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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

Kegiatan Komunikasi Pemasaran Tikar Purun oleh Pengrajin di Desa Menang Raya OKI (Ogan Komering Ilir) Maharani, Dwi; Aprianto, Ricky
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.5040

Abstract

This study aims to determine the marketing communication of purun mats in the sub-district of Pedamaran. The theory used is Integrated Marketing Communication (IMC). The research method used a descriptive qualitative approach, then the object of research was in the sub-district of Pendamaran while the research subjects were village heads, community leaders, purun mat craftsmen and the community. The result of this study is that marketing that is still traditional relying on middlemen (people to people) cannot be known directly by many people and is an obstacle to the progress of mat weaving marketing and through existing networks, for example, brought to collectors to be taken out of town and only use Facebook social media in marketing. Keywords: Marketing Communication, Purun Mat, Pendamaran
Studi Kasus Pola Komunikasi dalam Meningkatkan Kinerja pada Dinas Komunikasi dan Informatika Provisi Sumatera Selatan Mahendra, Yusril Ihza; Maharani, Dwi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.5139

Abstract

This research aims to determine organizational communication patterns in the departmen tcommunication and informatics in the city of Palembang. Humans as social creatures need communication in their lives, meaning they need other people or groups to interact with each other. The method used is qualitative research. Then the research object is in the communication and information service of the city of Palembang, Sumatra, while the research subject is the head of the e-government services sector, head of the application development section, technical personnel. The results of this research are agencies under the auspices of the Palembang city government which carries out the authority for communication and government affairs. informatics