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All Journal Jurnal Studi Manajemen Organisasi At-Taqaddum EBSJ Jurnal Riset Ekonomi dan Bisnis DIJB (Diponegoro International Journal of Business) Owner : Riset dan Jurnal Akuntansi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Dan Bisnis SOLUSI Journal of Community Service and Engagement Journal of Trends Economics and Accounting Research JURNAL ABDIKARYASAKTI Jurnal Publikasi Ilmu Manajemen Jurnal RAK (Riset Akuntansi Keuangan) DIMASEKA Tematik
Adhi Widyakto
Universitas Semarang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENDAMPINGAN UMKM KELURAHAN TLOGOSARI KULON, KECAMATAN PEDURUNGAN, KOTA SEMARANG, MELALUI PEMASARAN DIGITAL: DIGITAL MARKETING ASSISTANCE FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN TLOGOSARI KULON VILLAGE, PEDURUNGAN DISTRICT, SEMARANG CITY Adhi Widyakto; Edy Suryawardana; Susanto; Sugeng Rianto; Rifka Indi
Jurnal Abdikaryasakti Vol. 6 No. 2 (2026): Oktober
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ja.v6i2.26857

Abstract

Tujuan kegiatan pengabdian masyarakat ini adalah untuk membantu meningkatkan kinerja penjualan UMKM di Kelurahan Tlogosari Kulon untuk merambah jangkauan pasar yang lebih luas agar terhindar dari kebangkrutan. Metode yang digunakan dalam program pengabdian masyarakat ini adalah pelatihan langsung melalui tutorial di tempat yang mengajarkan sebanyak 12 peserta dari UMKM mengenai cara menerapkan pemasaran digital dan promosi online untuk menjagkau pasar yang lebih luas. Pelatihan diawali dengan memberikan pra test, evaluasi pra tes kemudian penyampaian materi dan pelatihan pembuatan akun digital marketing bagi pelaku UMKM kemudian dilakukan evaluasi post tes. Hasil yang dicapai adalah pelaku UMKM di kelurahan Tlogosari Kulon memiliki akun digital marketing yang akan membantu menjangkau pasar yang lebih luas dan produk UMKN akan menjadi lebih dikenal. Kegiatan ini juga diarahkan untuk memperkuat pemahaman peserta mengenai pemilihan kanal promosi yang sesuai dengan karakteristik produk dan calon konsumen, penyusunan profil usaha, pembuatan konten promosi sederhana, serta pentingnya komunikasi yang responsif dengan pelanggan. Pelaksanaan kegiatan menggunakan pendekatan partisipatif melalui penyampaian materi, diskusi, demonstrasi, praktik langsung, dan pendampingan. Peserta diperkenalkan pada sejumlah kanal, antara lain Instagram, Facebook, WhatsApp Business, Google Business Profile, marketplace, serta layanan pesan antar yang relevan dengan jenis usaha. Evaluasi dilakukan melalui pengamatan selama pelatihan, diskusi, dan kuesioner mengenai pemahaman awal, penggunaan media digital, serta kesiapan peserta untuk menerapkan pemasaran digital setelah kegiatan. Hasil evaluasi menunjukkan bahwa seluruh peserta menyatakan pelatihan menambah pengetahuan dan memberikan manfaat bagi pengembangan usaha. Sebelum pelatihan, 46,15% peserta telah mengetahui digital marketing dan 38,46% telah menggunakan media sosial atau platform digital untuk promosi. Setelah pelatihan, 84,62% peserta menyatakan akan membuat akun bisnis, sementara 76,92% menyatakan membutuhkan media digital untuk memperluas pasar. Temuan tersebut memperlihatkan bahwa pelatihan dan praktik langsung relevan untuk mendorong kesiapan awal UMKM dalam beralih dari pemasaran yang dominan konvensional menuju promosi digital. Namun, hasil ini lebih tepat dipahami sebagai peningkatan pengetahuan, motivasi, dan kesiapan penerapan; kegiatan ini belum mengukur perubahan omzet secara longitudinal. Oleh karena itu, pendampingan lanjutan diperlukan untuk memantau konsistensi pengelolaan akun, kualitas konten, interaksi dengan konsumen, dan perkembangan jangkauan pemasaran.
THE EFFECT OF FINANCIAL RATIOS IN PREDICTING PROFIT CHANGES IN MANUFACTURING COMPANIES LISTED ON THE STOCK EXCHANGE IN 2016 - 2020 Naini Rizka Amalia; Bonita Prabasari; Adhi Widyakto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6381

Abstract

This study aims to prove how much influence the Current Ratio (CR), Debt to Equity Ratio (DER), and Net Profit Margin (NPM), Total Asset Turn Over (TATO), Return On Assets (ROA) simultaneously and partially affect the changes in profits of manufacturing companies in the consumption sector listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. The population in this study are all manufacturing companies that produce consumer goods listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. Sample In this study, as many as 30 consumer manufacturing companies from various industries are listed on the Indonesia Stock Exchange. The type of data used is secondary data from the official website of the Indonesia Stock Exchange (IDX). The analysis technique uses multiple linear regression analysis . The partial results as a whole show Current Ratio (CR), Debt to Equity Ratio (DER), and Net Profit Margin (NPM), Total Asset Turn Over (TATO), Return On Assets (ROA) simultaneously have the same effect on Changes in Profit in consumption Manufacturing companies listed on the Indonesia Stock Exchange (IDX).
THE TITLE WRITTEN USING UPPERCASE FORMAT ANALYSIS OF FACTORS INFLUENCING STUDENTS' INTEREST IN INVESTING IN THE CAPITAL MARKET (Case Study on University of Semarang Students) Citra Andriani Kusumawati; Fredericho Mego Sundoro; Adhi Widyakto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6 No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6386

Abstract

This study aims to find out and test the influence of investment knowledge, Income, Return, Risk, Minimal Capital on students' investment interests. The type and source of data in this study is to use primary data. The sample in this study was a part of the population of 86 active employee class students in the even semester of 2021/2022, Faculty of Economics, University of Semarang. The results of hypothesis testing show the existence of Investment Knowledge positively and significantly to Investment Interest. Income has a positive and significant effect on Investment Interest, Investment Return has a positive and significant effect on Investment Interest, Risk has a positive and significant effect on Investment Interest. And Investment Capital has a positive and insignificant effect on Investment Interest
Determinants of Personal Financial Management Behavior in MSME Actors in North Semarang District Ghea Farida; Adhi Widyakto; Ayu Nurafni Octavia; Parastika Anggi Dwinaya; Sugeng Rianto
Economics and Business Solutions Journal Vol. 10 No. 2 (2026): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v10i2.15398

Abstract

This study aims to analyze the influence of financial literacy, financial attitude, and financial knowledge on personal financial management behavior (PFMB), as well as examine the mediating role of locus of control among MSME actors in North Semarang District. This research employs a quantitative approach with 96 respondents selected through a purposive sampling technique. The analytical method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0. The results indicate that financial literacy, financial attitude, and financial knowledge have a positive and significant effect on PFMB. In addition, locus of control significantly mediates the relationship between financial literacy and PFMB, financial attitude and PFMB, as well as financial knowledge and PFMB. These findings suggest that individuals' belief in their ability to control financial decisions strengthens the influence of financial literacy, financial attitude, and financial knowledge on financial management behavior. Overall, this study highlights the importance of enhancing financial literacy, financial attitude, financial knowledge, and locus of control in supporting better financial management behavior among MSME actors
Co-Authors Abdul Ghafar Ismail Aditya Setyawan Aprih Santoso Ayu Nurafni Octavia Citra Andriani Kusumawati Dian Triani Dian Triyani DWI MURTINI Dyah Ayu Rachmawati Edy Suryawadana Edy Suryawardana Endang Endang Endang Tri Widyarti, Endang Tri Fredericho Mego Sundoro fredericho Mego sundoro Ghea Farida IRMA SATYA INDRIYANTI Johanis Souisa Kamalina Din Jannah Maria G Agustine Mohammad Sigit Taruna Muhammad Hakimi Naini Rizka Amalia Nanda Nurrohmah Niati, Asih Novianto Noegroho Nur Kholifah Parastika Anggi Dwinaya Prabasari, Bonita Pradiptya, Adhi Prapti, Lulus Pratito, Dwi Widi Rifka Indi Rifka Indi Risti Ulfi Hanifah Rizkiana, Citra Sugeng Rianto Sugeng Riyanto sugeng Riyanto Susanto Susanto Susanto Teguh Ariefiantoro Tri Rinawati Windasari Rachmawati Yohanes Suhardjo Ziyana Wahyu Liyana