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Journal : Journal of Food System and Agribusiness (JoFSA)

PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG Sutarni Sutarni; Luluk Irawati; Bina Unteawati; Clara Yolandika
Journal of Food System & Agribusiness Volume 2 Nomor 1 Tahun 2018
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v2i1.1107

Abstract

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable
Keberlanjutan Finansial Usaha Beras Siger: Studi Kasus pada UMK peserta Model Pengembangan Pangan Pokok Lokal (MP3L) di Propinsi Lampung Fitriani Fitriani; Sutarni Sutarni; Teguh Budi Trisnanto; Cholid Fatih; Robet Asnawi
Journal of Food System & Agribusiness Volume 3 Nomor 1 Tahun 2019
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v3i1.1415

Abstract

The Local Staple Food Development Model (MP3L) in Lampung Province has been developed from 2013 introducing tiwul as analog rice, known as Beras. Beras Siger program introduced analog processing technology through the use of equipment modern and improved production processes, as well as packaging. This study focuses on analyzing the financial sustainability of the Beras Siger business participants. This research is a case study.  Beras Siger business participants in South Lampung Region in Jati Agung District selected case study. Primary data required includes ownership of land assets, buildings and equipment, production facility/input needs, production and the selling price, sales volume, revenue and income and other general descriptions. Financial analysis is performed using Net Present Value (NPV), Benefit-Cost Ratio (BCR), and Internal Rate of Return (IRR) criteria. Based on the results of the analysis it can be concluded that the cost structure of the Beras Siger program participants showed a very high-value component of production equipment. The size of the investment value of program participants causes the business needs a minimum of 7 years to be able to obtain a profitable return. In the existing situation, the program participants' Beras Siger business will be financially feasible if they increase production capacity by 20%.
Analisis tataniaga tomat di Kecamatan Sumberejo Kabupaten Tanggamus Anisah Anisah Ramadona; Sutarni Sutarni; Muhamad Zaini
Journal of Food System & Agribusiness Volume 5 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v5i1.1824

Abstract

Sumberejo District is one of the highest tomato production centers in Tanggamus Regency. Tomato trading activities are faced with the problem of fluctuating prices and limitations of trading channels at the farmer level, so it is necessary to analyze the tomato trading system if it is seen from the high amount of production in Sumberejo District. The purpose of this research is to identify the trading system activity in the tomato trading system and channel, calculate the margin of the tomato trading system in each trading channel, analyze the efficiency level of the tomato trading channel in each trading channel, analyze the elasticity of price transmission and market structure in the District of Sumberejo. Tanggamus Regency. The method used in this research is qualitative and quantitative methods. The data in this study is to collect primary data and secondary data. The trading activities carried out by farmers include selling tomatoes, assuming risks, and financing. Trading activities in a trading system include selling tomatoes, buying tomatoes, transporting, weighing, taking risks, financing, and market information. There are 3 trading channels formed in Sumberejo District. The trading channel I consists of farmer-traders, gatherers-retailers-consumers. Channel II consists of farmer-wholesaler-retailer. Channel III consists of farmer-trader-gatherer-wholesaler-consumer. The margin values ​​for the trading channel I, the trading channel II, and the trading channel III, each obtained a margin of Rp 3,000, Rp 3,000 and Rp 4,000. Based on several indicators and the value of marketing efficiency, the trading channel II is an efficient channel compared to channels I and III. The value of price transmission elasticity is 0.785 (Et <1). In general, the structure of the tomato market leads to imperfect competition, namely the oligopsony market)