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Journal : JURNAL ILMU SOSIAL

PERSEPSI KONSUMEN TERHADAP KUALITAS LAYANAN, VARIASI PRODUK DAN HARGA (STUDI PADA PASAR TRADISIONAL DAN MODERN DI KECAMATAN SEMARANG TIMUR) Nawazirul Lubis, Sari Listyorini ,
JURNAL ILMU SOSIAL Volume 13, Issue 2, Year 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9497.981 KB) | DOI: 10.14710/jis.13.2.2014.96-105

Abstract

The development of modern market more lively, a traditional market for stimuli to self first settled soon. The number of traditional markets is much less than the modern market, but its existence could not be denied again. This research aims to find out and analyze the differences between consumer perception of the modern market with traditional markets associated with the factor of price, product variety, and quality of service in the Eastern Town of Semarang.Based on the calculation of the mean, the modern market is higher than the traditional markets. According to the test result shows that paired t test perceptions of respondents about the quality of service is different between traditional and modern markets. Second, the respondent's perception of product variations is not different between traditional and modern markets. Third, the respondent about the price of a product is not different between traditional and modern markets.
KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI PRODUK FASHION YANG DIPASARKAN MELALUI MEDIA SOSIAL FACEBOOK ( STUDI PADA MAHASISWA S1 FISIP UNDIP SEMARANG ) Listyorini, Sari
JURNAL ILMU SOSIAL Volume 14, Issue 1, Year 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.702 KB) | DOI: 10.14710/jis.14.1.2015.15-27

Abstract

Businesses increasingly globalized trade with the technology in the application of product marketing . By using the internet, consumers are able to purchase goods or products freely without attachment time. The form of marketing on the Internet is known as e - commerce or electronic commerce. E commerce or electronic commerce is spread, purchasing, sales, marketing goods and services over electronic systems such as the Internet or television, www, or other computer networks such as the social media one. The more rapid development of e-commerce today is strongly influenced by the people's confidence in e –commerce.This study aims to determine consumer confidence ( ablity ,benevolence and integrity) of the purchase intention fashion products on the Facebook social media on student S1 FISIP Undip Semarang .Based on a simple regression analysis showed that the ability ( ability ) sellers a significant effect on consumer purchasing intention of fashion products , benevolence ( kindness ) shop online seller does not significantly influence consumers' purchasing intention of fashion products , integrity ( integrity ) shop online sellers a significant effect on purchase intentions consumer fashion products . The results of multiple regression showed that ablity , benevolence and integrity towards purchase intention poduk fashion on the Facebook social media simultaneously significant effect .Advice can be delivered in this study is an online shop needs to use some social media other than Facebook, need to pay attention to product quality, conformance with product photos, and timeliness need to be considered in serving the wishes of potential customers, need to improve in terms of honesty transaction.
Co-Authors Agung Budiatmo Agus Hermani Agustiono Agustiono Alfaricha, Tita Ali Djamhuri Andi Wijayanto Apong Utami Apriatni Endang Prihartini Apriatni Endang Prihatini Apriatni Endang Prihatini Ari Pradhanawati Ari Pradhanawati Ariani Puspita Dewi Arisa Kristitanti, Arisa Arofani Hidayah Audi Surya Krissabda Bebet Wijayanto Bill Ovid Panjaitan Bulan Prabawani Cikita Amalia Kalista Citra Aprilliani Putri, Citra Aprilliani Dwi Oktaviana Sari, Dwi Oktaviana Dwi Susilowati Elsa Salsa Dila Fauzia, Sabila Hayyu Handoyo Djoko Waluyo Hari Susanta Nugraha Hariffa Mahanani Purwanto Heppy Widya Antika Ibnu Jatmiko Ifrina Kurniasari Wahyudien, Ifrina Kurniasari Ilham Ainuddin Iman, Clara Monica Intan Nur Maharani Ismi Nabila Marchella Dwichandra Trixie Maulana Ichsan Missfala Rahmatina, Missfala Mreta Azizah Larasrini Muhammad Ivan Aliyan Naela Nurul Izzah Naili Farida Nandha Meta K. D. Natalia Sari Pujiastuti Natasha Sonia Putri Aurellia Nawazirul Lubis Noviasari Dewi Eka Nur Fadhilah Ramadhini Rahman Nurul Ami Widiyasari, Nurul Ami Pinem, Robetmi Jumpakita Pujiastuti, Natalia Sari Pusaka, Semerdanta Puspa Yudha Utama Putra, Hega Bintang Pratama Putri, Amanda Rizkya Rahemas Pamesti Ratih Amalia Widhi Hapsari Renggowati, Wyanet Jolieane Reyhan Adimas Agung Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Saryadi Saryadi Sri Suryoko Sri Swasta Sulistiowati Sulistiowati Swasta, Sri Wahyu Hidayat Wibowo, Ardy Widayanto Widayanto Widiartanto Widiartanto Yuniar Indah Suhartini, Yuniar Indah Zahra, Keviana Fatmanissa