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All Journal Jurnal IPTA Jurnal Kepariwisataan dan Hospitalitas Jurnal Bali Membangun Bali Journal of Business on Hospitality and Tourism

Luh Gede Leli Kusuma Dewi

Program Studi S1 Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950507

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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ANALISIS KEPUASAN WISATAWAN NUSANTARA BERBELANJA DI KRISNA OLEH-OLEH KHAS BALI Yosia Nanda Anggriawan; NMS. Wijaya; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this study was to find out the satisfaction of shopping for domestic tourist at Krisna Oleh-Oleh Khas Bali. Based on statistical data, domestic tourists who choose shopping tourism activities and allocation of expenditure to buy souvenirs while on vacation to Bali ranks in the second place. Data were collected by observation, questionnaire, documentation, and literature study using accidental & purposive sampling techniques with a total of 100 respondents. To analyze data, the data analysis techniques used are validity, reliability, expectation and satisfaction. Measurements are made with three factors that influence the satisfaction of the tourist shopping of the domestic tourist in Krisna Oleh-Oleh Khas Bali. The three factors are in-store, out-store, and marketing mix and the average value of expectation is 4.14 which is in the important category, then the average value of the performance level of 3.81 is in the good category. From the results of the level of expectation and level of performance, the suitability level of 92.4% is categorized as less satisfied, which means that the domestic tourists who shop at Krisna Oleh-Oleh Khas Bali feel less satisfied. There are 7 indicators that are a priority in Krisna Oleh-Oleh Khas Bali to be improved, the indicators are the in-store scent, food court cleanliness, food court comfort, waiting area comfort, noise levels, special offers or discounts, and prices. The advice that can be given to Krisna Oleh-Oleh Khas Bali is to improve the performance that is deemed lacking like the priority already mentioned.

KARAKTERISTIK, MOTIVASI, DAN PERSEPSI WISATAWAN MANCANEGARA TERHADAP JASA PELAYANAN SHUTTLE BUS DI DAERAH UBUD, GIANYAR I Putu Putrawan; Ni Made Sofia Wijaya; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Saat ini sektor pariwisata di Ubud mengalami perkembangan dengan meningkatnya jumlah wisatawan (384.835 orang) yang menggunakan jasa pelayanan shuttle bus dari tahun 2011 sampai tahun 2015 pada perusahaan transportasi di Ubud. Shuttle bus merupakan transportasi publik yang melayani wisatawan dengan sistem sharing pick up dalam melakukan perjalanan ke tempat tujuan. Kemacetan di daerah pariwisata Ubud membuat wisatawan lebih cenderung memilih menggunakan pelayanan shuttle bus ke tempat tujuan wisata, maka ingin diketahui bagaimana karakteristik, motivasi dan persepsi wisatawan mancanegara terhadap jasa pelayanan shuttle bus di Ubud yang hasilnya diharapkan dapat menjadi masukan bagi perusahaan transportasi di Ubud khususnya dalam hal pelayanan kepada wisatawan mancanegara. Metode yang digunakan yaitu deskriptif dengan data kualitatif dan data kuantitaif, menggunakan data primer dan data sekunder, penentuan informan digunakan teknik purposive sampling untuk teknik pengambilan sampel secara accidental sampling melalui penyebaran 100 kuesioner kepada wisatawan mancanegara yang menggunakan pelayanan shuttle bus dan teknik analisis data yang digunakan adalah deskriptif kualitatif dan skala likert. Berdasarkan hasil penyebaran kuesioner diketahui bahwa karakteristik wisatawan mancanegara terhadap jasa pelayanan shuttle bus pada perusahaan shuttle bus di Ubud : bertujuan rekreasi berjumlah 87 orang (87%), jenis kelamin perempuan berjumlah 55 orang (55%), berusia 16 - - 30 tahun berjumlah 68 orang (68%), belum menikah berjumlah 63 orang (63%), pendidikan Universitas berjumlah 58 orang (58%), berprofesi pegawai swasta berjumlah 43 orang (43%), berasal dari negara Jerman berjumlah 28 orang (28%), pendapatan rata-rata ? $500 berjumlah 64 orang (64%) dan sumber informasi agen berjumlah 55 orang (55%). Mempunyai motivasi terhadap harga murah daripull factor motivasi berjumlah 55 orang (55%) dan persepsi wisatawan mancanegara terhadap jasa pelayanan shuttle bus adalah baik dengan jumlah total skor 4.598 dan rata-rata skor 45,98%. Wisatawan mancanegara menggunakan jasa pelayanan shuttle bus di Ubud mayoritas wisatawan Eropa (28%), mempunyai motivasi terhadap harga murah (55%) dan mendapat persepsi pelayanan yang baik (45,98%) dari perusahaan transportasi di Ubud. Untuk saran perlu penerapan SOP (Standar Operasional Prosedur) bagi sopir shuttle bus agar lebih mengoptimalkan pelayanan yang efektif kepada wisatawan.

DEVELOPMENT STRATEGIES OF UBUD VILLAGE AS A CULTURAL M.I.C.E. (MEETING, INCENTIVES, CONVENTIONS, EXHIBITIONS) DESTINATION IN BALI I GPB Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The concept of mass tourism has two seasons namely high season and low season to determine the number of tourist visits each year, therefore the tourism industry to try to conduct a vigorous promotion by carrying out activities that can bring tourists to stay in one tourist destination. One of the activities that entrepreneurs do in the low season is to conduct activities M.I.C.E. (Meetings, Incentives, Conventions and Exhibitions). This research uses descriptive qualitative analysis technique by applying the participatory principle involving M.I.C.E stakeholders, destination manager, travel agent managers and tourists. Ubud Village as a tourist destination also has potential for M.I.C.E activities has not had a convention bureau, this is due to the characteristics of the tourists who come to Ubud and the needs required by the tourism industry managers are different from other tourist destinations in Bali such as Badung regency and Denpasar municipality. During this time, the implementation activities of M.I.C.E. dominated by incentives tourism activities (56.57%), exhibitions (31.72%) and meetings (11.71%). The SWOT results concluded that Ubud Village is still S> W and O?T thus requiring internal consolidation, but seeing O?T has potential for further development. Development strategy were using grand strategy which make the results such as growth, dominance, and maximum investment.

EKSISTENSI DAN MOTIVASI PRAMUWISATA LOKAL PEREMPUAN DI DAYA TARIK WISATA ALAS KEDATON Gusti Ayu Putu Putri Indira Suari; Ni Gusti Ayu Susrami Dewi; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Keberadaan pramuwisata lokal yang seluruhnya berjenis kelamin perempuan menjadi keunikan tersendiri bagi Alas Kedaton sebagai suatu daya tarik wisata. Bertujuan untuk mengetahui eksistensi pramuwisata lokal perempuan di daya tarik wisata Alas Kedaton serta untuk mengetahui motivasi mereka bekerja sebagai pramuwisata lokal perempuan di daya tarik wisata Alas Kedaton. Jenis data yang digunakan adalah data kuantitatif dan kualitatif. Sedangkan sumber data yakni data primer dan sekunder. Data dikumpulkan melalui observasi, wawancara, kuesioner dan dokumentasi. Informan ditentukan secara purposive sampling. Terdapat 45 responden yang dipilih sebagai sampel dengan menggunakan metode simple random sampling. Dan teknik analisis data yang digunakan adalah analisis deskriptif kualitatif dan deskriptif kuantitatif. Hasil menunjukkan bahwa eksistensi pramuwisata lokal perempuan di daya tarik wisata Alas Kedaton dari awal terbentuknya sampai saat ini dapat dikatakan masih eksis. Meskipun jumlah pramuwisata lokal perempuan di daya tarik wisata Alas Kedaton berkurang dibandingkan ketika awal terbentuknya. Sedangkan motivasi mereka bekerja sebagai pramuwisata lokal di daya tarik wisata Alas Kedaton adalah untuk memenuhi beberapa kebutuhan seperti physiological needs, safety and security needs, affiliation or acceptance needs, esteem needs, dan self actualization. Dan rata-rata responden menjawab motivasi mereka bekerja sebagai pramuwisata lokal perempuan di daya tarik wisata Alas Kedaton adalah untuk memenuhi kebutuhan afiliasi atau affiliation or acceptance needs.

STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN) Ashmi Hudaningsih; Ni Made Oka Karini; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Makam Keramat Agung Pemecutan is one of the pilgrim tourism potentials in Denpasar. To avoid stagnant or decline position of Makam Keramat Agung Pemecutan development as a pilgrim tourist attraction, it is necessary to do a feasibility study. The most important and first aspect in feasibility study is market and marketing aspects.This study aims to determine the feasibility of market and marketing aspects of Makam Keramat Agung Pemecutan wich views from the market potential and the position of Makam Keramat Agung Pemecutan compared with its competitors, and make the right marketing strategy for Makam Keramat Agung Pemecutan in its development into a pilgrim tourist attraction. The results of this study shows that potential market of Makam Keramat Agung Pemecutan is domestic tourists who are Muslims. From the analysis of the competitive profile matrix shows Makam Keramat Agung Pemecutans position more competitive than its competitors. Therefore, Makam Keramat Agung Pemecutan is feasible on the market and marketing aspects. The suggestions provided are should establish management organization, make promotional activities, add facilities, and maintaining product quality of Makam Keramat Agung Pemecutan, continue this research about feasibility of Makam Keramat Agung Pemecutan in the other aspects especially culture aspect.

ANALISIS KEPUASAN WISATAWAN DOMESTIK PADA ATRAKSI DOLPHIN DI PANTAI LOVINA, BULELENG Kadek Ayu Antari; I Wayan Suardana; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Lovina beach is known for the dolphin attraction. Watching dolphin attraction, tourists were transported by boat. As a provider, the helmsman tried to give the best of service to the tourists. However, there were various views of both positive and negative opinions from tourists regarding the services rendered during used. Thus, it must be known to be the dosmetic tourist satisfaction using boat service at Lovina Beach. Data collected by the method of observation, interviews, questionnaires, documentation and literature study. Determination of the sample using purposive sampling technique. Data analysis techniques using customer satisfaction index and importance performance analysis in the form of a Cartesius diagram. The results show that the level of tourist expectation is 4.28 which means it is in the very important category. Furthermore, the value of the captain's performance level obtained a value of 3.77 which was categorized as good. Calculation of the gap value shows the gap between the level of expectation and the level of performance with the acquisition of a value of -0.51. Analysis of the level of tourist satisfaction based on the calculation of the customer satisfaction index shows that tourists are satisfied with a value of 75.54%. There are 4 indicators that need to be prioritized to be improved, including the availability of life jackets, responsibility for the safety of tourists, a sense of security while using a boat and the helmsman has the ability to create good relationships with tourists.

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PELAYANAN PADA SCOOT FAST CRUISES DI BALI Nengah Ardane; Ni Made Sofia Wijaya; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Mode of water transport is very important in the tourism industry as a support in providing the best service for tourists. Transportation is the cause and the effect of the growth of tourist in Bali. Scoot Fast Cruises is transport services to Lembongan, Lombok and Senggigi. Based on Trip Advisor rating in the quality of service that is provided by Scoot Fast Cruises still very poor (158). This study aims to determine the factors that affect the service quality at Scoot Fast Cruises in Bali. Sampling technique used in this study using purposive sampling of respondents are crossing service users Scoot Fast Cruises in Bali with a total sample of 100 respondents. The data collection techniques using a questionnaire that was tested using the test validity and reliability. Analysis of the data used in this study is factor analysis using SPSS 17.0. The results of the factor analysis there are three factors that affect the service quality at Scoot Fast Cruises in Bali that is a factor completeness of facilities and services to get service with a value of eigen value 7.390, factor accuracy of services to the value of eigen value of 1.397 and the convenience factor rating with eigen values ??value amounting to 1.307. Factors completeness and ease of getting care facilities is a contributing factor dominant in influencing quality of tourist services at Scoot Fast Cruises in Bali. For further research that will lift the title of the research about the factors that affect the quality of service on a fast boat to take a shuttle to the hotel indicators and increasing the number of respondents and indicators. As for the company Scoot Cruises to take into account the convenience of tourists.

FAKTOR-FAKTOR YANG MEMPENGARUHI PENURUNAN INTENSITAS KUNJUNGAN WISATAWAN DI DAYA TARIK WISATA CANDIDASA, KABUPATEN KARANGASEM, BALI Ida Ayu Dyana Prawerti; I GPB. Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Daya Tarik Wisata Candidasa memiliki keindahan alam serta atraksi wisata yang cukup menarik. Selama tujuh tahun terakhir intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa mengalami penurunan. Kunjungan tertinggi pada tahun 2010 yakni mencapai 7473 wisatawan, namun pada tahun-tahun berikutnya mengalami penurunan yaitu pada tahun 2011, tahun 2012 dan tahun 2014 dengan rata-rata pertumbuhan sebesar -0,50 %. Berdasarkan hal tersebut maka perlu untuk dikaji (1) faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan Daya Tarik Wisata Candidasa; (2) faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dokumentasi dan studi kepustakaan. Sampel yang digunakan sebanyak 100 wisatawan yang sedang berkunjung ke Daya Tarik Wisata Candidasa yang dipilih secara accidental sampling. Teknik analisis data yang digunakan adalah analisis faktor. Hasil analisis faktor menunjukkan dari 27 variabel dapat direduksi menjadi 22 variabel. Terdapat 5 (lima) variabel dikeluarkan dari model karena tidak memenuhi kriteria MSA > 0,5 yaitu variabel kelayakan infrastruktur (X4), jarak (X5), ketersediaan tourist information center (X9), politik global (X19) dan ekonomi nasional (X13). Hasil analisis faktor menunjukkan bahwa terbentuk 8 (delapan) faktor yang merupakan faktor-faktor yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa, diantaranya faktor atraksi dengan eigenvalue 8,171, faktor keamanan dengan eigenvalue 2,665, faktor kualitas dengan eigenvalue 1,983, faktor politik dengan eigenvalue 1,622, faktor teknologi dengan eigenvalue 1,560, faktor amenitas dengan eigenvalue 1,375, faktor promosi dengan eigenvalue 1,099 dan faktor efisiensi waktu dengan eigenvalue 1,047. Dari hasil analisis faktor diketahui bahwa faktor dominan yang mempengaruhi penurunan intensitas kunjungan wisatawan di Daya Tarik Wisata Candidasa adalah faktor atraksi karena memiliki eigenvalue tertinggi diantara faktor lain yang terbentuk. Adapun variabel yang termasuk dalam faktor atraksi adalah kondisi daya tarik wisata, kebersihan daya tarik wisata, kenyamanan wisatawan, kondisi/isu kesehatan, peran masyarakat lokal dan aktifitas wisata.

EFEKTIVITAS MEDIA SOSIAL INSTAGRAM PARIWISATA JEMBER SEBAGAI MEDIA PROMOSI PARIWISATA ONLINE Windy Ayu Lestari; Ni Putu Eka Mahadewi; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p20

Promotional activities can be effective if the promotional purpose is achieved. To find out how effective the promotional media, it is necessary to measure the effectiveness of the media. This study aims to find out the effectiveness of Instagram social media @pariwisatajember as an online tourism promotion media by using the EPIC model method. Measurement of promotion effectiveness using EPIC model method is done by calculating first the average value of empathy dimension, persuasion dimension, impact dimension, and communication dimension, the determine the EPIC rate to find out how effective the promotion. The technique of determining samples in this study using the accidental sampling method is as many as 98 respondents. Data collection techniques using observation, interviews, questionnaires, literature, studies, and documentation. Data analysis techniques use descriptive quantitative analysis techniques, validity tests, reliability tests, and EPIC model analysis. The result showed that the effectiveness of Instagram social media @pariwisatajember as an online tourism promotion media showed effective result this shown by the measurement of the average value of the four dimensions and epic rate that within the effective scale range, where each value obtained is in empathy dimension of 3,63, persuasion dimension of 3,53, impact dimension of 3,54, communication dimension of 3,64 and EPIC rate of 3,58.

ANALISIS KEBUTUHAN TENAGA KERJA RESERVASI DAN TIKETING CATHAY PACIFIC AIRWAYS DENPASAR Riana Nathasia; Ni Made Oka Karini; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This research is motivated by the existence of the complaints of the employees on the reservation and ticketing, which is due to the overload of work and pretty much of work overtime, so that each day the employee experiencing the excessive hours of work. The purpose of this study was to determine the actual wo`rkloads and the amount of labor required by the division of reservation and ticketing on Cathay Pacific Airways Denpasar. Based on the calculation results of the analysis of workloads and workforce needs analysis can be drawn the conclusion, that the manpower from the division on the reservation and ticketing at Cathay Pacific Airways Denpasar does not require an additional manpower. However, the workload of employees are not in accordance with their standard operating procedures as reservation and ticketing employees are supposed to, so that they are experiencing a shortage times to finish the job. Lack of times experienced by the employee is as much as 172 minutes. While for the the amount of labor on the reservation and ticketing division does not require an additional manpower.

Co-Authors Akrom, Akrom Anak Agung Istri Sri Wiadnyani Ashmi Hudaningsih Carolina Simanjuntak Cening Suprani Gama Dewa Ayu Putu Mega Puriani Dewa Putu Kiskenda Erwanda P. Diah Tantri Meilani Erni Muliana Fitri Amalia Rhamadani Gusti Agung Wulan Permata Sari Gusti Ayu Putu Putri Indira Suari Hesy Suci Septia I Gusti Putu Bagus Sasrawan Mananda I Kadek Edi Dana Arta I Kadek Trita Yudi I Kadek Witarsana I Ketut Suwena I Made Juniawan I Made Sendra I Made Surya Adi Dwi Negara I Putu Andre Adi Putra Pratama I Putu Angga Pratama I Putu Pradipa Artawan I Putu Putrawan I Putu Saiban Sugiartawan I PUTU SUDANA I Wayan Suardana Ida Ayu Dyana Prawerti Kadek Ayu Antari Kelvin Aldira MADE KUSUMA NEGARA Maria Melani Rosalina Hutabarat Nengah Ardane NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Komang Widiastri Ni Luh Lisa Wulandari Ni Made Eka Mahadewi Ni Made Oka Karini Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Windy Pramita Ni Wayan Setyaningsih Noviesya Yosal Putu Agus Wikanatha Sagita Putu Gita Dewi Ayu Putu Sucita Yanthy Reza Palevi Riana Nathasia Rr. Bathari Nindita K. Takahide Valentino Theresia Mardiani Tirza Poriesti W. Citra Juwitasari Windy Ayu Lestari Yosia Nanda Anggriawan Zainul Mustofa

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