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All Journal Jurnal IPTA Jurnal Kepariwisataan dan Hospitalitas Jurnal Bali Membangun Bali Journal of Business on Hospitality and Tourism

Luh Gede Leli Kusuma Dewi

Program Studi S1 Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950507

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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FAKTOR-FAKTOR PSIKOLOGIS WISATAWAN MANCANEGARA DALAM BERWISATA SEPEDA DI KAWASAN PANTAI SANUR BALI Ni Komang Widiastri; I Ketut Suwena; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Bali has a variety of tourist products and attractions that are very interesting. One of the tourism products offered by tour operators in Bali is bicycle tours in Sanur Beach Area. Consumer behavior is a process that is closely related to the buying process. This study aims to analyze the psychological factors of foreign tourists on bicycle tours in the Sanur Beach area of ??Bali. These psychological factors are divided into three factors, namely motivation factors, perception factors and attitude factors. Respondents used were foreign tourists who were on a bicycle trip on Sanur Beach. Total respondents were 120 people determined by non purposive sampling technique. Data analysis used quantitative descriptive analysis techniques with Likert scale and data processing through validity, reliability and factor analysis tests supported by SPSS version 17.0 for Windows. The results show that the psychological factors of tourists in bicycle tours consist of three factors, namely motivation factors, perception factors and attitude factors. And each factor has an indicator. Based on factor analysis, it was found that there were two psychological factors that influenced the decision of foreign tourists on bicycle tours in Sanur Beach with a loading factor of 60,127%. The first factor was named the previous experience factor with a value of 7.215 and the second factor was named the family encouragement factor with a value of 1,063 based on these two factors, the dominant factor is the previous experience factor with an eigenvalue of 7,215 and has a variance percentage value of 60,127% with these results it is advisable for bike rental parties in Sanur Beach to pay more attention to bicycle rental prices to foreign tourists.

KINERJA KARYAWAN DAN KEPENTINGAN WISATAWAN TERHADAP KUALITAS PELAYANAN JASA CV. CAN TOUR & TRAVEL Rr. Bathari Nindita K.; Ni Putu Eka Mahadewi; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

CAN Tour & Travel is the new agent company so it’s need to find the satisfaction customer of quality service in this company. This paper will give input to improve company towards better. CAN Tour & Travel realize the tourist desire to provided services. Technique of determining the sample used in this research is the accidental sampling of 75 respondents. Data analysis techniques in this research used the analysis of quantitative and qualitative data analysis. Based on the research results have produced an average performance appraisal CAN Tour & Travel of 3.28 which means that the performance of CAN Tour & Travel is in excellent condition. And also generated an average rating of 3.51 valuation interest which means very important. There are various factors contained in determining tourist satisfaction is that the cleanliness and tidiness of employees, completeness and readiness of facilities, employee performance, employee's ability to communicate and provide information very well, timely and responsive to the needs and guest complaints, and build a good relationship with tourists itself. Discussion of the result obtained in this research that many performance factors that must be maintained and be prioritywith which should be further improved. It can be seen from the tourist’s perception of low performance with great interest.Result in this research can be recommended the CAN Tour & Travel giving great concern to employees in serving tourist.

MODEL PENGENDALIAN SOSIAL PREVENTIF DALAM MENANGANI PENYIMPANGAN PERILAKU WISATAWAN MANCANEGARA DI KABUPATEN BADUNG Fitri Amalia Rhamadani; I Ketut Suwena; L.G.L.K. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p07

Deviations in the behavior of foreign tourists often occur in Badung Regency. Forms of deviant behavior include aggressive behavior, behavior against authority, disrespectful behavior and stupid behavior. The need for a preventive social control effort in anticipating the occurrence of deviations in the behavior of foreign tourists in the future. Determination of informants using purposive sampling and snowball sampling. Data collection is done by observation, interviews, literature study, and documentation. Data analysis techniques using qualitative analysis with the creditability test and the dependability test. The discussion resulted in a model of the construction display framework of preventive social control in Badung Regency, which was formed based on facts or the phenomenon of behavior deviations that often occur. In the introduction of the forms of deviant behavior of foreign tourists there are 4 forms and have a total of 17 behaviors and the total forms of such deviations require social control with a preventive approach. In the preventive approach there are 10 ways that can control foreign tourists to deviate. The role of tourism stakeholders (local communities, government and tourism entrepreneurs) is needed to distribute Do's and Don't's in Bali brochures. The brochure will later contain supporting pictures or illustrations to attract the reader's interest, understand the meaning in each sentence. Preventive social control material by dividing 3 material is presented, namely: Do's in Bali, Do's in Bali, and Why in Bali. After the mechanism for distributing brochures is carried out by stakeholders and there is still a deviation of tourist behavior, the next stage of violators will be subject to sanctions.

KARAKTERISTIK, MOTIVASI DAN NIAT WISATAWAN SURFING DI PANTAI KECAMATAN KUTA UTARA Ni Putu Windy Pramita; I Wayan Suardana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Black sandy beach tourist attraction of Kuta Northen region that is Batu Bolong beach and Batu Mejan beach which has potential a beautifull oncean, sunset, sunbathing and surfingthe purpose of this study was to determinethe characteristics, motivasi, and intentions rating surfing at Kuta Northen beach. The method used observation, questionnaires, interviews, literature study, and documentation. 213 respondens rating surfing with quantitative descriptive and regression linier analisys. The result obtained in this study are based on age characteristics surfing travelers will see the most travelers age between 18-29 years, male gender, country of origin Australia, and is a businessman, a master degree educational level, and marital status is not married. Surfing tourist motivation using push and pull factor with the highest scores on the social interaction. And Intention surfing tourist with the highest score there is positive world of mouth with Variabel tourist have the effect of 13,20% with a probability level of sig. 0,000, the motivation positive and significant efeect on the intention tourist but in small quantities. Therefore to improve the intention tourist come to the beach district of north kuta from the motivation pull and push should also improve the quality of beaches such as keeping the beach becomes the most importans thing that will directly make tourist feel comfortable. advice for managers is to add a lifeguard to keep the beach.

ANALISIS FAKTOR PENDORONG DAN PENARIK WISATAWAN MILLENNIAL BERKUNJUNG KE KUTA SELATAN I Putu Saiban Sugiartawan; LGLK. Dewi; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Millennial tourists are the most potential tourists at the moment because of their number in the world. Kuta Selatan is one of the well-known and attractive districts for millennials visiting Bali. Therefore the purpose of this study is to determine the push and pull factors of millennial tourists visiting South Kuta and what factors are dominantly encouraging and attracting tourists to visit South Kuta. This research uses descriptive quantitative data analysis which is processed using SPSS 18.0 for windows application. The sample was determined purposively by 200 millennial tourists visiting South Kuta. Data collection techniques were carried out by means of observation, questionnaires, interviews, literature studies, and documentation. Data analysis techniques are the validity test, reliability test, and factor analysis. The results showed that there were four push factors ecourage millennial tourists to visit South Kuta, namely: trying a new lifestyle, breaking away from boredom, friends or family and increasing self-esteem and five factors attracting millennial tourists visiting South Kuta, namely: factors the symptoms of Kuta Selatan, culture and tradition, price, variety of nightlife and clean, cool air. Based on the analysis it is known that the factor of trying a new lifestyle becomes the dominant factor that ecourage millennial tourists to visit South Kuta with an eigenvalue of 4.370 and a variance percentage of 29.133% while the viral factor of South Kuta becomes the dominant factor that attracts millennial tourists visiting South Kuta with a value eigenvalue of 6.788 and the total percentage of variance of 29.512%.

PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DALAM MEMILIH TAKSI BLUE BIRD DI BALI Dewa Ayu Putu Mega Puriani; I Wayan Suardana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

In Bali, many types of taxi can be encountered starting from the airport until city and tourist destination, one of them is Blue Bird Taxi. Blue Bird taxi has a brand image and good service quality which can be seen from many awards, some of them are Mark Plus Wow Service Excellence Award 2015 and Indonesian Leading Taxi/Limousine Company. Along with the technology development, giving significant impact to competition among land transportation for instance online based taxi. The technique of determining the respondents is purposive sampling technique with the number of respondents were 170 respondents. Furthermore, in analysing the data, this study using multiple regression analysis techniques. Results of this study mention that variable dimension dominate on brand image is strength. In partially brand image give positive and significant impact on tourist satisfaction with tcount of 2,465 and significant value of 0,015. And variable dimension dominate on service quality is tangible. Service quality give positive and significant impact on tourist satisfaction with tcount of 9,219 and significant value of 0,000. Simultaneously, it can be concluded that brand image and service quality give positive and significant impact on tourist satisfaction with Fcount of 105,731 and significant value of 0,000.

POLA PERJALANAN DAN PENGELUARAN WISATAWAN MILENIAL KE BALI LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The trend of world tourism, especially in the dimension of tourists as travelers. The current phenomenon is that millennial tourists are the most potential types of tourists for Bali tourism at this time. Bali as a central tourist area in Indonesia, and world tourist destinations have the potential to support tourism growth. These potentials include human potential and culture. Beautiful and ideal natural panorama, green forests, mountains, lakes, rivers and rice fields that stretch with terraces and beautiful beaches with a variety of black and white sand. This study aims to determine the trend of millennial tourist trips during their trips in Bali and to find out the travel patterns and spending patterns of millennial tourists during their tour activities in Bali. This study uses descriptive qualitative-quantitative data analysis (mix method). The sample was determined purposively amounting to 100 millennial tourists who traveled to Bali. Data collection techniques are observation, questionnaires, and documentation. The study results show that the pattern of millennial tourists traveling to Bali is that the millennial tourists are tourists who have come more than once, with trips dominated by airplanes to Bali, in their activities tourists prefer social media as a source of information, preferring to take selfies on tourist attraction, use a private rental vehicle. Millennial tourists spending patterns, dominated by accommodation, souvenirs, attractions, rental vehicles and food and beverages. In the selection of accommodation, attractions and food and drinks are more influenced by social media which is the source of his recommendations.

PERAN PENGALAMAN SEBAGAI PEMODERASI PADA PENGARUH PENGETAHUAN DAN SIKAP WISATAWAN MANCANEGARA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WELLNESS TOURISM DI KAWASAN WISATA UBUD, KABUPATEN GIANYAR Dewa Putu Kiskenda Erwanda P.; I Wayan Suardana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Pariwisata wellness utamanya Spa di kawasan wisata Ubud tumbuh pesat mencapai 54,17 % (dalam 3 tahun terakhir) dengan jumlah sebanyak 96 Spa dengan kategori Day Spa dan Hotel and Resort Spa. Industri Spa di Ubud sebagai industri pariwisata yang akan diunggulkan kedepannya penting dalam selalu memenuhi permintaan wisatawan dengan output terciptanya keputusan pembelian secara berkelanjutan. Pengambilan keputusan sangat erat kaitanya dengan keterlibatan psikologis, favoritism dan sense of goodwill yang awalnya muncul dari internal diri wisatawan, oleh karenanya penting dilakukan penelitian dengan pendekatan pada pengetahuan, sikap dan sekaligus mengukur peran pengalaman dalam memperkuat pengaruh pengetahuan dan sikap terhadap keputusan pembelian produk wisata Spa di Ubud. Sampel dalam penelitian ini ditentukan secara purposive yaitu wisatawan mancanegara yang membeli produk layanan Spa di kawasan wisata Ubud sebanyak 250 wisatawan. Sedangkan analisis data yang dilakukan meliputi analisis deskriptif, analisis pengujian instrumen data dan Moderated Regression Analysis (MRA) dengan menggunakan pendekatan interaksi. Hasil penelitian menunjukan bahwa (1) pengalaman secara signifikan berperan sebagai pemoderasi yang memperkuat pengaruh antara pengetahuan terhadap keputusan pembelian dan (2) pengalaman juga secara signifikan sebagai pemoderasi yang memperkuat pengaruh sikap terhadap keputusan pembelian produk wisata Spa di kawasan wisata Ubud.

PENGARUH KEPUASAN, KEPERCAYAAN DAN HARGA TERHADAP LOYALITAS WISATAWAN PENGGUNA LAYANAN BOOKING.COM Ni Luh Lisa Wulandari; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Online Travel Agent is popular sites as travel planner for tourist. Online Travel Agent provides ease on choosing accommodation or other tour facility for tourist. Booking.com is the biggest online travel agent at this time which giving service on reserving hotel room. Booking.com becomes popular among the tourist and very interested especially for reserved hotel room due to Booking.com provide additional facility which given for customer who loyal using service this online travel agent. Therefore, the purpose of this study is to know The Effect of Satisfaction, Trust and Price on Tourist Loyalty who uses Service of Booking.com. Sample on this research is 100 respondents with using quota sampling technique directed to tourist who ever using service of Booking.com more than 1 time and classified as Secret Deal and Genius Booker Customer. Collecting Data technique are observation non participation, questionnaire with likert scale, literature study and online survey. By hypothesis test with t test and F test, the result are (1) Satisfaction has influence positive and significant on Loyalty of Tourist. (2) Trust has influence positive and significant on Loyalty of Tourist (3) Price has influence positive and significant on Loyalty of Tourist.(4) Satisfaction, Trust and Price has influence positive and significant on Loyalty of Tourist as simultaneous. Through coefficient determination test Satisfaction, Trust and Price variable able to explain Loyalty 70,60%. Linier Regression Analyze state that independent variable has positive coefficient value 2,593, 2,303 and 4,988 with result Price as independent variable which very dominant influence Loyalty of Tourist for using service online travel agent Booking.com.

ANALISIS PERMINTAAN SOUVENIR DI PASAR SENI UBUD GIANYAR, BALI Diah Tantri Meilani; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The globalization era has changed the economic order of society such as the demand decrease of souvenirs in traditional markets because the increasing number of modern market, especially in Bali. The aim of this research is to find out variables that influence the demand of souvenirs in traditional market and hopefully can be used as a benchmark in maintaining the existence of traditional art market, increasing the demand of souvenirs , income, and increasing the number of tourist visits to Ubud traditional market, Gianyar Bali. The respondent in this study include visitors and tourists of Ubud art market. Determination of the sample in this study using purposive sampling method as much as 130 respondents. Technical data using questionnaires and interviews. This research use data analysis technique such as; of validity and reliability test, classical clinical test, determination test, multiple linear regression analysis and hypothesis test. Partially, the results showed if motivation on buying souvenir with influence equal 18,955 (2) perceived value of souvenir with influence equal 3,525, (3) consumer behavior with influence equal 20,212. Meanwhile, simultaneously showing motivation to buy souvenirs, perceived value of souvenir and consumer behavior shows the total influence 419,961. From the result of quantitative descriptive analysis, known that the most influence variables of demand analysis in Ubud art market is consumer behavior which consist of market location, cleanliness, price, parking area, infrastructure, and market hours (opening – closed hours).

Co-Authors Akrom, Akrom Anak Agung Istri Sri Wiadnyani Ashmi Hudaningsih Carolina Simanjuntak Cening Suprani Gama Dewa Ayu Putu Mega Puriani Dewa Putu Kiskenda Erwanda P. Diah Tantri Meilani Erni Muliana Fitri Amalia Rhamadani Gusti Agung Wulan Permata Sari Gusti Ayu Putu Putri Indira Suari Hesy Suci Septia I Gusti Putu Bagus Sasrawan Mananda I Kadek Edi Dana Arta I Kadek Trita Yudi I Kadek Witarsana I Ketut Suwena I Made Juniawan I Made Sendra I Made Surya Adi Dwi Negara I Putu Andre Adi Putra Pratama I Putu Angga Pratama I Putu Pradipa Artawan I Putu Putrawan I Putu Saiban Sugiartawan I PUTU SUDANA I Wayan Suardana Ida Ayu Dyana Prawerti Kadek Ayu Antari Kelvin Aldira MADE KUSUMA NEGARA Maria Melani Rosalina Hutabarat Nengah Ardane NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Komang Widiastri Ni Luh Lisa Wulandari Ni Made Eka Mahadewi Ni Made Oka Karini Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Windy Pramita Ni Wayan Setyaningsih Noviesya Yosal Putu Agus Wikanatha Sagita Putu Gita Dewi Ayu Putu Sucita Yanthy Reza Palevi Riana Nathasia Rr. Bathari Nindita K. Takahide Valentino Theresia Mardiani Tirza Poriesti W. Citra Juwitasari Windy Ayu Lestari Yosia Nanda Anggriawan Zainul Mustofa

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