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Journal : Journal of Indonesian Management

Impact of Price, Brand Image and Product Quality on Purchase Decisions in the Hexohm Bengkulu Vape Community Hafiz Agung Rasuma; Ida Ayu Made E. Gayatri; M.Rahman Febliansa
Journal of Indonesian Management (JIM) Vol. 2 No. 4 (2022): December
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i4.1077

Abstract

The purpose of this study was to determine the effect of price, brand image and product quality on purchasing decisions in the Bengkulu Hexohm vape community. This research is quantitative descriptive. The method used is a questionnaire method. The sample of this study was 100 respondents in the Bengkulu Hexohm vape community. The results of multiple linear regression show that Y = 21.251+0.672 (X1)+ 0.174 (X2) + 0.450 (X3) + 9.735, that the regression coefficient is positive, meaning that there is a positive or unidirectional relationship between price, brand image and product quality on the Vape Community Hexohm Bengkulu. The results of the price test (X1) show tcount 3,007 > ttable 1,660 and a significance of 0,003 < 0,05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that the price (X1) has a positive and significant effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the brand image test (X2) show tcount 0.688 < ttable 1,660 and significance 0.493 > 0.05, then the results of the hypothesis Ha are rejected and Ho is accepted, meaning that brand image (X2) has no effect on purchasing decisions (Y) in the Hexohm Vape Community Bengkulu . The results of the product quality test (X3) show tcount 5.742 > ttable 1,660 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning product quality (X3) has a positive and significant effect on purchasing decisions (Y) in the Vape Community Hexohm Bengkulu. The result of the Fcount value is greater than the Ftable value, which is 12.807 > 2.70, so it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between price (X1), brand image (X2) and product quality (X3) on the purchasing decision variable (Y). This can be seen at the significance level of 0.000 < 0.05.
The Factors Influencing Interest in Shopee Pay Later Users in Bengkulu Alfin Iman Farizqi; Ahmad Soleh; M Rahman Febliansa
Journal of Indonesian Management (JIM) Vol. 3 No. 1 (2023): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i1.1145

Abstract

Organizations are static tools or containers. The organization was founded as a container to achieve the goals that have been set. The objectives to be achieved in this study are: To find out whether the speed of approval, increased effectiveness, increased productivity, ability to pay and security simultaneously affect the interest of online loan users. The method used in collecting data for this research is a questionnaire. The method of data analysis in this study is the Multiple Linear Regression Research Instrument Test the Coefficient of Determination of the Hypothesis.Based on the results of this study it was concluded that there is an influence on the speed of loan approval (X1) on the interest in using Bengkulu online loans (Y) There is an effect of increasing effectiveness (X2) on the interest in using Bengkulu online loans (Y) There is an effect of increasing productivity (X3) on the interest in using loans online Bengkulu (Y) There is an effect of the ability to pay (X4) on the interest in using online loans Bengkulu (Y) There is a security effect (X5) on the interest in using online loans Bengkulu (Y) There is a simultaneous influence on speed of approval, increased effectiveness, increased productivity , the ability to pay and security for the interests of online loan users.
The Influence Of Employee Engagement And Job Satisfaction On Employee Performance At Regional Development Planning Agency, Seluma Regency Eka Vitri Yulita; Ahmad Soleh; M. Rahman Febliansa
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1401

Abstract

This study aims to determine the effect of employee engagement and job satisfaction on employee performance at the Regional Development Planning Agency of Seluma Regency. The sample in this study were 122 ASN and honorary employees at the Regional Development Planning Agency of Seluma Regency. Data collection techniques using a questionnaire. The analytical method used is multiple regression analysis, hypothesis testing t and hypothesis testing f.The results of the regression equation, namely the results of the regression equation, namely Y = 8.228 + 0.487X1 + 0.312X2 means that employee engagement and job satisfaction have a positive influence on employee performance at the Regional Development Planning Agency of Seluma Regency. This illustrates that if the employee engagement and job satisfaction variables increase, employee performance will also increase. The result of the determination test is 0.457 or (45.7%). This shows that employee engagement and job satisfaction affect employee performance by 45.7%, while the rest (100 - 45.7% = 54.3%) is explained or influenced by other variables not examined. Employee engagement and job satisfaction jointly have an influence on employee performance at the Regional Development Planning Board of Seluma Regency with a value of Fcount > Ftable (50.020 > 3.07) in line with a significance of 0.000 <0.05. Employee engagement has a positive and significant effect on employee performance at the Regional Development Planning Agency of Seluma Regency, because the tcount is greater than ttable (4.195 > 1.657) with a significance value of 0.000, less than 0.05. Job satisfaction has a positive and significant effect on employee performance at the Regional Development Planning Agency of Seluma Regency, with a tcount greater than ttable (2.970 > 1.657) with a significance value of 0.004, less than 0.05.