Article Per Year (5 Year)
p-Index From 2021 - 2026
5.358
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam JUSIFO : Jurnal Sistem Informasi Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi Sistemasi: Jurnal Sistem Informasi Briliant: Jurnal Riset dan Konseptual Seminar Nasional Teknologi Informasi Komunikasi dan Industri Jurnal Teknologi Sistem Informasi dan Aplikasi J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Sistem Cerdas JOISIE (Journal Of Information Systems And Informatics Engineering) EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Jurnal Sistem informasi dan informatika (SIMIKA) JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Teknik Informatika (JUTIF) Journal of Applied Data Sciences Jurnal Pendidikan dan Teknologi Indonesia Bulletin of Computer Science Research J-SAKTI (Jurnal Sains Komputer dan Informatika) Indonesian Journal of Informatic Research and Software Engineering Malcom: Indonesian Journal of Machine Learning and Computer Science Journal of Informatics, Electrical and Electronics Engineering The Indonesian Journal of Computer Science Scientific Journal of Informatics
Arif Marsal
Fakultas Sains dan Teknologi Universitas Islam Negeri (UIN) Sultan Syarif Kasim Riau
Religion Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
OPTIMALISASI STRATEGI PROMOSI BERDASARKAN WAKTU DAN JENIS PRODUK MENGGUNAKAN ALGORITMA FP-GROWTH Andaranti, Arifah Fadhila; Afdal, M.; Permana, Inggih; Jazman, Muhammad; Marsal, Arif
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 8 No. 2 (2025): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/dy69fk12

Abstract

Aba Mart is a convenience store that provides a wide range of daily necessities. One of the challenges faced by Aba Mart is the uncertainty in determining the optimal timing for product promotions. To address this issue, this study utilizes sales transaction data obtained from the store’s Point of Sale (POS) system, totaling 12,887 transactions recorded from March to August 2024. The dataset includes attributes such as date and product name, which were processed through attribute selection, categorization into 33 product types, conversion of dates to days, and transformation into boolean format for analysis. The study applies the Association Rule Mining (ARM) technique using the Frequent Pattern Growth (FP-Growth) algorithm to identify the relationship between the time of purchase and the types of products bought. The results demonstrate that the FP-Growth algorithm successfully identified patterns of association. By testing with minimum support values of 2%, 3%, and 4%, and a minimum confidence of 10%, the analysis produced 15 association rules in March, 11 in April, 14 in May, 13 in June, 11 in July, and 13 in August 2024. These rules have been used as a foundation for formulating more effective and targeted promotional strategies for Aba Mart.
User Satisfaction in Public Sector Digital Transformation: A Critical EUCS Analysis of the E-Kinerja Application in Indragiri Hilir Regency Dermawan, Tri; Jazman, Muhammad; Ahsyar, Tengku Khairil; Saputra, Eki; Muttakin, Fitriani; Marsal, Arif
Jurnal Pendidikan dan Teknologi Indonesia Vol 5 No 9 (2025): JPTI - September 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.1079

Abstract

The accelerated global push for digitalized public services places immense pressure on government agencies to ensure the effectiveness and user acceptance of new information systems. This study critically investigates user satisfaction with the E-Kinerja application, a pivotal e-performance management system implemented at the Regional Personnel and Human Resource Development Agency (BKPSDM) of Indragiri Hilir Regency. Utilizing the well-established End-User Computing Satisfaction (EUCS) model, encompassing content, accuracy, format, ease of use, and timeliness dimensions, this research employs a quantitative approach. Data were collected via questionnaires from 36 active users (total population) and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) in SmartPLS. The findings reveal a nuanced and unexpected pattern of influence: only the Content (T-Statistic = 2.002, p<0.05) and Timeliness (T-Statistic = 2.433, p<0.05) dimensions significantly and positively impact user satisfaction. Crucially, Accuracy, Format, and Ease of Use did not exhibit a statistically significant influence. The model explained a substantial 76.7% of user satisfaction variance. This counter-intuitive outcome challenges generalized EUCS applicability in mandatory government contexts, suggesting that user priorities in public sector performance systems may uniquely emphasize core utility and promptness over aesthetic or perceived ease. These findings offer critical insights for public administrators prioritizing IT investments and contribute to refining the theoretical understanding of EUCS dynamics in specific organizational environments. Recommendations include prioritizing content quality and timely information delivery, while re-evaluating the perceived importance of other dimensions in similar government settings.
EVALUATION OF MATURITY LEVEL AND DESIGN OF INCIDENT MANAGEMENT SOP IN ACADEMIC INFORMATION SYSTEM USING ITIL V4 Febrian, Dany; Salisah, Febi Nur; Megawati, Megawati; M.Afdal; Marsal, Arif
Jurnal Teknik Informatika (Jutif) Vol. 5 No. 4 (2024): JUTIF Volume 5, Number 4, August 2024 - SENIKO
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2024.5.4.2286

Abstract

STIKES is one of the universities that organizes study programs that focus on Health Professional Education, one of which is STIKES XYZ Pekanbaru. STIKES XYZ should be able to utilize technology to support the performance and processes carried out in the educational environment. The Academic Information System (SIADAK) is a system at STIKES XYZ which is used by all lecturers and students. This system can be accessed online, however, the process that occurs when the system is used does not necessarily run well, there are still several things that must be considered, starting from maintenance and management of problems that occur. Therefore, maturity level measurements are carried out as well as designing standard operational procedures for incident management. This research uses the Information Technology Infrastructure Library Framework 4 and uses incident management practice as a guide for measuring maturity levels and designing SOPs for handling problems. Based on the results of data collection and processing based on practice incident management, it was found that the maturity level was at level 2 (Repeatable) and the SOP for handling problems was designed. Based on the results of the maturity level and the design of SOPs for handling problems with the academic information system, they can be used as a reference to further improve the quality of services and the quality of the Academic Information System.
Analisis Kinerja Sistem Informasi Kesejahteraan Sosial Next-Generation Menggunakan Metode IT Balanced Secorecard Ariansah, Rizky; Maita, Idria; Muttakin, Fitriani; Zarnelly, Zarnelly; Hamzah, Muhammad Luthfi; Marsal, Arif
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 2 (2024): Volume 9 Nomor 2, Mei 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i2.1781

Abstract

SIKS-NG is an application implemented by social services to provide targeted information on data on underprivileged communities. However, in its implementation, the feasibility value of this application is not yet known, so there are several problems that affect the performance of user services such as network problems, server problems and several features that are not optimal. This research aims to measure performance in the SIKS-NG application using the IT balanced corecard method, which is a method for assessing the performance of an information technology system by considering information technology units from 4 variables, namely company contribution, user orientation, operational excellence (operational excellence), and future orientation (future orientation). Data was taken through a questionnaire from 31 respondents involving the main admin coordinator, agency admin and SIKS-NG users. The total results of measurements using the IT Balanced Corecard approach on SIKS-NG performance are in the "GOOD" category, reaching 70.1% of the influence that occurs comes from the dependent variable, while the remaining 20.9% is influenced by other dependent variables.
Analysis of Religiosity and MSME’s Performance: the Mediating Role of Enterpreneurial Orientation Parlyna, Ryna; Susanto, Parengki; Abror, Abror; Marsal, Arif
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.48009

Abstract

This study aims to examine the impact of religiosity on MSME’s performance using a quantitative method. Primary data were collected by distributing questionnaires to the MSME’s owners and managers. Employing purposive sampling technique, a total of 300 respondents were recruited. SMART PLS SEM 3.0 approach was implemented to analyze the data. One result show that there is a positive and significant relationship between entrepreneurial orientation and MSME’s performance. Another result is that there is a positive and significant correlation between religiosity on entrepreneurial orientation, but there is a positive and insignificant correlation between religiosity on MSME’s performance. The interesting finding in this study is that entrepreneurial orientation mediates the relationship between religiosity on MSME’s performance.
Implementasi Layanan Payment Gateway pada Sistem Informasi Travel Haji dan Umroh Fikri, Nidhal; Saputra, Eki; Syaifullah, Syaifullah; Fronita, Mona; Marsal, Arif
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 3 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v7i3.40637

Abstract

PT Hajar Aswad Mubaroq Riau is a company that offers Hajj and Umrah travel services. However, currently they still use conventional methods in conducting their travel business processes as a whole. So that to improve the efficiency and performance of the travel company's business, it is necessary to implement an information system. In addition, the presence of information systems is expected to significantly reduce administrative costs and increase customer convenience in the transaction process. Before developing an information system, observations are made first to find out which business processes can be implemented in an information system. Information system development uses a Rapid Application Development approach that focuses on rapid development in a short time. The integration of the midtrans payment gateway into the information system has made it easier for researchers to develop a system that supports transaction payments through several banks and e-wallets in Indonesia.
Analisis User Experience Quizizz pada Gamification di Bidang Pendidikan Menggunakan Metode User Experience Questionnaire (UEQ) Siregar, Muslim Putra Perdana; Saputra, Eki; Fronita, Mona; Marsal, Arif; Muttakin, Fitriani
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 3 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v7i3.40758

Abstract

Quizizz exists as technology develops. However, in using Quizizz there are still many users who experience and give negative responses to their experience in using it. The reason the UEQ method is used in this research is because the UEQ method provides speed in processing and provides special tools that have been provided on the official UEQ website. In this study using the UEQ method, the resulting evaluation value of several variables is positive and neutral, including 5 variables with positive results. Among them are the variables of Attractiveness (mean 1.133), Clarity (mean 1.018), Efficiency (mean 1.198), Appropriateness (mean 1.130), and Stimulation (mean 1.170). While the remaining 1 variable received a Neutral evaluation, namely Novelty (mean 0.595). From some of the mean evaluation results obtained, the authors conclude that the Quizizz application received a positive evaluation by users in their experience while using the Quizizz application. Recommendations obtained in this research in the form of the appearance of the Quizizz application must be more user friendly and also in terms of information must be constantly updated using short, concise, and clear language so that it can be easily understood by students in educational institutions in SMA 6 Negeri Padangsidimpuan.
Pengelompokan Data Pelayanan Berbasis Density Based Learning Putri, Amanda Iksanul; Marsal, Arif; Muttakin, Fitriani
Seminar Nasional Teknologi Informasi Komunikasi dan Industri 2023: SNTIKI 15
Publisher : UIN Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelayanan publik sebagaimana dimaksud dalam Undang-Undang RI Nomor 25 Tahun 2009 adalah setiap tindakan yang dilakukan dalam rangka memenuhi kebutuhan mendasar yang sejalan dengan hak asasi setiap warga negara dan penduduk atas produk, jasa, dan pelayanan administratif yang ditawarkan oleh penyedia layanan terkait dengan pelayanan publik. Kepuasan masyarakat yang tepat diperlukan untuk meningkatkan kualitas pelayanan. Dalam penelitian ini jawaban dari daerah yang mempunyai pola kasus yang sebanding dikelompokkan dengan menggunakan teknik clustering guna dijadikan sebagai tolak ukur standar pelayanan publik yang diberikan.  Algoritma DBSCAN diterapkan pada penelitian ini menggunakan 102 data dari masyarakat yang melakukan pelayanan di Kantor Camat Rumbai Timur untuk mendapatkan hasil klasterisasi. Dengan nilai Eps berkisar antara 3,0 hingga 4,0 dan nilai Minpts 7 dan 8, total uji coba dilakukan sebanyak 22 kali. Pada penelitian ini diperoleh satu cluster disetiap percobaan, dimana cluster tersebut mengelompokkan masyarakat puas terhadap pelayanan yang dilakukan di Kantor Camat Rumbai Timur. Hal tersebut terbukti melalui perhitungan sekala likert dimana semua variable pada data mendapatkan sekala puas dari masyarakat.
Usability Evaluation of Pekanbaru dalam Genggaman Application using System Usability Scale (SUS) Putera, Thariq Pratama; Angraini, Angraini; Saputra, Eki; megawati, Megawati; Fronita, Mona; Marsal, Arif
Sistemasi: Jurnal Sistem Informasi Vol 13, No 2 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i2.3782

Abstract

One of the e-Government applications that has been implemented at the Pekanbaru City Statistics and Information Communication Service is the Pekanbaru Application in Your Hand. This application has been running for approximately 2 years since it was launched on September 2, 2021 and has not undergone any assessment using specific standard methodologies to gauge end-user satisfaction levels. The purpose of this research is to assess the user-friendliness of the Pekanbaru In Hands Application website through the utilization of the System Usability Scale (SUS) method. The SUS method, known for its validity and reliability, offers a straightforward application. It comprises ten questions formulated by John Brooke, and the outcomes are presented as scores ranging from 0 to 100.. The 65 respondents consisted of ASN and non-ASN employees from the Pekanbaru City Communications, Statistics and Informatics Service. The result obtained from the SUS calculation is 59, for the adjective assessment category including ok, with a scale value of F, and including marginally low for the acceptability range category where the application can be accepted but the level of acceptance is still low. This indicates that enhancements are required for the application to achieve a higher acceptance rate. This research produces 4 suggestions for enhancing solutions, serving as valuable references in forthcoming application development.
Analisis Loyalitas Pelanggan Business To Business Berdasarkan Model RFM Menggunakan Algoritma Fuzzy C-Means: Business to Business Customer Loyalty Analysis Based on RFM Model Using Fuzzy C-Means Algorithm Al-Yasir, Al-Yasir; Afdal, M.; Zarnelly, Zarnelly; Marsal, Arif
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.1163

Abstract

PT. XYZ merupakan perusahaan yang bergerak di bidang distributor atap plastik dan Aluminium Composit Panel (ACP) yang mengadopsi model usaha B2B. Saat ini strategi yang digunakan oleh PT. XYZ masih belum berfokus pada segmentasi pelanggan dan masih memperlakukan setiap pelanggan dengan sama. Selain itu data penjualan yang terdapat ribuan lebih riwayat transaksi hanya digunakan sebagai arsip yang seharusnya dapat digunakan untuk pengembangan strategi perusahaan. Berdasarkan hal tersebut, penelitian ini melakukan segmentasi pelanggan pada PT. XYZ menggunakan model RFM dan algoritma FCM untuk menganalisis pelanggan bersasarkan karakteristik dan perilakunya. Data yang digunakan terdiri dari 9163 transaksi yang memuat 494 pelanggan. Untuk mendapatkan jumlah cluster yang optimal maka dilakukan pengujian pada jumlah cluster yaitu 2-10. Hasilnya menunjukkan 2 cluster sebagai jumlah yang terbaik dengan nilai DBI 0,4908. Cluster 1 yang terdiri dari 387 pelanggan dikategorikan sebagai loyal customer sedangkan cluster 2 yang terdiri dari 107 pelanggan dikategorikan sebagai lost customer. Sebagai pelanggan yang loyal, perusahaan perlu memberikan apresiasi untuk mempertahankan hubungan baik dengan pelanggan seperti memberikan diskon, ataupun penawaran khusus. Kemudian untuk segmen lost customer, perusahaan perlu mengambil langkah yang tepat untuk mencoba memulihkan hubungan dengan pelanggan dan menganalisis faktor dan penyebab pelanggan pada segmen ini beralih ke perusahaan lain.
Co-Authors Abror Abror Adillah, Suci Nur Ahsyar, Tengku Khairil Al Kiramy, Razanul Al-Yasir, Al-Yasir Alfian, Zhevin Andaranti, Arifah Fadhila Angraini Angraini Anofrizen Anofrizen Ariansah, Rizky Ariyansir, Sigit Arrazak, Fadlan Arsyad, Ilham Butar Butar, Febiola Siska Butar, Fajar Rido Butar Daulay, Suandi Dermawan, Tri Eki Saputra Fahlepi, Ridho Febi Nur Salisah Febrian, Dany Fikri, Nidhal Hamzah, Muhammad Luthfi Hardianto, Arvin Harmaniola, Elsa Inggih Permana Jazman, Muhammad Khairil Ahsyar, Tengku Kurniawansyah, Fito Cahya Kusuma, Gathot Hanyokro M. Afdal M. Afdal, M. Afdal M.Afdal Megawati Megawati - Mona Fronita, Mona Munzir, Medyantiwi Rahmawita Mustakim Mustakim Muttakin, Fitriani Nabillah, Putri Nailul Amani Nanda Nazira Naufal Fikri, R. Adlian Nazaf, Latiful Nisa', Sayyidatun Novita Sari Perengki Susanto Prananda, Yaldri Oktra Praniffa, Anisya Caty Pratama, Arya Yendri Pratama, Muhammad Wahyu Putera, Thariq Pratama Putri, Amanda Iksanul Rahmawita M, Medyantiwi Rahmawita, Medyantiwi Rice Novita Rozanda, Nesdi Evrilyan Ryna Parlyna, Ryna Sari, Gusmelia Puspita Siregar, Muslim Putra Perdana Susanti, Pingki Muliya Susanto, Parengki Syaifullah Syaifullah Syaifullah Tasia, Ena Wulan, Damar Yanti, Rahma Zarnelly Zarnelly Zarnelly