Article Per Year (5 Year)
p-Index From 2021 - 2026
1.683
P-Index
This Author published in this journals
All Journal JURNAL DESTINASI PARIWISATA Jurnal Bakti Saraswati TIJAB (The International Journal of Applied Business) Warmadewa Economic Development Journal (WEDJ) Ekonomi dan Bisnis Sasambo: Jurnal Abdimas (Journal of Community Service)
I Gusti Ayu Athina Wulandari
Universitas Warmadewa
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Pelatihan Pembukuan dan Pemasaran Digital UMKM Industri Gerabah Desa Pejaten Kecamatan Kediri Tabanan Bali Ni Made Intan Priliandani; I Dewa Ayu Kristiantari; I Gusti Ayu Athina Wulandari
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 4 (2024): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i4.2154

Abstract

Kegiatan pelatihan dan pendampingan ini bertujuan untuk meningkatkan kapasitas pelaku UMKM industri gerabah di Desa Pejaten, Bali, dalam manajemen keuangan, pemasaran digital, dan tata kelola perusahaan. Metode pelaksanaan meliputi pelatihan interaktif, observasi langsung, dan pendampingan yang disesuaikan dengan kebutuhan mitra. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta terkait pembukuan sederhana (50%), penerapan kebijakan tata kelola (75%), dan interaksi pemasaran digital (25%). Selain itu, penjualan melalui platform digital meningkat sebesar 15%, menunjukkan efektivitas pelatihan dalam mendukung transformasi digital. Kendati demikian, masih diperlukan pendampingan berkelanjutan untuk memastikan keberlanjutan implementasi dan konsistensi strategi. Temuan ini membuktikan bahwa pendekatan berbasis kebutuhan dan integrasi teknologi dapat memberikan dampak nyata pada pertumbuhan UMKM di era digital Training on Bookkeeping and Digital Marketing for MSMEs in the Pottery Industry of Pejaten Village, Kediri District, Tabanan, Bali This training and mentoring program aims to enhance the capacity of MSMEs in the pottery industry in Pejaten Village, Bali, focusing on financial management, digital marketing, and corporate governance. The implementation methods included interactive training, direct observation, and tailored mentoring sessions. The results showed significant improvements in participants' understanding of basic bookkeeping (50%), implementation of governance policies (75%), and digital marketing engagement (25%). Additionally, online sales increased by 15%, demonstrating the effectiveness of the training in supporting digital transformation. However, ongoing support is required to ensure consistent implementation and sustainability of strategies. These findings confirm that a needs-based approach and technology integration can have a tangible impact on the growth of MSMEs in the digital era.
Co-Authors A. A. Sri Purnami A. A. Sri Purnami A. A. Sri Purnami A.A. Ketut JAYAWARSA A.A. Sri Purnami Anak Agung Gede Agung Parameswara Gede Aryawan I Dewa Ayu Kristiantari I Gusti Agung Ayu Mas Suariedewi I Gusti Agung Oka Mahagangga I Kadek Wirawan I Ketut Darma I Made Bayu Ariwangssa I Made Sara I Putu Anom I Wayan Yudiana Ita Sylvia Azita Aziz Jayawarsa, A.A. Ketut Kadek Gita Dwi Cahaya Putri Kompiang Bagiada Kompiang Bagiada Marta Elvina Ni Kadek Laksmi Dewi Ni Made Intan Priliandani, Ni Made Intan Ni Made Mareta Dewi Saputri Ni Nyoman Leni Agustina Yanti Ni Putu Rasrita Deyan Ni Wayan Ayu Utari Ni Wayan Eka Yuliani Pande Nyoman Natasha Deswari Purnami, Anak Agung Sri Putu Gede Wisnu Permana Kawisana Selfiana Mery Anggraini Vania Maria Sarmento Naro