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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Kreativitas PKM Jurnal Mantik Jurnal Ekonomi Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Pengabdian UNDIKMA JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Social Library International Journal of Applied Business and International Management Journal of International Conference Proceedings Journal of Economics and Management Scienties International Journal of Community Service Implementation
Rivaldi Arissaputra
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : international journal of community service implementation

 1 
Enhancing Brand Quality through Business Kit Assistance for Micro Enterprise Jamu Bandung Arissaputra, Rivaldi; Sentika, Sarah; Sena Rahma Amelia
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.166

Abstract

This project addresses the challenges faced by micro 'Jamu Bandung' enterprises in Indonesia. The background of the project highlights the significance of these small businesses in preserving traditional herbal medicine practices and the need to adapt to modern market dynamics. The research methodology employed a qualitative approach, including interviews, surveys, document analysis, and observation, to improve the impact of branding, packaging design, and e-commerce strategies. The results of this project have provided invaluable insights, as follows: (1) Implementation of comprehensive Brand Guidelines has significantly improved brand consistency within the micro 'Jamu Bandung' sector, fostering a unified brand identity and instilling trust among consumers, (2) Innovative packaging designs have substantially increased the appeal of 'Jamu Bandung' products. Detailed analyses demonstrate the specific design elements contributing to consumer attraction and market success, (3) The integration of e-commerce strategies shows promise in expanding market reach and deepening customer engagement. A detailed exploration of these strategies and their impact on consumer behavior offers a nuanced understanding of the project's effectiveness. Future endeavors in this direction should prioritize addressing digital literacy challenges and ensuring the sustainability of these enhancements. These efforts are crucial for long-term success and the continued preservation of Indonesia's herbal medicine heritage.
Maximizing Potential: Total Quality Manamenet (TQM) Implementation in 'Aisyiyah Women Entrepreneurs' Small Medium Enterprises (SMEs) Sentika, Sarah; Arissaputra, Rivaldi
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.167

Abstract

The rapid growth of Small and Medium Enterprises (SMEs) in Indonesia, with 64.2 million businesses employing 97% of the workforce by 2021, has intensified competition, necessitating enhanced management strategies. This study focuses on the Bandung region, which boasts the highest number of SMEs in West Java. To maintain quality and competitiveness, SMEs are encouraged to adopt Total Quality Management (TQM). TQM is a commitment to delivering the best to customers, emphasizing continuous improvement and customer satisfaction. This community engagement project employed the Discovery Learning Model and Problem-Based Learning, using a digital module on Total Quality Management. The engagement involved 20 'Aisyiyah Women Entrepreneurs, primarily from Bandung. The sessions stimulated active discussion and highlighted the importance of TQM for SMEs. Challenges were identified, notably the adoption of digitalization among Generation X employees. The project emphasizes that TQM is vital for SME development, particularly in human resource management. Moreover, the learning model used encourages active participation and discussion, enabling participants to share real challenges faced by SMEs. Acknowledging the significance of TQM, this project aims to equip SMEs with the tools needed to thrive in the highly competitive landscape, setting the stage for their sustainable growth and success.
Empowering Female Entrepreneurs of 'Aisyiyah Bandung with Digital Marketing Literacy Arissaputra, Rivaldi; Sentika, Sarah
International Journal of Community Service Implementation Vol. 1 No. 2 (2023): IJCSI SEPTEMBER 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v1i2.168

Abstract

The Project on Digital Marketing Training and Assistance for Female Entrepreneurs of 'Aisyiyah in Bandung City has proven to be a transformative initiative. It effectively enhanced the digital marketing strategies of MSMEs entrepreneurs, enabling them to conduct promotions and advertising through social media with efficiency and effectiveness. The program garnered participation from 20 dedicated individuals, all facing challenges in digital promotion. The active involvement, enthusiastic participation, and lively discussions throughout the training and focused group discussion (FGD) sessions demonstrated the commitment of these MSMEs entrepreneurs, particularly those affiliated with 'Aisyiyah. The outcomes and insights gained from the program have provided tangible solutions for the practical implementation of digitalization in their marketing endeavors. To further refine and extend the reach of such activities, future collaboration with external partners is essential. Such collaboration would facilitate the provision of digital literacy support to MSME entrepreneurs, especially in the marketing domain, ultimately boosting their sales revenue. In conclusion, this project program has impacted the digital marketing competencies of 'Aisyiyah Bandung's female MSMEs entrepreneurs. Effective training and support have equipped them to harness the potential of digital platforms for business growth.
Co-Authors Abdul Rozak Ade Sobandi, Ade Adib Sultan, Adib Adib Sultan, Mokh Amelia, Senna Rahma Aprila, Dikri Sillmi Arrizki, Aril Lyan Aryo Wicaksono Askalani R, Muhammad Syakib Asmara, Maisa Asmara, Maisa Azizah Asqalani Rifai, Muhammad Syakib Azizah Asmara, Maisa Budi Harto Desmantyo, Pandu Sapto Ervie Nur Afifa Mukhlis Felinda Amalia, Tiara Hamidah Hamidah Heri Purwanto Hurrriyati, Ratih Ifa Ratifah, Ifa Ratifah Khoirun Nisa Maisa Azizah Asmara Maya Sari MEYDIA HASAN, MEYDIA Mokh Adib Sultan, Mokh Adib Nabilah, Syifa Syaliya Nur Sabila, Sherly Pandu Sapto Desmantyo Popy Rufaidah Prianka, Winda Gafrilia Puspo Dewi Dirgantari Putu Nurwita Pratami Wijaya, Ni R. Arief Helmi Ratih Hurriyati Rifai, M Syakib A Sabila, Sherly Nur Saputra, Tias Eka Sena Rahma Amelia Sentika, Sarah Syifa Syaliya Nabilah Tiara Felinda Vanessa Gaffar Yulianti, Siska Dewi