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All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Bisnis Manajemen dan Akuntansi Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen Riset Inovasi International Journal of Asian Business and Management (IJABM) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ilmiah Dan Karya Mahasiswa Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Management Dynamics: International Journal of Management and Digital Sciences Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Proceedings Law, Accounting, Business, Economics and Language (LABEL) Jurnal Riset dan Inovasi Manajemen
Indra Hastuti
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Pengaruh Kecerdasan Sepiritual dan Budaya Organisasi terhadap Kinerja Karyawan dengan Motivasi Kerja Sebagai Variabel Pemediasi di UD. Zaghal Pacitan Sutri Aditya Yoga Kumbara; Agus Suyatno; Indra Hastuti
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 4 (2024): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.292

Abstract

The purpose of this research is to determine whether Spiritual Intelligence can affect Employee Performance, Organizational Culture can affect Employee Performance, and Motivation can be a mediating variable between Organizational culture and Spiritual Intelligence on Employee Performance. This study uses a quantitative approach with data collection through questionnaires. With respondents as many as 50 employees at Ud. Zaghal Pacitan, East Java with 2 types of Permanent and Daily job groups. The results showed that spiritual intelligence can affect employee performance, organizational culture can affect employee performance, and motivation variables can be mediating variables between spiritual intelligence and organizational culture on employee performance.
Pengaruh Bauran Pemasaran 4D Terhadap Keputusan Pembelian Pengguna GoFood Intana Wahyu Putri; Esti Dwi Rahmawati; Indra Hastuti
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.242

Abstract

Changes in technological advances and increased Internet penetration have led to changes in consumer purchases. The study aims to analyze “The impact of 4D marketing mix on GoFood consumer purchasing decisions in Surakarta”. The population in this study is the entire consumer in Surakarta City who has used the service of messaging between GoFood and has made a purchase. The study uses purposive sampling as a sample determination technique and the number of samples in this study is 100 respondents. Variables In this study there are 5 variables to be studied, namely the independent variables consisting of Disruption (X1), Digitalization (X2), De-Siloage (X3), and Diffusion (X4), as well as Purchase Decision (Y) as dependent variables. The results of this study show that the variables disruption(X1), de-siloage(X3) and diffusion(X4) have a positive and significant influence on the Purchasing Decision of GoFood Application Users in Surakarta, whereas the variable digitalization(X2) has a negative and significant impact on the Buying Decisions of Gofood Application users in Surakarta.
Perencanaan Arus Kas Terhadap Peningkatan Profitabilitas Unit Pengelola Kegiatan Dana Amanah Pemberdayaan Masyarakat Mutiara Abadi Puji Mulyati; Indra Hastuti; Esti Dwi Rahmawati; Evi Elisanti
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 4 (2023): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i4.1234

Abstract

. The purpose of this study was to determine the effect of planning on increasing profitability at UPK DAPM Mutiara Abadi, Boyolali Regency. The method used in this research is descriptive qualitative method. The research object is UPK DAPM Mutiara Abadi, Boyolali Regency, which is a company engaged in the economic empowerment of rural communities. The effect of this cash planning precisely is to set achievement targets. The realization of the cash flow budget is a way of how this planning can be achieved. The results showed that the UPK DAPM Mutiara Abadi, Boyolali Regency, in planning and realizing cash flows was relatively appropriate in its implementation so that all the targeted profit plans were achieved. This is evidenced by the achievements in 2018 – 2022, all profit targets always experience a plus deviation.
Kualitas Pelayanan, Kualitas Produk dan Harga Berpengaruh Terhadap Kepuasan Pelanggan di Oxyco Café Solobaru Damar Putranto; Indra Hastuti; Esti Dwi Rahmawati
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 3 (2024): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i3.1242

Abstract

The research entitled "Quality of Service, Product Quality and Price Influence on Customer Satisfaction at Oxyco Café Solobaru" aims to find out how customer satisfaction is influenced by the quality of service, product quality, and price. The quantitative and associative methods used in this study are double linear regression. The study of the relationship between two or more variables is considered an association. Because the population of the study is unknown, sampling was conducted using a non-opportunity method. Heir et al. method for measuring samples Research results show that customer satisfaction is significantly influenced by the quality of service, product quality, and price. In addition, service quality variables, product quality, and price are also significantly influenced by dependent variables.
PENGARUH KUALITAS PRODUK, HARGA DAN DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA KAYU MEBEL Ririn Wahyuningsih; Agus Suyatno; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3102

Abstract

In the era of globalization, manufacturing companies operating in the furniture industry promise business opportunities and challenges for companies. With the era of globalization, product markets will expand and on the other hand, this situation will give rise to increasingly fierce competition in industry. In order for this goal to be achieved, every company must strive to produce quality products that customers want and provide affordable prices. Thus, every company must be able to understand the company's survival as an organization to try to meet customer needs and desires. This research aims to determine the influence of product quality, price and digital marketing on consumer buying interest at the ud babe narwan boyolali wood furniture company. the population in this study were buyers of wooden furniture products from UD. Babe Narwan Boyolali. The sample taken was 100 respondents using a purposive sampling technique through a questionnaire distributed via Google Forms and filled in by consumers. Testing the hypothesis through the (partial) t test obtained the result that the product quality variable had a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.000 <0.05. The price variable has a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.008 < 0.05. The digital marketing variable has a positive and significant influence on consumer buying interest as evidenced by a significance value of 0.003 <0.05. The results of the F Test (Simultaneous) in this research obtained a calculated F value of 34.446.
ANALISA KUALITATIF PERBANDINGAN DIRECT SELLING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Aisya Shabilla Hermawati; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v4i2.3142

Abstract

Penelitian ini membahas mengenai analisis kualitatif perbandingan Direct Selling dan Digital Marketing terhadap keputusan pembelian produk dengan studi kasus kosmetik yang dilakukan di Toko ABC Kosmetik Solo, dengan tujuan untuk menganalisa secara kualitatif apakah Direct Selling dan Digital Marketing berpengaruh terhadap keputusan pembelian produk kosmetik di Toko ABC Kosmetik Solo. Penelitian ini menggunakan metode penelitian deskriptif kualitatif yaitu metode penelitian dengan pengamatan langsung yang bersifat interaktif dan memaparkannya sesuai data - data yang didapat. Subyek penelitian yaitu konsumen yang menjadi sumber informasi yang dibutuhkan peneliti yaitu orang yang berbelanja di Toko ABC Kosmetik Solo. Dengan jumlah responden 6 orang sebagai informan, pengambilan data menggunakan teknik wawancara, observasi, dan dokumentasi dengan konsumen. Hasil penelitian menunjukkan bahwa analisis kualitatif perbandingan mengenai Direct Selling dan Digital Marketing terhadap keputusan pembelian di Toko ABC Kosmetik Solo dapat disimpulkan bahwa 4 dari 6 orang informan memilih melakukan pembelian secara Direct Selling berbanding dengan hanya 2 dari 6 orang informan yang memilih melakukan pembelian secara Digital Marketing. Kata Kunci : Direct Selling, Digital Marketing, Keputusan Pembelian
Analisis Hubungan Kualitas Pelayanan dan Fasilitas dengan Kepuasan Pasien di Puskesmas Selogiri Kabupaten Wonogiri Anisa Dwi Anggraini; Indra Hastuti; Adam Sasando
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.979

Abstract

Community Health Centers (Puskesmas) serve as primary healthcare facilities with a strategic role in delivering quality services and adequate infrastructure to the public. However, patient complaints are still frequently found, particularly concerning suboptimal service aspects such as unprofessional staff attitudes and uncomfortable waiting areas. This study aims to examine the relationship between service quality and facilities on patient satisfaction at Puskesmas Selogiri, Wonogiri Regency. The research employed a quantitative associative method with a survey approach. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using the Spearman Rank test due to the non-normal distribution of the data. The findings revealed a very strong and positive correlation between service quality and patient satisfaction, with a correlation coefficient of 0.906. Similarly, facilities also showed a strong and significant relationship with patient satisfaction, with a correlation coefficient of 0.850. These results imply the importance of improving service interaction quality and providing comfortable facilities to enhance positive patient experiences and strengthen public trust in the services delivered by Puskesmas.
Analisis Pengendalian Kualitas Menggunakan Metode Six Sigma : (Studi Kasus PT Andalan Mandiri Busana ) Apriliana Nur Choirun Nisa; Rayhan Gunaningrat; Indra Hastuti
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.89

Abstract

Quality control is crucial for the company to minimize the existence of defective products. The research focuses on the quality control section. The purpose of this study is to find out how the implementation of quality control occurs at PT Andalan Mandiri Busana, identify the factors that cause defects in garment products, and determine proposed improvements as an effort to suppress defective products. The results showed that there were factors that caused production defects and the biggest cause was broken stitches, and the sigma value obtained was 4.15, which means that the company has carried out pretty good quality control. Based on this research, the recommendations that can be given are in the improve stage, in the form of a table of proposed improvements using the Five M-checklist approach and Kaizen based on fishbone diagrams. The results of this study are expected to be one of the inputs for companies in implementing quality control and can increase the company's sigma level.
Analisis Strategi Komunikasi Pemasaran dalam Meningkatkan Loyalitas Pelanggan di BPR Kusuma Sumbing Delanggu Nur Sahid Gatot nugroho; R.Taufiq Nur Multiyanto; Indra Hastuti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1191

Abstract

BPR in Indonesia. This study uses qualitative research methodology.  The methodology employed is a case study.  The findings of this investigation include (1) Marketing communication strategies in increasing customer loyalty at BPR Kusuma Sumbing Delanggu are by using 1) advertising, BPR Kusuma Sumbing Delanggu utilizes digital media, only using Facebook, Instagram and the BPR Kusuma Sumbing Delanggu website. 2) sales promotion, promotions using distributing brochures, installing banners, personal and non-personal sales by visiting customers directly. 3) Public relations, BPR Kusuma Sumbing Delanggu is building a positive image of the company through events, sponsorships, or CSR. 4) digital media promotion, digital media used in marketing BPR Kusuma Sumbing Delanggu uses social media such as Instagram and Facebook, and we also have a special website for BPR Kusuma Sumbing Delanggu with the website address. (2) BPR Kusuma Sumbing's challenge is that educational communication regarding BPR Kusuma Sumbing Delanggu products to customers is sometimes hampered by a lack of understanding of financial literacy. Therefore, I have to explain in detail and coherently, which takes quite a long time. (3) The solution to addressing the challenges in marketing communication strategies to increase customer loyalty at BPR Kusuma Sumbing Delanggu is to continuously improve customer relationships and expand our reach. By strengthening communication and providing better education, we believe we can increase customer loyalty and the BPR's future growth.
Apakah Live Shopping dan Diskon berpengaruh terhadap Keputusan Pembelian : Studi Kasus : Gen Z dan TikTok Shop Rieke Alisyiya Nur Safitri; Rayhan Gunaningrat; Indra Hastuti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4891

Abstract

The development of social media and digital technology has driven changes in shopping behavior, especially among Generation Z. TikTok Shop is present as a platform for e-commerce that combines entertainment and shopping activities through live shopping features and various discount offers. This study aims to examine each contribution of some of the variables to be tested. This study applies a quantitative type. With a population of Generation Z who shop at TikTok Shop. through purposive sampling and a survey of 100 buyers. Purposive sampling is used as a technique to obtain samples. Data will be obtained from Google Form. Then analyze it from Partial Least Squares - Structural Equation Modeling assisted by SmartPLS 3.0. The resulting discounts and live shopping contribute to shopping decisions from simultaneous or partial. The implications of the results of this study provide an understanding for business actors and digital platform managers in designing an approach to increasing marketing efficiency and in accordance with the characteristics of today's digital consumers.
Co-Authors Adam Sasando Adivarani Diaz Rahmawati Agus Santoso, Aris Prio Agus Suyatno Aisya Shabilla Hermawati Aisya Shabilla Hermawati Anis Wiji Lestari Anisa Dwi Anggraini Annasya Al Sadhilla Apriliana Nur Choirun Nisa Azzahra Salsa Nabila Chicha Adita Maharani Damar Putranto Eka Darma Ningtyas Esti Dwi Rahmawati Evi Elisanti Febi Ardhani Febryana Nawantoro harsanto harsanto Hasfi Fathul Hakim Tri Pujiono Hidayatulloh, M. Syarif Hidayatulloh Indah Wahyu Utami Indah Wahyu Utami Intana Wahyu Putri Jasur Robiht Tri Wicaksono KHABIB ALIA AKHMAD Liss Dyah Dewi Arini Maimunah Abdul Aziz Martha Ardiyanto Muhammad Anas Mu’tashim Nadia Arbila Oresta Nanda Ayu Silviani Nur Hadi Nur Sahid Gatot nugroho Pudya, Yehezkiel Narhendra Puji Mulyati R.Taufiq Nur Multiyanto Rayhan Gunaningrat Ria Nofita Praptiwi Rieke Alisyiya Nur Safitri Rika Hasanah Rini Wulandari Ririn Wahyuningsih Riska Ardiyani Rizki Darmawan Prasetya Saryadi Sharina Osman Singgih Purnomo Sutri Aditya Yoga Kumbara Taufiq Nur Muftiyanto Widia Priatna Winda Saputri Yohanes Mardinata Rusli, Yohanes Mardinata Yuand Nova Erlangga Yulianti Wardaningtri