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Journal : Empiricism Journal

Gaining User Trust in Crowdsourcing Startup Using Desirability Business Model (Case Study at PT. Gojek in Surabaya) Ayouvi Wardhanie; Sri Hariani Eko Wulandari
Empiricism Journal Vol. 2 No. 2: December 2021
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.373 KB) | DOI: 10.36312/ej.v2i2.557

Abstract

This study aims to explore the strategy of gaining user trust in a crowdsourcing startup based on the Desirability Business Model. This study may uncover the user trust of crowdsourcing startup which may help startup enhancing engagement and participation from crowd. The difficulties in crowdsourcing is engage user to stay with application for a long time, so this study try to help startup finding indicators to gain user trust.  This paper first propose a model to depict the effect of four parameter of Desirability Business Model with User Trust, which may influence Gojek users, then using Stratified Random Sampling Technique with a total sample of 97 people which are the subject is the society in Surabaya that in a month is at least 2 times and a maximum of more than 10 times using the Go Ride application on the Gojek company. The data collection used a questionnaire distributed through google form and social media such as Line and WhatsApp, while for the tabulation stage, it will be processed using Smart PLS-SEM. The results of this study show that of the four indicators in the Desirability Business Model variable only two indicators have a positive effect on user trust firstly, Value Proposition consisting of Performance, Design, Accessibility, Convenience, Risk Reduction, Cost Reduction and Newness then secondly, Channels consisting of Awareness, Evaluation, Purchase and After Sales. To gain user trust on the crowdsourcing startup, business owners can focus on two things firstly, provide beneficial value of the product or service offered to the user and secondly, design channel which can make business communicates with its users to convey a value proposition.
Gaining User Trust in Crowdsourcing Startup Using Desirability Business Model (Case Study at PT. Gojek in Surabaya) Wardhanie, Ayouvi; Wulandari, Sri Hariani Eko
Empiricism Journal Vol. 2 No. 2: December 2021
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/ej.v2i2.557

Abstract

This study aims to explore the strategy of gaining user trust in a crowdsourcing startup based on the Desirability Business Model. This study may uncover the user trust of crowdsourcing startup which may help startup enhancing engagement and participation from crowd. The difficulties in crowdsourcing is engage user to stay with application for a long time, so this study try to help startup finding indicators to gain user trust.  This paper first propose a model to depict the effect of four parameter of Desirability Business Model with User Trust, which may influence Gojek users, then using Stratified Random Sampling Technique with a total sample of 97 people which are the subject is the society in Surabaya that in a month is at least 2 times and a maximum of more than 10 times using the Go Ride application on the Gojek company. The data collection used a questionnaire distributed through google form and social media such as Line and WhatsApp, while for the tabulation stage, it will be processed using Smart PLS-SEM. The results of this study show that of the four indicators in the Desirability Business Model variable only two indicators have a positive effect on user trust firstly, Value Proposition consisting of Performance, Design, Accessibility, Convenience, Risk Reduction, Cost Reduction and Newness then secondly, Channels consisting of Awareness, Evaluation, Purchase and After Sales. To gain user trust on the crowdsourcing startup, business owners can focus on two things firstly, provide beneficial value of the product or service offered to the user and secondly, design channel which can make business communicates with its users to convey a value proposition.
Co-Authors A. B. Tjandrarini Adiarnita, Dini aditya anugrah pratama Adzkar, Qowiyyu Ageng Yudha Priyawan Agus Dwi Churniawan Agus Dwi Churniawan, Agus Dwi Agustinus, Ariocky Al Arif Rahmadika Putra Wicaksono Alam, Yholandha Martha Rhisma Alfianto, Fatkur Alfianto, Fatkur Althov Zhorif Naufal Ambo Paerah Amiyantho, Eko Amiyantho, Eko Andy Kurniawan Andy Kurniawan, Andy Anjik Sukmaaji Arfilia Septianasari Ariocky Agustinus Arlisa Kumala Rofik Ayouvi Poerna Wardhanie Ayouvi Poerna Wardhanie Ayuningtyas Aziz, Alifudin Azizi, Farsha Azzah Oktavian Kuncahyo Bambang Hariadi Banjuradja, Andre Mentaya Banjuradja, Andre Mentaya Baya, Novi Riyanto Dwi Putra Billah, Zakiyah Dania Bisri, Mohammad hasan Bragi, Tsani Chico Brilliani Ayunda Putri K. K. Cendrakasih, Titis Cendrakasih, Titis Choliq, Muhammad Decka Alifando Setiawan Dewi yani Sunarto Dimas Fitrah Maulana Donny Bustan Fauzi Dwi Aristyo Rahadiyan Dwiky Rachman Hidayat Edelwy Apriliana Wawolumaya Efendi, Wawan Wahyudi Effendi, Pradita Maulidya Eka Febryan Prayitno Erwin Sutomo Erwin Sutomo Fajjrul Junaidi Farsha Azizi Fatkur Alfianto Fauzi, Donny Bustan Fauzi, Donny Bustan Ferry Ferry Firmanto, Rendy Destara Firmanto, Rendy Destara Fuad Asyhary, Mochamad Fuad Asyhary, Mochamad Habiburrohman Habiburrohman Handyono, Kentdra Haris Imansya Haryanto Tanuwijaya Henry Bambang Setyawan Ignatius Adrian Mastan Imansya, Haris Imansya, Haris Imelda, Maritha Indhra Musthofa Ismail Ismail Jamhari Jamhari Julianto Lemantara Junaidi, Fajjrul Junaidi, Fajjrul Kadarisman, Hendry Haryo Kadarisman, Hendry Haryo Kadek Dwi Mahesayasa Kentdra Handyono Kurniasari, Novita Kurniasari, Novita Lutfiyah Lutfiyah Lutfiyah Lutfiyah M. J. Dewiyani Sunarto Mahesayasa, Kadek Dwi Mahesayasa, Kadek Dwi Martinus Sony Erstiawan Miftahussalam, Moh. Miftahussalam, Moh. Mochamad Fuad Asyhary Mochammad Arifin Moh. Miftahussalam Muhammad Choliq Nanang Sugiono Nina Setyawati Ningsih, Norma Novi Riyanto Dwi Putra Baya Novianti, Fenty Dwi Noviantono, Susilo Bayuaji Novita Kurniasari Nugraha Caturriyanto Utama Nugroho, Riski Wahyu Nurmatin, Akbar Oktaviani Oktaviani oktaviani Paerah, Ambo Panca Rahardiyanto Pantja Wati Sudarmaningtyas Pantjawati Sudarmaningtyas Perdana, Sandy Permadi, Ageng Permadi, Ageng Pradhana, Ilham Gilang Prasetyo, Mochamad Yudi Prasetyo, Mochamad Yudi Prasetyo, Wildan Harits pratama, aditya anugrah pratama, aditya anugrah Prayitno, Eka Febryan Priyawan, Ageng Yudha Puspita Kartikasari Puspita Kartikasari Puspita Kartikasari Puspitarini, Meidiana Putra, Rendra Pratama Putra, Rendra Pratama Putri K. K., Brilliani Ayunda Putri K. K., Brilliani Ayunda Rahardiyan Arya Yudha Rahmawati, Endra Rendra Pratama Putra Riski Wahyu Nugroho Rochdiansyah, Zhulfiki Arbhi Rochmawati, Dian Rochmawati, Dian Romadhony, Ludfiandy Rudi Santoso Rudi Santoso, Rudi Rudy Santoso Rudy Santoso, Rudy Sahartian, Onastatia Sani, Muhamad Lutfhan Nugraha Septianasari, Arfilia Septianasari, Arfilia Setiawan, Decka Alifando Setiawan, Decka Alifando Shirly Syamsiah Sudarmaningtyas, Pantja Wati Sugiono, Nanang Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sumarlin, Herlan Zendy Sumarlin, Herlan Zendy Sunarto, Dewi yani Suparman, Falerianus Hendratno Suparman, Falerianus Hendratno Supiati Supiati Supiati Supiati Susianawati, Hesty Syamsiah, Shirly Syamsiah, Shirly Tan Amelia Tanujaya, Wisnu Ramadhani Teguh Sutanto Tirta Yoga Tri Sagirani Tutut Wurijanto Valentinus Roby Hananto Vivine Nurcahyawati Wachid, Fadilah Alfan Wahyuningtyas, Nunuk Wardhanie, Ayouvi Wawan W Efendi Wawolumaya, Edelwy Apriliana Wibowo, Septian Agung Wicaksono, Al Arif Rahmadika Putra Yamanta, Ongky Anjar Yoppy Mirza Maulana Yoppy Mirza Maulana Young, Calvin Yudha, Rahardiyan Arya Yundari, Yundari Yusuf Ongky Alexsander