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All Journal Agrikultura JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis EKONOMIS : Journal of Economics and Business Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Indonesian Journal of Agricultural Research JURNAL AGRICA Agro Bali: Agricultural Journal Randwick International of Social Science Journal International Journal Reglement & Society (IJRS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Utsaha: Journal of Entrepreneurship Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Majapahit Journal of Islamic Finance and Management Baileo: Jurnal Sosial Humaniora Majapahit Journal of Islamic Finance dan Management West Science Agro AGRARIS: Journal of Agribusiness and Rural Development Research Journal of Environmental and Development Studies Indonesian Journal of Forestry Research
Wibowo, Rulianda Purnomo
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Journal : EKONOMIS : Journal of Economics and Business

 1 
Strategi Bisnis dalam Menghadapi Persaingan Data Center Pasca Pandemi di Indonesia (Studi Kasus: PT. XYZ Medan) Rosadi, Arief Fareza; Wibowo, Rulianda Purnomo; Sembiring, Meilita Tryana
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1633

Abstract

This research aims to determine the internal and external factors in the PT XYZ Medan data center, so as to obtain the right alternative business strategy by knowing the current position of the PT the best center in Indonesia. Data was collected through interviews with top management of PT XYZ Medan. The method used is the IFE Matrix, EFE Matrix, IE Matrix, SWOT and QSPM Matrix to determine appropriate alternative data center business strategies. The results of the research show that the company's main strength factor is the data center which has the best level of security and has been certified by ISO 27001:2013 ISMS (Information Security Management System). Apart from that, the results of the IE matrix show that the position of the PT XYZ Medan Data Center is in quadrant I, namely Growth (concentration through vertical integration) and the best strategy obtained is optimizing service, quality and affordable prices in order to retain customers.
Co-Authors Andri Suryadi Prasetya Ar Raihan Suti Nasution Atika Hidayati Batubara, Mhd. Zulfadli Beby Karina Fawzeea Sembiring Binaria Sinaga Christine Caroline Pangaribuan Diah Ramadhani Sigalingging Dwi Rachmina Elfira Rahmadani Emalisa Emalisa Endang Rizkinawaty Sembiring Feryanto Harsanto, Willy Aria Hasman Hasyim Hasugian, Hardy Henny Crosita Limbong Herawati Indrawati, Titien Indriyanti, Tietin Intan, Seli Venny Irawan, Muhammad Ari isfenti sadalia Isfenti Sadalia Kellin Tarigan Kesuma, Sinar I Indra Lovina Ginting Lusi Laura Pasaribu Mahdi Maimuddin Noor Malau, Leo Rio Ependi Meilita Tryana Sembiring, Meilita Tryana Meutia, Anna Muhammad Jufri Muhammad Khaliqi N. Nazaruddin Natalie Jessica Regina Surbakti Nazaruddin M Novianti, tan Pebriyani, Dian Rahmanta Rahmanta Ginting Rahmanta Rahmanta, Rahmanta ram, kh Rini, Endang Sulystia Rosadi, Arief Fareza Safrizal Safrizal Salmiah Salmiah Sari Br Surbakti, Dian Permata Satia Negara Lubis Satia Negara Lubis Siahaan, Elisabet Simanjuntak, Chrismasya Rosiana Tamara Sinar Indra Kesuma Siregar, Qurratu Ayuni Siregar, Wirda Zahra Siti Nur Arafah Sri Fajar Ayu Sugih Harto Pujangkoro Surbakti, Natalie Jessica Regina Suri, Tasha Ningtyas Surya Sevi Wijayanna Tobing Syahfitri, Khofifah Dwi Tavi Supriana Tavi Supriana Thomson Sebayang yeni absah Zednita Azriani