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ANALISIS PENGARUH PROMOSI E-COMMERCE DI YOUTUBE TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP MINAT BELI Angela Michelle Setiawan; Daru Purnomo; Pratiwi Cristin Harnita
Cakrawala Jurnal Penelitian Sosial Vol 10 No 1 (2021)
Publisher : Universitas Kristen Satya Wacana

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Abstract

This study is different from other studies because there is an additional variable that becomes the limiting between the independent and dependent variables, namely the brand awareness variable, so the researcher wants to see whether the intervening variables in the study have an influence on the independent and dependent variables. The purpose of this research is to prove that there are other variables besides buying interest which can influence promotion. The theory used is Aidca's theory which is considered to be a reference in effective promotion. The data analysis technique uses path analysis. And based on the results, the indirect effect is greater than the direct effect, so that many variables outside of buying interest have an influence on promotion. Obtained the value of the indirect effect of 0.391 which is greater than the value of the direct effect of 0.275.
Bonus Demografi Dalam Aspek Keluarga Berencana (KB) Peluang Dan Tantangan Kota Salatiga kris murni waruwu; Daru Purnomo; Suryo Sakti Hadiwijoyo
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 6, No 1 (2022): Pebruari, 2022
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v6i1.2022.273-287

Abstract

Tulisan ini bertujuan menganalisis bonus demografi Kota Salatiga dalam aspek keluarga berencana, serta adaptasi dimasa pandemi covid-19. Masalah difokuskan pada perubahan demografi kependudukan, aspek keluarga berencana dan perubahan sosial diikuti dengan adaptasi. Sebagai pisau analisisnya menggunakan teori dari Robert King Merton tentang fungsionalisme struktural dan tipe adaptasi serta konsep perubahan sosial. Data-data dikumpulkan melalui data sekunder dari data demografi yang ada di Kota Salatiga dan data primer melalui wawancara terhadap pihak-pihak yang berkaitan dalam penelitian ini. Teknik analisa datanya menggunakan statistik deskriptif dengan analisa trend berupa grafik, diagram, dan tabel, hasil wawancara dianalisis secara kualitatif. Kajian ini menyimpulkan bahwa Kota salatiga telah memasuki bonus demografi, dari hasil analisis trend rasio beban tanggungan. Pada tahun 2020 angka rasio ketergantungan Kota salatiga mencapai 42,98 persen yang artinya 100 penduduk usia produktif di salatiga menanggung beban ekonomi tidak lebih dari 43 orang penduduk usia non-produktif. Penggunaan alat/cara kb merupakan salah satu upaya untuk menekan jumlah kelahiran dengan TFR Kota Salatiga pada tahun 2020 sebasar 1,55 persen. Pandemi covid-19, berdampak pada pelayanan KB di Kota Salatiga, adanya perubahan sosial. Adanya adaptasi dalam fungsional struktural dengan adaptasi pada tipe kompromisme, kemudian mengalami persegeseran, ke adaptasi inovasi. Tantangan pada pengendalian penduduk, penurunan tingkat kelahiran, ketahanan keluarga, generasi dan persiapan usia tua, jumlah pasangan usia subur (PUS).
The Effect of Body Shaming on the Existence of Generation Z Confidence Natasya Dwina Sukoco; Daru Purnomo; Suryo Sakti Hadiwijoyo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6346

Abstract

Body shaming is the treatment of a person in giving negative comments to a person's physical condition (body or appearance), whether consciously or not. Body shaming affects the level of self-confidence of a person, both male and female, from the age of 13 years to the age of 36 years. This means that body shaming affects both generation Z and the millennial generation. The purpose of this study is to describe the forms of body shaming experienced by Generation Z adolescents in Salatiga City and explain the effect of body shaming on the existence of self-confidence of Generation Z adolescents in Salatiga City. This study uses quantitative methods with the type of explanatory research. The results of this study indicate a strong correlation coefficient of 0.715, which means that there is a correlation between the body shaming variable and the self-confidence variable of generation Z teenagers in Salatiga City. The effect of body shaming on the intensity of self-confidence of Generation Z is 51.2%, while the remaining 48.8% is influenced by other factors not examined by researchers. The F test shows a probability value of 0.000 <0.05, which means that H1 is accepted and H0 is rejected. From this study obtained a significance value of 0.000, it can be concluded that body shaming has an influence on the existence of self-confidence of generation Z teenagers in Salatiga City.
Pendampingan Masyarakat dalam Meningkatkan UMKM dan Pembenahan Sarana Adminisratif Rumah Dataku di Kampung Keluarga Berkualitas (KB) “Melati” Kelurahan Blotongan Kota Salatiga Dina Anike Lumendek; Alfa Fadhila; Ode Kurniawan; Jimmy Slamet Basuki; Yosua Arya Okta Pratama; Daru Purnomo
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 1 No 3 (2021)
Publisher : Universitas Kristen Satya Wacana Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1021.705 KB) | DOI: 10.24246/jms.v1i32021p460-473

Abstract

Kampung KB Melati Bonorejo aims to improve the quality of life of the people in the area. In the Melati Bonorejo KB village, there are UMKMs which are managed by residents. However, the existing obstacle related to UMKMs is the lack of understanding of residents about how to sell their products by utilizing existing social media. Of course, by utilizing social media, it will be easier for residents to sell their products and be able to get a bigger market. This community service activity is carried out with a workshop method that aims so that residents can find out how products are going through social media. This activity also collaborates with the owners and employees of Naruna Ceramics Salatiga who have skills in marketing, especially digital marketing.
Pendampingan Pembenahan dan Pengelolaan Rumah Dataku dan Informasi Keluarga Kampung Keluarga Berkualitas (KB) Kelurahan Kauman Kidul Salatiga Yeremia Sabatani Ari; Wendy Wijaya T. Gari; Muhamad Dwi Mardiyanto; Aurelia Jessica; Nurayu Wulandari; Daru Purnomo
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 1 No 3 (2021)
Publisher : Universitas Kristen Satya Wacana Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (920.944 KB) | DOI: 10.24246/jms.v1i32021p484-498

Abstract

Pengabdian dan pemberdayaan masyarakat merupakan kegiatan yang berusaha memberikan kemajuan bagi kesejahteraan masyarakat dan mencerdaskan kehidupan bangsa. Dalam artikel ini pengabdian dan pemberdayaan masyarakat melalui kegiatan Praktek Lapangan Terpadu (PLT) akan memaparkan kegiatan pembenahan klasifikasi Rumah Data Kependudukan dan Informasi Keluarga, pendamping inputting data dan pembuatan format variabel data serta pembuatan akun sosial media dan video profil Kampung KB Teratai. Berdasarkan hasil praktek lapangan yang dilakukan, pembenahan dan pendampingan ini memberikan manfaat bagi pengurus Rumah Data dan Kampung KB dimana para pengurus mendapatkan pemahaman yang lebih dalam akan inputting data secara digital dengan didukung oleh kelengkapan format data yang ada, tersedianya tempat untuk melakukan verifikasi, analisis dan pengarsipan data serta adanya media promosi kegiatan dan potensi wisata yang ada di Kauman Kidul.
Revitalisasi Gabungan Organisasi Wanita (GOW) Dalam Pembentukan Buku Profil Dan Media Sosial Sebagai Upaya Pengembangan Kapasitas Organisasi Wanita Di Kota Salatiga Tahun 2021 Daru Purnomo; Garcian Gracias Purba; Irene Iriani Pah; Maura Kinsa Tsabitha; Monica Biola Gunawan
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2021)
Publisher : Universitas Kristen Satya Wacana Salatiga

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Abstract

An organization must stand by having a strong foundation in order to achieve the goals that are used as directions for the establishment of the organization. It is also owned by the Association of Women's Organizations (GOW) Salatiga. Along with the age of an organization and the times, organizational revitalization is very necessary for the purpose of developing the capacity of the organization and it is also very important to do so that the organization has a track record in the process. One form of revitalization is the design of a GOW profile book which contains a brief history and activities that have been carried out by GOW and its 25 elements along with photos of activities so that they can be used as track records in the process. The profile book can also be used as an archive of GOW in finding data related to the previous activities of its 25 elements
Pendampingan dan Penguatan Masyarakat dalam Pencegahan Stunting Melalui Pembelajaran Lapangan Terpadu Daru Purnomo; Sampoerno Sampoerno; Suryo Sakti Hadiwijoyo; Alvianto Wahyudi Utomo; Rendy H. Abraham; Rizki Amalia Yanuartha
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2021)
Publisher : Universitas Kristen Satya Wacana Salatiga

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Abstract

The problem of stunting is a national issue that needs serious attention. In Salatiga City, stunting cases are still very ups and downs. This is because it is not only a matter of poverty, but also the low level of parenting and public understanding of stunting. The purpose of this community service is to aid and strengthen the community so that they have the ability to prevent stunting through Integrated Field Learning. So that it is expected to be able to raise public awareness of the causes of stunting problems that exist in each kelurahan, and to strengthen institutions at the base level which eventually becomes a synergistic movement. And aims to build an accurate database of the profile and potential of each kelurahan. The solution given is to aid and community strengthening through pentahelix collaboration with target communities in 7 Kelurahan namely Kauman Kidul Village, Pulutan Village, Kecandaran Village, Blotongan Village, Kotawinangun Lor Village, Tegalrejo Village and Randuacir Village where PLT has been carried out related to stunting cases found in Salatiga City, stunting prevention campaign. The method is carried out by making or looking for stunting prevention strategies, prevention action plans, socialization and workshops, making communication, information and education media in the context of stunting prevention campaigns, building data houses and reading gardens that can be accessed by the community as a source of family information, one of which is related to stunting prevention.
Pendampingan Pembentukan Kelurahan Kauman Kidul Sebagai Kelurahan Layak Anak di Kota Salatiga Tahun 2021 Gregorius Giri Surya Pratama; Shavira Maheswari Aryanto; Fiona Tiurhana Hutasoit; Jet Sahertian; Anggriani Dela Sulu; Daru Purnomo
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2021)
Publisher : Universitas Kristen Satya Wacana Salatiga

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Abstract

Hak anak merupakan bagian dari Hak Asasi Manusia yang wajib dilindungi, dijamin, dan dipenuhi oleh orang tua, masyarakat, pemerintah daerah, dan pemerintah pusat. Dalam mewujudkan pemenuhan hak anak, diperlukan berbagai upaya dari berbagai pihak, salah satunya adalah melalui pembentukan Desa Kelurahan Layak Anak. DEKELA diusulkan oleh Dinas Pemberdayaan Perempuan, Perlindungan Anak, Pengendalian Penduduk dan Keluarga Berencana di Kelurahan Kauman Kidul Kota Salatiga, yang kemudian diwujudkan melalui kegiatan-kegiatan Pembelajaran Lapangan Terpadu Fakultas Ilmu Sosial dan Ilmu Komunikasi Universitas Kristen Satya Wacana, diantaranya pengembangan akun media sosial Forum Anak Kauman Kidul, Revitalisasi Fasilitas Ramah Anak “Taman Baca Saraswati”, Sosialisasi terkait “Pencegahan Kekerasan, Pekerja Anak dan Perkawinan Anak”, dan Pemenuhan Indikator Kelurahan Layak Anak dan Pembuatan Buku Saku Anak.
Pendampingan dan Peningkatan Kualitas Rumah Data Kependudukan dan Informasi Keluarga di Kampung KB Akrab Kelurahan Tingkir Lor Kota Salatiga Tahun 2022 Daru Purnomo; Sally Agustina Raung; Shela Yonanda; Richard Hartono Wijaya; Auria Rizqi Amelia; Nilam Puteri Anggini Ratulia
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2022)
Publisher : Universitas Kristen Satya Wacana Salatiga

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Abstract

The House of Population Data and Family Information is a community activity group (poktan) that carries out activities for collecting, verifying, analyzing, presenting, utilizing population data and family information as well as development at the village/ward level or commonly referred to as my data house. Skopa Rumah Dataku Tingkir Lor is currently at the RW level where the availability of data houses physically and administratively does not meet the proper qualifications. In the Institutional Practice Lecture or KPK activities carried out by several students from Satya Wacana Christian University in the Tingkir Lor Village, it is hoped that this will help fulfill the classification of data houses both physically and administratively. The efforts given starting from data collection, verification, data input to data presentation have been submitted to Rumah DataKu.
Strategi Percepatan Penurunan Stunting melalui Pendampingan Kader Dapur Sehat Atasi Stunting (Dashat) dan Forum Suara Keluarga Berisiko Stunting Kelurahan Kauman Kidul Salatiga Tahun 2022 Daru Purnomo; Eva Kurniawati; Yoghi Geovano Padjalo; Nevia Imelarosa; Nona Nona; Wedinda Pratiwi
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2022)
Publisher : Universitas Kristen Satya Wacana Salatiga

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Abstract

Pengabdian masyarakat merupakan sebuah kegiatan intrakurikuler dimana mahasiswa melakukan tugas pendampingan terhadap masyarakat dalam menghadapi problem sosial. Salah satunya Stunting, dimana Stunting adalah suatu masalah pada tumbuh kembang anak. Program pendampingan kader dapur sehat atasi stunting (Dashat) dan forum suara keluarga berisiko stunting dapat menjadi upaya agar anak-anak dapat tumbuh dan berkembang secara optimal dan maksimal sehingga siap untuk berinovasi dan berkompetisi di tingkat global. Program Kuliah Paktik Kelembagaan atau KPK yang dilakukan oleh beberapa mahasiswa Universitas Kristen Satya Wacana di Kelurahan Kauman Kidul tetap mematuhi prinsip-prinsip yang telah ada, agar dapat dilaksanakan dan diterima dengan baik. Dalam proses pelaksanaannya mahasiswa terjun langsung melakukan program sehingga terdapat beberapa hal yang harus diperhatikan dalam pencegahan stunting di Kelurahan Kauman Kidul, yaitu perbaikan pola makan dan pola asuh melalui pendampingan kader dapur sehat atasi stunting (Dashat), kemudian memberikan bantuan yang diperlukan lewat forum suara keluarga berisiko stunting di Kelurahan Kauman Kidul, Salatiga.
Co-Authors Abraham, Rendy Hermanto Adrianus Bintang Hanto Nugroho Alfa Fadhila Alvianto Wahyudi Utomo Andika Dwiarta Putra Angela Michelle Setiawan Anggriani Dela Sulu Anis Anjarwati Antik Tri Susanti Aurelia Jessica Auria Rizqi Amelia Bening Hesti Maela Benny Kurniawan Carolina Day Chikitta Carnelian Christi, Oktaria Denanda Cornelius Herdita Aries Permana David Samiyono Deny Firmansyah Dewi Kartika Sari Dina Anike Lumendek Dwi Andriani Elly Esra Kudubun Eunike Gratia Supit Eva Kurniawati Fachrur Rozi, Angga Fickny Djody Turangan Fiona Tiurhana Hutasoit Garcian Gracias Purba Gitami, Thesalonika Kezia Gregorius Giri Surya Pratama Intan Duhita Intan Feranita Irene Iriani Pah Jet Sahertian Jeztril u m Kalaway Jimmy Slamet Basuki Jodelin Muninggar, Jodelin John R Lahade Kris Julis Iman Murni Waruwu kris murni waruwu Lifia Monica Christian, Phang Mariasari, Ika Fransisca Maura Kinsa Tsabitha Mileniar, Ribka Pristia Monica Biola Gunawan Mubarokhah, Lailatul Muhamad Dwi Mardiyanto Muhammad Alfinka Dwiana Putra Pamuji N. Daldjoeni Nafiah, Khoirun Nisain Natasya Dwina Sukoco Nevia Imelarosa Nilam Puteri Anggini Ratulia Nona Nona Novia Widyastuti Nurayu Wulandari Ode Kurniawan Pah, Mariana Octaviany Leonora Pratiwi Cristin Harnita R. M. Suryo Sakti Hadiwijoyo Ricadona Priyanti Lim Richard Hartono Wijaya Rizki Amalia Yanuartha Roberth Siahainenia, Royke Roberto Cornelis Seba Rr. Sri Rejeki Anggraeni Kartodinoto Rukmi, Maurisia Giska Kurnia Rulliyanti Puspowardhani Rusna Eva Linda Sally Agustina Raung Sampoerno, Sampoerno Seprisca Elasia Essing Septi Anggi Prawesti Septyan Widya Wardani Seto Herwandito Shavira Maheswari Aryanto Shela Yonanda Shela Yonanda Shinta, Gebi Septemberi Putri Sion br Simamora, Ayu Sri Rejeki Anggraeni Kartodinoto Sri Suwartiningsih Susi Septi Harningrum Thomas Djulianto Lie Timotius Arief Nugroho Tunjung Wijanarka Uray Noor Ramada Wahyuni Dwi Purwanti waruwu, kris murni Wedinda Pratiwi Wendy Wijaya T. Gari Yeremia Sabatani Ari Yoghi Geovano Padjalo Yosua Arya Okta Pratama