra Juwitasari Wiwin Roy Jaya Saragih Yayu Indrawati Yohanes Kristianto Zyendira Amanda Zanuar