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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat MODUS-Jurnal Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Bisnis Darmajaya Procuratio : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Rekayasa Industri (JRI) Jurnal Fokus Manajemen Bisnis Management and Sustainable Development Journal Asian Management and Business Review Empowerment : Jurnal Pengabdian Pada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat ALLURE JOURNAL Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Pengabdian Kreatif Cemerlang Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Miftah EDUJ : English Education Journal Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Multidisciplinary Indonesian Center Journal Indonesia Economic Journal PHINISI Journal of Economic and Business Journal of Sustainable Innovation Engineering Journal of Literature Review JBIMA: Jurnal Pengabdian kepada Masyarakat Rashid Journal of Public Administration and Local Governance Jurnal Riset Bisnis dan Ekonomi Digital
Antonius Satria Hadi
Universitas Widya Mataram
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PERAN PENGETAHUAN EKOLOGI SEBAGAI PEMEDIASI HUBUNGAN ANTARA KOMUNIKASI PEMASARAN TERPADU DAN KEPUASAN PELANGGAN Antonius Satria Hadi
Management and Sustainable Development Journal Vol. 4 No. 2 (2022): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v4i2.504

Abstract

The negative effect of greenhouse gas emissions that have an impact on environmental degradation causes pressure on the tourism sector and the accommodation industry. Besides being revived due to the effects of the Covid-19 pandemic, the industry is also faced with environmental awareness. This is the basis for doing this research. This study was conducted with the aim of examining the mediating effect of ecological knowledge between the relationship of integrated marketing communications with customer satisfaction. Respondents in this study were customers/visitors/guests who had stayed at hotels located in Yogyakarta. The sampling technique used in this study was purposive sampling with a total sample of 100 respondents. Hypothesis testing, confirmatory factor analysis test, validity test, and reliability test using SmartPLS 3 software. All hypotheses proposed in this study were accepted.
Fintech sebagai Determinan Green Marketing: Studi Literatur Bhenu Artha; Antonius Satria Hadi; Bahri; Cahya Purnama Asri; Utami Tunjung Sari; Niken Permata Sari; Ascasaputra Aditya
Jurnal Riset Bisnis dan Ekonomi Digital Vol. 3 No. 1 (2026): Call for Paper: April 2026
Publisher : Yayasan Literasi Emas Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67551/004q5z89

Abstract

Introduction: The combination of financial technology (FinTech) and green marketing represents a transformative frontier in the pursuit of sustainable development. Along with the global challenges facing the world economy, such as climate change, resource scarcity, and shifting consumer values, both the financial and marketing sectors are undergoing rapid digitalization and a shift in orientation towards sustainability. Methods: This research uses theoretical review. Results: green marketing as a dependent variable influenced by fintech. Discussion: The integration of FinTech and green marketing raises important ethical questions regarding data privacy, consent, and algorithmic bias. While data-driven personalization can increase relevance and engagement, it also risks violating privacy and reinforcing inequality if not managed responsibly. Effective governance—which includes transparency, accountability, and stakeholder engagement—is essential for building and maintaining trust in FinTech-enabled green marketing. Collaboration between FinTech companies, traditional financial institutions, regulators, and civil society is crucial for developing robust standards, sharing best practices, and addressing systemic risks.
PENGARUH DIMENSI ENTREPRENEURIAL MARKETING TERHADAP ENTREPRENEURIAL INTENTION MELALUI KREATIVITAS SEBAGAI MEDIATOR: SEBUAH STUDI KONSEPTUAL Antonius Satria Hadi
Procuratio : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2026): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v14i2.5849

Abstract

Global economic development and digital transformation require students to develop adaptive, innovative, and creative entrepreneurial mindsets. Although entrepreneurship education in Indonesia continues to grow, the level of students’ entrepreneurial intention remains relatively low. This conceptual study aims to develop a model that examines the effect of Entrepreneurial Marketing (EM) dimensions on entrepreneurial intention through creativity as a mediating variable. The conceptual model integrates Entrepreneurial Marketing Theory and the Theory of Planned Behavior (TPB) to explain the psychological mechanisms underlying the formation of entrepreneurial intention. The EM dimensions examined include proactiveness, opportunity focus, innovation focus, and risk-taking. Based on the literature review, hypothesis development, and the relationships among variables, each EM dimension is expected to have a positive effect on students’ creativity, which in turn enhances entrepreneurial intention. Creativity acts as a psychological bridge that strengthens students’ intention to start a business. This study is conceptual in nature, focusing on the development of a theoretical model based on a literature review rather than empirical testing. The novelty of this study lies in the integration of Entrepreneurial Marketing (EM) and the Theory of Planned Behavior (TPB), with creativity positioned as a key mediating variable that links the effect of EM on entrepreneurial intention in the context of Indonesian university students. Perkembangan ekonomi global dan transformasi digital menuntut mahasiswa memiliki pola pikir kewirausahaan yang adaptif, inovatif, dan kreatif. Meskipun pendidikan kewirausahaan di Indonesia terus berkembang, tingkat niat berwirausaha mahasiswa masih relatif rendah. Penelitian konseptual ini bertujuan mengembangkan model yang menganalisis pengaruh dimensi Entrepreneurial Marketing (EM) terhadap entrepreneurial intention melalui kreativitas sebagai variabel mediasi. Model konseptual mengintegrasikan Entrepreneurial Marketing Theory dan Theory of Planned Behavior (TPB) untuk menjelaskan mekanisme psikologis yang mendasari pembentukan niat berwirausaha. Dimensi EM yang dikaji meliputi proaktivitas, fokus pada peluang, fokus pada inovasi, dan pengambilan risiko. Berdasarkan tinjauan pustaka dan pengembangan hipotesis serta hubungan antar variabel, setiap dimensi EM diperkirakan berpengaruh positif terhadap kreativitas mahasiswa, yang selanjutnya meningkatkan niat berwirausaha. Kreativitas berperan sebagai jembatan psikologis yang memperkuat niat mahasiswa dalam memulai usaha. Studi ini bersifat konseptual yang berfokus pada pengembangan model teoretis berbasis kajian literatur, bukan pengujian empiris. Kebaruan penelitian ini terletak pada integrasi Entrepreneurial Marketing (EM) dan Theory of Planned Behavior (TPB) dengan penempatan kreativitas sebagai mediator utama yang menjembatani pengaruh EM terhadap entrepreneurial intention dalam konteks mahasiswa Indonesia.
Co-Authors Aditya, Ascasaputra Ardhi Khairi Ardhi Khairi, Ardhi Ardi Ardi Artha, Bhenu Ascasaputra Aditya Ascasaputra Aditya Asri, Cahya Purnama Bahri Bahri Bahri Bahri Bahri bahri Bahri Bahri Bhenu Artha Bhenu Artha Bhenu Artha Bhenu Artha Cahya Purnama Asri Cahya Purnama Asri Elang Perwira Manggala Seta Fajar Santoso Jumadi Jumadi Kasma Manggala Matipa, Tirsa Trisandi Niken Permata Sari Niken Permata Sari Niken Permata Sari, Niken Permata Niken Permata Sari6 Osman, Muhamad Zulkiflee Prastyanto, Anjas Nugroho Sari, Utami Tunjung Satriadhi, Bintoro Stefanus Rumangkit Tirsa Trisandi Matipa Utami Tunjung Sari Utami Tunjung Sari Utami Tunjung Sari5