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Wulandari, Sri Hariani Eko
Universitas Dinamika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal Bisnis Terapan

 1 
ANALISIS PENGGUNAAN MEDIA INTERNET PADA USAHA MIKRO KECIL MENENGAH (UMKM) JAWA TIMUR UNTUK MENEMBUS PASAR GLOBAL DENGAN METODE O2O Ayouvi Poerna Wardhanie; Puspita Kartikasari; Sri Hariani Eko Wulandari
Jurnal Bisnis Terapan Vol. 3 No. 02 (2019): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v3i02.2513

Abstract

This study aims to determine how the use of internet media in the Micro, Small, and Medium Enterprises (MSMEs) of East Java to penetrate the Global Market with the O2O Method. MSME is a business activity that plays a major role in the economic development of a nation, but one of the obstacles in the development of MSMEs, especially in Indonesia is the number of business people who are still reluctant to know internet technology, even though with utilizing information technology and internet networks that are more easily accessible and used can help develop the businesses many times. Therefore, the existence of this research is expected to be able to contribute in identifying internet facility and infrastructure ownership in MSMEs, MSME perceptions of the usefulness of information technology in their business, and the interest and mastery of MSME entrepreneurs’ technology in adopting the internet for business development in the global market. The analytical method used is descriptive statistics, with questionnaire instruments. The number of samples in this study are 102 MSMEs in East Java, especially in the fields of trade, hotels, and restaurants. The results of this study are: 87% of MSMEs have not utilized the Marketplace, 79.41% of MSMEs have not utilized E-Commerce, 82.35% of MSMEs have not utilized Crowdsourcing, 78.14% of MSMEs have not marketed their businesses through social media, so it can be concluded that MSMEs at East Java is not ready to penetrate the market global, because of the internet media used so far, most are only used as personal communication tools.
Co-Authors A. B. Tjandrarini Adiarnita, Dini aditya anugrah pratama Adzkar, Qowiyyu Ageng Yudha Priyawan Agus Dwi Churniawan Agus Dwi Churniawan, Agus Dwi Agustinus, Ariocky Al Arif Rahmadika Putra Wicaksono Alam, Yholandha Martha Rhisma Alfianto, Fatkur Alfianto, Fatkur Althov Zhorif Naufal Ambo Paerah Amiyantho, Eko Amiyantho, Eko Andy Kurniawan Andy Kurniawan, Andy Anjik Sukmaaji Arfilia Septianasari Ariocky Agustinus Arlisa Kumala Rofik Ayouvi Poerna Wardhanie Ayouvi Poerna Wardhanie Ayuningtyas Aziz, Alifudin Azizi, Farsha Azzah Oktavian Kuncahyo Bambang Hariadi Banjuradja, Andre Mentaya Banjuradja, Andre Mentaya Baya, Novi Riyanto Dwi Putra Billah, Zakiyah Dania Bisri, Mohammad hasan Bragi, Tsani Chico Brilliani Ayunda Putri K. K. Cendrakasih, Titis Cendrakasih, Titis Choliq, Muhammad Decka Alifando Setiawan Dewi yani Sunarto Dimas Fitrah Maulana Donny Bustan Fauzi Dwi Aristyo Rahadiyan Dwiky Rachman Hidayat Edelwy Apriliana Wawolumaya Efendi, Wawan Wahyudi Effendi, Pradita Maulidya Eka Febryan Prayitno Erwin Sutomo Erwin Sutomo Fajjrul Junaidi Farsha Azizi Fatkur Alfianto Fauzi, Donny Bustan Fauzi, Donny Bustan Ferry Ferry Firmanto, Rendy Destara Firmanto, Rendy Destara Fuad Asyhary, Mochamad Fuad Asyhary, Mochamad Habiburrohman Habiburrohman Handyono, Kentdra Haris Imansya Haryanto Tanuwijaya Henry Bambang Setyawan Ignatius Adrian Mastan Imansya, Haris Imansya, Haris Imelda, Maritha Indhra Musthofa Ismail Ismail Jamhari Jamhari Julianto Lemantara Junaidi, Fajjrul Junaidi, Fajjrul Kadarisman, Hendry Haryo Kadarisman, Hendry Haryo Kadek Dwi Mahesayasa Kentdra Handyono Kurniasari, Novita Kurniasari, Novita Lutfiyah Lutfiyah Lutfiyah Lutfiyah M. J. Dewiyani Sunarto Mahesayasa, Kadek Dwi Mahesayasa, Kadek Dwi Martinus Sony Erstiawan Miftahussalam, Moh. Miftahussalam, Moh. Mochamad Fuad Asyhary Mochammad Arifin Moh. Miftahussalam Muhammad Choliq Nanang Sugiono Nina Setyawati Ningsih, Norma Novi Riyanto Dwi Putra Baya Novianti, Fenty Dwi Noviantono, Susilo Bayuaji Novita Kurniasari Nugraha Caturriyanto Utama Nugroho, Riski Wahyu Nurmatin, Akbar Oktaviani Oktaviani oktaviani Paerah, Ambo Panca Rahardiyanto Pantja Wati Sudarmaningtyas Pantjawati Sudarmaningtyas Perdana, Sandy Permadi, Ageng Permadi, Ageng Pradhana, Ilham Gilang Prasetyo, Mochamad Yudi Prasetyo, Mochamad Yudi Prasetyo, Wildan Harits pratama, aditya anugrah pratama, aditya anugrah Prayitno, Eka Febryan Priyawan, Ageng Yudha Puspita Kartikasari Puspita Kartikasari Puspita Kartikasari Puspitarini, Meidiana Putra, Rendra Pratama Putra, Rendra Pratama Putri K. K., Brilliani Ayunda Putri K. K., Brilliani Ayunda Rahardiyan Arya Yudha Rahmawati, Endra Rendra Pratama Putra Riski Wahyu Nugroho Rochdiansyah, Zhulfiki Arbhi Rochmawati, Dian Rochmawati, Dian Romadhony, Ludfiandy Rudi Santoso Rudi Santoso, Rudi Rudy Santoso Rudy Santoso, Rudy Sahartian, Onastatia Sani, Muhamad Lutfhan Nugraha Septianasari, Arfilia Septianasari, Arfilia Setiawan, Decka Alifando Setiawan, Decka Alifando Shirly Syamsiah Sudarmaningtyas, Pantja Wati Sugiono, Nanang Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sumarlin, Herlan Zendy Sumarlin, Herlan Zendy Sunarto, Dewi yani Suparman, Falerianus Hendratno Suparman, Falerianus Hendratno Supiati Supiati Supiati Supiati Susianawati, Hesty Syamsiah, Shirly Syamsiah, Shirly Tan Amelia Tanujaya, Wisnu Ramadhani Teguh Sutanto Tirta Yoga Tri Sagirani Tutut Wurijanto Valentinus Roby Hananto Vivine Nurcahyawati Wachid, Fadilah Alfan Wahyuningtyas, Nunuk Wardhanie, Ayouvi Wawan W Efendi Wawolumaya, Edelwy Apriliana Wibowo, Septian Agung Wicaksono, Al Arif Rahmadika Putra Yamanta, Ongky Anjar Yoppy Mirza Maulana Yoppy Mirza Maulana Young, Calvin Yudha, Rahardiyan Arya Yundari, Yundari Yusuf Ongky Alexsander