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<![CDATA[PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Bagas Dwi Purnomo]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i1.1039
<![CDATA[This study aims to analyze Brand Image and Brand Trust on Consumer Loyalty and Consumer Satisfaction as Mediating Variables. The population of this study were students of Universitas Muhammadiyah Surakarta who used Asus laptops. The sample size of this study was 75 respondents. Data collection using a questionnaire. The analysis method used is path regression analysis and Smart PLs analysis tools with Outer model stages (validity and reliability), and Inner Model (Goodness of Fit, Path Coefficient, Indirect Effect). The results of this study are Brand Image and Trust have a significant positive effect on customer satisfaction. Brand Image and Trust have a significant positive effect on consumer loyalty Consumer Satisfaction has a significant positive effect on consumer loyalty. Customer satisfaction mediates significantly positively between brand image and customer loyalty. Satisfaction mediates significantly positively between brand trust and consumer loyalty. Keywords: Brand Image, Brand Trust, Consumer Loyalty, Consumer Satisfaction]]>
<![CDATA[The Effect of E-Service Quality and Website Quality on E-Loyalty with E-Satisfication as an Mediating Variable at the Bluder Cokro Company ]]>
<![CDATA[Eka Wawan Febriyanti]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu ]]>
Publisher : <![CDATA[UM Purwokerto Press ]]>
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DOI: 10.30595/pssh.v15i.930
<![CDATA[The rise of the Indonesian economy after passing through the Covid-19 pandemic, Madiun city specialty food entrepreneurs have a competitive strategy to achieve customer satisfaction so that customer loyalty is maintained in the long term by improving business quality regularly and periodically.This study aims to analyze the effectiveness of e-service quality and website quality on e-loyalty with e-satisfication as a mediating variable at the Cokro bluder company. The number of respondents in this study were 150 respondents who had experience shopping for bluder Cokro products online. The survey of respondents was conducted online using the google form facility so that the technique used to take samples in this study was purposive sampling technique because it was in accordance with certain considerations based on the objectives of this study. The data that has been obtained from respondents then goes through several test stages using the Smart PLS 3.0 program. Outer model there are several tests carried out such as validity test, reliability test and multicollinearity test while the inner model conducts Godness of Fit (Gof) test and hypothesis testing. The results of the analysis explain that e-service quality has a significant positive effect on e-loyalty, e-service quality has a significant positive effect on e-satisfication, website quality has a significant positive effect on e-loyalty, website quality has a significant positive effect on e-satisfication, e-satisfication also has a significant positive effect on e-loyalty so that e-satisfication successfully mediates the relationship between e-service quality and website quality on e-loyalty.]]>
<![CDATA[PENGARUH STRES KERJA DAN WORK FAMILY CONFLICT TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH KEPUASAN KERJA PADA PT. TIRTA INVESTAMA ]]>
<![CDATA[Muchamad Rafii Ar Rasid Mujahidin]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i2.533
<![CDATA[This study aims to analyze the effect of work stress and work family conflict on employee performance mediated by job satisfaction at PT. Tirta Investama. This research method is quantitative. The population of this study is all employees of PT. Tirta Investama and the married. The sample size of this study was 150 respondents. This study used primary data. The sampling technique used in this study used nonprobability sampling. Data collection techniques in this study used questionnaires. Data analysis techniques used in this study with the help of SMARTPLS 3.0 software. The findings of this study state that Work Stress has a positive and significant influence on Employee Performance. Work Family Conflict has a positive and significant influence on Employee Performance. Work Stress has a positive and significant influence on Job Satisfaction. Work Family Conflict has a positive and significant influence on Job Satisfaction. Job Satisfaction has a positive and significant influence on Employee Performance. Job Stress has a positive and significant influence on Employee Performance mediated by Job Satisfaction. Work Family Conflict has a positive and significant influence on Employee Performance mediated by Job Satisfaction]]>
<![CDATA[PENGARUH IKLAN DI MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSEMENT TERHADAP MINAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN KONSUMEN PENGGUNA INSTAGRAM: STUDI KASUS DI KABUPATEN SUKOHARJO ]]>
<![CDATA[Faizal Al Ghani]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i2.608
<![CDATA[The purpose of this study is to analyze the influence of advertising on Instagram social media and celebrity endorsements on repurchase interest mediated by consumer satisfaction of Instagram users. The type of research used in the study uses quantitative methods. The population in this study is Instagram users in Sukoharjo district. The sampling technique in this study is non-probability sampling. Since the number of population is unknown, the calculation needed to find out the minimum number of samples is the Malhottra calculation. Through this Maholtra calculation, the minimum number of samples needed in this study was obtained as many as 100 respondents. This study uses primary data in its preparation. Data was obtained through respondents' answers using a questionnaire type. The data analysis technique in this study uses Partial Least Square (PLS) with the help of SMARTPLS Software. The results of this study are that Ads on Instagram and Celebrity Endorsement have a positive and significant influence on Repeat Purchase Interest. Advertising on Instagram and Celebrity Endorsement has a positive and significant influence on Consumer Satisfaction. Consumer Satisfaction has a positive and significant influence on Repeat Purchase Interest. Ads on Instagram have a positive and significant influence on Repeat Purchase Interest through Consumer Satisfaction. Celebrity Endorsement has a positive and significant influence on Repeat Purchase Interest through Consumer Satisfaction]]>
<![CDATA[PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH KETERLIBATAN KERJA : KASUS PADA PT WANGSA JATRA LESTARI ]]>
<![CDATA[Ahlul Prawira Yoga]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE) ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
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DOI: 10.46306/jbbe.v17i2.612
<![CDATA[The purpose of this study is to analyze the influence of leadership and work environment on employee performance mediated by work engagement. The type of research used in this study uses quantitative methods. The population in this study is employees of PT. Wangsa Jatra Lestari. The sampling technique in this study is non-probability sampling. The calculation of the sample of this study is using Maholtra The number of samples of this study is 75 respondents. The data collection method used in this study is by distributing questionnaires. The data analysis technique in this study uses Partial Least Square (PLS) with the help of SMARTPLS Software. The results of the study show that leadership has a significant positive effect on employee performance. The work environment has a significant positive effect on employee performance. Leadership has a significant positive effect on work engagement. The work environment has a significant positive effect on work engagement. Leadership and work environment have a significant positive effect on employee performance mediated by work engagement]]>
<![CDATA[ANALISIS PENGARUH GREEN MARKETING MIX DAN PRODUCT KNOWLEDGE TERHADAP PERILAKU PEMBELIAN PRODUK TEH KOTAK DENGAN VARIABEL NIAT BELI SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Evi Kurnia Sari]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i1.13736
<![CDATA[Kemasan plastik menjadi salah satu faktor kerusakan lingkungan yang diakibatkan oleh pola konsumsi berkelanjutan. Produk ramah lingkungan menjadi alternatif bagi perusahaan dalam menjaga kelestarian lingkungan. Salah satu inovasi dalam mengubah kemasan plastik yaitu green product kemasan produk yang ramah lingkungan. Penelitian ini bertujuan untuk meneliti dampak green marketing mix dan product knowledge Penelitian ini mengkaji perilaku konsumen dalam membeli produk teh kotak dengan mempertimbangkan niat beli sebagai variabel yang berperan sebagai mediasi. Pendekatan yang digunakan bersifat kuantitatif, dan analisis data dilakukan melalui Smart PLS. Data dikumpulkan melalui penyebaran kuesioner kepada 131 responden yang ditentukan dengan teknik purposive sampling. Temuan dari penelitian ini mengungkapkan bahwa green marketing mix memberikan pengaruh yang positif serta signifikan terhadap perilaku pembelian, sedangkan product knowledge tidak menunjukkan pengaruh yang signifikan. Selain itu, green marketing mix berpengaruh positif terhadap niat beli, namun product knowledge tidak memiliki dampak serupa. Niat beli diketahui memengaruhi perilaku pembelian secara positif, serta mampu menjadi mediasi dalam hubungan antara green marketing mix dan perilaku pembelian, tetapi tidak dapat memediasi hubungan antara product knowledge dan perilaku pembelian]]>
<![CDATA[PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER ENGAGEMENT SEBAGAI MEDIASI (Studi Pada Konsumen Produk APPLE di Universitas Muhammadiyah Surakarta) ]]>
<![CDATA[Muhammad Irly Artha Vikranof]]>;
<![CDATA[Irmawati]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v13i3.1293
<![CDATA[Indonesia is a developing country with the largest population, making it a potential market with high growth, one of which is the APPLE Company. APPLE Company This study aims to determine the effect of customer loyalty on consumers of APPLE products in the campus area of Universitas Muhammadiyah Surakarta. This research method uses a quantitative approach. The population in this study were students of Universitas Muhammadiyah Surakarta who used Apple products. The sampling used in this research is purposive sampling where this technique is used to determine the research sample with consideration of certain criteria. Through Maholtra's calculations, the minimum sample required is 112 respondents who use Apple products, both male and female. In this study, the data source used is primary data source. The data collection method used in this study was the distribution of questionnaires. The data analysis technique used in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study are Brand Image has a positive and significant effect on Customer Engagement. Brand Image has a positive and significant effect on Customer Loyalty. Brand Love has a positive and significant effect on Customer Engagement. Brand Love has a positive and significant effect on Customer Loyalty. Brand Image has a positive and significant effect on Customer Loyalty which is mediated by Customer Engagement. Brand love has no effect on Customer loyalty mediated by Customer Engagement.]]>
<![CDATA[Pengaruh Literasi Digital Dan Penguasaan Teknologi Terhadap Kesiapan Kerja Generasi Z Dengan Soft Skill Sebagai Variabel Intervening (Studi Kasus Pada Generasi Z Di Wilayah Solo Raya) ]]>
<![CDATA[Dzaky Ardha Wicaksono]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v6i6.9898
<![CDATA[Riset ini dilakukan guna menelusuri sejauh mana kemampuan literasi digital dan penguasaan teknologi memengaruhi kesiapan kerja generasi Z di Solo Raya. Dalam mekanisme analisis, soft skill bertindak sebagai mediator. Peneliti memanfaatkan pendekatan kuantitatif dengan pengumpulan data melalui penyebaran kuesioner kepada 100 partisipan yang berasal dari generasi Z. Peneliti mengaplikasikan teknik Partial Least Square (PLS) melalui software SmartPLS 4 guna menganalisis data. Temuan riset mengindikasikan bahwasannya literasi digital memberikan dampak positif dan signifikan terhadap pengembangan soft skill maupun kesiapan kerja generasi Z. Kemahiran teknologi memberi kontribusi nyata dalam meningkatkan kemampuan diri dan kesiapan kerja di kalangan generasi Z. Di sisi lain, soft skill memiliki posisi yang penting karena menjadi jembatan antara kecakapan digital dan kesiapan menghadapi dunia kerja. Dari temuan ini terlihat bahwa penguasaan teknologi dan literasi digital berjalan beriringan dalam menumbuhkan kesiapan profesional generasi muda. Soft skill menunjukkan peran krusial dalam menjembatani relasi antara literasi digital dan penguasaan teknologi dengan kesiapan kerja. Kondisi ini menandakan bahwasannya literasi digital dan teknologi memiliki keterkaitan ganda, baik secara langsung maupun melalui pengembangan keterampilan interpersonal yang mendukung kesiapan Kerja.]]>
<![CDATA[Pengaruh Emotional Intelligence (EI) Dan Soft Skill Terhadap Kesiapan Kerja Yang Dimediasi Oleh Employability Skill : Studi Kuantitatif Pada Mahasiswa Akhir Di Perguruan Tinggi Surakarta ]]>
<![CDATA[Arzesy Alena Ayu Yuvikaria]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v7i2.10274
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh Emotional Intelligence (EI) dan soft skill terhadap kesiapan kerja mahasiswa dengan employability skill sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan populasi mahasiswa tingkat akhir perguruan tinggi di wilayah Surakarta. Sampel penelitian berjumlah 110 responden yang ditentukan menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner tertutup dengan skala Likert lima poin yang mengukur variabel EI, soft skill, employability skill, dan kesiapan kerja. Analisis data dilakukan menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS melalui evaluasi outer model dan inner model. Hasil penelitian menunjukkan bahwa Emotional Intelligence dan soft skill berpengaruh positif dan signifikan terhadap employability skill dan kesiapan kerja. Selain itu, employability skill terbukti memediasi secara signifikan pengaruh EI dan soft skill terhadap kesiapan kerja mahasiswa. Temuan ini mengindikasikan bahwa peningkatan EI dan soft skill mahasiswa dapat memperkuat employability skill yang pada akhirnya meningkatkan kesiapan kerja dalam menghadapi tuntutan dunia kerja. Seluruh hipotesis yang diajukan dalam penelitian ini dinyatakan terdukung.]]>
<![CDATA[Analysis of the Effect of E-Recruitment and Hybrid Working on Generation Z Job Application Interest with Work Motivation as an Intervening Variable: A Case Study of Gen Z Soloraya in Facing the World of Work. ]]>
<![CDATA[Ikha Rani Yulianti]]>;
<![CDATA[Irmawati Irmawati]]>
<![CDATA[ Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v9i1.2036
<![CDATA[This study aims to analyze the influence of e-recruitment and hybrid work on job application interest among Generation Z, with work motivation as a mediating variable. The respondents in this study were 100 members of Generation Z in Soloraya, and the survey was conducted online using Google Forms. The sampling method used was purposive sampling. Validity and reliability testing used SmartPLS analysis. The analysis shows that e-recruitment does not have a significant effect on job application interest, whereas hybrid working does have a significant positive effect. In addition, e-recruitment and hybrid working have a significant effect on work motivation, and work motivation also positively affects job application interest. The results of this study also show that work motivation partially mediates the relationship between e-recruitment and hybrid working on job interest. These findings imply that organizations seeking to attract Generation Z should prioritize flexible work arrangements and enhance the motivational aspects of their digital recruitment systems. This study provides valuable insights for companies to design more appealing recruitment strategies aligned with the preferences and expectations of young job seekers.]]>
