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All Journal Jurnal IPTA Jurnal Kepariwisataan dan Hospitalitas Jurnal Bali Membangun Bali Journal of Business on Hospitality and Tourism

Luh Gede Leli Kusuma Dewi

Program Studi S1 Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950507

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENGARUH KUALITAS PELAYANAN PRAMUWISATA LOKAL TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN DI DAYA TARIK WISATA ALAS KEDATON TABANAN I Kadek Trita Yudi; Ni Made Oka Karini; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Pelayanan prauwisata lokal di daya tarik wisata Alas Kedaton secara tidak langsung berpengaruh terhadap kepuasan dan loyalitas wisatawan. Oleh sebab itu perlu dikaji mengenai pengaruh kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan di daya tarik wisata Alas Kedaton. Adapun variabel kualitas pelayanan yang terdiri dari bukti langsung, empati, daya tanggap, keandalan dan jaminan berpengaruh terhadap kepuasan dan loyalitas wisatawan di Daya Tarik Wisata Alas Kedaton. Responden adalah wisatawan yang berkunjung ke Alas Kedaton berjumlah 100 responden dengan teknik accidental sampling.Pengumpulan data dalam penulisan ini menggunakan teknik observasi, wawancara terstruktur, kuesioner dan studi kepustakaan kemudian di analisis dengan analisis skala likert, uji validitas dan realibilitas, analisis regresi linier berganda, analisis korelasi, dan analisis determinasi. Berdasarkan analisis data statistik, indikator dalam penelitian ini telah valid dan variabelnya bersifat reliabel. Berdasarkan hasil penelitian, 5 Variabel independen telah memenuhi syarat penerimaan hipotesis, yaitu t-hitung dan F-hitung lebih besar dari t-tabel dan F-tabel. Ini berarti terdapat pengaruh yang kuat antara kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan pada Daya Tarik Wisata Alas Kedaton. Kualitas pelayanan pramuwisata lokal berpengaruh sebesar 76,3 % terhadap kepuasan wisatawan, dan 70,5% terhadap loyalitas wisatawan. Sedangkan sisanya dipengaruhi oleh faktor lain yang tidak diteliti lebih lanjut pada penelitian ini. Berdasarkan analisis tersebut, dapat disimpulkan terdapat hubungan yang signifikan antara kualitas pelayanan pramuwisata lokal terhadap kepuasan dan loyalitas wisatawan di daya tarik wisata Alas Kedaton. Di sarankan kepada pengelola, perlu diadakan pelatihan khusus terhadap pramuwisata lokal untuk menunjang kualitas SDM pada daya tarik wisata Alas Kedaton.

PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL Reza Palevi; Luh Gede Leli Kusuma Dewi; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research. In this study, the customer is tourist who visiting Malang and shopping for souvenirs at Malang Strudel Souvenir Store. This research uses quantitative descriptive data analysis technique using SPSS ver. 20 for Windows. Data were collected by distributing questionnaires to 166 respondents.This research is quantitative research using reliability test method, validity test, classic assumption test, correlation analysis, coefficient determination test, multiple linear regression analysis, t test, and f test. The variables used in this research are the strength of brand association (X1), uniqueness of brand association (X2), brand association advantage (X3) as independent variable and Customer Loyalty (Y) as dependent variable.The result of this research is strength of brand association (X1) and favorability of brand association (X3) have positive and significant influence, while uniqueness of brand association (X2) has positive and insignificant effect. Simultaneously, strength of brand association (X1), uniqueness of brand association (X2), and favorability of brand association (X3) that make up the brand image, have an impact on customer loyalty. A total of 54.1% of customer loyalty can be explained by variable strength, uniqueness, and favorability. While the rest of 45.9% customer loyalty can be explained by other variables that have not been studied in this research.

KARAKTERISTIK, MOTIVASI DAN PERSEPSI WISATAWAN MANCANEGARA KE DESA WISATA TRUNYAN, KINTAMANI I Putu Angga Pratama; LGLK. Dewi; Ni Made Oka Karini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p01

Tourists who travel to a tourism village certainly have different characteristics, motivations, and perceptions. These three things are very important to be identified, because they can become a reference material for the local community and the government related to self-improvements, facilities-improvements, infrastructure, management, and services in Trunyan Tourism Village that can affect the tourist and the returning of them, and are able to provide excellent service in accordance with the tourists expectations. The purpose of this study is to identify the characteristics, motivations, and perceptions of the foreign tourists who travel to Trunyan Tourism Village. Data collection techniques used in this research are observation, unstructured interviews, questionnaires, literature study, and documentation. Accidental sampling techniques used to take a sample of 100 people. Data analysis technique used in this study is descriptive qualitative data analysis technique. The results show that the most foreign tourists who travel to Trunyan Tourism Village are 33% from United States, 40% with an age range of 15-30 years old, 55% males, 29% working as employees, and 39% of master-educated. A total of 61% tourist state that the purpose of the travel is to travel/recreation, 65% state that the arrangement of the travel is arranged by the travel agency, 100% are first timers, 49% receive the information about Trunyan Tourism Village through the travel agency, 54% spend $39-$54, and 85% are accompanied by friends/family. The motivation that push foreign tourists to travel to Trunyan Tourism Village is novelty and knowledge seeking of 4.10, while the motivation that pull foreign tourists to travel to Trunyan Tourism Village is safety, cleanliness, and variety attraction of 3.71. The foreign tourists who travel to Trunyan Tourism Village have good perceptions/agree with the average total score of 3,60.

KARAKTERISTIK, MOTIVASI DAN NIAT BERKUNJUNG WISATAWAN MANCANEGARA KE DESA VISESA UBUD RESORT AND VILLA I Made Surya Adi Dwi Negara; Luh Gede Leli Kusuma Dewi; I Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Desa Visesa Ubud Resort and Villa is a resort with a concept of returning to nature that provides various activities for tourists who stay. The purpose of this study was to determine the characteristics, motivation and intention of visiting foreign tourists to do activities in Visesa Village, Ubud Resort and Villa. The technique of determining the sample using purposive sampling with 100 respondents. The data analysis technique used in this study is the descriptive statistical technique. The results showed that the characteristics of foreign tourists who are active in the Village Visesa Ubud Resort and Villa are grouped into tourist descriptors and trip descriptors. The results of the motivation of foreign tourists who move in the Village of Visesa Ubud Resort and Villa based on the sub variable push factor motivation the results show that the highest driving factor is an indicator of leisure time. Based on the sub variable pull factor motivation, the results show that the highest pull factor is an indicator of amenities. The results of the variable intention to revisit tourists who are active in the Village Visesa Ubud Resort and Villa show that the highest indicator influencing tourist intentions is a complaining indicator or no complaints and overall agreed to visit the Village Visesa Ubud Resort and Villa as evidenced by tourists do not give criticism or complaints to the management or staff in Desa Visesa Ubud Resort and Villa.

MOTIVASI DAN PERSEPSI WISATAWAN MANCANEGARA BERWISATA ALAM TREKKING MOUNTAIN DI TAMAN WISATA ALAM GUNUNG BATUR BUKIT PAYANG I Kadek Witarsana; Luh Gede Leli Kusuma Dewi; Ni Gusti Ayu Susrami Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Trekking mountain as one of foreign tourism activities in Mount Batur became more popular now days. The beauty of the sunrise from the top of the mountain become an attraction for foreign tourists to conduct trekking mountain in the Natural Tourism Park of Mount Batur Hill Payang. Therefore, the purpose of this study was to determine the motivation and perception of foreign tourists to do trekking mountain in the Natural Tourism Park of Mount Batur Hill Payang. This study using purposive sampling by distributing questionnaires to 150 foreign tourists as respondents. Some techniques were used such as: observation, interview, questionnaire, literature, and documentation. And for data analysis used qualitative and quantitative analysis. The results of this study showed that motivation of push factor affects tourists do trekking in Mount Batur are to see the sights at the top of the mountain in order to feel relaxed, to get a different atmosphere, and doing something new and different. While the motivation of pull factor that attracts tourists for trekking mountain Batur are the stunning natural environment, the presence of wildlife, as well as the atmosphere and climate of Mount Batur. Perception rating indicates that the services provided by trekking guide has been very good, but the rating was less about the cleanliness of the toilets and track trekking in the Natural Tourism Park of Mount Batur Hill Payang.

PROSEDUR PENANGANAN RESERVASI PAKET WISATA PT. PANORAMA TOUR AND TRAVEL DENPASAR Maria Melani Rosalina Hutabarat; I GPB Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The travel agent plays an important to roles give all information about tourism destination to the world. Travel agents related activities which are conducted such as inbound and outbound tour, travel documents (passport/visa), ticketing, and the problem are how to handle reservation and find out about the solutions related. Quality and quantity data resources were using as primary and secondary data. Interview and documentation were using for data analysis with descriptive analysis technic. The procedure on how to handle package tour reservation such as: receive make a reservation of overseas agents, file the data and solution for fully booked hotel request, changes the reservations and client’s complaint. Based on the reseach, the company should improve the ability of the staff for correspondence with computerized system and more staff at the airport.

PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NON- FINANSIAL TERHADAP KINERJA KARYAWAN PADA PT. ANGKASA PURA I (PERSERO) BANDAR UDARA INTERNASIONAL NGURAH RAI BALI Gusti Agung Wulan Permata Sari; Luh Gede Leli Kusuma Dewi; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Compensation is everything that constitutes the benefits earned by employees in cash of money or something given directly (financially) or indirect (non-financial) which aimed for reciprocation that given from company on the results of employee performance at work. Compensation can be provided in financial and non-financial. Which including in the financial compensation are salary, bonuses, holiday allowances, superannuation. While that including in non-financial compensation are promotion opportunities, good colleagues, work environment, as well as a special achievement. The sample of this study is specified using purposive sampling technique using the theory of J Supranto with a total of 150 respondents focused on the permanent employees that worked at PT. Angkasa Pura I (Persero). Analysis of the data was used descriptive qualitative and quantitative including instruments data test, the classic assumption test, multiple regression analysis, correlation and coefficient of determination and hypothesis test partial and simultaneous. The results of this study that showed the partial test results and simultaneous between the independent variables are financial compensation (X1) and nonfinancial compensation (X2) to the dependent variable is the employee performance (Y) which has a positive and significant impact to overall the formulating of research hypothesis was resolved. Through the test results of coefficient determination is known that variable financial compensation and non-financial compensation can explain by employee performance at 60%. Multiple Linear Regressions showed that the independent variable has positive coefficient values respectively is 0306 and 0608 with financial compensation as independent variables were the most dominating in affecting the employees’ performance at PT. Angkasa Pura I (Persero) Ngurah Rai International Airport in Bali.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ATRAKSI WISATA OLEH WISATAWAN MILENIAL SELAMA BERWISATA DI BALI LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p06

Millennial tourists have very promising potential for Bali tourism. This study was conducted to help Bali tourism stake holders in providing tourist attractions that suit their tastes with the millennial to be able to seize the millennial tourist market. This study uses descriptive quantitative data analysis which is processed using the SPSS 17.0 for windows. The sample was determined purposively amounting to 100 respondents. Data collection techniques using observation, questionnaires, and literature studies. Data analysis techniques are the validity test, reliability test, and factor analysis. The factors that influence the decision to purchase tourist attractions by millennial tourists during a tour in Bali, there are six factors formed with 22 variables. The first factor is a psychological factor consisting of 4 factors. The second factor is the price factor which consists of 5 factors. The third factor is the recommendation factor consisting of 6 factors. The fourth factor is a personal factor consisting of 4 factors. The fifth factor is the social factor which consists of 2 factors. The sixth factor is the external factor consists of 1 factor, namely the discussion of attractions interest. The dominant factor influencing the decision to purchase tourist attractions by millennial tourists during a tour in Bali is the first factor named psychological factor. Psychological factors, outperform other factors with a percentage of variance of 32,329% and an eigenvalue of 7,112. Therefore, psychological factors are the main factors that influence the decision to purchase tourist attractions by millennial tourists during a tour in Bali.

PERSEPSI WISATAWAN MANCANEGARA TERHADAP KUALITAS PELAYANAN PEMANDU WISATA DI DESA WISATA PINGE, KECAMATAN MARGA KABUPATEN TABANAN I Kadek Edi Dana Arta; Ni Made Eka Mahadewi; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Kualitas pelayanan pemandu wisata di Desa Wisata Pinge akan berdampak terhadap kepuasan wisatawan yang berkunjung ke desa wisata pinge. Sehingga, kualitas pelayanan pemandu wisata menjadi tolak ukur dalam menentukan kepuasan wisatawan. Rumusan masalah yang diangkat adalah (1) bagaimana persepsi wisatawan mancanegara terhadap kualitas pelayanan pemandu wisata di Desa Wisata Pinge, Kecamatan Marga, Kabupaten Tabanan. Pengumpulan data dilakukan dengan observasi, wawancara mendalam, kuesioner dan studi kepustakaan. Berdasarkan hasil analisis data menunjukkan bahwa wisatawan merasa kurang puas terhadap kualitas pelayanan pemandu wisata di desa wisata pinge, dengan tingkat kesesuaian sebesar 97,04%, dengan rata-rata tingkat kepentingan 4,19 yang berarti penting dan rata-rata tingkat kinerja sebesar 4,00 yang berarti penting sedangkan faktor-faktor yang dianggap penting dan perlu mendapat prioritas dengan tingkat kesesuaia yang kecil adalah Perhatian pemandu wisata terhadap keinginan dan kebutuhan wisatawan, kelengkapan perlengkapan pamandu wisata ( air dan pengeras suara), Inisiatif pemandu wisata dalam mengantisipasi masalah dan hambatan yang mungkin didapat selama dalam pemanduan, keandalan pemandu wisata dalam memberikan pelayanan sesuai dengan janji yang diberikan pada wisatawan.

Motivasi pemilihan moda transportasi wisatawan mancanegara ke daya tarik wisata pantai kuta bali Ni Gusti Ayu Susrami Dewi; Luh Gede Leli Kusuma Dewi
Jurnal Kepariwisataan dan Hospitalitas Vol 1 No 2 (2017): Vol.1,No.2,2017
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.897 KB)

Transportasi merupakan hal penting yang diperlukan wisatawan dalam berwisata. Kemacetan, lebar jalan yang sempit, tersedianya berbagai jenis moda transportasi di Bali, menjadikan wisatawan mancanegara harus mempertimbangkan beberapa hal dalam menentukan pilihan jenis moda transportasi yang akan digunakan menuju ke suatu daya tarik wisata khususnya Kawasan Wisata Pantai Kuta. Tujuan dari tulisan ini untuk mengetahui push dan pull factor wisatawan mancanegara dalam pemilihan moda transportasi. Teknik pengumpulan data yang digunakan antara lain: observasi, penyebaran kuesioner, studi pustaka, serta dokumentasi. Menggunakan teknik analisis deskriptif kulitatif dengan bantuan skala likert, maka hasil yang diperoleh berdasarkan pada rerata skor likert tertinggi untuk push factor adalah pada sub indikator kenyamanan dalam penggunaan sebesar 3,10 dan skor likert terendah terletak pada sub variable alternatife rute yang digunakan sebesar 2,80. Sedangkan untuk hasil rerata pada variable motivasi pull factor tertinggi adalah pada sub variabel biaya yang dikeluarkan yakni sebesar 3.22 dan terendah terletak pada sub variable ketersediaan lahan parkir dengan skor rerata likert sebesar 2,44.

Co-Authors Akrom, Akrom Anak Agung Istri Sri Wiadnyani Ashmi Hudaningsih Carolina Simanjuntak Cening Suprani Gama Dewa Ayu Putu Mega Puriani Dewa Putu Kiskenda Erwanda P. Diah Tantri Meilani Erni Muliana Fitri Amalia Rhamadani Gusti Agung Wulan Permata Sari Gusti Ayu Putu Putri Indira Suari Hesy Suci Septia I Gusti Putu Bagus Sasrawan Mananda I Kadek Edi Dana Arta I Kadek Trita Yudi I Kadek Witarsana I Ketut Suwena I Made Juniawan I Made Sendra I Made Surya Adi Dwi Negara I Putu Andre Adi Putra Pratama I Putu Angga Pratama I Putu Pradipa Artawan I Putu Putrawan I Putu Saiban Sugiartawan I PUTU SUDANA I Wayan Suardana Ida Ayu Dyana Prawerti Kadek Ayu Antari Kelvin Aldira MADE KUSUMA NEGARA Maria Melani Rosalina Hutabarat Nengah Ardane NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Komang Widiastri Ni Luh Lisa Wulandari Ni Made Eka Mahadewi Ni Made Oka Karini Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Windy Pramita Ni Wayan Setyaningsih Noviesya Yosal Putu Agus Wikanatha Sagita Putu Gita Dewi Ayu Putu Sucita Yanthy Reza Palevi Riana Nathasia Rr. Bathari Nindita K. Takahide Valentino Theresia Mardiani Tirza Poriesti W. Citra Juwitasari Windy Ayu Lestari Yosia Nanda Anggriawan Zainul Mustofa

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