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All Journal JURNAL ECONOMIA Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Jurnal Intelektualita: Keislaman, Sosial, dan Sains Falah : Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) JPSriwijaya JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Mahakam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Edunity: Kajian Ilmu Sosial dan Pendidikan Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Yunita, Dessy
Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences

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STRATEGI PENINGKATAN CAPACITY PRODUCTION DAN DIGITAL MARKETING UMKM RINJANI SNACKS MELALUI PENERAPAN TEKNOLOGI TEPAT GUNA Andaiyani, Sri; Yunita, Dessy; Hamira, Hamira
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5133-5140

Abstract

Perekonomian indonesia saat ini tentunya terus menerus berkembang di era digital ini. Sektor industri pengolahan terutama subsektor industri makanan dan minuman terus menerus dikembangkan karena mampu mendayagunakan penduduk usia produktif. Mitra UMKM Rinjani Snack yang bertempat di kota Palembang, merupakan sasaran mitra yang menjadi perhatian khusus dalam pengembangannya di aspek produksi, manajemen usaha, dan juga literasi keuangan. Mitra rinjani snack memiliki potensi yang baik untuk dikembangkan melalui metode yang dilakukan baik dari sosialisasi, pelatihan, penggunaan teknologi tepat guna, dan juga evaluasi. Hasil dari pengabdian PKM ini ialah bahwa mitra telah mampu untuk memasarkan produknya lebih jauh dan lebih luas lagi melalui media sosial dan e-commerce. Serta mitra mampu melakukan peningkatan kapasitas produksi dalam jumlah yang lebih besar dengan menggunakan teknologi tepat guna yang diberikan. 
The Central Role of Satisfaction in Shaping Customer Loyalty: Insights from Omni-Channel Retailing Yunita, Dessy; Nofiawaty; Maulana, Ahmad; Malinda, Shelfi
Jurnal Economia Vol. 21 No. 3 (2025): October 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i3.73789

Abstract

The purpose of this study is to determine whether satisfaction mediates the relationship between omni-channel intensity and shopping value on customer loyalty in omni-channel retail. This study focuses on omni-channel customers in Palembang, where data were collected through questionnaires distributed to 200 respondents who had made purchases on at least two retail channels. Data analysis was conducted using AMOS. The findings reveal that omni-channel intensity and shopping value do not directly influence customer loyalty. However, mediation tests show that omni-channel intensity affects customer loyalty through satisfaction, as does shopping value through satisfaction. The study implies that fostering satisfaction in omni-channel retail significantly enhances customer loyalty. To achieve this, it is important to prioritize factors that ensure consistency and seamless channel integration, and the creation of shopping experiences that shape value.
Pengaruh Content Creation, Content Sharing, Connecting dan Community Building terhadap Keputusan Pembelian Konsumen pada 3D Stable Equestrian Palda, Anya Irisha; Iisnawati, Iisnawati; Yunita, Dessy
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1618

Abstract

This research aims to determine the influence of content creation, content sharing, connecting and community building on consumer purchasing decisions on 3D Stable Equestrian. The research method used is a quantitative method. The data used in this research is primary data. The sampling technique uses purposive sampling technique. The sample studied in this research was 100 respondents who were 3D Stable Equestrian consumers. Based on the t test carried out, it can be concluded that partially content creation, content sharing, connecting and community building have a significant effect on consumer purchasing decisions at 3D Stable Equestrian. Content creation, content sharing, connecting and community building simultaneously have a significant influence on consumer purchasing decisions at 3D Stable Equestrian. The coefficient of determination of the content creation, content sharing, connecting and communitu building variables on the purchasing decision variable is 46,3%
The Influence of Social Media Marketing, Brand Image, and Product Knowledge on Public Interest In using The Livin by Mandiri Application Adzra, Shafira; Widiyanti, Marlina; Maulana, Ahmad; Yunita, Dessy
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 3 No. 12 (2024): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i12.349

Abstract

This study was conducted to determine the effect of social media marketing, brand image and product knowledge on public interest in using the Livin by Mandiri application. This research uses a qualitative approach. The population in this study were all customers of PT Bank Mandiri (Persero), Tbk in Palembang City who used the Livin by Mandiri application in 2024 with a total of 220,868 customers. The sample in this study was taken from the total population of all customers at PT Bank Mandiri (Persero), Tbk in Palembang City as many as 100 respondents. The results of multiple linear regression analysis show that social media marketing, brand image and product knowledge have a positive and significant effect on public interest in using. Social media marketing, it is hoped that the admin in charge of managing social media will be able to respond quickly to customer needs. Brand image, it is hoped that improvements in providing evaluations to employees, especially in the customer service section, will provide good, polite, calm, neat and in accordance with the SOP. Product knowledge, it is expected to continue to maintain application stability and improve the quality of the Livin by Mandiri application so that customers can always use it.
Co-Authors Abrar, Muhammad Iqbal Adzra, Shafira Agung Putra Raneo Ahmad MAULANA Ahmad Maulana Ahmad Nazaruddin Ahmad Nazaruddin, Ahmad Ahmad Widad, Ahmad Andaiyani, Sri Andriana, Isni Asfeni Nurullah Aslamia Rosa Diah, Yuliansyah M Eko Fitrianto Eko Mohammad Fitrianto Farla, Wita Hamira, Hamira Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud, Islahuddin Kemas Muhammad Husni Thamrin Lisnawati Lusfia, Tiara Kemala Malinda, Shelfi Marlina Widiyanti, Marlina Marwa, Taufiq Mavilinda, Hera Febria Mohamad Adam Muchsin Saggaff Shihab Muhammad Rifqi Albanna Mukhtaruddin Mukhtaruddin Nofiawaty Nofiawaty . Nofiawaty Nofiawaty Nurullah, Asfeni Palda, Anya Irisha Parama Santati Puteri, Fatimah Eka Raneo, Agung Putra Rizky, Ahmad Marelly Salsabila, Nabila Suhartini Karim Thamrin, Kemas Muhammad Husni Welly Nailis Welly Nailis, Welly Yulia Hamdaini Putri Yuliani . Zakaria Wahab