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All Journal Jurnal IPTA Jurnal Kepariwisataan dan Hospitalitas Jurnal Bali Membangun Bali Journal of Business on Hospitality and Tourism
Luh Gede Leli Kusuma Dewi
Program Studi S1 Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Strategi Pemasaran Desa Ubud sebagai Destinasi MICE IGPB Sasrawan Mananda; Luh Gede Leli Kusuma Dewi
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 1 (2018): Menuju "Quality Tourism" Kebencanaan Gunung Agung
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (683.123 KB) | DOI: 10.51172/jbmb.v1i1.9

Abstract

The concept of mass tourism has two seasons namely high season and low season to determine the number of tourist visits each year. Therefore the tourism industry tries to conduct a vigorous promotion by carrying out activities that can bring tourists to stay in one tourist destination. One of the activities that entrepreneurs do in the low season is to conduct activities called MICE (Meetings, Incentives, Conventions, and Exhibitions). This research uses qualitative analysis technique by applying the participatory principle involving MICE stakeholders, destination manager, travel agent managers, and tourists. Ubud Village as a tourist destination which has potential for MICE activities has not had a convention bureau. This is due to the characteristics of the tourists who come to Ubud and the needs required by the tourism industry managers which are different from other tourist destinations in Bali such as Badung regency and Denpasar municipality. During this time, the implementation of activities of MICE is dominated by incentives tourism activities (56.57%), exhibitions (31.72%), and meetings (11.71%). The SWOT results concluded that Ubud Village is still S > W and O ≥ T thus requiring an internal consolidation, but seeing O ≥ T, has potential for further development. Development strategy were using grand strategy which make the results such as growth, dominance, and maximum investment.
PENGARUH MOTIVASI EXISTENCE, RELATEDNESS, GROWTH (ERG) TERHADAP RESILIENSI PRAMUWISATA BALI PADA ERA MENUJU NEW NORMAL Theresia Mardiani Tirza Poriesti; LGLK. Dewi; NGAS. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p13

Abstract

COVID-19 pandemic affects tourism actors, one of which is tour guides who are in direct contact with tourists. In order to survive, it is necessary to have resilience and motivation from within the Bali tour guides. This study aims to determine the characteristics and motivations of ERG possessed and the influence of these motivations on the resilience of Bali tour guides in the era towards the new normal. The sampling technique used is cluster sampling with a total of 258 Bali tour guide respondents who is living in Denpasar City. Data collection techniques using questionnaires and literature study and data analysis using simple regression method. The result show that the characteristics are dominated by male, age range 21-30 years, the last formal education is college and the length of time working is more than 4 years. In addition, there is a positive influence of motivation on resilience in the era towards the new normal where the influence of motivation as much as 2.3% on resilience, the rest is influenced by other unknown factors. Overall, the motivation variable is high, where growth needs are in the highest position and existence needs are in the lowest position, so they still need government assistance and HPI in the form of training programs. While the resilience variable is high where the equity aspect is in the highest position and the perseverance aspect is in the lowest position so it is necessary to increase the perseverance and self-discipline of Bali tour guides.
FAKTOR YANG MEMPENGARUHI PENGUNJUNG MILENIAL KE PANTAI CINTA KEDUNGU, KABUPATEN TABANAN Hesy Suci Septia; Ni Made Sofia Wijaya; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p16

Abstract

The number of visitors that visited Cinta Beach Kedungu has increased since it was opened on September 2020. This study aims to determine the factors that affecting millennial visitors decision to visit Cinta Beach Kedungu. The sample of this research was 130 millennial visitors who have visited Cinta Beach Kedungu. Data collection techniques was conducted in several ways, such as: observation, questionnaire, interview, literature study, and documentation. The data were analysed by factor analysis. The results showed that the characteristics of the respondents were dominated by visitors from Denpasar, women, aged 21-25 years, unmarried, level of education was bachelor degree, status as student, visited Cinta Beach Kedungu with friends on weekends, and spend Rp. 101-200 thousands. Based on the results of factor analysis, there are six push factors that affecting visitors, such as: (1) looking for a partner, (2) looking for novelty, (3) spending time with family, (4) breaking away from routine, (5) visiting famous places on social media and (6) romanticism. Meanwhile, three pull factors that affecting visitors such as: (1) facilities and products, (2) information about tourist attractions, and (3) natural beauty.
PENGARUH DIMENSI PREFERENSI WISATAWAN NUSANTARA TERHADAP KEPUTUSAN BERKUNJUNG KE DAYA TARIK WISATA BUNTU BURAKE KAB. TANA TORAJA Noviesya Yosal; LGLK. Dewi; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p13

Abstract

Tourism becomes leading sector in obtaining foreign exchange but COVID-19 pandemic affected tourism sectors. The government adapt and depend on domestic tourist. As one of tourist destination in Kabupaten Tana Toraja, Buntu Burake tourist destination being closed for 2 years due to COVID-19 pandemic set them to keep improving to evolve. Knowledge related to tourist preference are useful towards tourism product suitable with tourist expectation so that tourism business especially on tourist destination could adapt with tourist needs. This study aim to know the characteristic of domestic tourist and how the domestic tourist preference when they are visiting Buntu Burake tourist destination. Sampling technique done by purposive sampling by collecting data from sharing 100 questionnaires directly and online, observasion, interview, literature studies, and documentation. Data Analysis Technique in this study use SmartPLS (v. 3.3.9) by following step from outer model, inner model, and assumption test. The results of this study state that attraction, transportation, and infrastructure are significantly influence towards domestic tourist intention to visit Buntu Burake tourist destination while facilities and hospitality are not significantly influence towards domestic tourist intention to visit Buntu Burake tourist destination.
PENERAPAN PROTOKOL CHSE PADA CENTRAL EVENT ORGANIZER SAAT KENORMALAN BARU Kelvin Aldira; I Made Sendra; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p15

Abstract

This study focuses on the application of the CHSE (Cleanliness, Health, Safety, and Environment Sustainability) protocol in organizing events at the Central Event Organizer during the new normal. The Covid-19 pandemic has a direct impact on the event organizing industry, where the level of public trust in the event organizing company has decreased, as well as the assumption that organizing events is the cause of mass crowds. The purpose of this study is to find out how the implementation of the CHSE health protocol (Cleanliness, Health, Safety, and Environment Sustainability) at events organized by the Central Event Organizer at the Pre Event, On Event, and Post Event stages. This study uses a non-probability sampling technique with a special technique, namely purposive sampling. The technique of determining informants directly uses the in-depth interview method. The number of informants in this study were 8 informants, which were divided into primary informants and principal informants. The data analysis technique in this study is a qualitative descriptive data analysis technique, namely fixed analysis, using words that are arranged into the text and then expanded. The results of this study are the implementation of new operational procedures in organizing events by the event organizing company properly. These operational procedures have been fully implemented at the Pre Event, On Event, Post Event stages. It is hoped that in the future there will be cooperation from the government in the form of clear rules regarding organizing events in the new normal.
PERSEPSI DAN MOTIVASI WISATAWAN NUSANTARA KE GUNUNG BROMO PADA MASA PANDEMI Zainul Mustofa; Ni Made Oka Karini; LGLK. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 2 (2022): Jurnal IPTA (December 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i02.p06

Abstract

Tourists flock to travel to relieve boredom after the government quarantine or known as revenge tourism. Mount Bromo is a tourist attraction that attracts domestic tourists. Knowing the motivation of tourists will help in tourism marketing planning and benchmarks for the quality of a tourist attraction can be known based on tourist perceptions. To determine the perceptions and motivations of domestic tourists in this study used descriptive quantitative and qualitative descriptive research methods. Data collection techniques using questionnaires, observation, interviews, documentation and literature study. In determining the respondents, the researchers used accidental sampling. The results obtained state that the perception of domestic tourists visiting Mount Bromo on the 4A component (attraction, ancillary, accesibility & amenity) is overall good, with the attraction component getting the highest score and the accessibility component getting the lowest score. The motivation for tourists to visit Mount Bromo during the pandemic is dominated by the desire to escape from routine indicator, which means that tourists travel on tourist trips to get out of the tedious daily routine after being quarantined due to COVID-19. Meanwhile, the motivation that attracts domestic tourists visiting Mount Bromo is the Marketed image of the destination or Mount Bromo which is widely known by the public for its beauty.
Quality of Life (QOL) of Balinese Women Working in Spa Tourism Industry Putu Sucita Yanthy; Luh Gede Leli Kusuma Dewi; W. Citra Juwitasari
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.499 KB) | DOI: 10.22334/jbhost.v1i1.16

Abstract

Bali is one of spa tourist destinations having various categories of spas and spa treatments, and the most important is the spa therapists. Spa development becomes an interesting phenomenon to be studied when it is associated with an involvement of Balinese women as spa therapists in foreign countries. The world’s demand for Balinese spa therapists has become the motivation of women to work in this area. The work and life of Balinese spa therapists while they are working in foreign countries serve as parameters to know their quality of life, and these parameters are also the main focus of this study. Through in-depth interviews and questionnaires distributed to 20 therapists it was found out that 85 percent of them have revealed an improvement in their quality of life that is influenced by two factors: the material and intimacy factors. The material factor in question refers to the economic improvement of the family as they could earn enough income to cover their family needs. The intimacy factor in question refers to closeness and a sense of solidarity fostered while they are working abroad and the relationship within the family. This study concludes that the most important part of the development of spa in Bali is its female Balinese spa therapists due to the image that Balinese women working as spa therapists are loyal, hard-working and honest making them in demand among tourists who are seeking spa treatments. Being a spa therapist can improve their quality of life, which means that subjectively both material and intimacy factors are the aspects that affect the quality of life of the Balinese spa therapists.
Co-Authors Akrom, Akrom Anak Agung Istri Sri Wiadnyani Ashmi Hudaningsih Carolina Simanjuntak Cening Suprani Gama Dewa Ayu Putu Mega Puriani Dewa Putu Kiskenda Erwanda P. Diah Tantri Meilani Erni Muliana Fitri Amalia Rhamadani Gusti Agung Wulan Permata Sari Gusti Ayu Putu Putri Indira Suari Hesy Suci Septia I Gusti Putu Bagus Sasrawan Mananda I Kadek Edi Dana Arta I Kadek Trita Yudi I Kadek Witarsana I Ketut Suwena I Made Juniawan I Made Sendra I Made Surya Adi Dwi Negara I Putu Andre Adi Putra Pratama I Putu Angga Pratama I Putu Pradipa Artawan I Putu Putrawan I Putu Saiban Sugiartawan I PUTU SUDANA I Wayan Suardana Ida Ayu Dyana Prawerti Kadek Ayu Antari Kelvin Aldira MADE KUSUMA NEGARA Maria Melani Rosalina Hutabarat Nengah Ardane NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Komang Widiastri Ni Luh Lisa Wulandari Ni Made Eka Mahadewi Ni Made Oka Karini Ni Made Sofia Wijaya Ni Putu Eka Mahadewi Ni Putu Windy Pramita Ni Wayan Setyaningsih Noviesya Yosal Putu Agus Wikanatha Sagita Putu Gita Dewi Ayu Putu Sucita Yanthy Reza Palevi Riana Nathasia Rr. Bathari Nindita K. Takahide Valentino Theresia Mardiani Tirza Poriesti W. Citra Juwitasari Windy Ayu Lestari Yosia Nanda Anggriawan Zainul Mustofa