Article Per Year (5 Year)
p-Index From 2021 - 2026
5.16
P-Index
This Author published in this journals
All Journal Riau Journal of Computer Science Hasil Pengabdian Kepada Masyarakat JURNAL EDUCATION AND DEVELOPMENT JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL MATHEMATIC PAEDAGOGIC JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Teknik Informatika (JUTIF) Jutsi: Jurnal Teknologi dan Sistem Informasi J-Com (Journal of Computer) Jurnal IPTEK Bagi Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilmiah Ekonomi dan Manajemen Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Riset Multidisiplin Edukasi Menulis: Jurnal Penelitian Nusantara
Hommy Dorthy Ellyany Sinaga
Sekolah Tinggi Manajemen Informatika Dan Komputer Royal
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
Analyzing the Influence of Viral Marketing and Product Quality on Purchasing Decisions for K-pop Merchandise Chelsya; Hommy Dorthy Ellyany Sinaga
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.249

Abstract

This study aims to examine and analyze the influence of Viral Marketing and Product Quality on Purchase Decisions regarding K-pop merchandise among students of SMA Swasta Mentari Bangsa Medan. The sample for this research consists of 16 respondents who have previously purchased K-pop merchandise. The analytical method employed in this study is quantitative, with data collected as primary data derived from respondents' answers to distributed questionnaires. The data processing method used is multiple linear regression analysis, employing SPSS version 23. The data collection method used is purposive sampling. The results of the partial hypothesis testing indicate that viral marketing does not have a positive and significant effect on purchase decisions, whereas product quality does have a positive and significant effect on purchase decisions. The results of the simultaneous hypothesis testing (F-test) demonstrate that both viral marketing and product quality influence purchase decisions, with an F-value of 17.630 and a significance value of 0.000. Therefore, based on the F-value (17.630) being greater than the critical F-value (3.74), the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, with a significance level (0.000) being less than alpha (0.005), indicating a very significant relationship due to the significance value (0.000).
ANALISIS STRATEGI PEMASARAN DAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN KOTA MEDAN Veri; Hommy Dorthy Ellyany Sinaga
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1606

Abstract

This study aims to analyze the influence of marketing strategies and service quality on consumer purchasing decisions in Medan City. The rapid growth of culinary and retail MSMEs in Medan has intensified competition, requiring entrepreneurs to focus not only on product quality but also on marketing strategies and service excellence. Marketing strategies include pricing, promotion, and distribution, while service quality emphasizes responsiveness, reliability, and empathy. Using a descriptive qualitative method, data were collected through observation, interviews, and literature review. Findings reveal that effective marketing strategies attract consumers by offering value and differentiation, while service quality strengthens consumer trust and satisfaction. The synergy of both factors significantly influences purchasing decisions, where marketing strategies stimulate initial interest and service quality ensures repeat purchases. In conclusion, MSMEs in Medan must integrate creative marketing strategies with consistent service quality to enhance consumer purchasing decisions.
ANALISIS RELATIONSHIP MARKETING DAN PROMOSI DALAM MENINGKATKAN KEPUASAN KONSUMEN UMKM KULINER KOTA MEDAN Nicholas Adinata Kisono; Hommy Dorthy Ellyany Sinaga; Rahmad Dianta Purba
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1607

Abstract

This study aims to describe the influence of relationship marketing and promotion on consumer satisfaction in culinary MSMEs in Medan City. The research background highlights the rapid growth of culinary businesses and intense competition, requiring entrepreneurs to rely not only on product quality but also on marketing strategies that foster consumer loyalty. Relationship marketing emphasizes communication, service, and trust, while promotion introduces products, increases sales, and builds brand image through discounts, bundling packages, social media, and influencer collaborations. A descriptive approach was applied, using observation, interviews, and literature review. Findings reveal that relationship marketing enhances consumer satisfaction through personal interaction and friendly service, while promotion provides added value via affordable pricing and emotional engagement. The synergy of both strategies creates stronger effects: promotion attracts new consumers, while relationship marketing ensures existing ones remain loyal. In conclusion, combining effective promotional strategies with consistent relationship marketing is essential for culinary MSMEs in Medan to achieve consumer satisfaction and strengthen competitiveness.
Mengembangkan Kreativitas Ibu-ibu Dharma Wanita Persatuan Melalui Ecoprint di RSUD HAMS Hommy Dorthy Ellyany Sinaga; Yessica Siagian; Arridha Zikra Syah
Jurnal IPTEK Bagi Masyarakat Vol 1 No 2 (2021)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.271 KB) | DOI: 10.55537/jibm.v1i2.34

Abstract

Kegiatan pengabdian kepada masyarakat yang dilakukan tim dosen STMIK Royal Kisaran pada tanggal 24 – 25 Agustus 2021, bertujuan untuk mengembangkan kreatifitas dari ibu-ibu anggota Dharma Wanita sebagai salah satu cara meningkatkan ketrampilan yang dapat mendorong kemandirian. Peserta kegiatan berjumlah 24 orang ibu-ibu Dharma Wanita, dan kegiatan bertempat di Ruang Komite Medis RSUD HAMS Kisaran. Peserta diberikan pelatihan mengenal dan sekaligus praktek pembuatan ecoprint dengan teknik pengukusan pada kain. Hasil akhir dari ecoprint tersebut nantinya dapat dibuat menjadi berbagai produk fashion dan asesoris. Ketrampilan ini diharapkan akan mendukung perkembangan ekonomi kreatif dan bermanfaat bagi ibu-ibu Dharma Wanita RSUD HAMS Kisaran.
Belajar Membuat Grafik Linier Sederhana Bagi Siswa SMA Panti Budaya Kisaran Hommy Dorthy Ellyany Sinaga; Rizaldi Piliang; Dewi Anggraeni
Jurnal IPTEK Bagi Masyarakat Vol 1 No 3 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v1i3.163

Abstract

Peningkatan kemampuan hardskill siswa SMA Panti Budaya Kisaran, salah satunya dapat diperoleh melalui bidang teknologi lewat mata pelajaran Teknologi Informasi dan Komunikasi. Software Excel menjadi media belajar bagi siswa untuk dapat membuat grafik linier bagi kebutuhan penyajian data pada saat menulis karya ilmiah di sekolah. Kegiatan pengabdian kepada masyarakat yang dilakukan tim dosen STMIK Royal Kisaran pada tanggal 13 – 14 Januari 2022, di SMA Panti Budaya Kisaran. Peserta kegiatan berjumlah 30 orang siswa SMA. Kepada siswa diberikan pelatihan cara membuat grafik linier dengan praktek langsung di komputer menggunakan excel. Hasil dari pelatihan menunjukkan antusiasme siswa dan mereka menunjukkan keberhasilan dalam membuat grafik.
DAMPAK CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA MOBIL TOYOTA KOTA MEDAN Tigor Rhade Jaya Purba; Satria Agung Ariansyah Simanjuntak; Ydris Talenta Barus; Hommy Dorthy Ellyany Sinaga
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1628

Abstract

This study explores the influence of brand image and word of mouth on the purchase decision of Toyota cars in Medan. A descriptive qualitative approach was employed using a case study of Toyota consumers who purchased vehicles within the past two years. Data were collected through in depth interviews, participant observation at dealerships and user communities, and documentation of promotional materials and customer testimonials. Data analysis was conducted thematically through data reduction, categorization, and source triangulation. The results indicate that a strong Toyota brand image—particularly in terms of reliability, after sales service, and resale value—serves as the primary foundation for preference formation. Positive word of mouth from social networks and user communities accelerates the decision process and reduces buyer uncertainty. Recommendations are offered to Toyota and its dealers to strengthen customer experience, facilitate communication among users, and proactively manage the brand narrative.
ANALISIS INOVASI DAN KUALITAS PRODUK DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN KOTA MEDAN Daniel Valentino Lay; Hommy Dorthy Ellyany Sinaga; Rahmad Dianta Purba
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1629

Abstract

This study examines the role of innovation and product quality in enhancing consumer purchase decisions in Medan using a descriptive qualitative approach. Case studies were conducted across representative product categories in the local market. Data were collected through in depth interviews, participant observation at points of sale and after sales services, and documentation of product materials and customer testimonials. Thematic analysis involving data reduction, categorization, and source triangulation revealed that functionally relevant innovation and consistent product quality are primary drivers of perceived value, accelerate decision making, and foster customer loyalty. The study also identifies several problems related to the variables of innovation, product quality, and the purchase decision process that manufacturers and retailers must address.
Literatue Review Pengaruh Pengalaman Mobile Banking Dan Persepsi Keamanan Terhadap Loyalitas Nasabah Di Indonesia Sheren Angguista; Angeline; Hommy Dorthy Ellyany Sinaga
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1121

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman Mobile Banking dan Persepsi Keamanan terhadap Loyalitas Nasabah di Indonesia melalui metode pendekatan yaitu Systematic Literature Review (SLR) yang kualitatif dengan adanya pendekatan ini yang dapat mengkaji berbagai jurnal dan artikel ilmiah relevan dalam 10 tahun terakhir. Hasil kajian ini Mobile Banking dan Persepsi Keamanan memberikan pengaruh yang lebih kuat dan signifikan terhadap Loyalitas Nasabah. Oleh karena itu, peningkatan kualitas layanan Mobile Banking serta sistem Persepsi Keamanan yang baik menjadi faktor penting dalam mempertahankan dan meningkatkan Loyalitas Nasabah di era digital.
Pengaruh Promosi Digital Dan Kepercayaan Konsumen Terhadap Repurchase Intention Pada Aplikasi Belanja Shopee Sergio Martua Bintang; Soni Kurniawan; Hommy Dorthy Ellyany Sinaga
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1128

Abstract

Shopee menjadi salah satu platform e-commerce yang paling banyak digunakan di Indonesia, namun persaingan yang ketat membuat pelaku usaha perlu memahami apa yang mendorong konsumen untuk terus berbelanja di platform yang sama. Penelitian ini berfokus pada dua faktor yang diduga berpengaruh terhadap repurchase intention, yaitu promosi digital dan kepercayaan konsumen. Untuk menjawab pertanyaan tersebut, penelitian ini menggunakan metode studi literatur dengan mengkaji 10 penelitian terdahulu dari tahun 2016 hingga 2025 yang bersumber dari jurnal terindeks Sinta melalui Google Scholar. Metode ini dipilih karena penelitian terdahulu yang relevan dapat menjadi fondasi yang kuat sebelum dilakukan penelitian lapangan secara langsung. Dari hasil kajian yang dilakukan, ditemukan bahwa promosi digital berpengaruh positif terhadap repurchase intention, kepercayaan konsumen juga berpengaruh positif terhadap repurchase intention, dan keduanya secara bersama-sama memberikan pengaruh yang signifikan terhadap keputusan konsumen untuk kembali berbelanja di Shopee.
Co-Authors Adyanata Lubis Afdhal Syafnur Alvin Novaldo Angeline Arridha Zikra Syah Bachtiar Efendi Chelsya Chitra, Latiffani Christopher, Philip Cici Santika Putri Claudie Tiofanny Daniel Valentino Lay Desma Erica Maryati M. Desma Erica Maryati Manik Dewi Anggraeni Elbi Elisius Brahmana Elisabeth Nainggolan Eska, Juna Eva Darma Yanti Felix Harry Brahmana Herman Saputra Jeperson Hutahaean Johnny Chandra Jupert Jasser G. Abellana Kenjiorlando Lesita khairuni siagian M. Yogi Riyantama Isjoni Marlo C. Novino Mohd Siddik Muhammad Ardiansyah Sembiring Mustika Fitri Larasati Sibuea Nicholas Adinata Kisono Novica Irawati Nur Laila Sari Petrus Loo Pratama Perangin-angin, Muhammad Farid Rahmad Dianta Purba Reza Arif Sya’bana Rizaldi Rizaldi, Rizaldi Rizky Dwi Prasetio Satria Agung Ariansyah Simanjuntak Sergio Martua Bintang Sheren Angguista Soni Kurniawan Tigor Rhade Jaya Purba Umairoh Veri Ydris Talenta Barus Yessica Siagian