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All Journal JDM (Jurnal Dinamika Manajemen) Proceeding SENDI_U Agro Ekonomi Management Analysis Journal Warta Pengabdian Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Pengabdian Nasional (JPN) Indonesia Management Analysis Journal "Indonesian Journal of Devotion and Empowerment (IJDE) "
Ida Maftukhah
Fakultas Ekonomi, Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Layanan, Promosi dan Citra Destinasi terhadap Kepuasan melalui Keputusan Pengunjung Sari, Cici Safita; Maftukhah, Ida
Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i3.17500

Abstract

 Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung kualitas layanan, promosi dan citra destinasi terhadap kepuasan pengunjung melalui keputusan pengunjung. Populasi penelitian ini seluruh pengunjung Taman Reptil Sanggaluri Park. Teknik pengambilan sampel menggunakan Incidental sampling berjumlah 100 responden. Metode pengumpulan data menggunakan kuesioner/angket. Metode analisis data yang digunakan adalah analisis path (Jalur) melalui alat analisis yaitu IBM SPSS 23. Hasil penelitian membuktikan bahwa variabel kualitas layanan, promosi dan citra destinasi pengaruh secara langsung  adalah diterima dimana nilai signifikannya <0,50 sedangkan untuk pengujian intervening diperoleh nilai total pengaruh tidak  langsung > pengaruh langsung, yaitu kualitas layanan sebesar 0,328> 0,206, promosi sebesar 0,281> 0,217, dan citra destinasi sebesar 0,476> 0,401. Simpulan penelitian membuktian bahwa terdapat pengaruh kualitas ,layanan, promosi, dan citra destiansi terhadap kepuasan pengunjung baik secara langsung maupun tidak langsung. Keputusan pengunjung mampu memediasi kualitas layanan, promosi, dan citra destiansi terhadap kepuasan pengunjung, semakin tinggi tingkat kualitas layanan, promosi, dan citra destinasi maka dapat mempengaruhi keputusan berkunjung yang akan berdampak pada kepuasan pengunjung. Saran pada penelitian ini seperti memberikan sarana penyediaan keluhan dan saran,  membuat iklan yang lebih kreatif, menambah wahana yang tidak monoton.
Pengaruh Kemitraan dan Orientasi Pelanggan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing Azizah, Umi; Maftukhah, Ida
Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i2.17679

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh kemitraan dan orientasi pelanggan terhadap kinerja pemasaran secara langsung dan tidak langsung melalui keunggulan bersaing. Populasi dalam penelitian ini adalah pelaku UMKM kerajinan ban bekas di Tegal, yang berjumlah 93 responden. Teknik pengambilan sampel menggunakan non probability sampling, diperoleh jumlah sampel sebesar 93 responden. Metode penelitian menggunakan analisis regresi dan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 22. Hasil penelitian menyatakan bahwa kemitraan, orientasi pelanggan, dan keunggulan bersaing memiliki nilai signifikan, kemudian untuk pengaruh mediasi dihasilkan bahwa pengaruh langsung kemitraan dan orientasi pelanggan terhadap kinerja pemasaran lebih besar dibandingkan pengaruh tidak langsung. Simpulan dari penelitian ini membuktikan bahwa kemitraan, orientasi pelanggan, dan keunggulan bersaing berpengaruh langsung terhadap kinerja pemasaran, sedangkan keunggulan bersaing dapat memediasi pengaruh kemitraan dan orientasi pelanggan terhadap kinerja pemasaran.
Pengaruh Citra Merek, dan Persepsi Kualitas Layanan terhadap Keputusan Pembelian melalui Loyalitas Merek pada Riez Palace Hotel Tegal Ecstasia, Brendan; Maftukhah, Ida
Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i1.20728

Abstract

Penelitian ini bertujuan mengetahui pengaruh citra merek, persepsi kualitas layanan terhadap keputusan pembelian melalui loyalitas merek  pada Riez Palace Hotel yang telah menekankan citra merek dengan menerapkan sistem hotel bernuansa syariah serta persepsi kualitas layanan yang terbaik, dengan harapan Riez Palace Hotel mendapatkan citra yang positif untuk pengunjung maupun calon pengunjung baru dimana citra tersebut tidak ditemui di hotel konvensional pada umumnya serta membentuk persepsi kualitas pelayanan yang terbaik dibandingkan dengan hotel-hotel pesaing yang ada di sekitarnya untuk mendapatkan keunggulan bersaing yang maksimal. Populasi dalam penelitian ini adalah pengunjung Riez Palace Hotel. Jumlah sample yang digunakan dalam penelitian ini sebanyak 110 responden dengan teknik incidental sampling. Metode analisis data menggunakan analisis deskriptif, analisis regresi dan analisis jalur. Analisis data menggunakan perangkat lunak SPSS versi 21. Hasil dalam penelitian ini yaitu terjadi hubungan antara citra merek, dan persepsi kulaitas layanan terhadap keputusan pembelian baik secara langsung maupun melalui variabel intervening yaitu loyalitas merek.
The Effects of Service Quality, Customer Satisfaction, Trust, and Perceived Value towards Customer Loyalty Tanisah, Tanisah; Maftukhah, Ida
JDM (Jurnal Dinamika Manajemen) Vol 6, No 1 (2015): March 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i1.4296

Abstract

This purpose of the research is to examine the effects of service quality, customer satisfaction, trust, and perceived value towards customer loyalty in KJKS BMT Bondho Tumoto Semarang. The sample was taken by using incidental sampling techniques and it had 98 customers. The data was analyzed by multiple linier regressions. Test results in partial show that service quality, trust and perceived value gave positive and significant effect towards customers loyalty. In contrast, customer satisfaction did not have significant effect towards customers loyalty. Then, simultaneous testing show that service quality, customer satisfaction, trust and perceived value gave significant effects towards customers loyalty. This study found that from those variables, trust variable gave the biggest effect towards customers loyalty.
Kepemilikan Manajerial, Kepemilikan Institusional, dan Kinerja Keuangan sebagai Penentu Struktur Modal Perusahaan Maftukhah, Ida
JDM (Jurnal Dinamika Manajemen) Vol 4, No 1 (2013): March 2013 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v4i1.2425

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemilikan manajerial, kepemilikan institusional, pertumbuhan asset, ROA, DPR, net sales, fixed asset ratio dan corporate tax rate terhadap DER pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2004-2008. Sampel yang digunakan dalam penelitian ini adalah sepuluh perusahaan manufaktur. Metode pengambilan sampel dilakukan dengan menggunakan purposive sampling. Data yang diteliti diperoleh dari Indonesian Capital Market Directory (ICMD) masing-masing perusahaan. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel dummy untuk kepemilikan manajerial dan ROA berpengaruh negatif dan signifikan terhadap DER. Variabel pertumbuhan aset dan DPR berpengaruh positif dan signifikan terhadap DER. Variabel kepemilikan isntitusional berpengaruh positif dan  signifikan terhadap DER. Sedangkan net sales, fixed asset ratio dan corporate tax rate berpengaruh positif dan tidak signifikan terhadap DER. Hasil penelitian juga menunjukkan nilai adjusted R2 sebesar 33,4%.  The objective of this research is to analyze the influence of managerial ownership, institutional ownership, asset growth, ROA, DPR, net sales, fixed asset ratio and corporate tax rate toward stock DER manufacturing company that listed on Indonesian Stock Exchange in the period of 2004-2008. Sample of this research consists of 10 manufacturing company. Purposive sampling methods were used as samples determining method. Data were provided by Indonesian Capital Market Directory (ICMD) for each company. Analysis technique that used in this research is multiple linier regression. The result of this research shows that Managerial ownership as dummy variable and ROA have a negative and significant influence toward DER. Asset growth and DPR have a positive and significant influence toward DER. Institutional ownership have a positive and  significant influence toward DER. Otherwise net sales, fixed asset ratio and corporate tax rate have a positive and not significant influence toward DER. The result of this research shows that adjusted R2 is 33,4%
The Influence of Service Quality and Store Atmosphere on Customer Loyalty through Customer Satisfaction Furoida, Fatin; Maftukhah, Ida
Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i2.23337

Abstract

This study aims to determine the direct indirect influence of service quality, store atmosphere and customer satisfaction as an intervening variable on customer loyalty. The population of this research is customer of Martabak Platinum Ruby Pekalongan Cafe. The number of sample is 116 respondents with purpose sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that service quality affect customer loyalty, store atmosphere affect customer loyalty and customer satisfaction influence customer loyalty and mediate the influence of service quality and store atmosphere on customer loyalty.
The Determinants of Capital Structure on Property and Real Estate Company Period 2012-2016 Ranitasari, Rani; Maftukhah, Ida
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.23499

Abstract

The research aims to know the determinant of capital structure. Population in this research is property and real estate company listed in Indonesia Stock Exchange period 2012-2016. The sample in this research is determined based on purposive sampling which is sampling technique based on certain criteria. Companies that meet the criteria of the sample are 30 companies with research period during 4 years, so obtained the data of 150 observations. The analysis used was multiple linear regression analysis which was preceded by panel data model selection and classical assumption test. The result of random effect model regression test shows that profitability and liquidity have significant negative effect on capital structure, while asset growth has significant positive effect on capital structure, but the firm size and asset structure had no significant positive effect on capital structure.
The Effect of Intellectual Capital on the Profitability of the Banking Companies Listed on Indonesia Stock Exchange in 2013-2016 Silvia, Lely; Maftukhah, Ida
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.25218

Abstract

The purpose of this study is to know the effect of intellectual capital to profitability of banking companies. The sample of this research is 35 banking companies listed in Indonesia Stock Exchange 2013-2016. The method of data analysis using multiple regression analysis. The result showed the regression coefficients variable VACA is as much as 2.632 and sig score 0.010; regression coefficient variable is as much as 4.256 and sig score 0.000; regression coefficient variable is as much as -1.148 and sig score 0.253. The concusion of this research is VACA and VAHU have positif dan significant effect on profitability of banking companies, and STVA has negative and no significant effect on profitability of banking companies.
The Effect of Atmosphere Store, Customers Relationship Management on Loyalty through Customer Satisfaction Buana, Chandra; Maftukhah, Ida
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.25234

Abstract

This study aims to examine the direct indirect influence of store atmosphere, customer relationship management, and customer satisfaction as an intervening variable on customer loyalty. The population this research is Loffle Pop Up Dessert visitor in Semarang. Sampling technique using purposive sampling questionnaire. Data analysis using descriptive percentage and path analysis. The results show that store atmosphere does affect customer loyalty, customer relationship management affect customer loyalty and customer satisfaction influence cutomer loyalty and mediate the influence of store atmosphere and customer relationship management on customer loyalty.
CREATED IMPULSE BUYING BY SHOPPING LIFESTYLE Puspitasari, Isma; Maftukhah, Ida
Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.34748

Abstract

This research Aimed to know the effect of store atmosphere and hedonic shopping motives towards impulse buying directly and indirectly through lifestyle shopping. The population were 116 respondents from Trio Plaza Magelang?s consument. The sampling technique used non-probability sampling method, the which were 116 respondents. Methods of collecting the data using questionnaires and documentation. Data analysis using classic assumption test and hypotesys test (t test and path analysis) with SPSS Statistics 22. The research result has stated that store atmosphere positive and significant toward impulse buying, hedonic shopping motives has positive and significant toward impulse buying.
Co-Authors Agus Wahyudin Alfiyah Nuraini, Alfiyah Asmoro, Dyah Retno Asmoro, Dyah Retno Avi Budi Setiawan Ayuningsih, Fitria AZIZAH, ZAINAB Buana, Chandra Budhi Ade Sulistyo, Budhi Ade Desti Ranihusna Ecstasia, Brendan Ecstasia, Brendan Furoida, Fatin Furoida, Fatin Istanti, Fredianaika Kukuh Familiar, Kukuh Kusuma, Nadia Ingrida Kusumadewi, Nadia Ingrida Ma'arif, Aslama Odilak Maylia Pramono Sari Mochammad Yusuf, Mochammad Muhammad Arif Kurniawan Muhammad Nahdluddin, Muhammad Naufal, Muhammad Hisyam Naufal, Muhammad Hisyam Nina Farliana Nury Ariani Wulansari Permanawati, Rahmadani Nur Pramono Sari, Maylia Prasetyo Ari Bowo, Prasetyo Ari Prasetyo, Farhan Hadi Puspitasari, Isma Rani Hapsari Nindyakirana, Rani Hapsari Ranitasari, Rani Ranitasari, Rani Sari, Cici Safita Sari, Cici Safita Silvia, Lely Silvia, Lely Sri Wartini Sucihatiningsih Dian Wisika Prajanti Tanisah Tanisah, Tanisah Trisni Suryarini Umi Azizah, Umi Wijang Sakitri