Article Per Year (5 Year)
p-Index From 2021 - 2026
1.998
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Dinasti International Journal of Digital Business Management West Science Business and Management Epsilon : Journal of Management (EJoM)
Jushermi Jushermi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
The Effect of Product Quality and Price Perception on Purchase Decisions Through Brand Trust on Zoya Fashion Products in Pekanbaru City Futri Janila Andani; Jushermi Jushermi; Agnes Alvionita
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2491

Abstract

This study aims to analyze the impact of product quality and price perception on buying decisions through brand trust regarding Zoya fashion products in Pekanbaru City. With the increasing interest of the public in Muslim fashion, Zoya, as one of the leading brands, faces challenges in maintaining its market share. The research method used is a survey with a questionnaire involving 100 respondents who are Zoya consumers. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS).The results show that (1) product quality has a significant positive effect on brand trust; (2) price perception also has a significant positive effect on brand trust; (3) product quality significantly positively influences purchase decisions; (4) price perception has a significant negative effect on purchase decisions; (5) brand trust significantly positively influences purchase decisions; (6) brand trust mediates the effect of product quality on purchase decisions; and (7) brand trust mediates the effect of price perception on purchase decisions
Co-Authors Agnes Alvionita Aida Nursanti Arini Novandalina Arwinence Pramadewi Bayu Rosyahdi Danty Sukma Nabillah Deny Danar Rahayu Dewita Suryati Ningsih Efiana Efiana Futri Janila Andani Gatot Wijayanto Henni Novia Sari Henni Noviasari Magdalena Sari Yulfita Mardhatillah Indah Khairunnisa Marhadi Marhadi Muhamad Naufal Mustakim Nabilla, Mutiya Naldi Wija Agus Noviasari Henni Novriansyah Rahmat Nursanti Aida Pangestu Bagus Febrian Putra Eka Firmansyah Putri Rahma Suci Rahayu Danar Deny Ramadani Safitri Rendra Wasnury Restuti Sri Ristian Prasetyo Suci Mayang Sari Taufiqurrahman Taufiqurrahman Tengku Firli Musfar Ufi Mitsaqy Wulangi Wilang Yoggy Wahyudi Yoggy Wahyudi Yudika Ananda Yutiandry Rivai Zulkarnain Zulkarnain