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All Journal JURNAL ECONOMIA Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Jurnal Intelektualita: Keislaman, Sosial, dan Sains Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal AbdiMas Nusa Mandiri Jurnal Nasional Manajemen Pemasaran dan SDM Edunity: Kajian Ilmu Sosial dan Pendidikan Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management PENG: Jurnal Ekonomi dan Manajemen Jurnal Abdimas Mahakam
Yunita, Dessy
Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

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The Central Role of Satisfaction in Shaping Customer Loyalty: Insights from Omni-Channel Retailing Yunita, Dessy; Nofiawaty; Maulana, Ahmad; Malinda, Shelfi
Jurnal Economia Vol. 21 No. 3 (2025): October 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i3.73789

Abstract

The purpose of this study is to determine whether satisfaction mediates the relationship between omni-channel intensity and shopping value on customer loyalty in omni-channel retail. This study focuses on omni-channel customers in Palembang, where data were collected through questionnaires distributed to 200 respondents who had made purchases on at least two retail channels. Data analysis was conducted using AMOS. The findings reveal that omni-channel intensity and shopping value do not directly influence customer loyalty. However, mediation tests show that omni-channel intensity affects customer loyalty through satisfaction, as does shopping value through satisfaction. The study implies that fostering satisfaction in omni-channel retail significantly enhances customer loyalty. To achieve this, it is important to prioritize factors that ensure consistency and seamless channel integration, and the creation of shopping experiences that shape value.
Pengaruh Content Creation, Content Sharing, Connecting dan Community Building terhadap Keputusan Pembelian Konsumen pada 3D Stable Equestrian Palda, Anya Irisha; Iisnawati, Iisnawati; Yunita, Dessy
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1618

Abstract

This research aims to determine the influence of content creation, content sharing, connecting and community building on consumer purchasing decisions on 3D Stable Equestrian. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique uses purposive sampling technique. The sample studied in this research was 100 respondents who were 3D Stable Equestrian consumers. Based on the t test carried out, it can be concluded that partially content creation, content sharing, connecting and community building have a significant effect on consumer purchasing decisions at 3D Stable Equestrian. Content creation, content sharing, connecting and community building simultaneously have a significant influence on consumer purchasing decisions at 3D Stable Equestrian. The coefficient of determination of the content creation, content sharing, connecting and communitu building variables on the purchasing decision variable is 46,3%
The Influence of Social Media Marketing, Brand Image, and Product Knowledge on Public Interest In using The Livin by Mandiri Application Shafira Adzra; Marlina Widiyanti; Ahmad Maulana; Dessy Yunita
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.349

Abstract

This study was conducted to determine the effect of social media marketing, brand image and product knowledge on public interest in using the Livin by Mandiri application. This research uses a qualitative approach. The population in this study were all customers of PT Bank Mandiri (Persero), Tbk in Palembang City who used the Livin by Mandiri application in 2024 with a total of 220,868 customers. The sample in this study was taken from the total population of all customers at PT Bank Mandiri (Persero), Tbk in Palembang City as many as 100 respondents. The results of multiple linear regression analysis show that social media marketing, brand image and product knowledge have a positive and significant effect on public interest in using. Social media marketing, it is hoped that the admin in charge of managing social media will be able to respond quickly to customer needs. Brand image, it is hoped that improvements in providing evaluations to employees, especially in the customer service section, will provide good, polite, calm, neat and in accordance with the SOP. Product knowledge, it is expected to continue to maintain application stability and improve the quality of the Livin by Mandiri application so that customers can always use it.
OPTIMALISASI STRATEGI PROMOSI UMKM DESA BURAI MELALUI PEMANFAATAN APLIKASI DIGITAL Yunita, Dessy; Nofiawaty, Nofiawaty; Iisnawati, Iisnawati
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 1 (2026): Periode Januari 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i1.6590

Abstract

In the digital era, online business has become dominant but has not completely replaced offline enterprises. The integration of online and offline strategies provides a more effective approach to enhancing customer experience and business growth. Desa Burai, Ogan Ilir, Sumatra Selatan, has significant human resource potential as business owners; however, this is not followed by adequate marketing capabilities, particularly in terms of promotional activities, which remain largely traditional. The participants of this Community Service Program consisted of 25 local business owners who had never or had only minimally engaged in digital advertising. The objective of this program was to introduce Canva, a user-friendly graphic design platform, to help business owners create simple digital-based advertisements. Canva enables participants to develop advertising materials as an effort to optimize promotional strategies. The methods implemented in this program included an initial survey, training activities, and post-activity evaluation. The results indicated an improvement in business owners’ ability to market their products more broadly within the digital context.
Pemanfaatan Aplikasi Belanja sebagai Media Penjualan bagi UMKM di Desa Kerinjing Ogan Ilir pada Masa Pandemi Covid 19 Dessy Yunita; Mukhtaruddin Mukhtaruddin; Fx Parama Santati; Iisnawati Iisnawati
Jurnal Abdimas Mahakam Vol. 6 No. 01 (2022): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v6i01.1163

Abstract

Kegiatan Pelatihan “Pemanfaatan Aplikasi Belanja Sebagai Media Penjualan Bagi UMKM di Kerinjing Ogan Ilir Pada Masa Pandemi Covid 19” merupakan bentuk pelatihan bagi masyarakat Desa Kerinjing Ogan Ilir untuk memahami dan mengaplikasikan berbagai format penjualan yang adaptable sehingga pelaku usaha memiliki kemampuan untuk melakukan usaha melalui mode aplikasi teknologi yang memudahkan proses transaksi. Ogan Ilir memiliki potensi dalam mengembangkan usaha bagi produk-produk yang dihasilkan oleh daerah tersebut. Pelatihan bagi pelaku usaha dengan memperkenalkan aplikasi penjualan dengan berbagai fitur yang dapat di manfaatkan oleh pelaku usaha menjadikan sebagai strategi untuk berkembang. Pelaku usaha dibekali kemampuan untuk menjual produk melalui aplikasi untuk meningkatkan nilai jual produk yang dimiliki dan mencapai pangsa pasar yang lebih besar. Di masa pandemi, pelaku usaha dapat melakukan bentuk mode penjualan yang bervariasi. Tidak hanya mengandalkan penjualan secara tradisional, pelaku usaha juga dapat menjangkau pasar yang lebih luas dengan memasukan produk yang dijual ke dalam sebuah aplikasi penjualan. Bagi pembeli, aplikasi yang di akses akan memudahkan mereka mencari, membandingkan sampai melakukan pembelian pada tempat yang diinginkan. Pembeli dapat menghemat waktu dan biaya, hanya dengan membuka aplikasi yang dimiliki oleh pelaku usaha untuk mendapatkan barang yang diinginkan. Pembeli akan menentukan barang mana yang dibutuhkan, mencari, dan memesannya dengan harga yang diinginkan setelah itu bisamelakukan pembayaran melalui aplikasi yang dimiliki oleh pelaku usaha dan memilih cara penghantaran yangdiinginkan.
Exploring The Influence of Price and Service Quality on Customer Satisfaction: A Study of Maxim Ride-Hailing in Palembang Indah, Ratu; Putri, Yulia Hamdaini; Yunita, Dessy
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2026): FEBRUARI-JULI
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6a1r8687

Abstract

This study aims to analyze the influence of price and service quality on consumer satisfaction in Maxim's ride-hailing service in Palembang City. The study used a quantitative approach  with a non probability dampling technique through a purposive sampling method involving 100 active users of Maxim's ride hailing service. Data were collected through a questionnaire using a 5-point Likert scales distributed both online and offline. Data analysis was conducted using multiple linier regression to examine the influence of price and service quality on customer satisfaction. Competitive and transparant pricing plays an important role in increasinf consumer satisfaction, while the dimensions of service quality- tangible, reliability, responsiveness, assurance, and empathy- have a greater influence on overall satisfaction. This research is expected to contribute to the literature on the relationship between price, service qualty, and consumer satisfaction, particularly in the context of online transportation services. Practically, these findings provide recommendations for Maxim to maintain a balance between affordable pricing strategies and improved service quality to sustain consumer trust and competitiveness in the market.
Co-Authors Abrar, Muhammad Iqbal Agung Putra Raneo Ahmad Maulana Ahmad MAULANA Ahmad Nazaruddin Ahmad Nazaruddin, Ahmad Ahmad Widad, Ahmad Andaiyani, Sri Andriana, Isni Asfeni Nurullah Aslamia Rosa Diah, Yuliansyah M Eko Fitrianto Eko Mohammad Fitrianto Farla, Wita Hamira, Hamira Hera Febria Mavilinda Iisnawati, Iisnawati Indah, Ratu Islahuddin Daud, Islahuddin Kemas Muhammad Husni Thamrin Lisnawati Lusfia, Tiara Kemala Malinda, Shelfi Marlina Widiyanti, Marlina Marwa, Taufiq Mavilinda, Hera Febria Mohamad Adam Muchsin Saggaff Shihab Muhammad Rifqi Albanna Mukhtaruddin Mukhtaruddin Nofiawaty Nofiawaty . Nofiawaty Nofiawaty Nurullah, Asfeni Palda, Anya Irisha Parama Santati Puteri, Fatimah Eka Raneo, Agung Putra Rizky, Ahmad Marelly Salsabila, Nabila Shafira Adzra Suhartini Karim Thamrin, Kemas Muhammad Husni Welly Nailis Welly Nailis, Welly Yulia Hamdaini Putri Yuliani . Zakaria Wahab