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Journal : Jurnal Informatika: Jurnal Pengembangan IT

Strategi Marketing Penerimaan Mahasiswa Baru Menggunakan Machine Learning dengan Teknik Clustering Raditya Danar Dana; Cep Lukman Rohmat; Ade Rizki Rinaldi
Jurnal Informatika: Jurnal Pengembangan IT Vol 4, No 2-2 (2019): Special Issue on Seminar Nasional - Inovasi Dalam Teknologi Informasi & Teknol
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jpit.v4i2-2.1879

Abstract

The marketing activity of new student admissions is one of the efforts undertaken by a university to maintain its existence in order to remain known and gain interest from the wider community. From the results of observations made at the research location, marketing activities carried out so far are still carried out in the same way from year to year without distinguishing the characteristics of the target prospective registrants, so the marketing pattern undertaken is not necessarily effective for all prospective applicants who have different characteristics - different . Therefore, it is necessary to make an effort to target target applicants based on certain characteristics to facilitate the determination of strategies and marketing patterns for new student admissions. The aim of this research is to group students' spread data using Machine Learning Technology approach using Clustering technique. This research resulted in the grouping of registrants in the admission activities of new students divided into 3 cluster groups, namely cluster 1 by 11%, cluster 2 by 56% and cluster 3 by 33%.
E-Learning Satisfaction Menggunakan Metode Auto Model Arif Rinaldi Dikananda; Fidya Arie Pratama; Ade Rizki Rinaldi
Jurnal Informatika: Jurnal Pengembangan IT Vol 4, No 2-2 (2019): Special Issue on Seminar Nasional - Inovasi Dalam Teknologi Informasi & Teknol
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jpit.v4i2-2.1864

Abstract

E-Learning just like learning media in general need to be evaluated to find out and measure how much effectiveness, efficiency and user satisfaction with the quality of the overall learning process. One effort that can be done to find out and evaluate the quality of a learning is to use satisfaction evaluation. Measurement of satisfaction requires data derived from questionnaires that are presented using a Likert scale. The data illustrates the perception of users who have uncertainty because it is very subjective so that it has the potential to cause misinterpretation. The auto model method can be used to evaluate e-Learning satisfaction because the auto model method has the advantage of solving a problem with the various models produced, which in this case are in accordance with the context of the satisfaction problem that is often presented in natural language that has uncertainty, such as "how satisfied? "," How efficient? "And" how much is user satisfaction. Based on the auto model method, the results of the satisfaction scores of each respondent, shown in the table above, are summed and the average is calculated. With the auto model, the results show that SVM is the best performance method with an acceleration rate of 90% and best gains with a value of 38.