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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) snimed Jurnal Teknoin Media Informatika Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Gaung Informatika Jurnal Informatika CommIT (Communication & Information Technology) Jurnal Teknologi Prosiding SNATIF Jurnal Teknologi Informasi dan Ilmu Komputer Telematika JUITA : Jurnal Informatika Jurnas Nasional Teknologi dan Sistem Informasi Journal of Information Systems Engineering and Business Intelligence AJIE (Asian Journal of Innovation and Entrepreneurship) INFORMAL: Informatics Journal Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika Proceeding of the Electrical Engineering Computer Science and Informatics Jurnal Informatika Upgris Sinkron : Jurnal dan Penelitian Teknik Informatika IT JOURNAL RESEARCH AND DEVELOPMENT INOVTEK Polbeng - Seri Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI KACANEGARA Jurnal Pengabdian pada Masyarakat Jiko (Jurnal Informatika dan komputer) ComTech: Computer, Mathematics and Engineering Applications JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Manajemen Informatika dan Sistem Informasi Jurnal Informatika dan Rekayasa Elektronik Journal of Appropriate Technology for Community Services Refleksi Pembelajaran Inovatif Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Indonesian Journal of Electrical Engineering and Computer Science Computer Science and Information Technologies JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI Infokes : Jurnal Ilmiah Rekam Medis dan Informasi Kesehatan Jurnal Teknik Informatika (JUTIF) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Ekonomi dan Teknik Informatika Jurnal Sains, Nalar, dan Aplikasi Teknologi Informasi
Sri Kusumadewi
Jurusan Teknik Informatika Universitas Islam Indonesia Jl. Kaliurang Km 14,5 Yogyakarta
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Journal : Jurnal Teknik Informatika (JUTIF)

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A Hybrid SOAR-BSC-AHP Framework for Strategy Selection in Digital Cultural Tourism Kurniawan, Rahadian; Kusumadewi, Sri; Sujarwo, Ari
Jurnal Teknik Informatika (Jutif) Vol. 6 No. 4 (2025): JUTIF Volume 6, Number 4, Agustus 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2025.6.4.4886

Abstract

Digital transformation in cultural tourism presents significant challenges, particularly in heritage villages like Kotagede, Yogyakarta. Problems such as limited infrastructure, low digital literacy, and the absence of a structured planning framework hinder progress toward community-based sustainable tourism development. This study addresses these challenges by proposing an integrated decision-making framework that combines SOAR analysis, the Balanced Scorecard (BSC), and the Analytic Hierarchy Process (AHP). The SOAR-BSC framework captures strategic objectives from qualitative data through focus group discussions and stakeholder interviews, while the AHP quantitatively prioritizes eight strategic alternatives based on hierarchical criteria and subcriteria. The most impactful strategies identified were: (1) developing partnerships with tour operators, and (2) promoting community cultural education and training. The Learning and Growth Perspective emerged as the most influential factor (weight = 0.5549), highlighting the importance of community empowerment and digital skills development. Sensitivity analysis and cross-validation using the Simple Additive Weighting (SAW) method confirmed the consistency and robustness of the rankings. In practice, this framework offers a participatory, data-driven guide for digital transformation in heritage tourism, supporting not only improved destination management but also long-term cultural preservation through inclusive digital initiatives.
Co-Authors Abd. Halim Achmad Khodzim Agus Harjoko AGUS RIYANTO Al Amin, Muhammad Zainudin Alatas, Alwi Achmad Alfian Nurlifa Alysia Nurkhalisha Andika, Zikri Dwi Andri Panca Purnama Ardhitya Wiedha Irawan Aridhanyati Arifin Arifianto, July Arkham Zahri Rakhman Arrie Kurniawardhani Bayu Hartono Bediatra, Muhamad Riko Chaela Rosi Budiarti Chandra Putra Pradana Chanifah I. Ratnasari Chanifah Indah Ratnasari Dhina Puspasari Wijaya, Dhina Puspasari Dono Catur Prasetyo Dzikra Rafik Putra Edi Fitriyanto Edi Fitriyanto Elyza Gustri Wahyuni Erlina Marfianti, Erlina Fajar Setiawan Fitriyanto, Raden Edi Frestiany Regina Putri Geralvin Maheswara Gita Putry Nabilah Gita Putry Nabilah, Gita Putry Hardiyanti, Cicin Hari Purnomo Heksaputra, Dadang Helmanatun Nisa Wulandari Heni Pujiastuti Hepi Wahyuningsih Herman Yuliansyah Idham Guswaludin Intan Ruspita Ipin Prasojo, Ipin Isnatin Miladiyah Iswara, Ruhil Izzati Muhimmah Jannah, Helmi Roichatul Kariyam - khanan khanan KHARISMA ERIZON Kholisoh Nur Sinta Kiki Kiki Kukuh Eka Nugraha Kusumaningrum, Trias Pungkur Lia Rosmalia Lia Rosmalia Linda Rosita Lizda Iswari Lusiana Indriasari Sagita Lusiana Indriasari Sagita Magus Sediono Mahesti Rancaksari Mufidah, Nadia Citra Nabila Sholihah, Nabila Nadya Satya Handayani Neny Sulistianingsih Ninki Hermaduanti Numan Numan Nur W. Rahayu Nur Wachid Adi Prasetya Nurhayati Nurhayati Nurlaili Muzayyanah Nurul Bahiyah Nurul Mega Saraswati Pahri, Andi Nur Ilma PandiAstuti, Dien NoorFawziah Parjono, Parjono Rahadian Kurniawan Rakhmat Wahyu Widiantoro Rani Putriana Rani Putriana, Rani Retantyo Wardoyo Rian Anggraeni Ridho Muktiadi Rika Ismayanti Roma Firmansyah Ruslam, Andri Wahyu Ahmad Sabella, Billy Sagala, Muhammad Zikri Khatami Sagita, Lusiana Indriasari Shofwan Hanif Sri Hartati sri mulyati Sri Mulyati Sri Winiarti Subayu, Abdi Sujarwo, Ari Sukma Puspitorini Supardianto Supadianto Syafiul Muzid Syaiful Hendra Tanti, Wa Ode Tedy Rismawan WAHYU PRABOWO Wawan Indarto Wijaya, Guruh Yuantari, Rahma Yuliansyah, Herman Yunita Wisda Tumarta Arif