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All Journal AGRIMOR Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Inovasi Bisnis (Inovbiz) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Agro Bali: Agricultural Journal Journal of Food System and Agribusiness (JoFSA) Akuntansi Bisnis & Manajemen (ABM) Jurnal Ilmiah ESAI
Sutarni Sutarni
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Penelitian Pertanian Terapan

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Preferensi Konsumen Terhadap Atribut Produk Sayuran Organik di Kota Bandar Lampung Sutarni Sutarni; Teguh Budi Trisnanto; Bina Unteawati
Jurnal Penelitian Pertanian Terapan Vol 17 No 3 (2017)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v17i3.337

Abstract

Specific Objectives of this research are: (1) analyze the attributes of organic agricultural products desired by consumers, (2) analyze the consumer preference for organic food product attributes, this research will be carried out in Bandar Lampung Supermarkets. The choice of location is done intentionally (purposive). Samples were taken as many as 30 respondents who consume organic agricultural products. The analytical method used, namely: Conjoint analysis, valuation of non-market value approach; contigensi valuation method (CVM). Research results show (1) A very important factor in the purchase of organic agricultural products is the first factor, namely: certificate of organic products labeled (for organic certification) reached 54.217%, the second factor is the availability or stock of organic products in the Supermarket (17.419%), the third factor is the packaging of organic agricultural products  (14.237%), and the last factor is the price of agricultural products (14.127), (2) Consumers prefer lower prices on organic products, organic agricultural products labeled (there is organic certificate of agencies or institutions), the availability or many stock of goods , and attractive packaging using sealed plastic and tidy.
Co-Authors Ambya, Ambya Anisah Anisah Ramadona Annisa Fitri Bina Unteawati Cholid Fatih Christhoper Eka Trasta Clara Yolandika Dayang Berliana Desfaryani, Rini Dwi Maya Sari Evi Yuniarti Fadila Marga Saty Fembriarti Erry Prasmatiwi Fitriani Irmayani Noer Luluk Irawati Marlinda Apriyani Muhamad Zaini Muhammad Zaini Nyoman Armawan Rizky Pambagio Robet Asnawi Sri Handayani Teguh Budi Trisnanto Teguh Budi Trisnanto Zainal Mutaqin