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All Journal Techno.Com: Jurnal Teknologi Informasi Ars: Jurnal Seni Rupa dan Desain DeKaVe ISLAMICA: Jurnal Studi Keislaman Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Besaung : Jurnal Seni Desain dan Budaya Jurnal Titik Imaji Jurnal Pendidikan dan Pembelajaran Jurnal Desain Komunikasi Visual Nirmana Jurnal Citrakara Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Jurnal Penelitian Pendidikan
Godham Eko Saputro
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Strategi Desain Kemasan Produk Pempek Mozzarella Sebagai Makanan Inovatif Daerah Nur Aini, Luluk; Saputro, Godham Eko
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.6973

Abstract

Pempek, a traditional food from South Sumatra has strong potential to be developed through product innovation in order to remain relevant to modern consumer preferences. The innovation of mozzarella-filled pempek requires an appropriate packaging design strategy as a visual communication medium to build consumer perception, attractiveness, and product identity. This study is motivated by the limited effectiveness of packaging design strategies for innovative local food product in integrating local identity with modern visual aesthetics. The purpose of this study is to formulate a packaging design strategy for mozzarella pempek based on a visual communication design approach. A descriptive quantitative method was employed, with data collected through questionnaires to identify consumer perception, visual preferences, and evaluations of packaging design elements, complemented by expert validation using the Aiken’s V method. The results indicate that the packaging design strategy achieved a high level of attainment, emphasizing visual clarity, modern design style, attractive color selection, informative typography, and the integration of local cultural elements as visual identity. Expert validation results show that all indicators fall within the valid to highly valid categories (V ≥ 0.75), confirming that the packaging design strategy has adequate content validity. This study concludes that packaging design strategy plays a crucial role as a visual communication medium in shaping positive consumer perception of mozzarella pempek as an innovative local food products
Co-Authors Ade Novi Nurul Ihsani Afifah, Indah Indi Alfina Muzdalifah Ana Kadarningsih Kadarningsih Aslam Ardi Pratama atika Aura Ramadhani Auria Farantika Yogananti, Auria Farantika Deny Setiawan Tanoko Dzuha Hening Yanuarsari, Dzuha Hening Hendri Hermawan Adinugraha Henry Bastian, Henry Ifa Nurhayati Khoirun Nisa, Yulia Khunaefi, Muhammad Wildan Luvita Nafisah Mafaza, Salsa Alya Maghfiroh, Anik Maria Krisnawati Muhammad Fakhrihun Na’am Muhammad Wildan Khunaefi Na:am, Muh Fakhrihun Na’am, Muh Fakhrihun Nur Aini, Luluk Nur rohman Palupi Argani Purnawirawan, Okta Rifkhatul Khasif Rina Rachmawati Roudlotus Sholikhah Siti Nurrohmah Siti Nurrohmah Sofinatur Rohmah Sugiyanto Sugiyanto Toto Haryadi, Toto Tumangger, Mia Hafizah WIDOWATI Wildan Khunaefi, Muhammad