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All Journal Jurnal Pengabdian Pada Masyarakat JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Akuntansi Barelang Abdi Masyarakat JURNAL ILMIAH KOHESI Zona Manajemen: Program Studi Magister Sains Manajemen Universitas Batam Jurnal Syntax Transformation Akrab Juara : Jurnal Ilmu-ilmu Sosial Annals of Management and Organization Research Journal La Sociale Journal La Lifesci Jurnal Potensi Jurnal Abdimas Bina Bangsa Jurnal Puan Indonesia Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Postgraduate Management Journal Jurnal Pengabdian Barelang Jurnal Sistem Informasi dan Manajemen Jurnal Pendekar Nusantara Advances in Human Resource Management Research
Raymond Raymond
Universitas Batam
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PELATIHAN KEWIRAUSAHAAN DAN DIGITAL MARKETING BAGI IBU RUMAH TANGGA, DENGAN MITRA IBU RUMAH TANGGA DI PERUMAHAN CIPTA ASRI KOTA BATAM Dian Lestari Siregar; Raymond Raymond
Jurnal Pendekar Nusantara Vol. 3 No. 2 (2026): FEBRUARI 2026
Publisher : LPPM-Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/pend.v3i2.2125

Abstract

This community service program aims to enhance the entrepreneurial capacity and digital literacy of housewives through entrepreneurship and digital marketing training in Cipta Asri Housing Area, Batam City. The main problems faced by the participants include limited skills in managing home-based businesses and low utilization of digital media for product marketing. The program employed a participatory and applicative approach consisting of needs identification, entrepreneurship training, digital marketing training, and evaluation. The activity was conducted on November 27, 2025. Program effectiveness was evaluated using pre-test and post-test assessments to measure participants’ knowledge improvement. The results indicate a notable increase in participants’ understanding of basic entrepreneurship concepts, simple business planning, financial management for home-based enterprises, and the use of social media as a marketing tool. Therefore, this program proved effective in improving the economic independence of housewives and has the potential to support sustainable household and local economic development.
Customer Loyalty in Fast-Food Restaurants: The Mediating Role of Customer Satisfaction in Batam Mohamad Gita Indrawan; Angelina Eleonora Rumengan; Raymond Raymond
Annals of Management and Organization Research Vol. 8 No. 1 (2026): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v8.n1.p1-14.2026

Abstract

Purpose:  This study aims to examine the direct and indirect effects of selling price, advertising, and location on customer loyalty, with service quality acting as a mediating variable in fast food outlets in Batam City. Methodology: This study employed a quantitative approach using a survey method. Data were collected from customers who purchased and consumed fast-food products in Batam City. The sampling technique used was purposive sampling, and the data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. Results: The findings indicate that selling price significantly affects service quality but does not directly influence customer loyalty, demonstrating a full mediating effect through service quality. Advertising and location have significant direct and indirect effects on customer loyalty, indicating partial mediation. Furthermore, service quality significantly affects customer loyalty and is the most critical determinant of customer retention. Conclusions:   This study confirms that service quality is a key mechanism linking marketing variables to customer loyalty. The effectiveness of pricing, advertising, and location strategies largely depends on their ability to enhance the perceived service quality. Limitations:  This study is limited to fast-food outlets in Batam City and focuses only on selected variables, which may restrict the generalizability of the findings to other regions. Additionally, the cross-sectional design does not capture changes in customer behavior over time. Contributions:  This study contributes to the literature by integrating marketing mix variables with service quality within the Stimulus-Organism-Response (S-O-R) framework, highlighting the mediating role of service quality in shaping customer loyalty. Practically, it provides insights for fast-food businesses to align their marketing strategies with service quality improvements to achieve a sustainable competitive advantage.
KONFLIK PERAN DAN KELELAHAN EMOSIONAL SEBAGAI PREDIKTOR KOMITMEN AFEKTIF GURU SEKOLAH DASAR Dian Lestari Siregar; Raymond Raymond
Zona Manajemen: Program Studi Magister Sains Manajemen Universitas Vol 16 No 01 (2026): April
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/jzm.v16i01.2359

Abstract

This study examines the effects of role conflict and emotional exhaustion on the affective commitment of elementary school teachers working in the hinterland islands of Batam City, Indonesia. A quantitative explanatory design with a cross-sectional survey approach was employed. The study involved 100 elementary school teachers selected using proportionate stratified random sampling from schools located in Belakang Padang, Bulang, Galang, and other hinterland islands. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that role conflict had a negative and significant effect on teachers’ affective commitment (β = −0.274; t = 2.746; p = 0.006). Emotional exhaustion also had a negative and significant effect on affective commitment (β = −0.492; t = 5.183; p < 0.001). Emotional exhaustion was identified as the more dominant predictor of affective commitment. Role conflict and emotional exhaustion collectively explained 48.7% of the variance in teachers’ affective commitment. These findings indicate that conflicting job demands and depleted emotional resources can weaken teachers’ emotional attachment, involvement, and sense of belonging toward their schools. Therefore, school leaders and local education authorities should establish clearer and more proportionate task allocation, strengthen organizational support, improve educational and transportation facilities, and provide psychological well-being programs tailored to the geographical characteristics of hinterland schools.
Co-Authors Andi Maslan Anggia Dasa Putri Anwar, Jaitul Bambang Hermanto Budiati, Malinda Dian Lestari Siregar Dian Lestari Siregar Dian Lestari Siregar Dian Lestari Siregar Dian Lestari Siregar Dian Lestari Siregar, Dian Lestari Dian Lestrari Siregar Elisa, Erlin Elly Rumengan Etty Sri Wahyuni Evan Rosiska Evan Rosiska Fahin Winukaryahan Farid Ahmad Marzuki Hendy gunawan Indera, Edi Indrawan, Mohamad Gita Jontro Simanjuntak, Jontro Luthfi, Andi Malahayati Rusli Bintang Muhammad Ridho Murni Kurnianti Siregar Mursal Mursal Muyadi, Andi Nuzul Ikhwal Putri, M.Kom, Anggia Dasa rahmat putra Ramadana, Marsyah Ramadhan, Faris Rio rahmat Yusran Rizki Tridamayanti Siregar Rosiska, Evan SERLY HEKI RAHMAWATI Sitio, Rini Lisbet Suci Istiqa Syaiful Bahri Tanjung, Raflis Viven Martan Yuanita FD Sidabutar