Claim Missing Document
Check
Articles

Found 33 Documents
Search

PERANCANGAN UI/UX MOBILE APPS PENANGGULANGAN ADIKSI ROKOK PADA REMAJA DI KOTA BANDUNG Muhamad, Laroybavi; Bastari, Rendy Pandita; Ar Razi, Aria
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rokok dikonsumsi oleh banyak kalangan usia. Permasalahan adiksi rokok menjadi tantangan tersendiri bagi para remaja yang ingin membenahi kehidupannya. Dalam kasus adiksi rokok, pecandu akan kesulitan mengurangi rokok setelah timbulnya ketergantungan fisik dan psikologis sehingga membentuk perilaku ketergantungan. Proses penanghentian adiksi rokok dapat dilakukan secara mandiri, namun tingkat keberhasilannya dinilai rendah dan dibutuhkan dukungan eksternal berupa psikolog untuk mengerti siklus adiksi rokoknya. Kemajuan teknologi mempermudah kegiatan manusia dalam menyelesaikan masalahnya. Di samping kemudahan tersebut, penggunaan aplikasi dapat mempermudah mengatasi masalah remaja akan susahnya menghentikan adiksi rokok. Penelitian ini bertujuan untuk menghasilkan rancangan UI/UX dalam bentuk aplikasi mobile yang memiliki fungsi untuk menghentikan adiksi rokok pada remaja di kota Bandung dan menjadi media perantara pecandu dan psikolog. Hasil penelitian diharapkan dapat membantu para remaja untuk dapat menghentikan adiksinya. Penelitian ini merupakan penelitian kualitatif. Proses pengumpulan data dilakukan dengan cara observasi, wawancara, dan kuesioner. Data yang diperoleh dianalisis menggunakan analisis visual dan analisis matriks perbandingan, dengan mengacu pada sembilan pokok bahasan yaitu multimedia, aplikasi mobile, design thinking, pendekatan komunikasi, logo, user Interface, user experience, desain komunikasi visual, dan business model canvas. Kajian mengenai kesembilan bahasan tersebut sangat berguna untuk memahami bagaimana merancang UI/UX yang tepat untuk menjawab permasalahan yang dialami para remaja.Kata kunci: Aplikasi Mobile, UI/UX, Adiksi Rokok, Desain Komunikasi Visual
"LOP EN RESING" A SHORT FILM MEDIA DESIGN AS A PART OF SOCIAL CAMPAIGN TO RAISE AWARENESS FOR TEENAGERS ON ILLEGAL RACING IN BANDUNG Haq, Alvein Dhiwaul; Bastari, Rendy Pandita; Aditya, Dimas Krisna
eProceedings of Art & Design Vol. 11 No. 2 (2024): April 2024
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Illegal racing among teenagers is a serious concern in many cities, including Bandung, Indonesia. This research explores the use of short films as a tool to prevent illegal racing among teenagers in Bandung. Research methods include interviews, literature studies, questionnaires, and observation. The results of the research are expected to provide insight into the effectiveness of short films in changing the attitudes and behavior of adolescents regarding illegal racing. The findings of this study will benefit policy makers, educators and practitioners seeking to prevent illegal racing among youth in Bandung, Indonesia and elsewhere. Keywords: Illegal racing, teenagers, short film, media design, Bandung
NILAI-NILAI SUBKULTUR DALAM MEREK MATERNAL DISASTER Bastari, Rendy Pandita; Resmadi, Idhar; Lukito, Wahyu
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.670

Abstract

Subculture is a movement against the mainstream that is manifested through music, fashion and lifestyle. One of the supporting element of the manifestation of a subculture is the existence of products from certain brands that have authenticity. The authenticity of a brand can be formed through the interaction of a brand with its community. A brand is not constructed by itself, but it must be built with various actions towards a community with its own ecosystem so as to give rise to consumer attitudes and habits towards a brand's product. Previous studies have shown that general consumers with subcultural actors show different attitudes towards a product from a certain brand. Another study shows that brands imitate the behavior patterns of a subculture and make it their target market to sell products. This study aims to take another approach, namely a sociological approach, by conducting a case study of a brand that is associative with a subcultural movement, one of which is Maternal Disaster. The method used in this study was an unstructured interview with the owner of the Maternal Disaster brand, visual samples analysis and an analysis based on the sociological theory of Pierre Bourdieu. The result of this research is a recommendation, brands that want to start moving in the subculture must prioritize the values ​​that are upheld by the subculture movement. In addition, interaction with the community must be built through the support of activities in the subculture.