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All Journal JDM (Jurnal Dinamika Manajemen) Proceeding SENDI_U Agro Ekonomi Management Analysis Journal Warta Pengabdian Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Pengabdian Nasional (JPN) Indonesia Management Analysis Journal "Indonesian Journal of Devotion and Empowerment (IJDE) "
Ida Maftukhah
Fakultas Ekonomi, Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Service Quality and Store Atmosphere on Customer Loyalty through Customer Satisfaction Furoida, Fatin; Maftukhah, Ida
Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i2.23337

Abstract

This study aims to determine the direct indirect influence of service quality, store atmosphere and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of Martabak Platinum Ruby Pekalongan Cafe. The number of sample is 116 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that service quality affect customer loyalty, store atmosphere affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of service quality and store atmosphere on customer loyalty.
The Determinants of Capital Structure on Property and Real Estate Company Period 2012-2016 Ranitasari, Rani; Maftukhah, Ida
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.23499

Abstract

The research aims to know the determinant of capital structure. Population in this research is property and real estate company listed in Indonesia Stock Exchange period 2012-2016. The sample in this research is determined based on purposive sampling which is sampling technique based on certain criteria. Companies that meet the criteria of the sample are 30 companies with research period during 4 years, so obtained the data of 150 observations. The analysis used was multiple linear regression analysis which was preceded by panel data model selection and classical assumption test. The result of random effect model regression test shows that profitability and liquidity have significant negative effect on capital structure, while asset growth has significant positive effect on capital structure, but the firm size and asset structure had no significant positive effect on capital structure.
The Effect of Intellectual Capital on the Profitability of the Banking Companies Listed on Indonesia Stock Exchange in 2013-2016 Silvia, Lely; Maftukhah, Ida
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.25218

Abstract

The purpose of this study is to know the effect of intellectual capital to profitability of banking companies. The sample of this research is 35 banking companies listed in Indonesia Stock Exchange 2013-2016. The method of data analysis using multiple regression analysis. The result showed the regression coefficients variable VACA is as much as 2.632 and sig score 0.010; regression coefficient variable is as much as 4.256 and sig score 0.000; regression coefficient variable is as much as -1.148 and sig score 0.253. The concusion of this research is VACA and VAHU have positif dan significant effect on profitability of banking companies, and STVA has negative and no significant effect on profitability of banking companies.
The Effect of Atmosphere Store, Customers Relationship Management on Loyalty through Customer Satisfaction Buana, Chandra; Maftukhah, Ida
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.25234

Abstract

This study aims to examine the direct indirect influence of store atmosphere, customer relationship management, and customer satisfaction as an intervening variable on customer loyalty. The population this research is Loffle Pop Up Dessert visitor in Semarang. Sampling technique using purposive sampling questionnaire. Data analysis using descriptive percentage and path analysis. The results show that store atmosphere does affect customer loyalty, customer relationship management affect customer loyalty and customer satisfaction influence cutomer loyalty and mediate the influence of store atmosphere and customer relationship management on customer loyalty.
Created Impulse Buying by Shopping Lifestyle Puspitasari, Isma; Maftukhah, Ida
Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.34748

Abstract

This research Aimed to know the effect of store atmosphere and hedonic shopping motives towards impulse buying directly and indirectly through lifestyle shopping. The population were 116 respondents from Trio Plaza Magelang’s consument. The sampling technique used non-probability sampling method, the which were 116 respondents. Methods of collecting the data using questionnaires and documentation. Data analysis using classic assumption test and hypotesys test (t test and path analysis) with SPSS Statistics 22. The research result has stated that store atmosphere positive and significant toward impulse buying, hedonic shopping motives has positive and significant toward impulse buying.
The Analysis of Electronic Word of Mouth, Destination Image, and Visiting Decision on Satisfaction Kurniawan, Muhammad Arif; Maftukhah, Ida
Management Analysis Journal Vol 9 No 1 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i1.35899

Abstract

The purpose of this study was to find out the influence of electronic word of mouth and destination image on satisfaction through the visiting decision to the visitors of Banjarejo Tourism Village. The population in this study were all visitors of the Banjarejo Tourism Village. The total of samples was 120 respondents with incidental sampling techniques through a Likert scale questionnaire. The data collection method used a questionnaire. Data analysis used classical assumption test and hypothesis test (t-test and path analysis) with SPSS 25 statistical version. The results showed that electronic word of mouth had a positive influence and significant on visitor satisfaction, destination image had a positive influence and significant on visitor satisfaction, visiting decision had a positive influence and significant on visitor satisfaction, and the visiting decision mediated the influence of electronic word of mouth and destination image on visitor satisfaction.
The Efforts to Improve Marketing Performance in Small and Medium Industries of Tofu Ma'arif, Aslama Odilak; Maftukhah, Ida
Management Analysis Journal Vol 9 No 3 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.39947

Abstract

Small and Medium Industries have become the largest industry in Indonesia that has an important role in the Indonesian economy due to its ability to encourage economic growth and create new sources of entrepreneurship. Small and Medium Industries are expected to be more creative and prepared in marketing strategies to deal with an increasingly complex business environment. This study aims to examine the effect of marketing knowledge competence and entrepreneurial orientation on marketing performance through marketing capabilities. The population in this study was the Small and Medium Industries of Tofu in Magelang City. The number of samples used was 94 respondents. The sampling technique uses saturated samples. The data were analyzed using the method of descriptive analysis, regression analysis, and path analysis using IBM SPSS version 22. The results of the study show that marketing knowledge competency and entrepreneurial orientation have a positive and significant effect on marketing performance. Marketing capability could mediate the influence of marketing knowledge competencies and entrepreneurial orientation on marketing performance. The advice given is that the Small and Medium Industries of Tofu practitioners should innovate more in tofu products, conduct promotions, provide the best service to customers, and be able to maintain the quality of tofu. The next researcher is expected to add references related to marketing knowledge competence and expand the scope of the object.
The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth Ayuningsih, Fitria; Maftukhah, Ida
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.40796

Abstract

This study aims to determine the direct and indirect effects of product knowledge, brand image, brand love, and word of mouth as intervening variables on purchase decisions. The population in this study were all JimsHoney bag consumers in Semarang. Sampling was carried out using the purposive sampling technique, the number of samples was 116 respondents. The data collection method used a questionnaire and documentation. Methods of data analysis using classic assumption tests and hypothesis testing with the IBM SPSS Statistics 25 program. The results of this study indicate that product knowledge and brand love have a positive effect on purchase decisions. The brand image does not effect on purchase decisions. As well as product knowledge, brand image, and brand love have a positive effect on purchase decisions through word of mouth. Word of mouth has an important role in influencing purchase decisions. Therefore, companies must be able to create and maintain good word of mouth among consumers to attract attention and win consumers' hearts.
STRENGTHENING THE ROLE OF UMKM (KnK KOFFEE RESOURCES) THROUGH SOCIALIZATION AND COMPLETION OF THE COMPOSITION OF FINANCIAL STATEMENTS AND TAX REPORTS (Study in the Home Industry Processing Coffee Beans Supply 75% Coffee Shops in Semarang) Sari, Maylia Pramono; Suryarini, Trisni; Maftukhah, Ida
Indonesian Journal of Devotion and Empowerment Vol 1 No 2 (2019): December 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijde.v1i2.42253

Abstract

The activities of community services conducted by the Community Services Team of Universitas Negeri Semarang (PPM Unnes) with a target audience of micro small and medium enterprises (SMEs) in the city of Semarang, namely Knk Koffee Resources. The home industry of coffee processing is the stockist of 60 (supplier 75%) coffee shops in Semarang, the average incomes is 100 million per month. The purpose of the PPM activities to provide reinforcement to the PPM program partners by providing solutions to the problems faced. KnK Koffee Resources does not yet have a regular financial statement, relying solely on billing recap and sales receipt. Recognition from the owner that it is still difficult to make a good decision when relying solely on bookkeeping reports that have been owned. Therefore, this PPM activity is carried out in the form of socialization, training and mentoring with the provision of materials (lectures and simulation practices) related to the preparation of financial statements and tax reports. Expected to improve the knowledge and skills of owners and employees of the administration (bookkeepers and treasurer) in conducting financial management, financial and tax report preparation, increasing sales income and facilitating funding for business expansion. Semarang Mayor is very supportive, give positive appreciation and make the example of KnK Koffee Resources as a coffee processing home industry that has successfully penetrated business penetration, not dwell in the market of Semarang only. With the improvement of financial reporting system to KnK Koffee Resources triggers the creation of a young business ecosystem of startups in Semarang. Kegiatan pengabdian yang dilaksanakan oleh Tim Pengabdian Pada Masyarakat Universitas Negeri Semarang (PPM Unnes) dengan khalayak sasaran Usaha Mikro Kecil dan Menengah (UMKM) di Kota Semarang yaitu Knk Koffee Resources. Industri rumahan pengolahan kopi ini merupakan stockist dari 60 (penyuplai 75%) kedai kopi di Semarang, beromset rata rata 100jt per bulan. Tujuan dari kegiatan PPM untuk memberikan penguatan kepada mitra program PPM dengan memberikan bantuan solusi atas permasalahan yang dihadapi. KnK Koffee Resources belum memiliki laporan keuangan regular, hanya mengandalkan pada rekap billing dan nota hasil penjualan. Pengakuan dari pemilik bahwa masih sulit dilakukan pengambilan keputusan bila hanya mengandalkan pada laporan pembukuan yang selama ini dimilikinya. Oleh karena itu kegiatan PPM ini dilakukan dalam bentuk sosialisasi, pelatihan dan pendampingan dengan pemberian materi (ceramah dan praktik simulasi) terkait penyusunan laporan keuangan dan laporan pajak. Diharapkan dapat meningkatkan pengetahuan dan ketrampilan pemilik serta karyawan administrasi (pembuku dan bendahara) dalam melakukan pengelolaan keuangan, penyusunan laporan keuangan dan pajak, meningkatnya omset penjualan dan memudahkan pendanaan untuk ekspansi usaha. Walikota Semarang sangat mendukung, memberi apresiasi positif serta menjadikan contoh KnK Koffee Resources ini sebagai industri rumahan pengolahan kopi yang telah berhasil melakukan penetrasi bisnis keluar, tidak hanya berkutat di market Kota Semarang saja. Dengan pembenahan sistem pelaporan keuangan pada KnK Koffee Resources memicu terciptanya ekosistem bisnis rintisan anak muda di Kota Semarang yang lebih baik.
Pelatihan Desain Kemasan Ramah Lingkungan Bagi UMKM Cluster Craft di Kota Semarang Permanawati, Rahmadani Nur; Wartini, Sri; Maftukhah, Ida; Kusumadewi, Nadia Ingrida
Warta Pengabdian Vol 18 No 2 (2024): Warta Pengabdian
Publisher : LP2M Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/wrtp.v18i2.45483

Abstract

UMKM diharapkan dapat memberikan kontribusi penting dalam penyelesaian permasalahan ekonomi di Indonesia untuk menjamin kesejahteraan rakyat. UMKM merupakan salah satu sektor di Indonesia yang memberikan kontribusi terbesar dan terpenting dalam percepatan pertumbuhan ekonomi nasional. Persaingan bisnis saat ini menuntut pelaku bisnis untuk melakukan perubahan-perubahan ke arah yang lebih baik. Banyak pebisnis dengan berbagai macam skala usaha telah melakukan restrukturisasi dan mempersiapkan diri menjadi lebih profesional dan berorientasi pada model bisnis yang kompetitif, termasuk usaha craft souvenir. Environmental marketing atau pemasaran berbasis kelestarian lingkungan adalah perkembangan baru dalam bidang marketing, serta merupakan peluang strategis dan potensial yang memiliki multiplier effect (keuntungan ganda) baik bagi pelaku bisnis maupun bagi masyarakat umum selaku pengguna. Berberapa hasil studi menyatakan bahwa kesadaran masyarakat terhadap isu lingkungan hidup dan kesediaan masyarakat membayar lebih untuk mendapatkan produk berlabel ramah lingkungan merupakan keberhasilan dari edukasi mengenai lingkungan hidup yang telah digagas selama bertahun-tahun. Tujuan yang ingin dicapai dalam program pengabdian kepada masyarakat ini, yaitu untuk meningkatkan kompetensi UMKM cluster craft kota Semarang dalam mendesain produk souvenir yang berbahan dasar limbah plastik yang inovatif, yang diharapkan dapat meningkatkan citra dan penjualan produk mereka. Secara lingkup yang lebih luas, dapat memajukan potensi berkembangannya UMKM cluster craft di kota Semarang. Target luaran dari pengabdian ini adalah publikasi di media massa, publikasi di jurnal pengabdian nasional, serta video highlight kegiatan Kata Kunci : Desain Kemasan, Ramah Lingkungan, Pemasaran, UMKM
Co-Authors Agus Wahyudin Alfiyah Nuraini, Alfiyah Asmoro, Dyah Retno Asmoro, Dyah Retno Avi Budi Setiawan Ayuningsih, Fitria AZIZAH, ZAINAB Buana, Chandra Budhi Ade Sulistyo, Budhi Ade Desti Ranihusna Ecstasia, Brendan Ecstasia, Brendan Furoida, Fatin Furoida, Fatin Istanti, Fredianaika Kukuh Familiar, Kukuh Kusuma, Nadia Ingrida Kusumadewi, Nadia Ingrida Ma'arif, Aslama Odilak Maylia Pramono Sari Mochammad Yusuf, Mochammad Muhammad Arif Kurniawan Muhammad Nahdluddin, Muhammad Naufal, Muhammad Hisyam Naufal, Muhammad Hisyam Nina Farliana Nury Ariani Wulansari Permanawati, Rahmadani Nur Pramono Sari, Maylia Prasetyo Ari Bowo, Prasetyo Ari Prasetyo, Farhan Hadi Puspitasari, Isma Rani Hapsari Nindyakirana, Rani Hapsari Ranitasari, Rani Ranitasari, Rani Sari, Cici Safita Sari, Cici Safita Silvia, Lely Silvia, Lely Sri Wartini Sucihatiningsih Dian Wisika Prajanti Tanisah Tanisah, Tanisah Trisni Suryarini Umi Azizah, Umi Wijang Sakitri