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All Journal Jurnal Manajemen Dayasaing International Journal of Economics, Business and Accounting Research (IJEBAR) Populer: Jurnal Penelitian Mahasiswa Jurnal Bisnis Manajemen dan Akuntansi Transformasi: Journal of Economics and Business Management Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Pemimpin Bisnis Inovatif Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Indra Hastuti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Kualitas Produk, Kualitas Pelayanan, Dan Live Musik Berpengaruh Terhadap Pengunjung Pada Kafe Bento Kopi UNS Yuand Nova Erlangga; Indra Hastuti; Agus Suyatno
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.468

Abstract

The purpose of this study was to determine and analyze the effect of product quality, service quality and live on purchasing decisions at Bento Kopi UNS cafes. The approach used in this study is a quantitative and associative approach. The data analysis technique in this study used the Multiple Linear Regression analysis technique with a population of all visitors or consumers of UNS Coffee Bento Cafe and a sample of 100 respondents who had visited UNS Coffee Bento Cafe. The data collection technique in this study used a questionnaire and was processed using IBM SPSS Statistics 25. Conclusion The results of this study are the influence of the three independent variables on the dependent variable examined in this study. Product Quality, Service Quality, and Live Music have a positive and significant effect on Purchase Decisions at the Bento Kopi UNS Cafe
PENGARUH KUALITAS PRODUK, HARGA DAN DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA KAYU MEBEL Ririn Wahyuningsih; Agus Suyatno; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3102

Abstract

In the era of globalization, manufacturing companies operating in the furniture industry promise business opportunities and challenges for companies. With the era of globalization, product markets will expand and on the other hand, this situation will give rise to increasingly fierce competition in industry. In order for this goal to be achieved, every company must strive to produce quality products that customers want and provide affordable prices. Thus, every company must be able to understand the company's survival as an organization to try to meet customer needs and desires. This research aims to determine the influence of product quality, price and digital marketing on consumer buying interest at the ud babe narwan boyolali wood furniture company. the population in this study were buyers of wooden furniture products from UD. Babe Narwan Boyolali. The sample taken was 100 respondents using a purposive sampling technique through a questionnaire distributed via Google Forms and filled in by consumers. Testing the hypothesis through the (partial) t test obtained the result that the product quality variable had a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.000 <0.05. The price variable has a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.008 < 0.05. The digital marketing variable has a positive and significant influence on consumer buying interest as evidenced by a significance value of 0.003 <0.05. The results of the F Test (Simultaneous) in this research obtained a calculated F value of 34.446.
ANALISA KUALITATIF PERBANDINGAN DIRECT SELLING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Aisya Shabilla Hermawati; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v4i2.3142

Abstract

Penelitian ini membahas mengenai analisis kualitatif perbandingan Direct Selling dan Digital Marketing terhadap keputusan pembelian produk dengan studi kasus kosmetik yang dilakukan di Toko ABC Kosmetik Solo, dengan tujuan untuk menganalisa secara kualitatif apakah Direct Selling dan Digital Marketing berpengaruh terhadap keputusan pembelian produk kosmetik di Toko ABC Kosmetik Solo. Penelitian ini menggunakan metode penelitian deskriptif kualitatif yaitu metode penelitian dengan pengamatan langsung yang bersifat interaktif dan memaparkannya sesuai data - data yang didapat. Subyek penelitian yaitu konsumen yang menjadi sumber informasi yang dibutuhkan peneliti yaitu orang yang berbelanja di Toko ABC Kosmetik Solo. Dengan jumlah responden 6 orang sebagai informan, pengambilan data menggunakan teknik wawancara, observasi, dan dokumentasi dengan konsumen. Hasil penelitian menunjukkan bahwa analisis kualitatif perbandingan mengenai Direct Selling dan Digital Marketing terhadap keputusan pembelian di Toko ABC Kosmetik Solo dapat disimpulkan bahwa 4 dari 6 orang informan memilih melakukan pembelian secara Direct Selling berbanding dengan hanya 2 dari 6 orang informan yang memilih melakukan pembelian secara Digital Marketing. Kata Kunci : Direct Selling, Digital Marketing, Keputusan Pembelian
Analisis Hubungan Kualitas Pelayanan dan Fasilitas dengan Kepuasan Pasien di Puskesmas Selogiri Kabupaten Wonogiri Anisa Dwi Anggraini; Indra Hastuti; Adam Sasando
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.979

Abstract

Community Health Centers (Puskesmas) serve as primary healthcare facilities with a strategic role in delivering quality services and adequate infrastructure to the public. However, patient complaints are still frequently found, particularly concerning suboptimal service aspects such as unprofessional staff attitudes and uncomfortable waiting areas. This study aims to examine the relationship between service quality and facilities on patient satisfaction at Puskesmas Selogiri, Wonogiri Regency. The research employed a quantitative associative method with a survey approach. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using the Spearman Rank test due to the non-normal distribution of the data. The findings revealed a very strong and positive correlation between service quality and patient satisfaction, with a correlation coefficient of 0.906. Similarly, facilities also showed a strong and significant relationship with patient satisfaction, with a correlation coefficient of 0.850. These results imply the importance of improving service interaction quality and providing comfortable facilities to enhance positive patient experiences and strengthen public trust in the services delivered by Puskesmas.
Analisis Pengendalian Kualitas Menggunakan Metode Six Sigma : (Studi Kasus PT Andalan Mandiri Busana ) Apriliana Nur Choirun Nisa; Rayhan Gunaningrat; Indra Hastuti
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.89

Abstract

Quality control is crucial for the company to minimize the existence of defective products. The research focuses on the quality control section. The purpose of this study is to find out how the implementation of quality control occurs at PT Andalan Mandiri Busana, identify the factors that cause defects in garment products, and determine proposed improvements as an effort to suppress defective products. The results showed that there were factors that caused production defects and the biggest cause was broken stitches, and the sigma value obtained was 4.15, which means that the company has carried out pretty good quality control. Based on this research, the recommendations that can be given are in the improve stage, in the form of a table of proposed improvements using the Five M-checklist approach and Kaizen based on fishbone diagrams. The results of this study are expected to be one of the inputs for companies in implementing quality control and can increase the company's sigma level.
Analisis Strategi Komunikasi Pemasaran dalam Meningkatkan Loyalitas Pelanggan di BPR Kusuma Sumbing Delanggu Nur Sahid Gatot nugroho; R.Taufiq Nur Multiyanto; Indra Hastuti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Juni : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1191

Abstract

BPR in Indonesia. This study uses qualitative research methodology.  The methodology employed is a case study.  The findings of this investigation include (1) Marketing communication strategies in increasing customer loyalty at BPR Kusuma Sumbing Delanggu are by using 1) advertising, BPR Kusuma Sumbing Delanggu utilizes digital media, only using Facebook, Instagram and the BPR Kusuma Sumbing Delanggu website. 2) sales promotion, promotions using distributing brochures, installing banners, personal and non-personal sales by visiting customers directly. 3) Public relations, BPR Kusuma Sumbing Delanggu is building a positive image of the company through events, sponsorships, or CSR. 4) digital media promotion, digital media used in marketing BPR Kusuma Sumbing Delanggu uses social media such as Instagram and Facebook, and we also have a special website for BPR Kusuma Sumbing Delanggu with the website address. (2) BPR Kusuma Sumbing's challenge is that educational communication regarding BPR Kusuma Sumbing Delanggu products to customers is sometimes hampered by a lack of understanding of financial literacy. Therefore, I have to explain in detail and coherently, which takes quite a long time. (3) The solution to addressing the challenges in marketing communication strategies to increase customer loyalty at BPR Kusuma Sumbing Delanggu is to continuously improve customer relationships and expand our reach. By strengthening communication and providing better education, we believe we can increase customer loyalty and the BPR's future growth.
Apakah Live Shopping dan Diskon berpengaruh terhadap Keputusan Pembelian : Studi Kasus : Gen Z dan TikTok Shop Rieke Alisyiya Nur Safitri; Rayhan Gunaningrat; Indra Hastuti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4891

Abstract

The development of social media and digital technology has driven changes in shopping behavior, especially among Generation Z. TikTok Shop is present as a platform for e-commerce that combines entertainment and shopping activities through live shopping features and various discount offers. This study aims to examine each contribution of some of the variables to be tested. This study applies a quantitative type. With a population of Generation Z who shop at TikTok Shop. through purposive sampling and a survey of 100 buyers. Purposive sampling is used as a technique to obtain samples. Data will be obtained from Google Form. Then analyze it from Partial Least Squares - Structural Equation Modeling assisted by SmartPLS 3.0. The resulting discounts and live shopping contribute to shopping decisions from simultaneous or partial. The implications of the results of this study provide an understanding for business actors and digital platform managers in designing an approach to increasing marketing efficiency and in accordance with the characteristics of today's digital consumers.
Pengaruh Desan dan Harga Produk Sophie Martin Terhadap Keputusan Pembelian di Toko Sophieku Sragen Yusmaneti Yusmaneti; Khabib Alia Akhmad; Indra Hastuti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5159

Abstract

The fashion industry is a sector that has experienced rapid growth in recent decades, marked by the emergence of various brands, both local and international. One well-known brand in Indonesia is Sophie Martin, known for offering a variety of fashion products with distinctive designs and competitive prices. This study was conducted with the aim of analyzing the extent to which product design and price factors influence consumer decisions in purchasing Sophie Martin products, especially at the Sophieku Sragen Store. This study used a quantitative approach with an associative nature, which aims to examine the relationship and influence between variables. Data were collected through a dare survey involving 96 female respondents who had previously made purchases at the Sophieku Sragen Store. These respondents were selected to ensure that the answers provided were truly based on real shopping experiences. The analytical method used was multiple linear regression, which allows researchers to assess the influence of each independent variable (product design and price) on the dependent variable (purchase decisions), both partially and simultaneously. The results of the analysis indicate that product design has a positive influence on purchasing decisions, where consumers tend to choose products with attractive, innovative, and trendy appearances. Price also has a positive influence, meaning consumers consider affordability and suitability to product quality before making a purchase. Simultaneously, these two variables significantly influence purchasing decisions. The coefficient of determination (R²) of 0.629 indicates that 62.9% of the variation in purchasing decisions can be explained by product design and price, while mortality is influenced by other factors not examined in this study, such as promotion, service quality, and brand image.
Co-Authors Adam Sasando Agus Suyatno Aisya Shabilla Hermawati Anisa Dwi Anggraini Annasya Al Sadhilla Apriliana Nur Choirun Nisa Damar Putranto Eka Darma Ningtyas Esti Dwi Rahmawati Evi Elisanti Fani Anisa Rahmawati Febryana Nawantoro Hanifah Dian Hastuti Hesti Widyastuti Hidayatulloh, M. Syarif Hidayatulloh Indah Wahyu Utami Intana Wahyu Putri KHABIB ALIA AKHMAD Liss Dyah Dewi Arini Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Zulfikar R Nur Sahid Gatot nugroho Pudya, Yehezkiel Narhendra Puji Mulyati R.Taufiq Nur Multiyanto Rayhan Gunaningrat Rieke Alisyiya Nur Safitri Ririn Wahyuningsih Rizki Darmawan Prasetya Saryadi Septiyanitha Dwi Maharani Putri Sharina Osman Singgih Purnomo Sutri Aditya Yoga Kumbara Taufiq Nur Muftiyanto Winda Saputri Yuand Nova Erlangga Yusmaneti Yusmaneti