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Journal : Jurnal Pariwisata Terapan

Pola Pengalaman Wisatawan Generasi Z di Destinasi Pariwisata Yogyakarta Priyanto, Sabda Elisa; Malkhamah, Siti; Baiquni, Muhammad; Suprihanto, John
Jurnal Pariwisata Terapan Vol 8, No 1 (2024)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.96487

Abstract

Generation Z is the largest population in Indonesia. Many potentials can be explored from their behavior. The purpose of this study is to discover what the pattern of experiences before, during and after traveling from generation Z tourists in Yogyakarta tourism destinations. This research method uses a qualitative approach, with a sequential research design. Where the data will begin with quantitative in the form of questionnaires to generation Z tourists, then the results are confirmed by conducting interviews with tour guides, tour drivers, tourist attraction managers, tour and travel owners, the results are triangulated by conducting field observations, seeing the behavior of generation Z tourists at tourist attractions. The results found that psychocentric generation Z tourists have a pattern of Psychocentric Gen Z experience in Yogyakarta, starting with (1) dreaming, then (2) researching, (3) planning, (4) booking, (5) anticipating, (6) traveling to, (7) experiencing, (8) sharing, (9) remembering, and (10) evaluating.  Generation Z travelers who are allocentric have a pattern of (1) Researching. (2) traveling to Yogyakarta, (3) Enjoying traveling in Yogyakarta, (4) Enjoying the return trip, (5) sharing, (6) recalling tourism activities, and (7) evaluating. Meanwhile, midcentric generation Z tourists have an experience pattern of (1) dreaming, (2) researching (3) booking, (4) anticipating, (5) enjoying a trip to each tourist attraction. (6) Enjoying tourist activities at tourist attractions (7) sharing. (8) remembering, and (9) evaluating.
Co-Authors Abdul Maruf Saputra Achmad Djunaedi Ahmad Munawar Ahmad Munawar Almira Pavita Eska Alvian Mustafa Amrozi, Muhammad Rizka Fahmi Anggraeni Hapsari Ardiatomo, Prabowo Benidiktus Susanto Charles Watson Danang Parikesit Danar Adi Nugroho Danubroto, Radyo Wijoyo Destria Rahmita Mita Dewanti Dewanti Dewanti Dewanti Dewi Fatmawati Suprapto Dewi Haryani Susilastuti, Dewi Haryani Don Gaspar Don Gaspar Noesaku da Costa Ellyni Dwi Fortuna Fariha Riska Yumita Ferdiana Rosinta Fitrianti, Rachma Fortuna, Ellyni Dwi Fransiska Idalin Gandha Yugo Prasetyo Gaspar, Don Gito Sugiyanto Gito Sugiyanto Gito Sugiyanto Hafidzul Azmi Hardianto Eko Prasetio Haris, Willi Hariwahyudi, Risky Heru Sutomo Heru Sutomo Idalin, Fransiska Imam Muthohar Imam Muthohar Imam Muthohar Imam Muthohar Imam Muthohar Imam Muthohar Isa Indrawan Itsna Amaliatun Khasanah John Suprihanto Karen Walker Latif Budi Suparma Latif Budi Suparma Luzile Mae Satur Melia Damayanti Muhammad Ali Akbar Muhammad Baiquni Muhammad Rezki Ian Muhammad Zudhy Irawan, Muhammad Zudhy Noor Mahmudah Noor Mahmudah Noor Mahmudah Nur Baskoro Adi Pamungkas, Anggera Gandi Pandu Anggoro Putro Pangaribuan, Grace Priyanto, Sabda Elisa Priyanto, Sigit Puput Budy Aryanti Risky Hariwahyudi Rizka Fahmi Amrozi, Mukhammad Sigit Priyanto Sigit Priyatno Suardika, Bayu Subarmono Subarmono Suprapto, Dewi Fatmawati Syifa Hapsari Khaerunnisa Utut Widyanto Vemantyasto, Turas Nur Wahyu Triyono, Wahyu Wardhani Sartono Wibisono, M. Arif Yuwono Wiarco Yuwono Wiarco Zudhy Irawan