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All Journal International Journal of Electrical and Computer Engineering IAES International Journal of Artificial Intelligence (IJ-AI) PROSIDING SEMINAR NASIONAL Jurnal Kedokteran Diponegoro Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Wahana Didaktika Prosiding SNATIF Indonesian Journal of Artificial Intelligence and Data Mining Jurnal Pengabdian Masyarakat Asia Alsina : Journal of Arabic Studies Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan El-Jaudah : Jurnal Pendidikan Bahasa dan Sastra Arab International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal Transformation of Mandalika SIGEH ELT : Journal of Literature and Linguistics Jurnal Ilmiah Teknik (JUIT) Jurnal Teknik dan Science (JTS) Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Kajian Linguistik dan Sastra Journal Educational Research and Development Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan
Rani Puspita
Jurusan Sistem Informasi, Fakultas Ilmu Komputer Dan Teknologi Informasi, Universitas Gunadarma Jl. Margonda Raya No.1, Depok.
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THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI Rani Puspita; Irham Lubis; Ferdinand Simanjuntak; Cia Cai Cen; Aisyah Siregar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2195

Abstract

This research aims to determine the influence of brand image and lifestyle on purchasing decisions for Bonia bags at the Lili Bonia shop, Tebing Tinggi City. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to Bonia Bag consumers at the Lili Bonia Shop, Tebing Tinggi City . The analytical method used in this research is using instrument tests, namely validity and reliability tests. Classic assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis tests, namely T test and F test. The results of SPSS in this research are that brand image influences purchasing decisions, lifestyle has no effect on purchasing decisions, brand image and lifestyle simultaneously influence purchasing decisions.
Co-Authors Abd. Rasyid Syamsuri Ade Lulu Ade Nandang Ahmad Syauqy Aisyah Siregar Alrajafi, Gali Anwar, Ridwan Astriani Hapsari Cai Cen, Cia DINA ANGGRAINI Dina Anggraini Doddi Yuniardi Eryon, Eryon Ferdinand Simanjuntak Grace Angeliqch Gusmaneli Handayani, Sri Intan Jesica Irfan Humaini Irham Lubis Irmawati Irmawati Izdihar, Zahra Nabila Juningsih, Juningsih Kartika Firdasari Kurniawati Kurniawati Listanty Widya M. Iqbal Sutisna Maretha , Carla Maretha, Carla MARTHA ARDIARIA Maulana Yusup, Maulana Muchtar, Hendi S Nainggolan, Annisa E. Onny Marleen Parisya Arundati, Nadia Putri, Sabila Tamimi Rahayu, Cindy Ramadhan, Muhammad Deri Ramadhani, Khairunisa Rheza Andika, Rheza Ridwan, Anggraeni Ridwan, Ridwan Rina Astriani Rina Astriani Samanik, Samanik Silvina Waroh Siti Chodijah Sugianto Sugianto Suharni Suharni Widiastuti Widiastuti Witta Listiya Ningrum