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All Journal Buletin Udayana Mengabdi Jurnal IPTA Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Jurnal Bali Membangun Bali Journal of Tourism and Economic Journal of Social Research Jurnal Pendidikan Indonesia (Japendi) Asian Journal of Social and Humanities International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Open Access DRIVERset

I Gusti Putu Bagus Sasrawan Mananda

Udayana University

Author-ID : 2950480

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SIKAP DAN MOTIVASI PRAMUWISATA BALI BERBAHASA KOREA TERHADAP WISATAWAN KOREA SELATAN KE BALI Putu Yolanda Yuniari; I Ketut Suwena; I Gusti Putu Bagus Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali has an attractive spot for South Korean tourists who are traveling to see their beautiful sceneries. Based on visitor statistics report as a result, the number of South Korean tourists has decreased significantly, and make an impact to tour guides in Bali. Tour guide becomes one of important profession to promote Bali as a tourist destination. The objectives of this research are to recognize a Korean tour guide’s attitude towards South Korean tourists in Bali and the motivation that makes them survived in this industry. This research applies a qualitative descriptive analysis method with Likert scales. Its samples have chosen by purposive sampling with the amount of 100 tour guides in Bali. Data collection techniques are conducted using observation, questionnaires, interviews, literature studies, and documentation. The results of the research are divided into three indicators namely, cognitive, affective, conative and it shows from attitude variable, the indicator dominates with very agree statement is few of South Korea tourists who visit Bali with score 4.11. Meanwhile, in motivation variable are divided into two indicators namely pull and push factor. The results are tour guides becomes an activity to support their family is a pull factor and there is job opportunity become a tour guide is a push factor indicator.

KARAKTERISTIK DAN MOTIVASI WISATAWAN EKOWISATA DI BALI (STUDI KASUS DI JARINGAN EKOWISATA DESA) Wiwin Roy Jaya Saragih; I Made Sendra; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study discusses about tourist characteristic and motivation in Pelaga, Badung Regency, Sibetan, Karangasem Regency, and Tenganan, Karangasem Regency. These three villages were developed into ecotourism village by JED (Village Ecotourism Network). Ecotourism is a community- based tourism, enviromentally sound, and responsible for sustainability. By seeing the number of visitor in Pelaga Ecotourism Village which has yet to reach the target, this is the impact of marketing system is still very common conducted without regard to the characteristics and motivations of tourists. This research purposes is to know the tourist characteristic and motivation who visit Pelaga, Sibetan, and Tenganan Ecotourism Village. Data collection in this research is done by direct obeservation to Pelaga Village, Sibetan Village, and Tenganan Village. Deep interview with the manager of JED and then deep interview with the coordinator of JED in every village, and also deep interview with the tourist to know their motivation visit Pelaga Ecotourism Village. While also using literature study and documentation. The result of this research show that in term geographic characteristic the visitor in Pelaga, Sibetan, and Tenganan Village is come from various country namely USA , Australia, Thailand, Japan, Germany, Canada, Netherland, England, France, Norway, Belgium, Philippines, Italy, Singapore, Malaysia, Cambodia, China, Poland, East Timor, Finland, Korea. In term socio- demographic characteristic the tourist who visit Pelaga and Sibetan dominated by man and in productive age, while in Tenganan is dominated by women and in older age. The whole tourist in three villages are work in private or public sector, and high educational background. Most of tourists who visit, have the motivation to know the culture in three villages.

STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR I Gede Adhi Suputra Arimbawa PG.; I GPB. Sasrawan Mananda; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN MICE MELALUI PT. Y&R KE BALI Ni Putu Masni Nistari; I Putu Sudana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourism is a global industry sectors and potentially to be developed as a source of government income countries and regions. MICE (Meeting, Incentive, Convention and Exhibition) in Indonesia has great potential and is the flagship product of the tourism industry Indonesia. The purpose of this research is to determine the influence of psychological factors toward MICE tourists visiting decision to Bali through PT. Y&R. Sampling technique used in this research is purposive sampling. Samples are 100 respondents and sampling method is accidental sampling. Test instrument used are validity, reliability and test the classical assumption of normality test, multicollinearity, and heteroscedasticity test. Data were analyzed using multiple linear regression analysis. The results of hypothesis testing psychological factor partially and simultaneously the t test and F test is a significant effect and positive value to the decision of MICE tourists visited through PT. Y & R to Bali. Based on the analysis of multiple test showed that psychological factors have a positive coefficient values consisting of motivation (X1) of 0.216, perception (X2) is 0.298, learning (X3) of 0.370, beliefs and attitudes (X4) of 0.212 against the decision to visit. Value Adjusted R Square of 0.610 or 61.0% of decision variables been influenced by psychological factors, while 39.0% describe by other causes beyond the variables studied.

PREFERENSI WISATAWAN TIMUR TENGAH TERHADAP PRODUK WISATA DI KABUPATEN BADUNG Ni Komang Rahayu Wulan Dewi; I Gusti Putu Bagus Sasrawan Mananda; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p16

This study aims to find preferences of Middle Eastern tourists towards tourism products of Badung Regency and involved 100 purposively selected respondents. The data was collected through questionnaires then processed using crosstab analysis method and chi-square test. The results of this study are: 1) Characteristics of Middle Eastern tourists visiting Badung Regency are dominated by women, aged between 25 – 44 years, private employees, married, nationality of Saudi Arabia, Turkey and Egypt, purpose of visit for vacation, information about Bali from internet, mostly traveled by tour packages, length of stay between 4 - 6 days, and mostly it’s their first time visit to Bali. 2) Preferences as follows prefer for natural attractions, stay in Kuta/Legian area, prefer to use a car rental, reserved resort as their accommodation through booking services, dining at restaurants, a watersport as entertainment activities, online media as information services, tourism consulting services are Bali tourism research, do not use tourist flights, and do massages when traveling to Bali. The characteristics of Middle Eastern tourists that correlate with the preference of selection of tourist products in Badung Regency is; Age correlates with tourism consulting services. Jobs correlate with tourist transport services. Nationality correlates with tourism transportation services, travel services, accommodation provision, tourism consulting services, travel services, tirta tours, and spas. Resources correlate with tourist transportation services, and the provision of accommodation. Travel organizing correlates with tourist transportation services, travel services, food and beverage services, and travel services. Travel periods correlate with tourist attractions, and tourism consulting services. Periodic travel correlates with travel services.

ANALISIS KEBUTUHAN TENAGA KERJA PADA DIVISI OPERASIONAL DI PT. ASIALINK HOLIDAYS SANUR, BALI Mardi Ulises Simanjuntak; I Made Kusuma Negara; I GPB Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Sehubungan dengan penurunan jumlah wisatawan yang menggunakan jasa PT. Asialink Holidays Sanur, Bali maka berakibat pada Pemutusan Hubungan Kerja (PHK) pada beberapa karyawan. Hal ini menyebabkan kelebihan beban kerja pada karyawan di perusahaan tersebut. Penelitian ini dilakukan dengan tujuan menganalisis lebih lanjut mengenai beban kerja dan kebutuhan tenaga kerja pada PT. Asialink Holidays Sanur, Bali sesuai dengan kondisi yang terjadi pada perusahaan tersebut, khususnya pada divisi operasional. Jenis data yang digunakan adalah data kualitatif dan data kuantitatif, yang diperoleh dari sumber data, baik primer maupun sekunder. Dalam pengumpulan data dilakukan dengan cara observasi partisipasi, wawancara, dan studi dokumentasi. Penentuan informan dilakukan dengan teknik purposive sampling, yaitu dengan menentukan informan pangkal dan informan kunci. Sementara untuk teknik penentuan sampel adalah berupa penentuan populasi, yaitu seluruh karyawan divisi operasional. Teknik analisis data dalam penelitian ini menggunakan analisis deskriptif kualitatif dan kuantitatif, yang terdiri dari analisis beban kerja, analisis kebutuhan tenaga kerja, tingkat absensi tenaga kerja dan perputaran tenaga kerja. Dijelaskan bahwa hasil rata-rata pengamatan beban kerja sesuai dengan SOP menunjukkan bahwa karyawan divisi operasional PT. Asialink Holidays Sanur, Bali mengalami kekurangan waktu sebanyak 424 menit, sedangkan yang di luar SOP mengalami kekurangan waktu sebanyak 489 menit. Dengan analisis beban kerja, maka jumlah tenaga kerja divisi operasional yang seharusnya dibutuhkan adalah sebanyak 6 orang.Sementara persentase absensi karyawan divisi operasional pada PT. Asialink Holidays Sanur, Bali tahun 2014 adalah 0,72% per bulan dan persentase perputaran tenaga kerja pada PT. Asialink Holidays Sanur, Bali tahun 2014 adalah 0, karena tidak ada perputaran tenaga kerja yang terjadi pada tahun tersebut. Maka tenaga kerja yang senyatanya dibutuhkan oleh divisi operasional pada PT. Asialink Holidays Sanur, Bali adalah sebanyak 6 orang. Jumlah karyawan saat ini adalah 2 orang, sehingga PT. Asialink Holidays Sanur, Bali, membutuhkan tambahan tenaga kerja sebanyak 4 orang. Saran yang dapat diberikan, sebaiknya PT. Asialink Holidays Sanur, Bali segera melakukan perekrutan karyawan agar dapat memenuhi kekurangan tenaga kerja dalam perusahaan. Dengan terpenuhinya kekurangan tenaga kerja, maka beban kerja pun dapat dilaksanakan secara optimal.

PENGARUH CITRA MEREK DAN PERSEPSI KUALITAS PELAYANAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE TRAVEL AGENT AIRASIA GO Ni Kadek Ayu Marini Sarasdiyanthi; I GPB Sasrawan Mananda; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Airasia Go sedang mengupayakan untuk membentuk citra merek dan persepsi kualitas pelayanan terhadap wisatawan agar dapat mengetahui sejauh mana pengaruh citra merek dan persepsi kualitas pelayanan terhadap keputusan pembelian pada online travel agent Airasia Go tersebut. Tujuannya adalah untuk mengetahui respon wisatawan terhadap citra merek dan persepsi kualitas pelayanan terhadap keputusan pembelian pada produk jasa Airasia Go, mengetahui besarnya pengaruh citra merek dan persepsi kualitas pelayanan secara parsial dan simultan terhadap keputusan pembelian. Metode yang digunakan adalah metode kuantitatif dan kualitatif. Pengambilan sampel menggunakan metode non probability sampling jenis accidental sampling dengan jumlah 110 responden. Untuk analisis data menggunakan teknik analisis berganda, korelasi berganda, analisis determinasi, uji t dan uji F. Dari uji t diperoleh hasil bahwa citra merek dan persepsi kualitas pelayanan berpengaruh positif terhadap keputusan pembelian dengan nilai t hitung 5,685 untuk variabel persepsi kualitas pelayanan dan 6,261 untuk variabel citra merek. Dari uji F diperoleh hasil bahwa citra merek dan persepsi kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai Fhitung 119,337.

PENGARUH BIRO PERJALANAN WISATA SEBAGAI SALURAN DISTRIBUSI TERHADAP TINGKAT HUNIAN KAMAR PADA HOTEL ALL SEASONS LEGIAN BALI Ni Made Adi Yanti Putri; I GPB Sasrawan Mananda; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The background of this study was based on of technology development that affect the online or offline room sales at All Seasons Legian Bali. Room sales are made through online travel agents is higher than the offline travel agents. It means the influence of offline travel agent is lower than the growth online travel agent. The purpose of this report is to determine the influence of travel agents as a distribution channel about rooms sales at All Seasons Legian Bali Hotel. The data were collected by observation, interviews, library research and documentations. Type of data were used in this research are qualitative and quantitative. The data sources were used are the primary and secondary data and the purposive sampling methods to determine the informant. The data were analyzed with the simple regression analysis techniques, simple correlation analysis, analysis of determination, t test with significant level of five percent. The data processing were using with SPSS (Statistical Package for Social Science) 16.00 for windows. Based on the calculation, The lowest room sales is 247 in the period of May 2009, while the highest room sales is 2.239 in the period of January 2012, and obtained a correlation is 3.9%, which means the relationship between the travel agent and level of room sales at All Seasons Legian is low. The suggestion could be given that the hotel should strengthen in relationship with travel agents, so that could to provide great contribution as a distribution channel in room sales at All Seasons Legian Hotel.

ANALISIS STRATEGI PEMASARAN KAIN ENDEK BALI SEBAGAI INDUSTRI PARIWISATA KREATIF (STUDI KASUS DENPASAR) Deannisa Hakika Putri; I Wayan Suardana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Sebagai daerah tujuan wisata dengan jumlah kunjungan wisatawan terbanyak nomor dua di Indonesia, Bali perlu menyediakan fasilitas pariwisata yang baik. Begitu juga dalam hal cinderamata. Cinderamata memiliki nilai emosi yang tinggi karena cinderamata dapat memberikan kenangan bagi wisatawan yang membuat wisatawan ingin mengunjungi kembali daerah tujuan wisata tersebut. Peraturan Menteri Pariwisata dan Ekonomi Kreatif menyatakan bahwa industri kreatif dapat berkontribusi untuk meningkatkan Produk Domestik Bruto (DBP) nasional yang diperoleh dari nilai tambah yang dihasilkan oleh 14 industri kreatif, salah satunya adalah industri kerajinan. Karena itulah perlu dilakukan penelitian tentang strategi pemasaran untuk industri kreatif Kain Endek Bali sebagai cinderamata khas Bali dengan fokus Kota Denpasar. Metode pengumpulan data yang digunakan adalah observasi, wawancara dan studi kepustakaan. Teknik analisis data yang digunakan adalah analisis deskriptif kualitatif yang dianalisis dengan bauran pemasaran meliputi produk, harga, promosi, dan distribusi. Kemudian dipadukan dengan Analisis SWOT. Hasil penelitian ini menunjukkan bahwa strategi yang dapat diterapkan adalah; SO mempertahankan kualitas produk dan aktif mengikuti pameran-pameran, ST meningkatkan mutu produk dan tetap menggunakan sistem distribusi langsung, WO memperbaiki ruang produksi dan WT membuka cabang di daerah lain. Saran yang dapat diberikan adalah bekerjasama dengan agen perjalanan, pemerintah agar konsisten dalam mendukung kelestarian Kain Endek Bali, mempertahankan kualitas produk, dan mengemas hasil produksi dengan lebih menarik.

LEGAL CHALLENGES AND REGULATIONS OF TRAVELOKA AS A TOURISM BUSINESS TO PAYLATER APPLICATIONS W. Citra Juwitasari; IGPB. Sasrawan Mananda; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p19

This study aims to identify Paylater's position in payments between tourists visiting Bali and the Traveloka as a tourism business, the legal relationship between Paylater consumers and Traveloka and payment practices with Traveloka Paylater facilities. On that basis, it was deemed necessary to conduct research on the legal challenges and opportunities of using Paylater in consumer transactions with Traveloka. The research conducted was normative legal research. Researchers used data collection tools in the form of a literature study or document study by examining OJK Regulation Number 77/POJK.01/2016. Traveloka's position in implementing Paylater can be seen in three aspects, namely: In electronic transactions, namely as an issuer (Article 1 number 6) where the issuer is a bank and an institution other than a bank. Financial Technology, Traveloka Paylater provides online agreements with its consumers. Consumer Financing, namely as a creditor who provides financing to the debtor in this case is the consumer. In the implementation of Paylater, the legal relationship that exists between Traveloka and the user is: The legal relationship of the agreement, where Traveloka is the provider of funds, while the user is the party using the funds with the payment agreement made on credit. The legal relationship of financing, namely Traveloka as a financing company and the users are the customers. The relationship between business actors, where Traveloka as a business actor is entitled to receive his rights through a business agreement made with the user.

Co-Authors AA. Sagung Amega Indra Theresa Ade Sri Anisha Br Sitepu Adela Vania Angwyn Agung Suryawan Wiranatha Akbar Isawatul Jariah Akrom, Akrom Alda Chairini Anak Agung Putu Agung Suryawan Wiranatha Angga Suputra Jayadi Ardilla Nathaurisia Axel Christine Pratama Ayu Kusuma Camelia Agatha Mahayu Putri Christian Hamonangan Sinaga Citra Juwitasari Danang Purnomo Deannisa Hakika Putri Dewi, LGLK. Dewi, Luh Gede Leli Kusuma Diah Permana Tirtawati Diah Permana Tirtawati Diana Martalia Drs. I Wayan Darsana,M.Ed . Emmanuella Felice’anna Dije Karisoh Evitauli Pangaribuan Gede Eka Sucita Darma Gusti Alia, Meliana Hadi, Aneisya Audeslina I Gede Adhi Suputra Arimbawa PG. I Gede Cahaya Adi Putra I Gede Noviana Putra I Gede Putra Binawa I Gusti Putu Pandu Fariska I Ketut Antara I Ketut Suwena I Made Adikampana, I Made I Made Sendra I Made Sendra I N. ARIANA I Nyoman Sudarta I Nyoman Sudiarta I Nyoman Sunarta I Nyoman Sunarta I P. Sudana I Putu Andre Adi Putra Pratama I PUTU SUDANA I Wayan Darsana I Wayan Darsana I Wayan Kartimin I Wayan Suardana I Wayan Suardana Ida Ayu Dyana Prawerti Ida Bagus Made Mahendra Ignatius Cahyanto Ignatius Cahyanto Intan Permatasari Liyanti Jontinus Naibaho Juwitasari , Citra Kadek Sandra Putri Dewanti Kresnanda Yuliono Kristina Valentina Br Siregar L.G.L.K Dewi L.P.R. Prema Darayanti Luh Gede Leli Kusuma Dewi M. SUKANA MADE KUSUMA NEGARA Mardi Ulises Simanjuntak Maria Melani Rosalina Hutabarat N M. Ariani Nani Eunike Manoach Ni Gusti Ayu Susrami Dewi Ni Kadek Ayu Marini Sarasdiyanthi Ni Ketut Arismayanti Ni Komang Rahayu Wulan Dewi Ni Made Adi Yanti Putri Ni Made Inna Dariwardani Ni Made Inna Dariwardani Ni Made Oka Karini Ni Made Rena Prilian Ni Putu Eka Mahadewi Ni Putu Masni Nistari Ni Putu Ratna Sari Ni Putu Ratna Sari Ni Putu Yumita Arie Puteri Nur Annisa Fitri Nurman Hadipratama Putu Agus Wikanatha Sagita Putu Ayu Nugraheni Putu Yolanda Yuniari Putu Yurika Selly Novia Renita Sri Lestari Rivaldi A. Gani Safitri Mustadin Sekar, Maria Tabitha SUDANA SUDANA W. Citra Juwitasari Wiwin Roy Jaya Saragih Yayu Indrawati Yohanes Kristianto Zyendira Amanda Zanuar

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