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All Journal JREC (Journal of Electrical and Electronics) Tourism & Hospitality Essentials Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal E-Bis: Ekonomi Bisnis Journal of Energy and Electrical Engineering (JEEE) ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pariwisata Vokasi DEVOSI Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Inaba of Community Services Journal Journal of Computer Science Contributions (Jucosco)
Sri Marini
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Religion Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Implementation Of Promotional Activities for Seuhah Snacks at The Seuhah Festival 03 Event Marini, Sri; Sanjaya, Sonny; Wibawa, Idham Sakti; Fitriani, Dewi; Rabasari, Sara; Setiawan, Yayan
Inaba of Community Services Journal Vol. 2 No. 2 (2023): Volume 2 No. 2, December 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i02.219

Abstract

The culinary world is closely related to tourism. This sector is utilized by businesspeople as activities in all fields return to normal. In accordance with its instinct to meet food needs, its potential needs to be utilized as much as possible. Various culinary events began to be carried out along with the disappearance of social restrictions. The situation analysis in this community partnership program is focused on the introduction of Seuhah snacks and the achievement of business targets from PT Wibawa Karya Abadi in Seuhah Festival Level 03. Business activities must always be followed by the preparation of a solid strategic plan, to achieve sustainable company success. The role of AKPAR NHI Bandung as a partner is to implement promotional activities in the event. A promotional strategy is needed in marketing an event with the implementation of promotional activities. Promotional activities through advertising go well and using social media platforms will be more in touch with the target market. Likewise, personal selling, direct marketing, sales promotion supports the event according to the expected target. In sales promotion activities, the impact on consumer visits and consumption at the Seuhah 03 hawker festival is more significant. In addition, public relations activities through organizing competitions involving many parties are an indicator that the implementation of these promotional activities is effective.
The Effectiveness Of Personal Hospitality Attitude Regulations Assisted by Digital Pocket Books in Increasing The Brand Identity Of The Tourism Department Aprilia, Lu'luwatin Rosdiana; Annishia, Fristi Bellia; Anggraeni Stj, Rr Christiana Mayang; Marini, Sri
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 02 (2024): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i02.1750

Abstract

The study aims to evaluate the effectiveness of a Digital Pocketbook assisted by Personal Hospitality Attitude regulations to enhance the brand identity of the Tourism Department. This type of research is pre-experimental type One Group Pretest-Posttest Design. The Sample is students from the Tourism Department and outside the Tourism Department of Polimedia Kreatif, namely 30 people from the Tourism Department while 26 people came from non-tourism with the simple random sampling. Data analysis in this research is using hypothesis testing with paired sample t-test and to determine its effectiveness using the N-Gain test to determine effectiveness. The results are that respondents' pretest scores for both tourism and non-tourism obtained an average of 69.1. After being treated with personal hospitality attitude regulations with the help of a digital pocket book, respondents' posttest scores obtained an average of 87.3. Calculation results using SPSS 26 with the Paired Sample t-formula test, the researcher concluded that a significance value of 0.000 or meaning 0.000 < 0.05 was obtained, so Ho was rejected and Ha was accepted, and with the results of the hypothesis test or tcount = 8.066 > ttable = 2.045 and tcount = 12,478 > ttable = 2.060 which means Ho rejected and Ha accepted. Based on the results of the N-gain test obtained an average of 56.3% which is quite effective, as well as for non-Tourism major students the average was 57.38% which in categories are quite effective too. So, it can be concluded that the Personal Hospitality Attitude regulations assisted by digital pocketbooks are quite effective in increasing the brand identity of the tourism department in Polimedia Kreatif.
Processing and Packaging Healthy Food for Pregnant Women, Newborns and Toddlers at the North Cimahi Community Health Center Marini, Sri; Sanjaya, Sonny; Wibawa, Idham Sakti; Fajri, Ilham; Devi, Ghini Kunthala
Inaba of Community Services Journal Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i2.323

Abstract

Pregnant women, toddlers and toddlers are at risk of giving birth to babies with low birth weight and stunting. Nutrition problems in Indonesia are currently emerging as complex problems. Chronic malnutrition conditions such as stunting are one of them. Health services should empower cadres in health promotion to prevent stunting by processing food menus and packaging according to local wisdom which is easily available in the area. AKPAR NHI Bandung, in this case a university in the field of hospitality and tourism, is a partner of the Cipageran Community Health Center, North Cimahi district. The situation analysis in this community partnership program focuses on education on healthy food processing and at the same time packaging food for pregnant women, children and Toddlers. This community service proposal is proposed with a theme "processing and packaging of healthy food for PKK cadres" in collaboration with the Cipangeran CIMAHI Utara community health center. It is hoped that it can increase the knowledge and skills of mothers of toddlers in processing local food ingredients so as to participate in preserving local culture and gastronomy
Pelatihan dan Konfigurasi Sistem Informasi Perpustakaan pada Sekolah GRATIS Yayasan Baitul Jihad Bekasi Samsiana, Seta; Supratno, Setyo; Hasad, Andi; Marini, Sri; Sylviana, Rika; Taufiqurahman
Journal Of Computer Science Contributions (JUCOSCO) Vol. 1 No. 1 (2021): Januari 2021
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jucosco.v1i1.522

Abstract

Teknologi informasi saat ini menyebar di berbagai bidang kehidupan masyarakat.Kemajuan ini membuat jarak dan ruang tak berbatas. Suatu peistiwa dan kejadian dapat cepat ketahui dalam hitungan detik. Demikian pula dengan kemajuan sistem informasi di perpustakaan. Dimana dulu pelayanan masih menggunakan metode manual (manual methode) saat ini sudah banyak yang beralih menggunakan sistem automasi perpustakaan (library management sistem). Berangkat dari pemikiran itu, tim pengabdian pada masyarakat UNISMA tertarik untuk mengadakan kegiatan pelatihan sistem informasi perpustakaan yang dilaksanakan di perpustakaan sekolah GRATIS Yayasan baitul Jihad Kemang Pratama II Bekasi, sebagai sekolah GRATIS 100% kami mencoba untuk bersinergi dalam usahanya meningkatkan kualitas pembelajaran melalui perkembangan teknologi informasi.
Peranan Komunikasi Pemasaran Dalam Meningkatkan Minat Studi Mahasiswa Sri Marini; Superwiratni; Ita Karnita
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1332

Abstract

Tingginya animo calon mahasiswa untuk memilih perguruan tinggi di bidang pariwisata dan perhotelan menjadikan AKPAR NHI Bandung tidak sendiri dalam hal ini. Hal tersebut menjadikan peluang untuk mendapatkan calon mahasiswa menjadi lebih sulit. AKPAR NHI Bandung harus dapat memiliki differensiasi agar menjadi prioritas calon mahasiswa. Hal tersebut harus distimuli dengan menumbuhkan minat mahasiswa untuk dapat melanjutkan pendidikan di program studi perhotelan. Minat merupakan perilaku konsumen yang menunjukkan sejauh mana komitmennya dalam melakukan pembelian. Diperlukan pemasaran yang baik sehingga target perguruan tinggi swasta dalam menjaring calon mahasiswa dapat lebih fokus, dan strategi pemasaran tersebut perlu di komunikasikan melalui komunikasi pemasaran yang efektif. Rumusan masalah penelitian ini adalah bagaimana komunikasi pemasaran yang dilakukan dan bagaimana minat studi mahasiswa. Tujuan penelitian ini adalah untuk menganalisa aktivitas komunikasi pemasaran dan minat studi mahasiswa. Key Informan dalam penelitian ini adalah informan internal dari 2 pengelola promosi yaitu marcom dan tim promosi, serta 15 informan sebagai narasumber eligible yang memiliki peran sebagai mahasiswa dari angkatan 2021, 2022 dan calon mahasiswa baru untuk memberi informasi mengenai minat dalam studi. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis data kualitatif yang dilakukan secara interaktif melalui proses data reduction, data display, dan verification. Hasil penelitian menunjukkan bahwa peranan komunikasi pemasaran penting dalam meningkatkan minat studi mahasiswa sehingga berdampak terhadap keberlangsungan lembaga pendidikan pariwisata dan perhotelan.
Analisis Strategi Pemasaran VHO Syariah yang Diterapkan Emaki Al-Ma'Some Resort Lembang Superwiratni; Ita Karnita; Sri Marini
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 9 No. 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1354

Abstract

Hotel dikategorikan menjadi dua macam jenis yaitu hotel conventional dan hotel berbasis syariah dimana untuk meningkatkan occupancy dijaman teknologi yang sudah maju dengan mengoptimalkan ecommerce yang salah satunya adalah Virtual Hotel Operation yang berbasis syariah. Untuk meningkatkan pangsa pasar maka perusahaan perlu menerapkan strategi bersaing dengan menggunakan metode SWOT, yakni suatu strategi yang dilakukan oleh perusahaan untuk mengetahui sejauh mana kekuatan, kelemahan, peluang dan ancaman yang dilakukan oleh perusahaan untuk meningkatkan,pangsa pasar. Hal ini perlu dilakukan oleh perusahaan mengingat bahwa persaingan dengan perusahaan pesaing yang bergerak di bidang usaha yang sama sangat ketat, sehingga perusahaan perlu menyusun strategi yang dapat meningkatkan pangsa pasarnya. Salah satu hotel syariah di Lembang yang bekerjasama dengan virtual hotel oprasional RedDoorz Syariah adalah Emaki Al-Ma’some Resort syariah. Menurut Freddy Rangkuti (2008), analisis SWOT adalah identifikasi dari berbagai faktor secara sistematis untuk merumuskan strategi perusahaan. Analisis ini didasarkan pada logika yang dapat memaksimalkan kekuatan (Strength) dan peluang (Opportunities), namun secara bersamaan dapat juga meminimalkan kelemahan (Weakness) dan ancaman (Threats).
Analisis Biaya dan Pemilihan Peminatan Terhadap Ketertarikan Mahasiswa Dalam Program Food and Beverage Service Fajar Pramono; Sri Marini
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2080

Abstract

The decline in the number of students in the food and beverage service is a concern for AKPAR NHI Bandung. The number of students in the program is not on target and is thought to be closely related to tuition fees and major selection. Cost can be a problem for prospective students to choose the specialization of the food and beverage service program and have a big impact on interest in choosing the program. The formulation of this research problem is how students' interest in choosing food and beverage service specialization and how the cost of education programs. The purpose of this study was to determine the impact of fees and specialization selection and to determine how much impact fees and specialization selection have on student interest in food beverage service. The population in this study were students with a sample size of 60 respondents to provide information about interest in choosing a college program. The data analysis technique used in this research is quantitative data analysis where the research analysis method uses path analysis to analyze the research results. The results showed that the specialization selection variable had a greater influence on student interest than the cost variable.
EXPERIENCE ECONOMY AND DIGITAL MARKETING STRATEGIES IN ENHANCING HOTEL COMPETITIVENESS Marini, Sri; Superwiratni; Fajri, Ilham; Karnita, Ita
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7336

Abstract

Consumers are increasingly seeking memorable experiences, not only standard hotel services, but also driving intense competition in West Java's hospitality industry. Although several strategies have been implemented, a literature gap remains in relation to the role of customer engagement as a mediating variable between strategy and hotel competitiveness. Therefore, this study aims to analyze the effect of experience economy and digital marketing strategies on hotel competitiveness, both directly and through customer engagement. The research covers 320 three- to five-star hotels in West Java, with an estimated annual guest population of 57,600. A total of 400 respondents were selected using Slovin's formula, which incorporates a 5% margin of error and employs a multistage sampling approach. Data was analyzed using the SEM-PLS method. The results indicate that both strategies significantly enhance hotel competitiveness, both directly and indirectly, through the partial mediating role of customer engagement. These findings underscore the importance of combining experiential and digital approaches to foster a deeper emotional connection with customers and gain a competitive edge. This study contributes to the theoretical development of hospitality management. It also provides practical insights for hotel managers in West Java to enhance their competitiveness by implementing experience-driven and digitally oriented strategies tailored to meet customer expectations.
Co-Authors Abdul Hafid Paronda Andi Hasad Andriana Suhanda, Tina Annishia, Fristi Bellia Aprilia, Lu'luwatin Rosdiana Asrika, Sukwati Dewi Asrika, Sukwati Dewi Devi, Ghini Kunthala DEWI FITRIANI Diky Rismana, Diky Dwipa Handayani Faisal Piliang Fajar Pramono Fakhri, Muhammad Reza Faot, Alvina Marni Theola Geri Supriadi Ilham Fajri, Ilham Intan Medya Ratna Pury Intan, Amalia Juliana Monika Ita Karnita Karnita, Ita Kenny Jonathan Adam, Reyhand Lidemar Lidemar Mhammadin, Habib Muhammad Amin Bakri Muhammad Ilyas Sikki Ninik Paryati Nurul Hidayat Pambudi, Trio Paronda, A. Hafid Pitaloka, Habibah Fiola Rabasari, Sara Rakhman, Taufiqur Rika Sylviana Rizky Abdul Rachman RIZKY SEPTIANDY WIGUNA Rosdiana Aprilia, Luluwatin Rr. Christiana Mayang Anggraeni Stj Sakti Wibawa, Idham Sanjaya, Sonny Seta Samsiana Setyo Supratno Sunaryo Sunaryo Superwiratni Supratno, Setyo - Surya Aditya Wahyono Taufiqurahman Waridhah, Sunilam Wibawa, Idham Sakti Yahya, Antonius Iskandar Yayan Setiawan, Yayan Yudha Witanto, Yudha