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All Journal Economic Journal of Emerging Markets JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL LENTERA BISNIS Value: Jurnal Manajemen dan Akuntansi Journal of Islamic Accounting and Finance Research International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Universitas Bung Hatta Budimas : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Abdi Psikonomi Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Jurnal Ekonomika Dan Bisnis Jurnal Akuntansi Keuangan dan Bisnis Economic Reviews Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Jurnal Keilmuan dan Keislaman PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Community Services and Engagement: Voice of Community (VOC) Jurnal Kebijakan Pembangunan Daerah (JKPD) Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Journal of Ekonomics, Finance, and Management Studies Jurnal Pengabdian Masyarakat Manage International Conference on Digital Advanced Tourism, Management, and Technology Jurnal Tarbiyatuna E-Jurnal Akuntansi
Liana Mangifera
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
Peran Brand Familiarity Dalam Memediasi Brand Authenticity Dan Brand Engagement Pada Loyalitas Wisatawan Di Tawangmangu Sabiila Indra Prameswari; Imronudin Imronudin; Liana Mangifera
JURNAL LENTERA BISNIS Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i2.755

Abstract

This study aims to develop and explore a conceptual framework to explain the relationship between destination brand authenticity, destination brand engagement, destination brand familiarity, and tourist loyalty. With a total of 120 respondents who filled out questionnaires via the Google form. The sampling technique used purposive sampling technique. For data analysis using Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). In this study, the sample used was tourists who are domiciled in Solo Raya, with a population of tourists who have visited Tawangmangu in the past year. The results of the study show that destination brand familiarity mediates the relationship between destination brand authenticity and brand involvement on tourist loyalty. So it can be concluded that the results of this study can help destination marketing organizations realize the important role of destination brand familiarity and improve brand performance.Keywords: Familiarity, Authenticity, Engagement, Tourist Loyalty
AKSELERASI KINERJA UMKM: PERAN STRATEGIS FINANCIAL LITERACY DI ERA DIGITAL Shanti, Elena Rista Kurnia; Mangifera, Liana
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2023

Abstract

The decline in the number of active MSMEs in Boyolali Regency indicates obstacles in business performance, thus requiring financial literacy in the use of fintech and financial behaviour to improve MSME performance in a sustainable manner. The purpose of this study is to analyse the role of financial literacy in mediating the influence of financial behaviour and financial technology on SME performance in Boyolali Regency, with financial literacy as the mediator. This study uses a quantitative approach and primary data was collected from 140 SME actors through a questionnaire distributed using purposive sampling techniques. Data analysis was conducted using the PLS-SEM method. The research findings indicate that financial behaviour and financial literacy have a significant positive effect on MSME performance, while financial technology has a significant negative effect. Financial behaviour and financial technology have a significant positive effect on financial literacy. Furthermore, the effect of financial behaviour on MSME performance is partially mediated by financial literacy, while the effect of financial technology on MSME performance is fully mediated by financial literacy. It is hoped that these findings will enrich our understanding of how financial behaviour, financial technology and financial literacy influence the performance of MSMEs, and contribute fully to MSME actors and stakeholders in designing financial management strategies and policies for the sustainability of MSME performance.
Co-Authors A.A. Ketut Agung Cahyawan W Adellia Putriani Adinugroho, Hendi Yudhanto Afif Faishal Aflit Nuryulia Pramesti Aflit Nuryulia Pramesti, Aflit Nuryulia Aflit Nuryulia Praswati Agus Suwondo Agus Wahyudi Ahmad Baehaqi, Ahmad Ahmad Mardalis, Ahmad Ajie, Anjani Bharata Akrom, Akrom Amalia, Farah Anafih, Erwinda Sam Andriani, Meta Anindyastri, Ranty Apriani, Delfi Dwi Arini Larasati Moqhtar Putri Aulia Uswatun Khasanah Budhiawan, Muhhamad Arif Calista Amelia Salsabila Calista Amelia Salsabilla Candra Kusuma Wardana Candra Kusuma Wardana, Candra Kusuma Damayanti, Silvianita Daniarta, Firdaus Delfi Dwi Apriani Delfi Dwi Apriani Delfi Dwi Apriani Diah Ayu Martiningsih Diah Ayu Martiningsih Dian Ardifah Iswari Elma, Tazida Berliana Fida Nur Rahma Fida Nur Rahma Gilang Febiano Hanif, Fauzul Humaira, L”aisya Layun Imronudin Imronudin Indrajaya, Ahmad Irfan Irfan Miftahul Fauzi Irsyad Razan Halim Irsyad Razan Halim Jumadi, Jowasrian Keisya Novadila Putri Khafifah, Syarifatun Khoirul Sholikin, Muhammad Kurniawan, Muhammad Randhy Kusuma Wijayanto, Kusuma L. Lisnawati Lestari, Wuryaningsih Listy, Sheila Rizqya M. Farid Wajdi M. Farid Wajdi, M. Farid M.Farid Wajdi, M.Farid Maharani, Nova Azaria Marchelia Puspita Sari Marita, Rilo Fajar Maritha, Rilo Fajar Martiningsih, Diah Ayu Mega Wahyu Widawati Muhammad Handika Atmajati Muhammad Wahyuddin Muhammad Wahyuddin, Muhammad Muhammad, Rahardian Musalamah, Siti Muzakar Isa Nabila Ayu Wijayanti Nabilah, Nur Haliza Zahra Natashafira Ramadhani Nieldya Nofandrilla Ningsih, Pertiwi Ratna Novel Idris Abas Nur Rahma, Fida Nurwantara, Ma’ruf Pambudi Pertiwi Ratna Ningsih Pertiwi Ratna Ningsih Pertiwi Ratna Ningsih Perwithosuci, Winny Pratiwi, Diana Ayu Putri Lestari Putri, Sherly Octaviana Putri, Tyas Eka Permata Putri, Vidiyanna Rizal Putriani, Adellia Rafiq Arkana Amir Ramadhan, Rio Rahmat Ranty Anindyastri Ranty Anindyastri Ranty Anindyastri Ratna Wardani Ratnaningsih, Pertiwi Rilo Fajar Maritha Rilo Fajar Maritha Rilo Fajar Maritha Riyas Tri Wijayanti Rizcho Louistama Putra Rizcho Louistama Setyana Putra Rosiana, Adilla Salsabella Putri S Soepatini Sabiila Indra Prameswari Salsabila, Calista Amelia Sambayu, Indika Santosa Pradana Putra Setya Negara Setyana Putra, Rizcho Louistama Shanti, Elena Rista Kurnia Shintya Putri Rohmawati Sina, Helmia Khalifa Sinta Permatas Sari Siti Aisyah Suprapto Suprapto Syahrina Noormala Dewi, Syahrina Noormala Syamsudin Syamsudin Tamtama, Noviadry Nur Triwibowo, Ilham Cahyo Wachidah Yuniartika Wawan Kurniawan Widada Widada Widyastuti, Cindy Wiwik Handayani Yohanes Suhardjo Yohanes Suhardjo Yusuf Imammudin Zaenal Abidin